Questionnaire

We are the students of business administration from Government college university Faisalabad, sub-
campus Sahiwal and recently we are working on our final project. The data (information) collected
through this questionnaire will be kept confidential; and it will be used exclusively for research
purpose. Your kind cooperation in this regard will be highly obliged.

Name __________________________________________

Gender Male Female

15-25 26-35 36-45 Above 45

Age
Occupation Student Business Govt. Employee Private employee

Q1. Which brand do you like?

(a) Iphone (b) Samsung

Q2. Which brand has better features?

Iphone / Samsung (Battery, Camera, Display, Functions)

Q3. Which brand has a better price?

Iphone/ Samsung (a) High (b) Middle (c) Low (d) Neutral

Q4. Which brand performance is better?

Iphone / Samsung (Ram, Hanging, Easy to use, Battery timing)

Q5. Which brand have good outlook physically?

Iphone/ Samsung (Slim, Color, Weight, Design)

Q6. Why do you want to buy this brand? (Please choose maximum 3) ( Iphone / Samsung)
o Brand
o Price
o Performance
o Quality
o Design
o Operate Platform/system
o Value
o Get used to /Habit
o Reputation
o Services

Q7. On a Scale of 1 to 10 how do you rate Apple?

----------------------------------------------------------------------------------------------------------------
Q8. On a Scale of 1 to 10 how do you rate Samsung?

Strongly Agree Agree Neutral Disagree Strongly Disagree

1 2 3 4 5

Q9. Which brand do you prefer for mobile phones?

( Iphone / Samsung) 1 2 3 4 5

Q10. Do you satisfy with your current mobile phone?

(Iphone / Samsung) 1 2 3 4 5

Q11. Considering the whole product range, which company do you think
will be preferred more in the near future?
1 2 3 4 5
( Iphone/ Samsung)
Q12. Do you know which brand has good quality with respect features?
( Iphone / Samsung) 1 2 3 4 5

Q13. Which is failure free product? ( No fault in using )

( Iphone/ Samsung) 1 2 3 4 5

Q14. Which product has long life for use?

( Iphone/ Samsung) 1 2 3 4 5

Q15. Which brand gives you facility to repair?

1 2 3 4 5
( Iphone/Samsung)
Q16. Apple is a strong brand.
1 2 3 4 5
Q17. Samsung is a strong brand.
1 2 3 4 5
Q18. Do you agree with "I rely on the brand"?
( Iphone/ Samsung) 1 2 3 4 5

Q19. Do you think the image of a brand can influence the buying
behavior?
1 2 3 4 5
( Iphone/ Samsung)