Description

Decide on a purchase that you are about to make ,

for which you will also be the consumer of the brand purchased.
Or
For the purchase of a Gift for a significant occasion for someone important to you.

Undertake a Consumer diary which records the process of that purchase in detail, using a
suitable method of consumer research such as a shopping blog or video diary.
Using your research as a case study,
Using the EKB modle - Outline the Decision making process for the purchase using
Consumer and Brand theory to describe what occurred and influenced at each stage.

The outline of the work should include a brief introduction and then the stages of the decision
making module beginning with needs recognition and ending in post purchase evaluation.
You should include at each stage referenced theory that would explain the behaviour
demonstrated in your diary.

The consumer diary does not count in this and should be placed as an Appendix to your
report.and attach the url address