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  • Examining The Impact of Socio-Cultural and Psychographic/demographic Variables On Consumer Behavior (Male & Female) For Apparels: An Exploratory Study From India

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    Prithwish Kumar
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    This document describes a study that examined the impact of socio-cultural and demographic factors on consumer behavior and apparel purchasing decisions among males and females in India. It presents a conceptual motivation and a proposed questionnaire with 18 questions measuring factors like marital status, location, education level, employment, culture, family influence, and social influences on one's ability to independently decide on and purchase apparel. Respondents will indicate their level of agreement on a 5-point scale.

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    This document describes a study that examined the impact of socio-cultural and demographic factors on consumer behavior and apparel purchasing decisions among males and females in India. It presents a conceptual motivation and a proposed questionnaire with 18 questions measuring factors like marital status, location, education level, employment, culture, family influence, and social influences on one's ability to independently decide on and purchase apparel. Respondents will indicate their level of agreement on a 5-point scale.

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    6 views2 pages

    Examining The Impact of Socio-Cultural and Psychographic/demographic Variables On Consumer Behavior (Male & Female) For Apparels: An Exploratory Study From India

    Uploaded by

    Prithwish Kumar
    This document describes a study that examined the impact of socio-cultural and demographic factors on consumer behavior and apparel purchasing decisions among males and females in India. It presents a conceptual motivation and a proposed questionnaire with 18 questions measuring factors like marital status, location, education level, employment, culture, family influence, and social influences on one's ability to independently decide on and purchase apparel. Respondents will indicate their level of agreement on a 5-point scale.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    Examining the impact of socio-cultural and

    psychographic/demographic variables on
    consumer behavior (Male & Female) for apparels: an
    exploratory study from India

    Conceptual motivation

    Questionnaire: -
    1. I can decide and buy the apparels that l like without consulting my family
    members because I am single
    2. I can decide and buy the apparels that I like without consulting my family
    members because I am married
    3. I can decide and buy the apparels that I like because I live in a city
    4. I can decide and buy the apparels that I like because I live in a village
    5. I can decide and buy the apparels that I like because I am employed and have
    my own income
    6. I can decide and buy the apparels that I like without consulting my family
    members though I am unemployed and have no income
    7. I can decide and buy the apparels that I like because I am educated
    8. I can decide to buy the apparels that I like without consulting my family
    members though I am not educated (demographic)
    9. I can decide and buy the apparels that I like because I want to life a good life
    style
    10. I can decide and buy the apparels that I like because I want to show myself a
    different person among my friends and family members
    11. I can decide and buy the apparels that I like because I want to show myself
    modern among my friends and family members (psychographic)
    12. I can decide and buy the apparels that I like though my family is very
    traditional and conservative
    13. I can decide and buy the apparels that I like which are only suitable to my
    culture
    14. I can decide and buy the apparels that I like which are only suitable to my
    family and friends (cultural)
    15. I can decide and buy the apparels that I like which are acceptable to my society
    16. I can decide and buy the apparels that I like though they are unacceptable to my
    society
    17. I can decide and buy the apparels that I like because I want to get appreciation
    from my society
    18. I can decide and buy the apparels that I like because I want to get respect from
    my society (social)

    5-point scale: Strongly disagree


    Disagree
    Neither
    Agree
    Strongly agree

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