Syllabus in Principles of Marketing

I. Overview of Marketing
II. Marketing and the Firm
III. Strategic Marketing
IV. The Philippine Marketing Environment
V. Analyzing the Consumer Market
VI. Analyzing the Industrial Market
VII. Understanding Buyer Behavior
VIII. Developing the Marketing Plan
a. The Target Market
b. Product
c. Product Strategy
d. Pricing
e. Distribution
f. Retailing and Wholesaling
g. Promotion
h. Advertising
i. Sales Management
j. The Marketing Plan
IX. The Marketing Information System
X. Marketing Organization
XI. Marketing Control
XII. Ethics in Marketing