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BMOM5203

Organisational
and Business
Management

December 2010
BMOM5203
Organisational And Business Management

BMOM5203
Organisational and Business
Management

Part 1
Study Guide

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BMOM5203
Organisational And Business Management

BMOM5203 Organisational and Business


Management
Part 1: Study Guide

Contents

WELCOME TO BMOM5203 Organisational And Business Management


General aim of the course
Objectives of the course
Course overview
Overview of chapters

STUDYPATHS FOR SUCCESS IN THE COURSE

GUIDE TO ASSESSMENT IN POST-GRADUATE COURSES AT OPEN


UNIVERSITY MALAYSIA

References

CONCLUDING REMARKS

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WELCOME TO BMOM5203

The course is a core course for Master of Business Administration (MBA),


Master of Project Management (MPM) and other programs. The course
assumes little previous knowledge and experience in business
administration. For this reason, you are encouraged to tap into your
previous experience to get the most out of the course. This is a 3 credit
course conducted over a semester of 15 weeks.

General Aim of the Course


The purpose of the course is to introduce to the students the different
aspects of organisational business management. As a clear understanding
of the management approaches is critical to effectively manage an
organisation, the course takes the perspective of a manager who needs to
plan, organise, lead and control.

Objectives of the Course


At the end of the course, the students will be able to understand the
concepts of decision making, planning, organizing, leading and control in
an organisation. The students will also be able to apply key management
concepts in analysing organisational situations, and develop effective
strategies to solve these problems.

Course Overview
This course contains a spectrum of key concepts to management and
organisation theory. Its goal is to enable participants to understand the
managers role, constraints, levers and opportunities within complex
organisations. It stresses the use of behavioral science based on research
and the formulation of systematic diagnoses, which in turn will lead to
specific course of action.

The course begins with an overview of management, the theories and


approaches that evolved the hundred years of its history in the constant
quest to be more effective, efficient and productive. The discussion will
next move to the planning function of management, the decision making
process, and strategic planning. This will be followed by the other
functions of management including organizing, human resource
management, leading, motivation, formal communication, and controlling.
The course will also examine current issues and the relevance and
applicability in the local context.

Topic Overview
The course is divided into three units. Each unit will consist of six to ten
chapters of the textbook with themes related to that unit. Each week a
theme covering 2-3 chapters will be discussed on-line followed by face-to-
face seminar at the end of the second/third week. The whole course will
therefore be covered in fifteen weeks.

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Unit 1 provides you with an overview of management tasks and process,


theories of management, social responsibility, ethic in management,
planning process, strategic planning, decision making and planning tools.

Week 1
Chapter 1: Introduces the importance of management, management
tasks, role of management, its process and goal attainment
in organisations.

Chapter 2: Describes the history of management thought and various


theories of management

Week 2
Chapter 3: Discusses the concept of social responsibility, social
responsiveness, social responsibility activities and
management functions

Chapter 4: Discusses the concept of business ethics, ethics in


management practices, code of ethics, and developing an
ethical climate in organisations

Week 3 Seminar 1: on the above themes

Week 4
Chapter 5: Examines the fundamental characteristics of planning and
steps in the planning process

Chapter 6: Discusses the concept of strategic planning

Chapter 7: Examines the types of plans and planning tools

Chapter 8: Discusses Management by Objectives (MBO)

Chapter 9: Examines the fundamentals of managerial decision making

Chapter 10: Examines the decision making process and conditions in


making decisions, decision making tools, and group decision
making

Week 5 Seminar 2: on the above themes

Unit 2 deals with the elements of organizing, organizing definition, process


and theory of organisations, organisational structure, span of management
and scalar relationships, responsibility, authority and delegation, managing
human resources, leadership, motivation and group dynamics.

Week 6
Chapter 11: Discusses the concept of organizing, its importance, and the
organizing process

Chapter 12: Examines the concept of responsibility, authority and


delegation

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Week 7
Chapter 13: Discusses the functions and processes of human resource
management
Week 8
Chapter 14: Examines the issue of organisational change and managing
stress

Chapter 15: Discusses the concept of power

Week 9 Seminar 3: on the above themes

Week 10
Chapter 16: Discusses the issue of communication in organisations

Chapter 17: Examines the concept and theories of leadership

Week 11
Chapter 18: Discusses the theories of motivation

Chapter 19: Discusses group dynamics and organisational culture

Chapter 20: Discusses the concept of quality, creativity and innovation

Week 10 Seminar 4: on the above themes

Unit 3 focuses on the function of control in organisations, and


international management and knowledge management

Week 12
Chapter 21: Discusses the function and process of control

Chapter 22: Examines the importance of operation and production control

Week 13
Chapter 23: Examines the importance of management information system

Week 14
Chapter 24: Discusses the importance of international management and
globalization

Chapter 25: Discusses the role of knowledge in the information age

Week 15 Seminar 5: on the above themes, and revision

References (Compulsory)

Certo, Samuel & Certo, S. Trevis (2009) Modern Management 11e,


Prentice Hall.

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STUDYPATHS FOR SUCCESS IN THE COURSE

1. Time Commitment for Study


You should plan to spend about 30 hours on each chapter, which
includes the time spent doing all activities, self-tests, and suggested
readings. You ought to schedule your time to discuss your work
online and spend enough time on each chapter for this course. It is
often more effective to distribute the study hours over a number of
days rather than spend a whole day studying one chapter.

2. Proposed Study Strategy


The following is a proposed strategy for working through the course.
If you have difficulty following the suggested strategy, discuss your
problems with your facilitator either through the online forum or
during the tutorial sessions.

(i) The first and most important step is to read the contents of this
Study Guide thoroughly.

(ii) Organise a study schedule. Note the amount of time you are
expected to spend on each chapter, the submission date of the
assignment, tutorials and the examination dates. Put all this
information in one place, such as your diary or a wall calendar.
Whichever method you choose, you should decide on and jot down
your own dates for working on each chapter. You have some
flexibility as there are 4 chapters spread over a period of 14
weeks.

(iii) Once you have created a study schedule, make every effort to
stick to it. The main reason students are unable to cope is
that they delay their course work.

(iv) To begin work on a chapter, do the following:

Study the Chapter Overview and examine the relationship


of one chapter to the other chapters.

Do all assigned Activities and conduct the Self-test to see if


you have understood the various concepts and facts
presented in a chapter.

Use the Summary and the Key Terms to check if you


understand what you have just read.

Do all Readings to gain knowledge of the various


dimensions of the course.

Work on your assignment as the semester progresses so that


you are able to systematically produce a commendable report
or paper.

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(v) When have completed a chapter, review the Learning


Outcomes to confirm that you have achieved them and that
you are, in fact, able to do what is required.

(vi) After completing all chapters, review the course content to


prepare for the final examination. Review the objectives of the
course to see if you have covered all the relevant parts of the
course.

GUIDE TO ASSESSMENT IN POST-GRADUATE COURSES AT OPEN


UNIVERSITY MALAYSIA

In the following pages, the Assessment Guide explains the basis on which
you will be assessed in this course during the semester. It contains details
of the facilitator-marked assignment, the mid-term examination, the final
examination and participation required for the course.

One element in the assessment strategy of the course is that all students
should have the same information as their facilitators about how
performance on the various tests and assignments is assessed. For this
reason, this guide also contains the marking criteria that will be used to
assess the work you submit for each requirement.

Please read through the entire guide at the beginning of the course.

Assessment Format
Please refer to myVLE.

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PLAGIARISM

What is Plagiarism?
(Note: This information has been sourced from: www.psych.mcgill.
ca/ugrad)

Any written assignment (essays, project, take-home exams, etc)


submitted by a student must not be deceptive regarding the abilities,
knowledge, or amount of work contributed by the student. There are
many ways that this rule can be violated, and plagiarism may have been
committed. Here are some examples of plagiarism.

Outright plagiarism: Large sections of the paper are simply copied


from other sources, and are not acknowledged as quotations.
Paraphrasing: The student paraphrases a closely reasoned argument
of an author without acknowledging that he or she has done so.
Clearly, all our knowledge is derived from somewhere, but detailed
arguments from clearly identifiable sources must be acknowledged.
Other sources: Essays or papers written by other students or sold
by unscrupulous organisations are submitted by students.
Works by others: Taking credit deliberately or not deliberately for
work produced by another without giving proper acknowledgement.
This includes photographs, charts, graphs, drawings, statistics, video-
clips, audio-clips, verbal exchanges such as interviews or lectures,
performances on television and texts printed on the web.
Double Credit: The student submits the same essay to two or
more courses.

Avoiding Plagiarism
(Note: This information has been sourced from:
http://www.homestead.com/)
Insert quotation marks around copy and paste clause, phrase,
sentence, paragraph and cite the original source.
Paraphrase clause, phrase, sentence or paragraph in your own words
and cite your source.
Adhere to the APA (American Psychological Association) stylistic
format, whichever applicable, when citing a source and when writing
out the bibliography or reference page.
Attempt to write independently without being overly dependent of
information from anothers original works.
Educate yourself on what may be considered as common knowledge
(no copyright necessary), public domain (copyright has expired or not
protected under copyright law), or copyright (legally protected).

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Documenting Sources

Whenever you quote, paraphrase, summarize, or otherwise refer to the


work of another, you are required to cite its source parenthetical
documentation. Here are some of the most commonly cited forms of
material. (Note: The reference for this information is
http://www.horton.ednet.ns.ca)

Direct Citation Simply having a list of thinking skills is no assurance that children will
use it. In order for such skills to become part of day-to-day behaviour,
they must be cultivated in an environment that value and sustains
them. Just as childrens musical skills will likely lay fallow in an
environment that doesnt encourage music, learners thinking skills
tend to languish in a culture that doesnt encourage thinking
(Tishman, Perkins & Jay, 1995, p.5).

Indirect Citation According to Wurman (1988), the new disease of the 21st century will
be information anxiety, which has been defined as the ever-widening
gap between what one understands and what one thinks one should
understand.

Referencing

All sources that you cite in your paper should be listed in the Reference
section at the end of your paper. Heres how you should do your
Reference page.

(Note: The reference for this information is


owl.english.purdue.edu/handouts)

From a Journal Brown, E. (1996). The lake of seduction: Silence, hysteria, and the
space of feminist theatre. JTD: Journal of Theatre and Drama, 2,
175-200.

From an Online Evnine, S. J. (2001). The universality of logic: On the connection


Journal between rationality and logical ability [Electronic version]. Mind,
110, 335-367.

From a National Park Service. (2003, February 11). Abraham Lincoln


Webpage birthplace national historic site. Retrieved February 13, 2003, from
http://www.nps.gov/abli/

From a Book Fleming, T. (1997). Liberty! The American revolution. New York:
Viking.

From an Article Cassel, J., & Zambella, B. (1996). Without a net: Supporting ourselves
in a Book in a tremulous atmosphere. In T. W. Leonhardt (Ed.), "LOEX" of
the West: Teaching and learning in a climate of constant
change (pp. 75-92). Greenwich, CT: JAI Press Inc.

From a Printed Holden, S. (1998, May 16). Frank Sinatra dies at 82: Matchless stylist
Newspaper of pop. The New York Times, pp. A1, A22-A23.

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CONCLUDING REMARKS

This course aims to give you a clear understanding on


the different aspects of organisational business
management.

We wish you success with the course and hope that you
will find it interesting and useful for your development as
a professional. We hope you enjoy your experience with
OUM and will continue your work as a life long learner
with us.

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Part 2
STUDY GUIDE
Contents

Components of Study Guide ......................................................................12

Course Overview......................................................................................13

Unit 1: Management Concept and Planning Function


Topic 1 Management Task and Process .......................................................14
Topic 2 Theories in Management ................................................................17
Topic 3 Social Responsibility .....................................................................19
Topic 4 Ethics in Management ...................................................................21
Topic 5 Planning Characteristics and Process ................................................23
Topic 6 Strategic Planning .........................................................................25
Topic 7 Plan and Planning Tools .................................................................27
Topic 8 Management by Objectives ............................................................29
Topic 9 Managerial Decision Making ............................................................31
Topic 10 Decision Making Process and Conditions .........................................33

Unit 2: Organising and Managing People


Topic 11 Decision Making Process and Conditions .........................................36
Topic 12 responsibility, Authority and Delegation .........................................39
Topic 13 Managing Human Resources .........................................................42
Topic 14 Organisational Change and Stress..................................................45
Topic 15 Power .......................................................................................48
Topic 16 Communication ..........................................................................50
Topic 17 Leadership ................................................................................53
Topic 18 Motivation ..................................................................................56
Topic 19 Group Dynamics and Culture.........................................................59
Topic 20 Quality and Innovation ................................................................61

Unit 3: Controlling and Contemporary Issues


Topic 21 Organisational Control .................................................................64
Topic 22 Production and Management Control ..............................................66
Topic 23 Information Technology in Management .........................................68
Topic 24 International Management ...........................................................71
Topic 25 Knowledge Management ..............................................................74

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COMPONENTS OF THE STUDY GUIDE

As a distance learner, this course is designed allow you to study at your


own pace, anywhere and at anytime. However, the course is also
structured to provide a great deal of learning support to help you organise
your thoughts on the subject and to guide your learning of the various
chapters in the course. To help you through each chapter, numerous
activities based on the assigned text are included under this Study Guide.
You will go through the activities in each chapter with the help of your
facilitator and your coursemates. To make this easier, this Study Guide
has adopted the following features to help you.

Course Overview

The course overview provides a description of all the content for


the course. This is done by showing you how the four chapters
of the course are linked so that you can learn about the salient
features of accounting as taught in this course.

Chapter Overview

The chapter overview provides a map of an entire chapter so


that you get an overview of the chapter and are prepared for the
main concepts to be studied and learned.

Learning Outcomes

This is a list of what you should be able to do after successful


completion of a chapter. In other words, this is a way for you to
see whether you are able to explain, compare, evaluate,
distinguish, list, describe, relate and apply the many facts and
concepts learnt in a chapter.

Self-Test

A self-test helps you review recently learned material and


determine whether you understand the chapter. The self-test
also prepares you for the assignment and the examinations by
giving you model answers for each question.

Activities

Activities refer to a number of readings, tasks, questions and


reviews that you have to go through for each chapter. Most
activities will be drawn from the Assigned Text for the course
and you will often be requested to apply concepts to authentic
business-related situations.

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Summary

The main ideas of each chapter and sub-chapter are listed in


brief sentences to provide a review of the content. This will help
your review the activities and the content that you have gone
through.

Key Terms

In addition to the self-test and the summary, Key Terms help to


give you a sense of the main ideas you should focus on in a
chapter. These are usually found at the end of each chapter to
make you aware of what you should have learnt.

Discussion

Discussion questions are presented to help you discuss content


matter through group interaction and discussion. You may answer
the questions individually but you are encouraged to work with
your course-mates during the online and tutorial sessions.

Readings

In this package, you may also find a number of readings given


to you for a chapter. These are supplementary readings related
to the contents of the chapter and may be accessed from the
Digital Library at OUM.

BMOM5203
Course Overview

This course contains a spectrum of key concepts to management and


organisation theory. Its goal is to enable participants to understand the
managers role, constraints, levers and opportunities within complex
organisations. It stresses the use of behavioral science based on research
and the formulation of systematic diagnoses, which in turn will lead to
specific course of action.

The course begins with an overview of management, the theories and


approaches that evolved the hundred years of its history in the constant
quest to be more effective, efficient and productive. The discussion will
next move to the planning function of management, the decision making
process, and strategic planning. This will be followed by the other
functions of management including organizing, human resource
management, leading, motivation, formal communication, and controlling.
The course will also examine current issues and the relevance and
applicability in the local context.

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Unit 1 Management Concept and Planning Function


Topic 1: Management Task and Process

LEARNING OUTCOMES

When you have completed all the readings


and activities for this topic you will be able to:

1. Understand the importance and role of management,


2. Understand the management process, and
3. Understand the roles and skills of an effective and efficient
managers

Chapter Overview
Chapter 1 introduces the concept of management, the importance of
management, and management tasks. Once this is understood, it is easier
to define management and understand the basic functions of
management. This is related to the concept of efficiency and effectiveness
in organisations. The role and skills of managers are also critical in
ensuring the attainment of organisational goals. Chapter 1 of the textbook
will explain these key concepts and elements in management.

Learning Objectives
The goal of this unit is to enable you to understand better the role of
management in our community, managerial effectiveness and managerial
efficiency and identify the key roles and skills of an effective manager in
an organisation.

Mind Map

MANAGEMENT TASK AND PROCESS

Importance of Management Management


Management Process Roles
Management Management Management
Task Functions Skills

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Pre-Test
[Refer to the Challenge case in the textbook by Certo on p. 27 and answer
all questions on p.28]

Learning Activities
(a) Individual Learning Activities

1. Are managerial efficiency and managerial effectiveness related


to managers work? Briefly explain your response.

2. Are managerial skills similar among managers (i) at different


levels in the organisational hierarchy and (ii) in different
functional areas

3. Do you agree or disagree with the universality of management


concept as mentioned by Certo (2009) on page 36.

4. Read the chapters on the characteristics of managerial work and


managerial roles in the book by Henry Mintzberg, (1980), The
Nature of Managerial Work, Prentice-Hall, Englewood Cliff, N.J.

5. Read the article by John P. Kotter, (1982), What Effective


General Managers Really Do, Harvard Business Review,
November-December, pp156-167

6. Read the article by A.R.M.Zabid, (1987), The Nature of


Managerial Work in Malaysian Public Enterprises, Asia Pacific
Journal of Management, Vol 5 (1), pp16-27

(b) Collaborative Learning Activities

1. Read the case of New Harry Porter Park at Universal (Certo,


2009; page 27). Assuming that you are Williams, list and
describe five activities that you think you will have to perform as
part of this job.

2. Read the case study Managing Zingermans Community of


Businesses on page 49-50 and answer all the 3 question.:

3. Do you agree or disagree with Mintzberg on managerial roles?


Is it similar or different with management functions?

Post Test
1. According to Peters and Waterman, excellent companies have certain
key characteristics. How would you relate each of these
characteristics with the management function (planning, organizing,
leading and controlling)?

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2. Are managerial roles and skills interrelated? Explain

3. Successful American CEOs like Welch of GE, Fisher of Kodak, and


Iacoca of GM found time to be with employees in the cafeteria and to
answer their e-mail but this is seldom the practice by Malaysian top
managers. Why?

4. How is managerial effectiveness and efficiency related to


management function?

5. What are your comments on the articles by Mintzberg on managerial


work and roles and Kotter? Do you agree or disagree?

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Topic 2: Theories in Management

LEARNING OUTCOMES

When you have completed all the readings


and activities for this topic you will be able to:

1. Understand the history of management thought, and


2. Understand the various theories in management

Chapter Overview
Chapter 2 of the textbook by Certo (2009) described the major
approaches to management theory. The management approaches are
grouped into five major approaches, namely the classical approach, the
behavioral approach, the management science approach, the contingency
approach, and the systems approach.

Learning Objectives
The goal of this unit is to enable you to understand the history of
management and the current thinking in management approaches.

Mind Map

Management Classical Approach


Science Approach

THEORIES IN
MANAGEMENT

System Approach Behavioral Approach

Contingency Approach

Pre-Test
[Read the Challenge Case on p. 53 of the textbook by Certo (2009)
and answer all the questions on p. 54].

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Learning Activities
(a) Individual Learning Activities

1. Compare and contrast the contributions of Taylor, Frank and


Lillian Gilbreth and Gantt to the classical approach.

2. What is the significance of the studies done at the Hawthorne


Works at the Western Electric Company?

3. What is meant by triangular management?

4. Read the article by Harold Koontz, 1961, The Management


theory Jungle, the Academy of Management Journal,
December, pp174-188

(b) Collaborative Learning Activities

1. Read the case of Burger King on page 53 (Certo, 2009) and


answer all the questions on p. 73.

2. Read the case of Family Feeling Faces Challenges at


Smuckers (Certo, 2009, pp. 73-74) and answer all the
questions raised.

3. What are your comments on the article by Koontz?

Post Test
1. Compare and contrast the five approaches in management?

2. What is the difference between the contingency approach and the


learning organisation approach?

3. What is your critique of the triangular management model?

4. Discuss the management approaches of your organisation or a


Malaysian one.

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Topic 3: Social Responsibility

LEARNING OUTCOMES

When you have completed all the readings


and activities for this topic you will be able to:

1. Understand the concept of social responsibility,


2. Assess the pros and cons of social responsibilities of business,
and
3. Understand ways to enhance organisational role in meeting
socially responsible activities in our community.

Chapter Overview
This chapter introduces the concept of social responsibility, the arguments
for social responsibility and the arguments against social responsibility.
Then, the concept of social responsiveness and activities relating to
socially responsible activities are discussed. Chapter 3 of the textbook by
Certo (2009) will discuss these issues.

Learning Objectives
The goal of this unit is to enable you to understand better the concept of
social responsibility and how it affects organisational management in
current business context.

Mind Map

SOCIAL RESPONSIBILITY

Social Responsibility Social Responsiveness


Davis Model Prakash Sethi Approaches
Pro and Cons of Social
Responsibility

Social Responsibility Activities and Functions


Organising Social Responsibility
Controlling Social Responsibility
Social Audit

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Pre-Test
[Read the test questions on page 78 of the textbook, Certo (2009) and
answer all]

Learning Activities
(a) Individual Learning Activities

1. Explain the propositions of corporate social responsibility based


on Daviss model.

2. Discuss Milton Friedmans argument against corporate social


responsibility.

3. Discuss the decision making process that can help managers to


enhance social responsiveness of their organisations.

4. Read the article by Md Zabid Abdul Rashid and Saadiatul


Ibrahim, (2002), Executive and Management Attitudes towards
Corporate Social Responsibility in Malaysia, Corporate
Governance-The International Journal of Effective Board
Performance, Vol. 2 (4), pp 10-16

(b) Collaborative Learning Activities

1. Read the case of the textbook by Certo (2009) on page 77, and
answer all the questions (except #5) on page 102.

2. Read the case of Gap Goes Public on Social Responsibility on


page 102-103, and answer the questions asked.

3. Based on your experience, what are your comments on


corporate social responsibility in Malaysian companies?

Post Test
1. What is social audit? How should the results of social audit be used by
management?

2. Prakash Sethi suggested 3 management approaches to meet social


responsibilities. In the Malaysian context, which of the three
approaches are widely adopted by Malaysian companies?

3. What are the major types of contribution for social responsibility by


Malaysian companies? Would there still be contribution without tax
incentives by the Government?

4. What is the relationship between the four management functions and


the performance of social responsibility activities by business?

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Topic 4: Ethics in Management

LEARNING OUTCOMES

When you have completed all the readings


and activities for this topic you will be able to:

1. Understand the concept of ethics in management,


2. Understand the importance of ethics in management, and
3. Develop strategies to enhance ethics in organisations

Chapter Overview
Chapter 3 of the textbook by Certo (2009) also defined the concept of
ethics and why ethics is important in managerial practice today. The, the
code of ethics in management and strategies to create an ethical work
climate in organisations are discussed.

Learning Objectives
The goal of this unit is to enable you to understand the concept of
ethics, ethics in management and how to create an ethical workplace.

Mind Map

ETHICS IN MANAGEMENT

Ethics Concept Code of Ethics Ethical


Importance of Workplace
Ethics in
Management

Pre-Test
[Read the test questions on page 100 of the textbook by Certo (2009)
and answer question 5]

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Learning Activities
(a) Individual Learning Activities

1. Explain the relationship between business ethics and social


responsibility?

2. How would managers consider an action to be ethical or


unethical?

3. Explain the purpose of the code of ethics in organisations?

4. Read the article by Md Zabid Abdul Rashid and Ho Jo Ann,


(2003), Perceptions of Business Ethics in a Multicultural
Community: The Case of Malaysia, Journal of Business Ethics,
Vol 43, pp75-87

(b) Collaborative Learning Activities

1. Read the case on VideoNet Exercises (page 103) and follow the
instructions and answer all the questions on ethics. Use your CD
to access this information.

2. To what extent do you think Malaysians are ethical or unethical


as mentioned in the article by Md Zabid Abdul Rashid and
Saadiatul Ibrahim? Discuss.

3. What would you do to enhance an ethical climate in your


workplace?

Post Test
1. Is the Malaysian governments New Economic Policy of giving 30%
equity and or participation of Bumiputras in the industry and
commerce considered a socially responsibility approach or social
responsiveness approach? Discuss.

2. Identify at least five institutions that you consider to have performed


social responsibility activities. Please refer to table 3.1 on page 83 as
a clue to this exercise.

3. In a multicultural context, what are the managerial issues critical in


trying to develop an ethical climate in your workplace? Discuss.

4. In response to questionable business ethics and abuses in the


corporate sector in the 1990s, Malaysia introduced guidelines on
good governance. As abuses keep on reappearing, what are your
suggestions to improve matters?

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Topic 5: Planning Characteristics and Process

LEARNING OUTCOMES

When you have completed all the readings


and activities for this topic you will be able to:

1. Understand the concept of planning,


2. Understand the planning characteristics and planning process,
and
3. Understand the relationship between planning and
organisational objectives

Chapter Overview
Chapter 7 of the textbook by Certo (2009) defined planning and the
purposes of planning. The characteristics of planning and the planning
process are discussed.

Learning Objectives
The goal of this unit is to enable you to understand the concept of
planning, planning process and organisational objectives

Mind Map

PLANNING CHARACTERISTICS
AND PROCESS

Planning Concept Planning Process


Planning Planning and
Characteristics Objectives

Pre-Test
[Read the Challenge Case on page 181 of the textbook by Certo (2009)
and answer all questions on the next page]

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Learning Activities
(a) Individual Learning Activities

1. What is the purpose of planning? What are the advantages and


disadvantages of planning?

2. Read the article by Peter F. Drucker, (1959), Long Range


Planning: Challenge to Management Science, Management
Science, Vol 5(3), pp 238-249

3. Explain the planning processes.

(b) Collaborative Learning Activities

1. Read the case on Sound Planning at Volkwagen on page 181n


the textbook by Certo (2009) and answer all questions on p.
199.
2. Based on the article by Drucker mentioned above, what are your
comments or views of planning?

3. Read the case on page 199-200 HSBC Plans to Make a


Difference, and answer all the questions raised.

4. In your own organisation, do you think your organisation has


plans? If so how was it developed? What are the processes of
planning in your organisation?

Post Test
1. Describe the hierarchy of objectives of your own organisation. How
was the objectives related to planning in your organisation?

2. What are the problems that your organisation face in developing


plans? Does it affect the efficient and effective management of your
organisation?

3. Based on your experience, what would you do to ensure greater


efficiency and effectiveness of planning in your organisation?

4. The anti-smoking programs and campaigns in Malaysia have existed


for a long time. They include high sin tax on cigarettes, no
sponsorship or advertisements on cigarettes, no smoking in public
places, and photos of damaged organs on cigarettes. Yet, the
number of smokers has not decreased. Are there weaknesses in
planning and implementation?

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Topic 6: Strategic Planning

LEARNING OUTCOMES

When you have completed all the readings


and activities for this topic you will be able to:

1. Understand the concept of strategic planning and strategic


management
2. Understand the impact of external and internal analysis on
strategy formulation
3. Understand the application of SWOT and other tools in
strategic planning

Chapter Overview
This chapter introduces the concepts and approaches used in strategic
planning. The elements and process of strategic management are
discussed. SWOT analysis and other analytical tools are also discussed.
How strategic planning and tactical planning should be coordinated are
also discussed. Chapter 9 of the textbook by Certo (2009) will explain
these aspects.

Learning Objectives
The goal of this unit is to enable you to understand strategic planning and
strategic management, as well as to understand the tools for analysis.
This unit will also clarify the difference between tactical planning and
strategic planning

Mind Map

TYPES OF PLANNING

Tactical Planning Strategic Management


Strategic Planning External Analysis
Internal Analysis
Establishing Direction
Strategy Formulation Tools
Strategy Implementation
Strategic Control

Pre-Test
[Read the Challenge Case on page 225 of the textbook by Certo (2009)
and answer questions on the next page]

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Learning Activities
(a) Individual learning Activities

1. Define strategy and discuss its relationship with organisational


objectives.

2. Discuss the four basic skills important for implementing


successful strategies.

3. Discuss the basic questions that are essential in formulating


organisational strategy based on the process of critical question
analysis.

4. Read the article by A.R.M Zabid, S. Kamaruddin, O. Maizon, and


R.A. Ghaffar, (1991), Strategic Planning in the Malaysian
Insurance Industry, The Geneva Papers on Risk and Insurance
Issues and Practice, No. 61, October, pp 448-461

(b) Collaborative Learning Activities

1. Read the case of Barnes & Nobles New Strategy: Publishing


Books on page 181 of the textbook by Certo (2009) and answer
the three questions asked on p. 199.

2. Read the case study of Unilever Revitalizes its Mission and


Strategy on page 199-200 and answer the questions requested.

3. What are your comments on the article about strategic planning


in the Malaysian insurance industry? Do you see similar trends
in your organisation? Is it practiced in your organisation? If no,
why?

Post Test
1. What is the relationship between strategic and tactical planning? Is it
similar or different? Explain

2. Explain the major differences between GE portfolio matrix and the


BCG matrix. What are the pitfalls to be avoided when using these
portfolio analyses?

3. Explain the strategic management process. What are the key factors
to be considered in making environmental analysis?

4. Many successful stallholders of cooked food in Malaysia are reluctant


to go big as some who did had failed. Discuss the strategic planning
to be successful.

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Topic 7: Plan and Planning Tools

LEARNING OUTCOMES

When you have completed all the readings


and activities for this topic you will be able to:

1. Understand the various dimensions of plans and types of plans,


2. Understand why plans fail, and
3. Understand the methods and tools in planning

Chapter Overview
Chapter 10 of the textbook by Certo (2009) provided insights on the
various dimensions of plans, types of plans, why plans fail, forecasting,
and other tools in planning.

Learning Objectives
The goal of this unit is to enable you to understand various dimensions of
plans, type of plans, forecasting, its advantages and disadvantages and
other tools in planning

Mind Map

PLANS

Types of Plans Planning Tools


Why Plan Fails Forecasting
Planning Areas Scheduling

Pre-Test
[Read the Challenge Case page 247 of the textbook by Certo (2006) and
answer all questions on the next page]

Learning Activities
(a) Individual Learning Activities

1. Discuss the four major dimensions of plans.

2. What is the difference between policy, procedure and rule?

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3. Discuss the reasons why plans fail?

4. Read the article by Henri Fayol, (1949), Planning, from chapter


V of General and Industrial Management, Pitman Publishing
Limited, pp 43-52

(b) Collaborative Learning Activities

1. Read the case of Ford Plans A U-Turn on page 247, and answer
the three questions on page 265 of the textbook by Certo
(2009).

2. Discuss the case of Planning for Fast Fashion at Zora on page


265-266 of the textbook and answer the questions asked.

3. Refer to your VideoNet Exercise Mullen PR (see page 266) and


answer the questions.

4. Based on your experience, why do plans fail in your


organisation? How can you reduce improve chances of success
in organisational plans?

5. Based on the article by Henri Fayol, what are your comments?


Do you agree or disagree?

Post Test
1. Define PERT. Discuss the steps necessary to design a PERT network.

2. Discuss the various types of sales forecasting methods. Which of


these methods are useful to your organisation?

3. Discuss the key areas critical for input planning.

4. What is scheduling? Explain the Gantt Chart.

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Topic 8: Management by Objectives

LEARNING OUTCOMES

When you have completed all the readings


and activities for this topic you will be able to:

1. Understand the management by objective approach,


2. Understand the MBO process, and
3. Assess the advantages and disadvantages of MBO

Chapter Overview
Chapter 7 of the textbook by Certo (2009) provides an explanation on the
management by objectives (MBO) approach, MBO process, factors
important in MBO, advantages and disadvantages of MBO.

Learning Objectives
The goal of this unit is to enable you to understand the management by
objective approach, MBO process, advantages and disadvantages of MBO.

Mind Map

MANAGEMENT BY OBJECTIVE

MBO Characteristic Advantages and Disadvantages


MBO Process of MBO Programs
Critical factors for successful
MBO Programs

Pre-Test
1. The Management By Objectives (MBO) strategy has three basic parts:
general objectives, performance reviews, and rewards. (T or F)

2. The MBO process includes the monitoring and review of personal


objectives. (T or F)

3. One disadvantage of MBO is that it is time consuming. (T or F)

4. MBO increases the paperwork of managers in their organisation. (T or F)

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5. In setting the MBO, managers instruct their subordinates the goals to


be achieved (T or F)

6. Performance reviews are to be conducted periodically to determine


how close individuals are to attaining their objectives. (T or F)

7. The success of MBO depends on the commitment of top


management. (T or F)

8. MBO does not secure employee commitment to attaining


organisational goals. (T or F)

Learning Activities
(a) Individual Learning Activities

1. Define MBO and describe its main characteristics.

2. Discuss the advantages and disadvantages of MBO.

3. Describe the factors necessary for an MBO program to be


successful.

(b) Collaborative Learning Activities

1. Develop an MBO program in your organisation. Select an area


that you consider most critical in your organisation like
customer service.

2. Based on your experience, do you think MBO is widely used in


Malaysian companies? Are there any problems in using MBO?

Post Test
1. Is MBO appropriate for non-profit organisations? Discuss

2. What factors are important to ensure successful MBO program in a


business organisation?

3. Is MBO relevant in the present organisational context?

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Topic 9: Managerial Decision Making

LEARNING OUTCOMES

When you have completed all the readings


and activities for this topic you will be able to:
1. Understand the concept of decision making, and
2. Understand the type of decisions, and
3. Understand the elements of decision situation

Chapter Overview
Chapter 8 of the textbook by Certo (2009) discussed the concept of
decision-making, type of decisions, responsibility of making decisions, and
elements of decision-making..

Learning Objectives
The goal of this unit is to enable you to understand the concept of
decision-making, the type of decisions and elements of decision-making.

Mind Map

MANAGERIAL DECISION MAKING

Concept of Decision Situations


Decision Making
Types of Decision

Pre-Test
1. A decision is a choice made between two or more available
alternatives. (T or F)

2. Programmed decisions are non routine and repetitive type of


decisions. (T or F)

3. Non-programmed decisions are typically one shot decision and


usually less structured. (T or F)

4. Judgment, intuition and creativity are traditional type of non-


programmed decisions. (T or F)

5. Operations research is a modern programmed type of decision. (T or F)

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6. The scope of the decision is the proportion of the total management


system that a particular decision will not be affected. (T or F)

7. Lower level management has narrow decision scope and middle


management level have broad decision scope. (T or F)

8. Lack of technical skills may prove insurmountable barriers to arriving


at a consensus in decision making. (T or F)

Learning Activities
(a) Individual learning Activities

1. Compare the differences between programmed and non-


programmed decisions.

2. Discuss the key orientations of weak decision makers.

3. Based on your experience, what type of decisions do you make?


Discuss

(b) Collaborative Learning Activities

1. List as many undesirable traits of a decision maker as possible


based on the 4 decision makers orientations.

2. In what way the receptive orientation decision maker is different


from the ideal orientation decision maker?

3. In your organisation which type of the four decision making


orientation is evident.

Post Test
1. Discuss the pros and cons of weak decision maker. Is a meticulous
decision maker actually a slow one?

2. As CEO of your organisation, which of the four decision making


orientation would you adopt? Why?

3. Should decisions be programmed or non-programmed at the middle


level management?

4. Is Herbert Simons bounded rationality model applicable for all non-


programmed decisions as all information and alternatives are seldom
exhaustive? Explain.

5. When the boss takes time to make a decision, he/she is called


meticulous, whereas a subordinated is branded as slow coach or poor
decision maker. Do you agree with the statement and why?

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Topic 10: Decision Making Processs and Conditions

LEARNING OUTCOMES

When you have completed all the readings


and activities for this topic you will be able to:
1. Understand the decision making process,
2. Understand making decisions in different situations, and
3. Understand the application of decision making tools.

Chapter Overview
This chapter describes the decision making process, decision making
conditions, decision making tools and decision making by groups. Chapter
8 in the textbook by Certo (2009) discussed these aspects of decision
making.

Learning Objectives
The goal of this unit is to enable you to understand better the decision
making process, making decisions under various situations and decision
making tools.

Mind Map

DECISION MAKING PROCESS AND


CONDITIONS

Decision Decision Decision Making


Making Making Tools
Process Conditions Group Decision
Making

Pre-Test
1. The first step in decision making process is to list all possible
alternatives for solving the problem. (T or F)

2. In the decision making process, it is important to accurately identify


an existing problem prior to listing the possible alternatives for
solving the problem. (T or F)

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3. The complete certainty condition is the decision making situation in


which the decision maker does not know exactly what the results of
an implemented alternative will be. (T or F)

4. The risk condition is the decision making situation in which the


decision maker does not have enough information to estimate how
probable the outcome of implemented alternatives will be. (T or F)

5. The expected value is determined by multiplying the income of an


event by its probably of producing that income. (T or F)

6. During brainstorming session, group members are encouraged to


make only negative comments on the problem discussed. (T or F)

7. There are three steps in the nominal group technique decision


making. (T or F)

8. Delphi technique involves only circulating questionnaires on a specific


problem to group members. (T or F)

Learning Activities
(a) Individual Learning Activities

1. Describe the decision making process in this chapter.

2. Explain the difference between the complete certainty and


complete uncertainty decision making situations.

3. How do decision makers use probability theory in making


decisions?

4. What is a decision tree? Under what conditions are decision


trees used in decision making tools?

(b) Collaborative Learning Activities

1. Discuss the advantages and disadvantages of using a group in


decision making.

2. In your organisation, which type of decision making tools are


used in making decision: brainstorming, nominal group
technique and Delphi technique? What are the problems faced in
each of the technique used in making decision?

3. Refer to your VideoNet Exercises CD on Decision Making at


Insomnia Cookies, and answer the questions on page 223.

Post Test
1. What are the assumptions of the model in the decision making
process?

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2. Decision makers can select the most beneficial solution only after
they have evaluated each alternative carefully. What are the three
steps involved in this evaluation?

3. Think of a critical problem in your organisation and how you would


use a decision tree to make a decision based on that problem. You
are required to indicate your assumptions in making your
decision.

TUTORIAL QUESTIONS

Introduction
The purpose of these activities is to evaluate your understanding of the
management tasks and planning unit.

Problems
1. What is management? What are the processes of management?

2. Is managerial work different from the management functions? What


do managers do?

3. Is there any difference between management theory and managerial


practice? Why?

4. To what extent corporations should be involved in socially responsible


activities?

5. Is the code of ethics important in todays organisation? How can you


assure high ethical values among managers?

6. Why do company plans fail? Is strategic planning the panacea for


such situation? To what extent strategic management can reduce
such failures?

7. Based on your experience, what type of decision making orientation


is popular among managers in Malaysia? Why?

8. One of the major challenges of todays manager is to make decisions


under uncertainty or ambiguity conditions. Discuss.

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Unit 2: Organising and Managing People


Topic 11: Decision Making Processs and Conditions

LEARNING OUTCOMES

When you have completed all the readings


and activities for this topic you will be able to:
1. Understand the decision making process,
2. Understand making decisions in different situations, and
3. Understand the application of decision making tools.

Chapter Overview
This chapter introduces the concept of the organizing function, organizing
process, organizing theory, developing organisation structures,
advantages and disadvantages of the structures, and the relationship
between the organisation structure and the coordination function. Chapter
11 of the textbook will explain these aspects.

Learning Objectives
The goal of this unit is to help you to understand the organizing function,
organizing process, organisation structures, and the key elements and
components of leading, including leadership, motivation, power,
communication, team and group dynamics.

Mind Map

ORGANIZING

Organising Organising Theory Span of


Process Organisation Management
Organising Structure Scalar
Subsystem Relationship

Pre-Test
[Refer to the Challenge Case on p. 269 in Certo (2009) and to answer all
questions on the next page]

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Learning Activities
(a) Individual Learning Activities

1. What is organizing? What is the significance of organizing to the


management system?

2. What are the steps in the organizing process? Can the


organizing function be thought of as a subsystem? Explain.

3. Read the article by William G. Scott, (1961), Organisation


Theory: An Overview and an Appraisal, The Academy of
Management Journal, April, pp7-26

4. Read the article by Luther Gulick,(1937), Notes on the Theory of


Organisation, in eds., papers on the Science of Administration,
New York: Institute of Public Administration, pp 3-13

5. Compare and contrast between formal and informal structures.

6. What is division of labor? What are the advantages and


disadvantages of the division of labour?

7. What is span of management? Why is it important to


management?

8. What is Graciunas contribution to span of management? What is


the relationship between tall and flat organisations?

9. Explain the rationale behind Fayols position that always


adhering to the chain of command is not necessarily advisable.

10. Give examples of the type of organisation structures in


Malaysian companies: functional, divisional, product,
manufacturing and territory

(b) Collaborative Learning Activities

1. Read the case Sony Organises for Success (page 269) and
answer the 3 questions mentioned on page 288.

2. Read the case on page 288-289 on Recognizing for a New Era at


Newell Rubbermaid and answer the 3 questions at the end of case.

3. Give your comments on the article written by Scott (1961) on


the theory of organisation.

4. What are your views on the article by Gulick (1937)? Do you


agree or disagree? Why?

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5. Based on your current organisation structure, how would you


reorganise it better so that your organisation can function more
efficiently and effectively.

Post Test
1. Describe what Max Weber meant by bureaucracy?

2. Explain the three factors that management structure is based on, or


contingent on.

3. Describe the forces that influence formal structure. How do these


forces collectively influence structure?

4. Discuss the advantages and disadvantages of the functional,


divisional, and matrix organisation structures.

5. Explain how the scalar of relationship is related to the unity of


command.

6. What is a gangplank? What are the problems you foresee in this type
of situation? Do you agree or disagree?

7. Outsourcing a function/activity is one of the measures taken during


restructuring an organisation. What are the advantages and
disadvantages?

8. What information does an organisation chart reveal about the


organisation and what are not?

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Topic 12: Responsibility, Authority and Delegation

LEARNING OUTCOMES

When you have completed all the readings


and activities for this topic you will be able to:

1. Understand the relationship between responsibility, authority


and delegation,
2. Understand how to divide and clarify job activities,
3. Differentiate between line, staff and functional authorities, and
4. How to delegate in organisations

Chapter Overview
This chapter discussed the relationship between responsibility, authority
and delegation, divide and clarify job activities, issues and causes of
conflict in staff relationships, and how to delegate. This is discussed in
Chapter 12 of the textbook by Certo (2009).

Learning Objectives
The goal of this chapter is to discuss the key issues related to the
organizing function like responsibility, authority and delegation. Issues
relating to job activities, line authority, functional authority and staff
authority are also discussed.

Mind Map

RESPONSIBILITY, AUTHORITY AND


DELEGATION

Responsibility Authority Delegation


Job Types of Process
Description Authority Obstacles
Job Activities Acceptance of Centralisation
Management Authority and
Responsibility Decentralisation

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Pre-Test
[Refer to the Challenge Case on page 291 of the textbook by Certo (2009)
and answer all the questions on the next page]

Learning Activities
(a) Individual Learning Activities

1. Define responsibility and authority? Why is it so important in


organisations?

2. Read the article by Chester I. Barnard, (1938), The Theory of


Authority, eds from The Functions of the Executive, Cambridge,
Mass. Harvard University Press

3. Explain the process a manager must go through to ivied


responsibility within an organisation.

4. Describe the main dimensions of responsible management


behavior.

5. Explain three roles that staff personnel can perform in


organisations.

(b) Collaborative Learning Activities

1. Read the case on Adobe Systems Reinvents Itself Again and


Again on page 309 and answer the 3 questions at end of case.

2. Based on your experience in your organisation, why do you


think managers dont delegate their jobs? What are the barriers
to the delegation process? What are your suggestions to reduce
the barriers in delegation?

3. In organisations, you may observe that there are conflicts


among personnel in doing their jobs. One of this is related to
the line, staff and functional authority. Discuss why and how can
you reduce such situation.

4. Differentiate between responsibility, authority and


accountability? What are common issues in each of the above
concept in the Malaysian setting?

5. Comment on the article by Barnard.

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Post Test
1. As a manager, what are the steps that you would take to increase
the probability that subordinates will accept their authority? Explain
each of the steps.

2. Describe the main obstacles to the delegation process. How can you
eliminate or reduce these obstacles?

3. What is the relationship between delegation and decentralization?


What is the difference between these two concepts?

4. Explain Barnards concept of authority and acceptance.

5. In Malaysia and other developing countries there is generally a


reluctance to admit accountability when things go wrong. Why is this
so?

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Topic 13: Managing Human Resources

LEARNING OUTCOMES

When you have completed all the readings


and activities for this topic you will be able to:

1. Understand how appropriate human resources can be


developed in organisations,

2. Understand the processes in managing human resources, and

3. Understand the key issues related to the recruitment,


selection and training.

Chapter Overview
This chapter discussed the management of human resources, processes in
human resource management, and issues related to the recruitment,
selection and training aspects in managing human resources. This is
discussed in chapter 13 of the textbook by Certo (2009).

Learning Objectives
The goal of this chapter is to discuss the key issues related to managing
human resources, processes in human resource management, and related
issues.

Mind Map

Human Resources Process Recruitment

MANAGING HUMAN
RESOURCES

Selection Performance Appraisal

Training

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Pre-Test
[Refer to the Challenge Case on p. 313 in Certo (2009) on answer all the
questions on the next page]

Learning Activities
(a) Individual Learning Activities

1. What are the major steps in providing appropriate human


resources for the organisation?

2. How are job analysis, job description and job specification


related?

3. Describe the various tests in examining human resources

4. Describe the processes in training

5. Discuss the methods of performance appraisal.

(b) Collaborative Learning Activities

1. Read the case on Cisco Recruits the Best Minds in China on


page 313, and answer all the 3 questions on page 332.

2. Read the case on Pfizer Puts the Emphasis on People on page


332-333 and answer the 3 questions at the end of the case.

3. Read the case on VideoNet Exercises (page 333) and follow the
instructions and answer all the questions on performance
appraisal. Use your CD to access this information.

4. Based on your experience in your organisation, what is your


critique of the performance appraisal practices in your
organisation? Can it be improved? What can be done to improve
the situation?

5. Describe how human resource management recruitment and


selection is done in your organisation. Do you have any
suggestions to improve the situation? How?

Post Test
1. On the job training methods include coaching, position rotation, and
special project committees. Explain how each of the works.

2. Discuss the key steps in the human resource process.

3. There is a position vacant in your organisation. Would you try to fill


the position from people inside the organisation or outside the
organisation? Discuss

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4. Describe how training should be developed in organisations. How do


you determine what kind of skills are needed in your organisation?

5. Discuss the advantages and disadvantages of each performance


appraisal method.

6. Discuss the pros and cons of the following methods of recruitment by


an SME:-
(a) Advertisement through major newspapers
(b) Online agency
(c) Own website
(d) Headhunting agency
(e) Best final year students of appropriate disciplines in
universities
(f) Internal recruitment

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Topic 14: Organisational Change and Stress

LEARNING OUTCOMES

When you have completed all the readings


and activities for this topic you will be able to:

1. Understand the definition of change in organisations,

2. Understand the factors to be considered when changing


organisations,

3. Understand the effects of change in organisations, and

4. Understand the concept of stress and managing stress,

Chapter Overview
This chapter introduces the issue of change in organisations, factors to
consider in changing organisations, stress in organisations and how
organisational change and stress are related. Chapter 14 of the textbook
will explain these aspects.

Learning Objectives
The goal of this unit is to help you to understand the importance of
change and stability in organisations, factors to be considered when
changing organisations, stress and managing stress in organisations.

Mind Map

ORGANIZATIONAL CHANGE
AND STRESS

Organisational Change Virtual Organisation


Factors when Changing Managing Virtual
an Organization Organisation
Types of Change
Structure and People

Stress
Importance of
Stress
Managing Stress

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Pre-Test
[Refer to Challenge Case on page 335 of textbook by Certo (2009) and
answer all questions on the next page]

Learning Activities
(a) Individual Learning Activities

1. What is change in organisations? Why do organisations undergo


various changes?

2. Does an organisation need both change and stability? Discuss

3. What factors should be considered when changing an


organisation?

4. Explain the managerial grid.

5. Read the article by Lester Coch and John R.P. French Jr.,
(1948), Overcoming Resistance to Change, Human Relations,
August, pp 512-532

6. What is stress? How can stress influences performance?

(b) Collaborative Learning Activities

1. Read the case of Wrigley Continues to Change on page 335 of


the textbook by Certo (2009), and answer all the 3 questions on
page 357.

2. Read the case of Adobe Systems Reinvents Itself Again and


Again on page 357-358 and answer all the 3 questions.

3. Based on the article by Coch and French Jr, what are your
comments?

4. Read the case on VideoNet Exercise (page 358) and follow the
instructions and answer all the three questions on organisational
change. Use your CD to access this information.

5. What is virtual organisation? What are the challenges you might


face in managing virtual organisations?

Post Test
1. What is the difference between structural change and people change?

2. What is organisational effectiveness? What factors will determine how


effective an organisation will be?

3. What is a change agent? What are the skills necessary to be a


successful change agent?

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4. Management can adopt several strategies to prevent development of


unwanted stress in organisations. What are the strategies to cope
with such a situation?

5. What causes resistance to change? Use example in your own


organisation.

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Topic 15: Power

LEARNING OUTCOMES

When you have completed all the readings


and activities for this topic you will be able to:

1. Understand the concept of power, and

2. Understand the sources of power in the organisation

Chapter Overview
This chapter introduces the concept of power in organisations. Chapter 21,
page 524 of the textbook will explain these aspects.

Learning Objectives
The goal of this unit is to help you to understand the concept of power in
organisations and the sources of power in the organisation.

Mind Map

POWER

Concept of Power Sources of Power


Type of Power Power and
Authority
Managing Power

Pre-Test
1. Total power is made up of position power and personal power. (T or F)

2. Power is the extent to which an individual can influence others so


that they will respond to orders. (T or F)

3. To increase personal power, the manage must not have a sense o


obligation (T or F)

4. To increase personal power, a manager must not have a sense of


identification. (T or F)
5. Position power is increased by enhancing position in the organisation
(T or F)

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6. Increasing the expertise of the manager would increase the power of


the manager (T or F)

7. Personal power is not based on the managers relationships with


others (T or F)

8. Position power is also referred to as authority (T or F)

Learning Activities
(a) Individual Learning Activities

1. Read the article by John R.P. French Jr., and Bertram Raven,
(1959), The Bases of Social Power, in Studies in Social Power,
edited by Dorwin p. Cartwright, Ann Arbor: Institute for Social
Research, University of Michigan, pp 150-167

2. What is the difference between power and authority?

3. What determines how much power a manager possesses?

4. How can a manager increase his personal power?

(b) Collaborative Learning Activities

1. What are your comments on the article by French Jr and Raven?

2. In what way do you think power is related to the main functions


of management?

3. In your organisation, which type of power is generally used by


your top managers or peers?

4. Discuss the advantages and disadvantages of using the personal


and position power in getting things done in organisations.

Post Test
1. Discuss the main sources of power in organisations.

2. As a manager, should you use more position power or personal


power to get things done?

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Topic 16: Communication

LEARNING OUTCOMES

When you have completed all the readings


and activities for this topic you will be able to:

1. Understand the concept of power, and

2. Understand the sources of power in the organisation

Chapter Overview
This chapter introduces the concept of communication, interpersonal
communication, importance of nonverbal communication, formal
organisational communication, grapevine, and promoting organisational
communication. Chapter 15 of the textbook discussed these aspects.

Learning Objectives
The goal of this unit is enable you to understand better the importance of
communication in organisations, interpersonal communication, verbal and
non-verbal communication, formal and informal organisational
communication, and encouraging formal organisational communication.

Mind Map

COMMUNICATION

Importance of Types of Communication


Communication

Organisational Communication
Formal
Informal

Verbal Interpersonal Nonverbal Interpersonal


Communication Communication

Pre-Test
[Refer to the Challenge Case on page 361 of Certo (2009) and answer all
questions on the next page]

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Learning Activities
(a) Individual Learning Activities

1. What is communication? How important is communication to


managers?

2. How does successful communication differ from unsuccessful


communication?

3. Describe the major macrobarriers and microbarriers in


communication.

4. What is organisational communication?

5. Explain the significance of non-verbal communication.

(b) Collaborative Learning Activities

1. Read the case on page 361 on New Procter & Gamble Chief
Uses Special Style of Communication and answer all the 3
questions on p. 382.

2. Based on your experience in your organisation, how would you


encourage upward formal organisational communication by your
team to the top management group?

3. Read the case of How eBay Stays Connected to its Community


on page 382-383 of the textbook, and answer all the 3
questions asked.

4. Refer to the case on VideoNet Exercise (page 383) and follow


the instructions and answer all the questions on organisational
communication. Use your CD to access the information.

Post Test
1. What is informal organisational communication? Discuss the common
patterns of grapevines.

2. Describe the three types of formal organisational communication.

3. What is the communication effectiveness index? What is its


significance?

4. In your organisation, what type of organisational communication


(formal versus informal) is commonly practiced? Why? What are the
advantages and disadvantages of each type?

5. As manager how would you handle surat layang (anonymous


letters), vicious rumours or internet gripes about your organisation?

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6. What type(s) of organisational communication should be used to


inform employees of their lay-off due to adverse economic
conditions?

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Topic 17: Leadership

LEARNING OUTCOMES

When you have completed all the readings


and activities for this topic you will be able to:

1. Understand the concept of leadership,

2. Understand the relationship between leading and managing,

3. Understand the theories of leadership,

4. Understand current issues in leadership today

Chapter Overview
This chapter introduces the concept of leadership, understanding the
relationship between leading and managing, situational approaches to
leadership, and theories of leadership. Chapter 16 of the textbook
discussed these aspects.

Learning Objectives
The goal of this unit is enable you to understand better the concept of
leadership, relationship between leading and managing, theories of
leadership and approaches of leadership in decision making.

Mind Map

LEADERSHIP

Leadership Leadership Leadership Issues


Concept Theories
Leadership vs.
Manager

Trait Approach Structural


Approach

Pre-Test
[Refer to the Challenge Case on page 385 of textbook by Certo (2009)
and answer all the 7 questions on the next page]

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Learning Activities
(a) Individual Learning Activities

1. What is leadership? How does leadership differ from


management?

2. Explain the situational approach to leadership.

3. Read the article by Fred F. Fiedler, (1974), The Contigency


Model new Directions for leadership Utilizaton, Journal for
Contemporary Business, Vol 3(4), pp 65-80

4. How is the Vroom Yetton Jago Model similar to Tannenbaum-


Schmidt model? How is it different?

5. Compare the results of the Ohio State University Studies and


the Michigan studies.

(b) Collaborative Learning Activities

1. What are your comments on the article by Fiedler?

2. Discuss the major challenges of transformational leaders must


face?

3. Based on your experience, describe how does Hersey-Blanchard


model is relevant in your organisation. What can be done to
improve the situation in your organisation?

4. Discuss the difference between coaching leadership and


entrepreneur leadership?

5. How would you describe the leadership styles of Malaysian


Prime Ministers? Explain

6. Read the case of Carly Fiorina Hired and Fired at Hewlett


Packard on page 411 of the textbook and answer all the three
questions.

7. Read the case of Toyotas Drive for Global Leadership on pages


411-412 and answer all the questions.

7. Refer to the case on VideoNet Exercises (page 412) and follow


the instructions and answer all the questions on leadership. Use
your CD to access the information

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Post Test
1. Discuss the trait approach to leadership

2. Describe the situational approach to leadership

3. Explain the path-goal theory of leadership

4. Based on your experience, which model/ theory of leadership is


appropriate in your organisation? Why?

5. The late Princess Diana of England continued to be appointed


patrons of non-governmental organisations, including international
ones, after her divorce when she had virtually little power or
authority. What type(s) of leadership can be attributed to her?

6. What is transformational leadership? Discuss at least one national


personality in Malaysia which can fit into this type of leadership and
why.

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Topic 18: Motivation

LEARNING OUTCOMES

When you have completed all the readings


and activities for this topic you will be able to:

1. Understand the concept of motivation,

2. Understand the human needs,

3. Understand the importance of motivation, and

4. Identify strategies to motivate organisation members.

Chapter Overview
This chapter introduces the concept of motivation, various human needs,
importance of motivating members of the organisation, and various
motivation strategies. Chapter 17 of the textbook discussed these
aspects.

Learning Objectives
The goal of this unit is enable you to understand better the concept of
motivation, motivation process, importance and strategies of motivating
organisation members.

Mind Map

MOTIVATION

Motivation Concept Motivation Motivation


Human Needs Theories Strategies
Importance of
Motivation

Process Content Organisational Behavioral


Theories Theories Members Modification

Pre-Test
[Refer to the Challenge Case on page 415 of textbook by Certo (2009)
and answer all the questions on the next page]

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Learning Activities
(a) Individual Learning Activities

1. Define motivation. Explain why managers must understand it.

2. Describe the difference between process and content theories of


motivation.

3. Explain the characteristics of the motivation process.

4. Read the article by Abraham Maslow (1943), A theory of Human


Motivation, Psychological Review, Vol 50, pp 370-396

5. Describe theory X, Y and Z. What does each of these theories


tell us about motivating organisation members?

6. What is the difference between job enrichment and job


enlargement?

7. How can managerial communication be used to motivate


organisation members?

8. Read the article by Md Zabid Abdul Rashid, Juradah Abu Bakar,


and Rahim Abdullah, (1990). Job Satisfaction and Motivation
among bank officers, Bankers Journal Malaysia, October, pp25-29

(b) Collaborative Learning Activities

1. Give your comments on the article by Maslow.

2. Read the case on page 415 on Bristol-Myers Squibb Stresses


Motivation in Internet Implementation, and answer all questions
on page 436.

3. Read the case on The Container Stores Motivating Experience


on page 436-437, and answer all the 3 questions.

4. Read the case on VideoNet Exercises on page 437 on work


design, and answer all the 3 questions asked. Use your CD to
get access to the case.

5. Based on your experience in your organisation, what factors


would motivate members of your organisation? Why? What
theory of motivation would you use to motivate them?

6. Based on the article by Md Zabid et al (1990), give your


comments.

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Post Test
1. Define flexitime and behavior modification.

2. Explain the needs-goal model of motivation.

3. Explain McClellands need theory.

4. Explain the Porter-Lawler theory of motivation.

5. What are the similarities and differences between Maslow and ERG
theory?

6. What are the nonmonetary incentives that you find desirable as an


employee? Why?

7. How would you motivate the following:


(a) An organisation with low productivity and staff morale
(b) Those facing work/life (career/family) balance
(c) A rehabilitated dadah dependent employee

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Topic 19: Group Dynamics and Culture

LEARNING OUTCOMES

When you have completed all the readings


and activities for this topic you will be able to:

1. Understand the concept of motivation,

2. Understand the human needs,

3. Understand the importance of motivation, and

4. Identify strategies to motivate organisation members.

Chapter Overview
This chapter discuss the term group and the kinds of groups in
organisations, managing groups, teams, team development and corporate
culture. Chapter 18 of the textbook discussed these aspects.

Learning Objectives
The goal of this unit is enable you to understand the kinds of groups in
organisation, managing groups, teams and team development, and
corporate culture.

Mind Map

GROUPS Types of Groups


Managing Work
Groups

GROUP
DYNAMICS AND TERMS Types of Terms
CULTURE Team Development

Concept
CORPORATE Significance and
CULTURE Importance

Pre-Test
[Refer to the Challenge Case page 439 of textbook by Certo (2009) and
answer all the questions on the next page]

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Learning Activities
(a) Individual Learning Activities

1. Define group? Why is it important to managers?

2. Define two types of formal groups in organisations.

3. Why should managers use committee in organisations?

4. What is the relationship between work teams and informal


groups?

5. Read the article by Daniel C. Feldman, (1984). The development


and enforcement of group norms, Academy of Management
Review, January, pp 47-53

6. What is the difference between a group and a team? Why?

(b) Collaborative Learning Activities

1. Give your comments on the article by Feldman (1984).

2. Read the case on page 439 on Teamwork Builds Success at


Xerox and answer all the questions on page 462.

3. Read the case on page 462-463 on Googles Culture of Dont


be Evil and answer all the 3 questions.

4. Refer to the case on VideoNet Exercises (page 463) and follow


the instructions and answer all the questions on groups and
teams. Use your CD to access the information

5. Define corporate culture. Discuss the significance of corporate


culture in organisations.

Post Test
1. Discuss how managers can develop effective teams in organisations.

2. Explain Homans concept of how informal groups develop.

3. Are formal groups more important to management than informal


groups?

4. Describe the stages a group typically goes through as it matures.

5. Describe the sociometric procedure used to study informal group


membership. What can the results of such analysis tell managers
about members of an informal group?

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Topic 20: Quality and Innovation

LEARNING OUTCOMES

When you have completed all the readings


and activities for this topic you will be able to:

1. Understand the relationship between quality and total quality


management,

2. Understand the importance of quality,

3. Understand how strategic planning can be used to enhance


quality, and

4. Understand quality improvement process, and

5. Understand the issues on innovation and creativity.

Chapter Overview
This chapter introduces the issue of quality, innovation and creativity in
management. These issues are critical to many organisations today in
order to cope with the rapid changes and demands in todays business
environment. Chapter 20 of the textbook will explain these aspects.

Learning Objectives
The goal of this chapter is to help you to understand the concept of
quality, total quality management, innovation and creativity in
organisations today.

Mind Map

QUALITY AND INNOVATION

Quality Concept Quality Improvement Process


Total Quality Management Innovation and Creativity
Quality through Strategic
Planning

Pre-Test
[Refer to Challenge Case on page 491 of Certo (2009) and answer all the
questions on the next page]

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Learning Activities
(a) Individual Learning Activities

1. What is the difference between product quality and total quality


management?

2. Discuss the three benefits resulting from the achievement of


high product quality.

3. What guidelines does Deming offer on achieving quality?

4. Is successful total quality management program important to an


organisation? Explain.

5. Discuss how establishing organisational direction as part of the


strategic management process can be used to raise the chances
of success of a product quality effort.

(b) Collaborative Learning Activities

1. Read the case of Creative Solutions at Hormel Foods on page


491 of the textbook by Certo (2009), and answer all the 3
questions on page 512.

2. Read the case of The Core of Innovation at Apple Computer on


page 512-513 and answer all the 3 questions at the end of case.

3. Discuss Hammers principles of reengineering for improvement.


Could this be applied in your organisation? Explain.

4. What is innovation and creativity? Discuss the relationships


among total quality management, innovation and creativity.

5. Under what circumstances would you use continuous


improvement process or reengineering approach to improve
quality?

Post Test
1. Discuss the significance of policies and organisation structure as
components of an effort to maintain product quality.

2. Discuss how the strategies of partnering and empowerment can


improve quality within an organisation.

3. When organizing for quality, which structural changes would you


anticipate would make the greatest contribution to achieving total
quality?

4. What guidelines does Crosby offer organisations that want to achieve


quality?

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5. Discuss how best our two national car manufacturers, Proton and
Produa, should further improve the quality of their cars to compete in
the international market.

6. Discuss how an organisation can win the Prime Ministers Quality


Award.

TUTORIAL QUESTIONS

Introduction
The purpose of these activities is to evaluate your understanding of the
component of organizing and managing people in organisations.

Problems
1. What is organizing? Discuss the process of organizing.

2. What is the relationship between the overall management system


and organizing subsystem?

3. What factors influence the span of management?

4. Why is delegation important? What are the obstacles to the


delegation process?

5. What is the relationship between job analysis, job description and job
specification?

6. What factors should be considered when changing an organisation?

7. Discuss the characteristics of an effective coach leadership

8. Explain Likerts four management systems

9. Explain the factors contributing to team effectiveness.

10. Discuss the human resource approach to job satisfaction.

11. Compare the differences in the views on achieving quality by Crosby,


Deming, Juran and Shingo.

12. Explain how total quality management is related to innovation and


creativity.

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Unit 3: Controlling and Contemporary Issues


Controlling
Chapter 21: Organisational Control

LEARNING OUTCOMES

When you have completed all the readings


and activities for this topic you will be able to:

1. Understand the controlling function,

2. Understand the controlling subsystems and types of control,

3. Understand the measures taken to enhance the quality of


controlling subsystem

Chapter Overview
In this chapter, the management function of control is discussed. There is
a definition of control, subsystems involved and types of control. Issues
relating to barriers to successful control and making controlling function
successful is also discussed. Chapter 21 of the textbook will explain these
aspects.

Learning Objectives
The goal of this chapter is to help you to understand the controlling
function, controlling definition, controlling subsystems, and making
successful controlling function in an organisation.

Mind Map

ORGANISATIONAL CONTROL

Control and Controlling Types of Control


Controlling Subsystem Barriers to Successful
Controlling Process Controlling
Making Controlling
Successful

Pre-Test
[Refer to the Challenge Case on p. 517 of Certo (2009) and answer all
questions on the next page]

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Learning Activities
(a) Individual Learning Activities

1. What is control? Explain the relationship between planning and


control.

2. What is controlling? What is the relationship between the


controlling subsystem and the overall management system?

3. Discuss the main steps of the controlling process.

4. What types of corrective action can managers take?

5. What is the relationship between controlling and the controller?

(b) Collaborative Learning Activities

1. Read the case Implementing Controls and Technology at Coca


Cola on page 517, and answer all the 3 questions on page 540.

2. Read the case on page 540-541 Technology Helps Nike Race


Toward Higher Performance and answer all the 3 questions at
end of case.

3. Give your comments on the article written by Gulick (1937) on


the theory of organisation with respect to the issue of control.

4. Based on your current organisation in which you are working,


what would you suggest to improve the controlling function in
the organisation?

Post Test
1. To ensure the quality of the controlling subsystem, managers should
make sure that controlling activities take into account several
factors. What are those factors?

2. Discuss the potential barriers to successful control in an organisation.

3. What is the difference between problem and symptoms?

4. On what basis do managers use to determine how much control is


needed in an organisation?

5. Discuss the controlling process in the manufacturing of an automobile


(or a specific service industry) according to the three types of control.

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Chapter 22: Production and Management Control

LEARNING OUTCOMES

When you have completed all the readings


and activities for this topic you will be able to:

1. Understand the importance of operations and production


strategies, systems and processes,

2. Understand the role of operations management in the


workplace, and

3. Understand how operations control procedures can be used to


control production.

Chapter Overview
This chapter discussed the concept of production, productivity, and
quality. Issues relating to operations research, production systems,
systems, processes, and operations control are discussed. This is
discussed in chapter 22 of the textbook by Certo (2009).

Learning Objectives
The goal of this chapter is to discuss the on production, operations
management, operations control, productivity and quality.

Mind Map

PRODUCTION AND MANAGEMENT


CONTROL

Production Operations Management


Quality and Productivity Operations Control
Strategies, Systems and Control Tools
Processes

Pre-Test
[Refer to the Challenge Case on page 543 of Certo (2009) and answer all
the questions on the next page]

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Learning Activities
(a) Individual Learning Activities

1. Discuss the three key notions that are conveyed by the concept
of operations management.

2. Describe the five step process that managers should follow to


increase the likelihood of making sound strategic capacity
decisions.

3. Discuss the three basic types of layouts for manufacturing


facilities.

4. Discuss the seen major ingredient of break-even analysis.

5. Define both production and production control

6. Discuss the management philosophy behind just-in-time


inventory control.

(b) Collaborative Learning Activities

1. Read the case on Delta Attempts to Boost Productivity on page


543 and answer all the 3 questions on page 569.

2. Read the case on St Joseph Health Centers Quest for Quality


on page 569-570 and answer all the 3 questions at the end of
case.

3. Explain why cost control is an important responsibility of every


manager.

4. Discuss how quality circles normally operate. What purpose do


they serve?

5. What guidelines would you recommend to managers using ratio


analysis to control an organisation?

Post Test
1. What is material control, and how can it assist in production control?

2. Define management by exception and describe how it can help


managers control production.

3. List and define five other control tools.

4. Discuss three potential pitfalls of budgets.

5. Discuss three types of manufacturing processes.

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Chapter 23: Information Technology in Management

LEARNING OUTCOMES

When you have completed all the readings


and activities for this topic you will be able to:

1. Understand the importance of operations and production


strategies, systems and processes,

2. Understand the role of operations management in the


workplace, and

3. Understand how operations control procedures can be used to


control production.

Chapter Overview
This chapter discussed the relationship between data and information,
management information system, computers, networks, internet, and
management decision support system. This is discussed in chapter 21 pg.
527-536 of the textbook by Certo (2009).

Learning Objectives
The goal of this chapter is to discuss the key issues related to information,
management information system, networks and management decision
support system.

Mind Map

INFORMATION TECHNOLOGY IN MANAGEMENT

Data and Information Management Information


Value of Information System (MIS)
Evaluating Information Information Technology
Management Decision Support
System (MDSS)
Computer Networks

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Learning Activities
(a) Individual Learning Activities

1. What is the difference between data and information?

2. Discuss the four major factors that influence the value of


information.

3. What are operational control decisions and strategic planning


decisions? What characterizes information appropriate for
making each of these decisions?

4. Why is planning for management information system such an


important part of establishing an MIS?

5. How are the local area networks and the Internet different? How
are they similar? Explain.

6. Describe the three challenges to using e-mail and how to meet


them.

(b) Collaborative Learning Activities

1. Read the case on Making Changes Without the Right


Information at Coca Cola on page 533, and answer all the 3
questions on page 561.

2. Read the case on Technology Helps Nike Race Toward High


Performance on page 561-562, and answer all the 3 questions.

3. Based on your experience in your organisation, what are the key


challenges you face in managing information in your
organisation? Why?

4. Describe five possible causes of resistance to using


management information system. What can managers do to
ensure these causes do not affect their organisations MIS.

5. Discuss the major pitfalls managers must avoid when using


computer.

Post Test
1. What factors tend to limit the usefulness of information, and how can
these factors be overcome?

2. Discuss three different organisational goals that a web site might help
the manager achieve. Be sure to show how a web site would help.

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3. Why does the designing of an MIS begin with analysing managerial


decision making?

4. How could building cooperation between MIS personnel and line


managers improve an MIS?

5. How does a management decision support system differ from


management information system?

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Chapter 24: International Management

LEARNING OUTCOMES

When you have completed all the readings


and activities for this topic you will be able to:

1. Understand the international management,

2. Understand the management functions of multinational


management, and

3. Understand the issues of ethics and management of


expatriates.

Chapter Overview
This chapter introduces international management and its importance to
modern managers today. Aspects relating to various categories of
international management, multinational corporations, and issues
pertaining to ethics and managing expatriates are also discussed. Chapter
5 (pages 132-159) of the textbook will explain these aspects.

Learning Objectives
The goal of this chapter is to help you to understand international
management, management functions in multinational corporations, and
issues on ethics and expatriates.

Mind Map

INTERNATIONAL MANAGEMENT

Fundamentals of Management Functions in


International Management Multinational Corporations
Types of International Ethics in International
Organisations Management
Multinational Corporations Expatriates for Foreign
Assignment

Pre-Test
[Refer to Challenge Case on page 133 of Certo (2009) and answer all the
questions on the next page]

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Learning Activities
(a) Individual Learning Activities

1. What is international management? What is meant by


multinational corporation?

2. Explain the four factors that contribute to the complexity of


managing multinational corporations.

3. How important is international management to the modern


manager?

4. What are the differences between ethnocentric, polycentric and


geocentric attitudes? Describe the advantages and
disadvantages of each.

5. Discuss three guidelines that managers can use to ensure that


action taken across national borders is ethical.

(b) Collaborative Learning Activities

1. How does culture affect the international management process?

2. What is a transnational organisation? How does it differ from


multinational organisation?

3. Read the case on Wal-Mart Facing Global Problems in Japan on


page 133, and answer all the 3 questions on page 158.

4. Read the case on Whirlpool Whirlwind of Global Business on


page 158-159 and answer all the 3 questions at the end of case.

5. Discuss three suggestions that would be helpful to a manager


attempting to influence organisation members in different
countries.

Post Test
1. What is the difference between direct investing and joint ventures at
the international level?

2. Discuss the three types of organisation members found in


multinational corporations.

3. Explain the difference between European Community and North


American Free Trade Area (NAFTA).

4. Explain the four core elements in the programs for preparing


expatriates for foreign assignments.

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5. Petronas has been successful in its international ventures whereas


Telekom Malaysia achieved modestly. Why the difference?

6. Discuss how Malaysian companies can benefit from Asean Free Trade
Area (AFTA) and World Trade Organisation (WTO).

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Chapter 25: Knowledge Management

LEARNING OUTCOMES

When you have completed all the readings


and activities for this topic you will be able to:

1. Understand the concept of knowledge management,

2. Understand the interaction between technologies, techniques


and people, and

3. Understand the linkages between human resource


management and knowledge management.

Chapter Overview
This chapter introduces the concept of knowledge management,
knowledge based organisations, relationship between technologies,
techniques and people in knowledge organisations, and linkages between
knowledge management and human resource management.

The article by Wiig (1997) on Knowledge Management: An introduction


and perspective, Journal of Knowledge Management, Vol. 1(1), pp 6-14,
provided an overview of knowledge management. The article by Chase
(1997) on The Knowledge Based Organisation: An International Survey,
Journal of Knowledge Management, Vol. 1(1), pp38-49 provided an
empirical study of knowledge management practices in North America and
Europe. The article by Bhatt (2001), Knowledge Management in
organisations: Examining the interaction between technologies,
techniques, and people, Journal of Knowledge Management, Vol. 5(1), pp
68-75, provided an argument on the importance of technologies,
techniques and people in managing knowledge management effectively.
Finally, the article by Salleh Yahya and Wee-Keat Goh, (2002), Managing
Human Resources toward achieving Knowledge Management, Journal of
Knowledge Management, Vol. 6 (5), pp 457-468, examined the linkages
between human resource management and knowledge management in
Malaysia.

Learning Objectives
The goal of this chapter is enable you to understand better the concept of
knowledge management, knowledge organisations, interaction between
technologies, techniques and people, and the linkages between knowledge
management and human resource management.

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Mind Map

KNOWLEDGE MANAGEMENT

Knowledge Management Knowledge Management


Concept Practices
Evolution of Knowledge Issues in Knowledge
Management Management

Pre-Test
1. One notion of knowledge management focuses on management of
intellectual capital in the form of structural capital and human capital
in people (T or F).

2. One objective of knowledge management is to make the enterprise


as intelligently as possible to secure its profitability and overall
success (T or F).

3. Knowledge management comprises four areas including creation and


maintenance of the knowledge infrastructure (T or F).

4. One of five centered strategies is knowledge focus strategy (T or F).

5. The need to focus on managing knowledge within the enterprise


results from both economic and market driven requirements created
by customer demands and international competition T or F).

6. One of the least important benefit in knowledge management is


improved decision making (T or F).

7. Organisation communication was the biggest obstacle to creating a


knowledge-based organisation (T or F).

Learning Activities
(a) Individual Learning Activities

1. What is knowledge management?

2. Describe the five basic knowledge centered strategies.

3. Describe the evolutionary perspective of knowledge


management.

4. Describe the knowledge management process activities.

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(b) Collaborative Learning Activities

1. Give your comment on the article by Chase (1997).

2. Based on your experience in your organisation, do you see yoru


organisation as one that practices knowledge management?

3. Give your comments on the article by Salleh Yahya and Wee-


Keat Goh (2002).

4. Describe the interaction between technologies, techniques, and


people in managing knowledge management.

Post Test
1. Discuss the implications of knowledge management in modern
management context in Malaysia.

2. What are the problems facing organisations in Malaysia in trying to


adopt knowledge management?

3. Discuss how human resource management practices can enhance the


development of knowledge organisations.

TUTORIAL QUESTIONS

Introduction
The purpose of these activities is to evaluate your understanding of the
component of controlling and issues in management.

Problems
1. Discuss the three types of management control that are possible.

2. Describe the job of the controller.

3. Describe the five step process that managers should follow to make
sound strategic capacity decisions.

4. Discuss four activities that have potential of improving the MIS of


most organisations.

5. Discuss how management decision support system differs from the


management information system.

6. Compare the difference between operational control decisions and


strategic planning decision. What characterizes information
appropriate for making each of these decisions?

7. What is an international market agreement? Explain how these


agreements can impact organisation plans.

8. Define knowledge management. Discuss the issues when trying to


adopt knowledge management in organisations.

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