GPS- to-

GOi sasuccessf ul companyt hathasaweal t

hofbr i
ll
iantr esearcher sandsci entists
whohav ecr eatedadv ancedgl obal posit
ioni
ngsy stems( GPSs)f orcompl exai r-
trafficcont rol
andl ogisti
cssy stems.Now, t
hev i
sionofoneoft heupandcomi ngmanager si st ouseGPS- to-
GO' sknowl edget odomi nat etheconsumermar ketwi t
hpr emi um- pricedandf eature-ri
chGPS
units.Event houghGPS- to-GOi sf araheadi ntermsofGPSt echnol ogy,theconsumermar ket
demandsl ow- costuni tsandy earlyf ol
low-onpr oduct s, whichr equi resdr asticallydifferentski ll
s
thanGPS- to-GO'st ypi
cal five-t o10- yearcost-plusgov ernmentpr oj ects.Oneoft hemanager sis
taskedwi t
hhowt omeett hecostt argetandmar ketwi ndowf orthenewpr oduct , whilewor king
witht hesameengi neeringgr oupt hatcausedt heuni tmanuf acturingpr obl em andl aunchdel ay s
i
nt hef i
rstplace.Thekeyi ssuesconcer n1)engi neering- centriccompani esandt heirculture,
businessst r
ategi esandpr ocessesf ormanagi ngnewpr oductdev elopment2)t hei mpl icati
ons
thesest rategiesandpr ocesseshav eonaddr essi ngtheneedsofcust omer s, shar eholdersand
empl oyeesi nat otal
lynewmar ketsegment3)t her olemanager scanpl ayi nmaki ngcr it
ical
decisionswi thakeeney eonr oadbl ockst osuccess, suchascul t
ur e, i
nadequat eski ll
sand
overlyopt i
mi sti
candmy opi cvisionar i
es.Thecasei ncl udesanExcel spreadsheetwi thbr eak-
evenscenar iost hatprofessor scanuset ocompl ementt het eachi ngnot e.Thecasei sintended
forcour sesinmanagi ngnewpr oductcommer ciali
zation, managi ngt echnol ogyandi nnov ation,
strategi
ct hinking, operationsmanagementandl eader shi p."