Financial perspective: revenue growth, revenue per FTE (full-

time employee), etc.

Customer perspective: customer retention rate, customer

satisfaction index, customer complaints, etc.

Marketing and sales perspective: Growth rate, Conversion

rate, On-line engagement of customer, etc.

Operational process perspective: waste level, Inventory level,

OEE, etc.

Employee perspective: attrition rate, submitted suggestions,

etc.

CSR perspective: Greenhouse gas, external programs for the

community, etc.