In a psychographics laboratory of P&G at Cincinnati, USA, the sales head

was trying to estimate the approximate budget for the launch of a new
detergent (code named A01) to be test marketed in Jakarta, Indonesia
through the level of reinforcement by means of extrapolated simulation.

He used a stratified sampling technique and invited the respondents to the

psychographics laboratory and undertaken various experiments on them. The
sample was statistically significant and has higher load of Asian origin. The
summary result of this experiment is provided below.

It was observed that the drive is a linear additive function, response is

expressed as (50236.39)(a*b*x)/4.55 cubic units, and potential satisfaction is
given as square (c). The information-based stimulus, which was designed
only through advertising, was 246.39 units. It was calculated that a is one
eighth of b. It was also observed that the stimulus that is predominately
product related such as packaging and pricing is eleven and half times that of
innate drive and the learned drive is one sixteenth that of the information
based stimulus. It was assumed that all figures are collectively exhaustive
and modulus values were considered for simplicity.

Calculate the level of predisposition (rounding to four significant place after

decimal) using appropriate selling theory if b is two third of c and x is the
arithmetic mean of a, b and c. For this statistical study it was found innate
drive was 46.78 units. Assume stimuli to be a linear multiplicative function.
By multiple regressions it was found a equals 7.21.