Question 1: S&D

In a psychographics laboratory of P&G at Cincinnati, USA, the sales head was trying to
estimate the approximate budget for the launch of a new detergent (code named A01) to
be test marketed in Jakarta, Indonesia through the level of reinforcement by means of
extrapolated simulation.
He used a stratified sampling technique and invited the respondents to the psychographics
laboratory and undertaken various experiments on them. The sample was statistically
significant and has higher load of Asian origin. The summary result of this experiment is
provided below.
It was observed that the drive is a linear additive function, response is expressed as
(50236.39)(a*b*x)/4.55 cubic units, and potential satisfaction is given as square (c). The
information-based stimulus, which was designed only through advertising, was 246.39
units. It was calculated that a is one eighth of b. It was also observed that the stimulus
that is predominately product related such as packaging and pricing is eleven and half
times that of innate drive and the learned drive is one sixteenth that of the information
based stimulus. It was assumed that all figures are collectively exhaustive and modulus
values were considered for simplicity.
Calculate the level of predisposition (rounding to four significant place after decimal)
using appropriate selling theory if b is two third of c and x is the arithmetic mean of a, b
and c. For this statistical study it was found innate drive was 46.78 units. Assume stimuli
to be a linear multiplicative function. By multiple regressions it was found a equals 7.21.