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231 - 35305 - MD211 - 2013 - 1 - 2 - 1 - Marketing Management Philosophies PDF
231 - 35305 - MD211 - 2013 - 1 - 2 - 1 - Marketing Management Philosophies PDF
Philosophies
Chapter One
Marketing Management
Selling Profits
Existing
Factory and through
Products Promoting Volume
Profits
Customer Integrated
Market through
Needs Marketing
Satisfaction
Societal
Marketing
Concept
Consumers Company
(Want Satisfaction) (Profits)
What is Art Marketing?
Art Marketing
(1975 1984)
Applying marketing
concepts to art
organizations
Arts Marketing
(1995 2001)