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INITIAL
Advertising RESISTANCE
and Sales Promotion Management
DIRECT MARKETING
IS AN ICE BERG
ONLY
A SMALL PART IS VISIBLE.
AND
A LARGER IS UNDERNEATH.
IT IS FORTHE MARKETERS TO EXPLORE IT.
Chapter No. 16 Page No.263
MAILING
NEWSPAPER INSERTS
PRESS ADVERTISING
MAGAZINES
TELEVISION
RADIO
RETAILINGS NEW FRONTIER
Chapter No. 16 Page No.267
CONT.
Chapter No. 16 Page No.267
Advertising
COPYWRTINGand Sales Promotion
FORManagement
DM
AdvertisingENCLOSURES
and Sales Promotion Management
Advertising
PRODUCTION and Sales Promotion
ASPECTSManagement
AdvertisingCARD
ORDER and SalesAND
Promotion Management
COUPONS
CONT.
Chapter No. 16 Page No.273
AdvertisingCARD
ORDER and SalesAND
Promotion Management
COUPONS
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