BCG Matrix On Parle

By: Rahul Gupta

Submitted to:Dr. Ranjan Kantha
AGBS Bhubaneswar
 The BCG matrix method is based on
product life cycle theory that
determine the product portfolio of a
unit which contains both high growth
product & low growth product having 2
Dimensions: Market share & Market
growth.

BCG MATRIX
BCG MATRIX CONSISTS OF 4
CATEGORIES:
1.STARS:
(High growth & High market share)
As per the companys survey, Parle G is
touching the peek of success & therefore
comes under the STAR category thereby the
Co. can invest a large sum for its upliftment
2.CASH COWS
(Low growth, High market share)
Profits & cash generation should be high due
to its Low growth, the investment needed to
be Low to keep Profits High
The products like krackjack, parle Marie, hide
& seek comes under this category
3.QUESTION MARK:
(High growth, Low Market share)
It has worst cash characteristics because of
High demands & Low returns due to Low
market share makes the Co. to sell off &
deliver cash.
Products like CHOX, NIMKIN KREAMS GOLD,
PARLE 20-20,MONACO JEERA comes under
this.
4.DOGS:
(Low growth, Low market share)
The products like SIXER,JEFFS, MUST
BITES,MUST STIX &MUST CHIPS Conclude
with DOGS as they need to be Divested
because they are doing no good for the Co. &
have remained as an liability.