What is the BCG Matrix?

The Boston Consulting

group's product portfolio matrix (BCG matrix) is
designed to help with long-term strategic planning,
to help a business consider growth opportunities by
reviewing its portfolio of products to decide where
to invest, to discontinue, or develop products.0

BCG Matrix is an apparatus utilized to

incorporate methodology to break down
specialty units or product offerings
dependent on two factors: relative piece of
the overall industry and the market
development rate. By joining these two factors into a matrix, an organization can plot
their specialty units as needs are and figure out where to dispense extra (financial)
assets, where to money out, and where to strip.

The primary reason for the BCG Matrix is accordingly to settle on speculation choices on
a corporate level. Contingent upon how well the unit and the business are doing, four
different classification names can be credited to every group:

 Dogs
 Question Marks
 Cash Cows
 Stars

What is BCG Matrix?

The Boston Consulting Group's item portfolio matrix (BCG matrix), otherwise called the Growth/Share
Matrix, is a vital arranging device that enables a business to consider development openings by
inspecting its arrangement of items to choose where to contribute to suspend or create things. It's
otherwise called the Growth/Share Matrix. The Matrix is separated into four quadrants dependent on
an investigation of market development and the relative peace of the overall industry.

It depends on the mix of market development and the overall industry comparative with the following
best contender.

1. Stars

High Growth, High Market Share

Star units are pioneers in the classification. Items situated in this quadrant are appealing as they are
located in a hearty class, and these items are exceptionally serious in the classification.

2. Question Marks
High Growth, Low Market Share

Like the name proposes, the future capability of these items is dubious. Since the development rate is
high here, with the correct systems and ventures, they can become Cash cows and, at last, Stars if they
have a flat piece of the overall industry so that off-base ventures can downsize them to Dogs
significantly after loads of speculation.

3. Cash Cows

Low Growth, High Market Share

In the long run, if you are working for quite a while working in the business, advertising development
may decay, and incomes deteriorate. At this stage, your Stars are probably going to change into Cash
Cows. Since they despise everything that has a substantial relative piece of the overall industry in a
deteriorating (developed) market, benefits and cash streams are relied upon to be high. As a result of
the lower development rate, ventures required ought to likewise below. Along these lines, cash cows
ordinarily produce cash in an overabundance of the measure of money expected to keep up the
business. This 'overabundance cash' should be 'drained' from the Cash Cow for interests in different
specialty units (Stars and Question Marks). Cash Cows eventually carry parity and security to a portfolio.

4. Dogs

Low Growth, Low Market Share

Dogs hold a flat piece of the overall industry contrasted with contenders. Neither do they create cash,
nor do they require huge cash. As a rule, the resources are not worth putting into because they create
low or negative cash returns and may need enormous entireties of money to help. Because of the flat
piece of the pie, these items face cost inconveniences.

Assignment no 1 draw the bcg matrix of any 5 the following companies

1. BCG Matrix of Coca-Cola

2. BCG Matrix of Samsung
3. BCG Matrix of L'Oréal
4. BCG Matrix of PepsiCo
5. BCG Matrix of Apple
6. BCG Matrix of Nestle
7. BCG Matrix of Unilever
8. BCG Matrix of McDonalds
9. BCG Matrix of KFC
10. BCG Matrix of Amazon