Work Experience

RUHANA KUNGDA
Experienced Buyer | Brand Management Category Buyer – Fashion 2019-Present
Vendor Management Expert | Analytical |
Site-Merchandising Management AWOK.com (DUBAI, UAE)
 Category Expansion & On-boarding new brands/merchandise by increasing profitable
margins at right price.
 Inventory & Assortment Planning.
 Vendor Management.

Senior Buyer 2014 - 2019

Hopscotch.in (Mumbai, India)
 Sourcing Apparel/Non-Apparel Brands, Vendor Management, Fixing Buying/Selling Price,
Margin negotiations, Assortment Planning, OTB Planning & Business Development.
 Responsible for Buying and Site-Merch activity, trend analysis of products including new
product introduction, assortment planning, pricing and timely procurement and cost &
EDUCATION: margin negotiation.
 Planning Inventory & ensure all related fast-moving inventory is replenished, based on
2009 programmatic reorder points. Review assortment & movements, delisting or liquidating
Fashion & Styling
From FE Institute of Art & Design, Mumbai
slow moving SKU’s. Working closely with the Category Manager to implement sales and
promotional plans in coordination with site merchandising and marketing team. Deliver
2008 sales and margin targets against sales forecasts and stock requirements.
Fashion & Apparel Design Technology
From SASMIRA, Mumbai  Responsible for handling a team of Associate merchandisers, by allocation, delegation
and giving support wherever required for merchandise receivables, Purchase Orders, etc.
2007
Bachelor of Business Administration
for both SOR & Marketplace model.
From Gujarat University  Responsible for making business decisions to improve profitability & help meet the profit
targets by ensuring timely procurement of the department/category Merchandise along
2004
HSC with Marketing team by building promotion plans.
St. Ann’s High School, Jamnagar  On-boarding new brands by analyzing past data and negotiating profitable margins at
correct pricing to attain the given targets for replacing older brands assortment to fulfill
the merchandise gaps.
SKILLS SUMMARY:
 Understanding the customer value proposition& assist the Category Manager in the
overall business strategy.
IT Skills: MS Office
 Coordination with International Team, Supply chain team and warehouse to ensure
SQL (Basic) smooth functions at various departments. Working on Private Label brands to
manufacture Best Selling merchandise at high Margins.
Organizationa
l Skills: Interpersonal  Product Development of International Kid s Fashion Brand- Peppa, along with Buying of
Brands- Carters, Next-UK, Silly Souls & other International Kids Apparel.
Analytical
Networking Overall Start up Experience in sourcing of Brands, Vendor Mgt, Margins Negotiations, Site
Merchandising & Process Management of Kids Apparel on E-commerce platform.
Negotiation
Time Management
Vendor Management Apparel Merchandiser & Business Development 2011 - 2014
Team Management Rajshree Apparels Pvt. Ltd. (Mumbai, India)
OTB Planning  Working as a merchandiser for the Private Label Accounts, handling sampling programs&
orders placed by the buyer’s like Pantaloons, Reliance, etc.
 Production and arrangement of the orders, determination of cost and pricing of the
Known English products. Final Decision making on samples production.
Languages: Hindi/Urdu  Supplier Negotiations, Place PO accordingly with Suppliers based on best quotations
Gujarati received.
Mandarin (Basic)  Follow up with the buyer for PO and other order Details like Specs / Sketches.
 According to buyer’s design and requirement, getting the samples developed (Fit, Style,
Hobbies: Dancing, Cooking and Size, and Pre-Production), Fabric and Trims get approval from buyer then send for bulk
Travelling. production and final Inspection. To make sure that all the sample sent meets the buyer’s
requirements.
 Arranging pre-production & Production sample of buyer’s orders. Arrange sample
ACHIEVEMENT: yardages to meet the Lab Requirements. Liaison with the Production team to ensure
HopStar Award for Top performing Buyer to timely dispatch & quality control team for Quality Shipment.
achieve 30% revenue growth month on month for In all handling all tasks of Merchandiser from Fabric yarn, dying, designing, sampling
the Apparel Category.
approvals, QC checks and final shipment.
CONTACT DETAILS:
Email: ruhanakarim786@gmail.com Business Development Executive 2009 – 2010
Contact : +971 504365633
1stMumbaiProperties.com (Mumbai, India)
DOB : 22nd Sep 1986
Current Location: Dubai, UAE  Managing complete Administration and HR responsibilities
Nationality: Indian  Day to day office activities, maintaining records, conducting meetings.
Passport No: K9386896, Expiry:2023  Organizing events, helping in growth of overall business by planning meeting with
LinkedIn Profile: potential clients.
https://www.linkedin.com/in/ruhana-kungda-60400099
Managing & Structuring the overall business activities & working on growth plan.

Available for Immediate joining*

Reference can be provided**