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ACKNOWLEDGEMENT

I am very thankful to my Business Studies Teacher,


Mr. Charak Ray for his continuous help and guidance in
the preparation and completion of my project on
Marketing Mix of Levis jeans. It were the interesting
lectures of my knowledgeable teacher which have helped
me to understand the various type of Marketing and its
elements analyze and relate them with the real
marketing process.
This project is submitted as a part of Practical
Examination included in the curriculum of CBSE for All
India Senior Secondary Certificate Examination (AISSCE).
I would also like to thanks CBSE for providing such an
interesting opportunity to see the practical approach and
application of the concepts learned in the classroom. I
could clear my doubts and understand the application of
concepts while collecting and analyzing the data. This has
developed greater interest in the subject.

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