Belgian 20/10/1985

Jean-Franois Laloux Av. Rebouas 1101 So Paulo, SP

jeanfrancois@laloux.me - +55 (11) 9 8531 4882

Master in Engineering, graduated from Facult Polytechnique de Mons (Belgium), with multicultural
experience. Fluent in French, English and Portuguese. Fully enabled to work in Brazil.

PROFESSIONAL EXPERIENCE

Digital Marketing, Ads Operations and Business Growth 2016 Present

MondialPrev, So Paulo, Brazil.
Responsible for Performance Marketing strategy, execution and analysis for both BuscaPrev and Segurize, driving
audience, traffic and business growth. Working closely with the development team to make sure we reach business
optimization through data analysis.
Also part of the team responsible for building and launching Segurize from scratch (www.segurize.com.br).

E-Commerce Manager / Partner 2015 2016

Digital Analytics / IT Project Management Analyst 2013 2015
Tricky Hips, So Paulo, Brazil.
Start-up in the Apparel business. Started responsible for all online activities and business optimization, including,
amongst others, Social Media Marketing and E-Commerce. More recently, rebuilt the e-commerce platform (web
store), responsible for restructuring all the logistics and digital marketing activities.

Language Consultant and Language Teacher 2012 2015

ELFE Idiomas, So Paulo, Brazil.
Language school for multinational companies offering training focused on corporate world. English and French
training and coaching courses, translation.

Business and Data Analytics Consultant, Big Data Specialist 2010 2011
Carton Bros Ltd., Dublin, Ireland
Irish food-products Multinational headquartered in Dublin.
Modelling and Optimizing the Production Process using Metaheuristics. Managing a cross-functional project
focused on Revenue Optimization.

Financial and Strategy Consulting Intern 2009

Belgorail co., Brussels, Belgium
Regulation and voluntary certification in the railway field. Market Analysis and Business Plan creation.

EDUCATION

Master's Degree in Business Analytics 2010 2011

UCD Michael Smurfit School of Business - Dublin, Ireland
Master Thesis: Using Genetic Algorithms to Optimize the Revenue Production System. In association
with Carton Bros Ltd.

Master's Degree in Computer and Management Engineering 2009 2010

University College Dublin - Dublin, Ireland
Publication: Efficient Distributed Approach for Density-Based Clustering. 2011 IEEE 20th International
Workshops. (June 2011)
Master Thesis: Distributed Data Mining: Creating Hierarchical Clustering on Grid. (Association with the
University College Dublin)

Bachelors Degree in Computer and Management Engineering 2003 2010

UMons - Facult Polytechnique - Mons, Belgium
Top Engineering School in Belgium, member of the TIME network, an association of 50 leading Engineering
Schools and Faculties in Europe.