Designed for: Designed by: Date: Version:

The Business Model Canvas Sparkle Creative

Key Partners Key Activities Value Propositions Customer Relationships Customer Segments

Building and maintaining

PRODUCTIVITY APP COs: platform / APIs Phase 1:
Affluent / professional
Instacart User-friendly dashboard mothers living on the US
Securing partnerships with
UberEats allows moms to manage west coast
productivity apps
HelloFresh multiple productivity apps,
DoorDash saving time and money. Affluent / professional
Monitoring customer LTV
Muncherie mothers living in the US
and driving customer
Blue Apron acquisition
Handy Phase 2: Parents
Task Rabbit
Zirtual Curate productivity apps for Mass audience
Care Key Resources moms. Channels

App
Designers and developers Web

Cost Structure Revenue Streams

Design and development Affiliate (intitially)

Platform Maintenance Experiment with monthly subscription and per
Customer Acquisition transaction pricing

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designed by: Strategyzer AG

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