BUSINESS PLAN

DEM-October 2022
OVERALL VIEW- SOLUTION DEVELOPMENT PLAYBOOK

Month 1 Month 2 Month 3 Month 4 Month 5 Month 6

Governance- ongoing process

10-12 weeks

To Do
6-8 weeks External
WIP (>50%) Outreach

Done
Collateral Co branded newsletters
Avasant Roundtable
Development
HFS whitepaper Blogs/Article/Webpage

2-3 weeks 3-4 weeks

Brochure Pricing model Social Media Campaigns Client Mailer Account
Pursuit
One Slider Industry wise demo
Establish Target
Accounts Internal Discussion with AE, I&D lead,
Ownership Finalization Deep Dive Deck Testimonial series enablement Cloud Champion

Discussion with Google AE

Exec Pitch Deck Solution Video
Identify SMEs/Solution owners CG Accounts
Enablement Sessions
Google Account Client Connect

Xport/Talent Article/Newsletters

L
Internal mailer
E
CoE owner/I&D lead/
A Alliance owner
SMEs/Alliance owner
Marketing lead/SMEs Marketing lead/Alliance owner Alliance owner
Both CG and Google
Presentation Title | Author | Date Company Confidential © Capgemini 2021. All rights reserved | 2
FRAMEWORK FOR EXECUTION- DEM, CDP & MFM
2-3 weeks Continuous process 2 weeks 8-10 weeks As per need

S
T Governance Major KPIs Collateral
Design
Chain of
Initial Planning establishing defined Development approval
A
G
E

Business case and an estimate of Weekly meetings with SME for Objective: Lead Generation for Brochure Contact with IC and MACS team Level 1: Solution owner
bookings expected governance and collateral effective targeting internally Level 2: Tangi | Dan
development insights Deep dive deck Level 3: Ravi| Nilesh
Identifying SMEs and Solution Level 4: Review with Google
KPIs
owner Monthly connect with leadership SMEs
T for status updates Collaterals
Executive pitch deck
IC- Writing
MACS- design; Rate: Euro 25/hr
Identify Target Account – Contact
A relevant account POC Monthly connect with Google for
PR
No of touchpoints One slider
S Formation of estimated timeline information symmetry
No of clicks on mailers
using roadmap Website hits
K Approval on the plan for future Events- number, quality Solution video
Budget Planning and approval
S reference One on one new client
engagement Industry wise feature demo
Formation of MoM, Teams Weekly internal meetings with key Actual bookings
Channel etc. stakeholders for status updates Pricing model

L Content from Google

E
Alliance owner and SMEs- weekly Alliance owner (both CG and Alliance owner and senior Marketing lead, SMEs,
A cadence required Google) and SMEs stakeholders Alliance lead
IC and MACS

Presentation Title | Author | Date Company Confidential © Capgemini 2021. All rights reserved | 3
D
 Monthly- Alliance status updates

Weekly- Account targeting and finalization- meeting with AEs

Weekly- Collateral Development insights, overall progress

STAKEHOLDER
MAPPING
AND
CADENCE
SCHEDULE
Weekly- Target Account Finalization

Solution Alliance COE Mktg I&D Industry

SME owner Owner Lead
owner lead

Vikram Bhanot Tangi Le Noc / Harriet Morris Nilesh Vaidya

Daniel Wolff Ashvin Parmar
Suds Kumar Srishti

Collateral details and Overall

Target account finalization for joint Quarterly
Weekly
Governance,
Monthly Monthly progress
Collateral insights, finalization, status activities
industry demo updates

Tharun Tharian ??? Zac Maufe

Caliah Manson ???
Simon Brown

Presentation Title | Author | Date Company Confidential © Capgemini 2021. All rights reserved | 4
DATA ESTATE MODERNIZATION- STATUS DASHBOARD
Category Task Description/Value Addition Owner Timeline Status

Ownership Identify SME / Solution Owner Identifying SMEs to kickstart the solution Tangi | Srishti Done

Target Accounts Identify Internal Target accounts This would help in giving direction to collateral development and in moulding of pitch deck Done

Identify Google Target accounts Needed to identify common targets and perform joint PR to convert these clients Tangi

Governance Solution Dev – w SMEs Part of Stakeholder mapping for smooth processing when targeting clients Srishti | Vishist Done

Account Pursuit – w Google Srishti | Tangi WIP

Collateral Exec Pitch Deck A short deck that would help in pitching to relevant stakeholders and contains important details for Suds Done
the solution

Deep Dive Deck A deep dive analysis of our solution- containing all details Done

Brochure Marketing material that can be sent in mailers and to relevant stakeholders before and during Harriet, Laura Done
account pursuit

One-Slider A slide prepared by the SME which contains a snapshot of the offering for easy access Vikram Done

Solution Video Video for the solution to be used in paid campaigns, mailers etc. Harriet Done

Demo (in Sandbox Environment) An industry wise feature demo that showcases important features of the solution and their usage for Suds
the client

External Outreach Roundtable (Avasant) Analyst roundtable- used for awareness across teams and potential account targeting Srishti | Tangi WIP

Whitepaper (HFS) Analyst whitepaper- provides insights of the industry and the potential solutions Srishti | Tangi

Organic + Paid Media Campaigns Targeted Campaigns to AEs, Client stakeholders for effective conversion Harriet

Internal Outreach Sales Enablement Sessions Increases awareness within the organization about the potential opportunities Srishti | Tangi WIP

Mailer Launch Internal mailers to AEs with a call to action Srishti | Vishist Done

X-Port | Talent | BU Newsletters

Presentation Title | Author | Date
Internal website marketing materials Srishti | Vishist WIP
Company Confidential © Capgemini 2021. All rights reserved | 5
 EXTERNAL
MARKETING
PLAN Outcome expected Date
Joint Google Support
Status Owner
? required

Overall entry into some

Finalise Google Speaker Srishti
Avasant Roundtable top accounts/new clients 14-12-2022 WIP

Thought Leadership WIP

HFS Whitepaper paper built in Need to schedule deep Srishti
collaboration with HFS dive with HFS

An article about GCP and

Talent Article partnership to be showcased on 25-11-2022 WIP- 1st draft has
Vishist
the Talent Page been shared

Features of data handling shown to Google cloud features- 360

Industry wise feature demo TBD customer view for banks, health To-Do Vikram/Suds
industry-wise clients
data for insurers.
Collaboration on joint campaigns To-Do
Paid social media campaigns Paid social to targeted clients over 6 TBD and communication to targeted To try for Harriet
weeks
clients Google Funding
Organic promotions through Senior
Organic Social media TBD
Leadership/ LinkedIn posts/ WIP
campaigns messages Harriet

Awareness through joint efforts of Enablement campaigns, joint PR to WIP

Joint PR Google and CG to prospective Internal started ensure consistency of Talks with external stakeholdersTangi
clients communication left

Cloud Hub Create Visibility within Google To-Do

Ecosystem
Presentation Title | Author | Date Company Confidential © Capgemini 2021. All rights reserved | 6
OTHER INTERNAL ACTIVITIES

Launch Mailer Pricing Model X-PORT Launch

and Mailer
Internal Launch targeting A model which showcases our value wrt
Senior Leadership & Sales competitors Internal one-stop-platform to
team host all key offers &
collateral

Newsletter (Group sales, Enablement Session One-on-One Account

cloud, alliance) Enablement of sales/leadership team
Push
Extra touchpoints to increase outreach Account pursuit & opportunity
shaping

Presentation Title | Author | Date Company Confidential © Capgemini 2021. All rights reserved | 7
LIST OF MARKETING ASSETS

Solution Video Exec Pitch Deck Client Mailer

Solution Brochure Deep Dive Deck Social Media Flashca

rds

Solution Demo
One-Slider Solution Webpage (Upcoming)

Case studies and

more…

Presentation Title | Author | Date Company Confidential © Capgemini 2021. All rights reserved | 8
 NA UK France, Germany, APAC
Nordics

Solution Vikram Suds Suds Surinder/

SME
Hemendra

Alliance Tangi Karen Tangi/Srishti Julie-Ann Tangi Srishti Suzana

owner

GOVERNANCE
COE Dan Alex Carl-Johan
Naveen/Nand
owner Tierus

Mktg Ashvin Suds Shuvadeep Surinder/

Owner Dutta Hemendra

I&D Harriet Surinder/

lead
Suds Shuvadeep Hemendra
Dutta

Industry
Lead- Nilesh Vaidya
BCM

Presentation Title | Author | Date Company Confidential © Capgemini 2021. All rights reserved | 9
DATA ESTATE MODERNIZATION SOLUTION ROADMAP
Oct’22 Nov’22 Dec’22

Milestones
04/10 11/10 18/10 25/10 01/11 08/11 15/11 22/11 29/11 05/12 12/12 19/12

Pitch Deck                  

One-Slider          

Brochure          

Talent Article          

Mailer Content          

Deep dive deck          

Analyst HFS Whitepaper

         

Internal Campaign          

External Campaign          

Sales Enablement

Analyst Roundtable

Editing & Vikram Srishti/

Content Draft Design
final content Vishist
Presentation Title | Author | Date Company Confidential © Capgemini 2021. All rights reserved | 10
TARGET ACCOUNT STATUS

Account Name  AE Meeting GCP Meeting Cloud Champion I& D Lead Next Step Owner
ABN AMRO Equity Umbrella Fund
N.V. Done Carl-Johan Tiréus Shuvadeep Dutta

American Family Mutual Insurance Hesaam Aslani, Ajosh Meeting with Brad to be set up- Carlos Zavala has good
Co Inc Done Daniel Wolff Gopan relationship with him Tangi/Srishti

ANZ Banking Group Limited Nand Gawai Surinder Pal Singh

Qualified for January- next meeting to be held in
Auto Club Group Done Chris Glenn Shrayansh Gupta January with Google AE Tangi/Srishti

AXA BANQUE Done Carl-Johan Tiréus Mamadu Sy No opportunity

BNP PARIBAS Done Carl-Johan Tiréus Shuvadeep Dutta Disqualified

BPCE Daniel Wolff Mamadu Sy

CitiBank Vikrant Gunda

BNY Mellon Rescheduled Daniel Wolff Raghu Chandrasekharan

Credit Agricole Done Carl-Johan Tiréus Shuvadeep Dutta Meeting with Google AE to be set up Tangi/ Srishti

App data has to be migrated to GCP.

Equifax Australia Done Nand Gawai Surinder Pal Singh Can pursue for funding,. Tangi/Srishti

Presentation Title | Author | Date Company Confidential © Capgemini 2021. All rights reserved | 12
 Cloud
Name of account AE meeting GCP meeting Champion I&D lead Next Step Owner
No opportunity- already
working on GCP for last 2-3
Global Payments Inc. Done Sambit Otta Pankaj Sharma, Anil Dubey years

HSBC Bank Plc Oleksandr Miroshnyk Neil Dsouza (UK) , Praveen Puttananjaiah (us, mex)

Morgan Stanley Done Milan Das Vishal Jayanty, Charisma

Munich Re Done Carl-Johan Tiréus Shuvadeep Dutta Disqualified

National Australia Bank Ltd. Nand Gawai Surinder Pal Singh No opportunity

More clarity on Dual run but

Santander Done Carl-Johan Tiréus Abdul Chowdhary not DEM specific right now

The Goldman Sachs Group Inc Rescheduled Daniel Wolff Vishal Jayanty

Westpac Done Nand Gawai Surinder Pal Singh No opportunity

CaixaBank Done Suds Not an FS account

Macquarie Group Done Set up call with Google AE

Presentation Title | Author | Date Company Confidential © Capgemini 2021. All rights reserved | 13
CUSTOMER DATA
PLATFORM
CUSTOMER DATA PLATFORM- STATUS DASHBOARD
Category Task Description/Value Addition Owner Timeline Status

Ownership Identify SME / Solution Owner Identifying SMEs to kickstart the solution

Target Accounts Identify Internal Target accounts This would help in giving direction to collateral development and in moulding of pitch deck

Identify Google Target accounts Needed to identify common targets and perform joint PR to convert these clients

Governance Solution Dev – w SMEs Part of Stakeholder mapping for smooth processing when targeting clients

Account Pursuit – w Google

Collateral Exec Pitch Deck A short deck that would help in pitching to relevant stakeholders and contains important details for
the solution

Deep Dive Deck A deep dive analysis of our solution- containing all details

Brochure Marketing material that can be sent in mailers and to relevant stakeholders before and during
account pursuit

One-Slider A slide prepared by the SME which contains a snapshot of the offering for easy access

Solution Video Video for the solution to be used in paid campaigns, mailers etc.

Demo (in Sandbox Environment) An industry wise feature demo that showcases important features of the solution and their usage for
the client

External Outreach Roundtable (Avasant) Analyst roundtable- used for awareness across teams and potential account targeting

Whitepaper (HFS) Analyst whitepaper- provides insights of the industry and the potential solutions

Organic + Paid Media Campaigns Targeted Campaigns to AEs, Client stakeholders for effective conversion

Internal Outreach Sales Enablement Sessions Increases awareness within the organization about the potential opportunities

Mailer Launch Internal mailers to AEs with a call to action

X-Port | Talent | BU Newsletters

Presentation Title | Author | Date
Internal website marketing materials Company Confidential © Capgemini 2021. All rights reserved | 15
 CUSTOMER DATA PLATFORM SOLUTION ROADMAP
Nov’22 Dec’22 Jan’23

Milestones
19/11 24/11 27/11 01/12 08/12 12/12 19/12 26/12 2/01 09/01 16/01 25/01
Kick-off Call

Pitch Deck

One-Slider

Brochure

Talent Article

Mailer Content

Deep dive deck

Analyst HFS Whitepaper

Internal Campaign

External Campaign

Sales Enablement

Analyst Roundtable

Editing & TBD Srishti/

Content Draft Design
final content Vishist
Capgemini FS GCP | 2022 © Capgemini 2022. All rights reserved | 16
MAINFRAME
MODERNIZATION
MAINFRAME MODERNIZATION- STATUS DASHBOARD
Category Task Description/Value Addition Owner Timeline Status

Ownership Identify SME / Solution Owner Identifying SMEs to kickstart the solution

Target Accounts Identify Internal Target accounts This would help in giving direction to collateral development and in moulding of pitch deck

Identify Google Target accounts Needed to identify common targets and perform joint PR to convert these clients

Governance Solution Dev – w SMEs Part of Stakeholder mapping for smooth processing when targeting clients

Account Pursuit – w Google

Collateral Exec Pitch Deck A short deck that would help in pitching to relevant stakeholders and contains important details for
the solution

Deep Dive Deck A deep dive analysis of our solution- containing all details

Brochure Marketing material that can be sent in mailers and to relevant stakeholders before and during
account pursuit

One-Slider A slide prepared by the SME which contains a snapshot of the offering for easy access

Solution Video Video for the solution to be used in paid campaigns, mailers etc.

Demo (in Sandbox Environment) An industry wise feature demo that showcases important features of the solution and their usage for
the client

External Outreach Roundtable (Avasant) Analyst roundtable- used for awareness across teams and potential account targeting

Whitepaper (HFS) Analyst whitepaper- provides insights of the industry and the potential solutions

Organic + Paid Media Campaigns Targeted Campaigns to AEs, Client stakeholders for effective conversion

Internal Outreach Sales Enablement Sessions Increases awareness within the organization about the potential opportunities

Mailer Launch Internal mailers to AEs with a call to action

X-Port | Talent | BU Newsletters Internal website marketing materials

Capgemini FS GCP | 2022 © Capgemini 2022. All rights reserved | 18
 MAINFRAME MODERNIZATION SOLUTION ROADMAP
Nov’22 Dec’22 Jan’23

Milestones
01/11 08/11 15/11 22/11 29/11 05/12 12/12 19/12 26/12 3/01 10/01

Kickoff Call

Pitch Deck                

One-Slider          

Brochure          

Talent Article      

Mailer Content        

Deep dive deck          

Analyst HFS Whitepaper

         

Internal Campaign          

External Campaign        

Sales Enablement

Analyst Roundtable

Editing & TBD Srishti/

Content Draft Design Vishist
final content
Capgemini FS GCP | 2022 © Capgemini 2022. All rights reserved | 19