Study Id55485 Footwear-Report

Footwear Report 2022
Statista Consumer Market Outlook
February 2022
Agenda
01 Market Outlook 02 Segments 03 Appendix

▪ Overview ▪ Overview and sales figures ▪ Product overview
▪ KPI comparison
▪ Market drivers ▪ Author
▪ Regional ranking
▪ Consumer insights
▪ Key players
▪ Trends
2
OVERVIEW
3
Footwear is characterized by a continuing trend
towards athleisure and eCommerce
Overview: management summary
The worldwide Footwear market is projected to grow to more than The market for Footwear is still characterized by a dominance of retail
US$609 billion until 2025 with Sneakers poised to yield on of the highest brands and, compared to other industries, relatively small manufacturer
growth rates. brands. Among manufacturers, the big sports brands (Nike, Adidas etc.)
dominate an otherwise nationally and regionally fragmented landscape.
Key drivers shaping the industry are the global demographic shift and They have long mastered the art of marketing and built the first truly
rising labor costs in Greater China. The demographic shift affects almost global footwear brands. In addition, through their own retail stores and
all countries covered and results in an overall higher average age with online shops, they have breached the traditional barrier between
the population over 55 years of age growing the fastest. Rising labor suppliers and retailers.
costs on the other hand affect supply chains. China will not be
dethroned as the world’s most important sourcing country for footwear Owned retail presences, both in brick and mortar and online stores,
soon, but manufacturing is slowly shifting towards other countries in enable a tighter brand curation than traditional wholesale distribution
Southeast Asia like Vietnam, Indonesia and Thailand. allows for and open direct feedback channels to consumers. Through
these feedback loops as well as new possibilities of mass customization,
Shoes belong to the consumer products with the highest brand consumers are involved to a higher degree than ever before in the
awareness among consumers. This can serve on the one hand as a design process. The athleisure trend that combines comfort with chic
hurdle for new players trying to establish themselves but also highlights and has elevated functional sportswear to coveted fashion statements is
the importance of marketing in the industry. Consumers are both on the bound to continue. Many more traditional fashion brands (like LVMH’s
lookout for cheap prices when buying fashion but also seek premium fashion houses) as well as upstarts (like Allbirds) have jumped on this
and luxury brands. This underlines a trend towards fast fashion on the bandwagon and started to offer athletically inspired footwear in recent
one and luxury brands (aspirational and core luxury) on the other hand years.
whose parallel growth has pinched middle-tier brands across the board
leading to a polarization of the marketplace.
4 Sources: Statista Consumer Market Outlook 2022

The Footwear market is divided into four segments
Overview: segments and subsegments
Sneakers Athletic Footwear Leather Footwear Textile & Other Footwear
The Sneakers segment refers to The Athletic footwear segment The market for Leather Footwear Textile & Other Footwear
so-called “athleisure” footwear, includes shoes specifically comprises town footwear, boots, comprises models that are either
i.e., everyday footwear with an designed for sports purposes sandals and clogs with leather not made of leather and/or can
athletic appearance where (e.g., soccer, tennis, basketball uppers for women, men and not be assigned to athletic
fashion aspects outweigh etc.). children. Not included are work footwear. Town footwear with
functional ones. and safety shoes. textile, rubber or plastic uppers
as well as rubber boots, flip flops
and wooden clogs fall into this
category.

With 37%, the segment Textile & Other Footwear
accounts for the biggest share in the Footwear market
Overview: key takeaways
▪ Global sales in the Footwear market amounted to US$391 billion in Revenue share worldwide in 2021
2021 and are forecast to grow at an average rate of 4.4% to reach
US$609 billion by 2025.
Sneakers Leather Footwear
▪ With 37%, Textile & Other Footwear is the largest segment of the
Footwear market with revenues of US$147 billion in 2021, followed by Athletic Footwear Textile & Other Footwear
Leather Footwear segment (US$128 billion) and Sneakers (US$69
billion). The smallest segment is Athletic Footwear (US$48 billion).
18%
▪ Sneakers is the second smallest and second fastest-growing segment
and forecast to increase by 65% to US$113 billion in 2025.
▪ The highest per-capita revenues were generated in Hong Kong with

US$372 per person. 37%
▪ The big sports brand manufacturers (Nike, Adidas, Puma, New
Balance, Asics) are by far the biggest players in an otherwise very 12%
fragmented industry landscape characterized by regionally or
nationally oriented players and store brands.
33%

In 2021, the Footwear market realized a revenue of
US$391 billion worldwide
Overview: sales figures (1/4)
Worldwide revenue in billion US$
+4.4%1
609
576
543
488
420 433
379 375 401 391
348 365 359 369
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025
1: CAGR: Compound Annual Growth Rate / average growth rate per year
The Textile & Other Footwear segment has the
highest growth potential with 66% from 2021 to 2025

2021 2025
+66%
243
+37%
176
147
+65%
128
113
+60%
77
69
48
Sneakers Athletic Footwear Leather Footwear Textile & Other Footwear

With US$372, the per capita retail value of Footwear
was highest in Hong Kong in 2021
Per capita revenue in US$ in 2021

US$2 US$372 Out of scope
213

The Chinese per capita revenue is expected to
increase the most at a CAGR1 of 15.5% until 2025
Growth and per capita revenue in US$
+6.1%1 +8.3%1
+9.3%1
309 279
231
244
203 +15.5%1
162
73
41
2021 2025 2021 2025 2021 2025 2021 2025
United States United Kingdom Germany China
MARKET
DRIVERS
11
The worldwide Footwear market is shaped by the
emergence of Asia and changing demographics
Market drivers: summary
The most important driver for the global footwear market is the
rising importance of emerging markets not only as manufacturing
places but also as consumer markets. The share of Europe and
North America of worldwide consumer spending on clothing and
footwear will fall from 55% in 2015 to 43% in 2025. This indicates a
strong impetus for producers and retailers to diversify their
geographic footprint in order to sustain further growth. The overall
outlook for the fashion industry remains rather positive as the
share of wallet of footwear is projected to increase slightly,
translating into decent growth potential overall.
Demographic change affects all countries covered, as birth rates

decline, and populations get older. People over the age of 55 are
the fastest-growing demographic which will translate into different
consumption patterns as older consumers look more for comfort
than self-expression.
A specific trend shaping global supply chains are rising labor costs
in China where economic success and an ebbing of the inflow of
domestic migrants from the hinterland into the urban workforce
has driven up manufacturing costs considerably. In consequence,
the footwear industry has shifted production increasingly to other
countries in Southeast Asia like Vietnam or Indonesia which offer
lower hourly wages.

Half of fashion spending already happens outside
Europe and North America
Market drivers: consumer spending (1/2)
The global economy is undergoing a sea-change with the weights of Projected consumer spending on clothing and footwear
gross domestic product (GDP) and consumer spending shifting away
from established markets in North America and Central & Western
Asia Europe North America Others
Europe to emerging economies in Asia, Eastern Europe, the Middle East,
Africa and Latin America. The fashion markets have already experienced
this changing tide as already half of spending occurs outside North 7% 10% 12% 15%
America and Europe. 21%
Emerging markets are countries that are deemed to be in a transitional
phase between developing and developed status. Brazil, Russia, India 32% 27% 25%
and China, commonly referred to as the BRIC states, represent the four 23%
19%
largest economies among emerging markets. Their growth has
outstripped that of western nations in most years for the last three
decades.
The expansion into emerging markets carries certain country risks 1 30% 27% 24%
34%
related to the institutional framework, e.g., the law, as well as
37%
unfavorable currency effects and an overall higher volatility of the
markets. Additionally, fashion brands must diversify their portfolio to
cater for different cultural expectations and taste in different regions.
However, the market potential of emerging markets cannot be ignored

34% 35% 37%
by fashion companies that want to continue to expand, as most of the 29%
projected growth in fashion spending will happen outside Europe and 23%
North America.
2005 2010 2015 2020 2025
1: Statista’s country reports can help drive decisions on market entry by providing exhaustive statistics on opportunities and risks in 160 countries worldwide
13 Sources: Statista Consumer Market Outlook 2022, Statista Key Market Indicators, based on IMF, UN, World Bank, Eurostat and national statistical offices
Footwear’s share of wallet increases slightly over time,
despite a one-time pandemic drop
Market drivers: consumer spending (2/2)
Clothing and footwear share of global consumer spending¹
0.04%
1.0% 1.0% 1.0% 1.0% 1.0% 1.0%

0.9% 1.0% 0.9% 0.9%
0.9% 0.9% 0.9%
0.9% 0.9% 0.9% 0.9% 0.9% 0.9% 0.9% 0.9%
0.8% 0.9% 0.9%
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025
1: Household final consumption expenditure according to the classification of individual consumption purposes (COICOP)
14 Sources: Statista Consumer Market Outlook 2022, Statista Key Market Indicators, based on IMF, UN, World Bank, Eurostat and national statistical offices
The world’s population is getting older
Market drivers: demographics
A key trend defining the outlook of the global footwear industry is the Worldwide population by age group
demographic shift affecting many of the 152 countries and territories
surveyed in the Consumer Market Outlook. 2010 2020 2030
People of 55 years and older are the fastest-growing demographic in
those countries and will constitute a majority within the next ten years. 26%
On the other hand, the share of younger consumers will slightly fall. 25%
This will likely result in changed consumption patterns. First, the 23%
22%
increased role of comfort (as opposed to style considerations) that lies
at the core of the recent athleisure boom is likely to continue in an
ageing society. Secondly, and connected to the first point, is a rising 19%
importance of orthopedic shoes like Birkenstock sandals. Thirdly, overall 17%
15% 15% 16%
volume demand is likely to remain flat since older consumers use 15% 15% 14% 13%
footwear less for fashion signaling and tend to treat it more as a 14% 14%
commodity. 12%
12%
11%
0-14 15-24 25-34 35-44 45-54 55+
15 Sources: Statista Consumer Market Outlook 2022, Statista Key Market Indicators, based on UN DESA and national statistical offices
Labor costs in China have risen rapidly
Market drivers: sourcing countries (1/2)
Manufacturing labor costs per hour in US$

2002 2015 2019
+24%
52.0 +12%
+52%
+39%
41.9 42.6
38.0
27.6 27.4
+45% +29% +50% +47% +60%

+450% +140% +400% +143% +150%
4.8
3.3 2.4 3.1 3.0 2.5
1.0 2.0 1.7 0.8
0.6 0.4 0.7 0.2 0.5
Germany U.S. China Philippines Vietnam India Indonesia
16 Sources: A.T. Kearney

As a result of rising labor costs, footwear production is
shifting from China to Southeast Asia
Market drivers: sourcing countries (2/2)
Footwear production worldwide in million pairs

2013 2020
China 11,118
14,200
India 2,080
2,065
Vietnam 1,320
770
Indonesia 1,036
700
Brazil 764
900
Turkey 487
300
Pakistan 483
370
Bangladesh 423
298
Mexico 165
245
17 Sources: APICCAPS, Statista Analysis

CONSUMER
INSIGHTS
18
Footwear consumers are polarized into luxury and
price-optimizing shopper types
Consumer insights: summary
Footwear buyers are looking for inexpensive prices, with about

half (46%) of respondents in the U.S. and more than one-third of
the respondents in the UK, Germany and China, naming low prices
as a particularly important criterion. On the other hand, the same
respondents also bought premium and luxury footwear over the
review period. This paradox opens up opportunity spaces for
vertical fast fashion players on one side and for luxury brands of
the other. But it also leaves middle-tier brands under pressure to
diversify to either end of the spectrum. The desire for exclusive
brands and the concurrent price-priming may at least partly
explain the popularity of footwear as second-hand items which
can offer access to exclusive brands at more permissive price
points.
Brand awareness is very high for fashion items, second only to
smartphones, which highlights the importance of marketing in the
footwear industry. In this area particularly, social media influencers
have proven to be a viable force with around a third of both U.S.
and Chinese consumers reporting to have purchased shoes within
the last year after the product had been advertised to them by
bloggers, Youtubers or other famous people.
19 Sources: Statista Global Consumer Survey 2022

46% of U.S. consumers look for affordable prices
when buying shoes
Consumer insights: relevance of low prices
Share of internet users for which low prices are particularly important
USA GBR DEU CHN
36% 46%
shoes 34%
36%
55%
clothing 46%
40%
39%
43%
food & non- 44%
alcoholic drinks 40%
19%
36%
smartphone 27% 30%
45%
29%
household appliances 27%
25%
25%
29%
bags & accessories 19% 22%
21%
27%
20%
13%
21%
toys & baby products 17%
11%
9%
"For which of these products is a low price of particular importance to you? “; Multi Pick; n= 25,108 (USA); 12,523 (DEU); 12,553 (GBR); 12,535 (CHN)
20 Sources: Statista Global Consumer Survey, data from: December 2019
Many consumers also want premium products in
apparel and footwear pressuring middle-tier brands
Consumer insights: relevance of premium quality
Share of internet users who also buy premium or luxury items

USA GBR DEU CHN
32%
shoes 31% 33%
43%
33%
clothing 35%
32%
41%
39%
smartphone 38%
34%
42%
25%
bags & accessories 21%
18%
29%
16%
food & non- 19%
14%
18%
cosmetics & body care 18%
21%
31%
17%
alcoholic drinks 14% 19%
14%
"In which of these product categories do you also buy premium or luxury items? “; Multi Pick; n= 25,108 (USA); 12,523 (DEU); 12,553 (GBR); 12,535 (CHN)
Shoes are rather popular second-hand items
Consumer insights: second-hand shopping
Share of internet users who have bought second-hand products within the last 12 months
USA GBR DEU CHN
27%
clothing 25%
14%
11%
13%
shoes 11%
8%
12%
11%
5%
6%
9%
consumer electronics 9%
(e.g. TV, smartphones) 9%
17%
7%
toys & baby products 7%
6%
10%
5%
sports & outdoor 5%
products 4%
11%
"Which of these articles have you bought second hand in the past 12 months (no matter if online or in person)?“; Multi Pick; n= 25,108 (USA); 12,523 (DEU); 12,553 (GBR); 12,535 (CHN)
Brand awareness for clothing and shoes is very high
Consumer insights: brand awareness
Percentage of internet users paying particular attention to brands

USA GBR DEU CHN
63%
56% 57%
53%
48% 47%
43% 42% 41%
40% 41% 39% 39%
38% 37%
32% 35%
33% 32% 32% 33%
31% 30%
26%
23% 23% 24%
21% 20%
19% 18% 19% 18% 19% 19% 18%
15% 14% 14%
11%
smartphone shoes clothing TV & HiFi household detergents food & non- alcoholic bags & furniture &
appliances & cleaning alcoholic drinks accessories household
products drinks goods
"In which of these categories do you pay particular attention to brands? “; Multi Pick; n= 25,108 (USA); 12,523 (DEU); 12,553 (GBR); 12,535 (CHN)
In the U.S. and China especially, influencers can drive
shoe buying decisions
Consumer insights: influencer marketing
Share of internet users who bought or used products advertized by bloggers or Youtubers
USA GBR DEU CHN
36%
clothing 21%
23%
39%
32%
food & drink 16%
17%
28%
31%
shoes 14%
21%
33%
26%
cosmetics & body care 14%
19%
26%
25%
consumer electronics 12%
15%
25%
21%
9%
23%
"Which of these products or services have you bought / used in the past 12 months because bloggers / YouTubers or other famous people
advertized them?“; Multi Pick; n= 4,044 (USA); 2,062 (DEU); 2,011 (GBR); 2,081 (CHN)
24 Sources: Statista Global Consumer Survey, data from: July 2018
KEY PLAYERS
25
With more than US$23.3bn, Nike has by far the
highest Footwear sales
Key players: representative companies and their brands
Company
Sales1 2020 US$23.3bn US$11.1bn US$2.4bn US$2.9bn
Key brands
1: Companies’ sales in Footwear

26 Sources: Statista Consumer Market Outlook 2022, Nike, Adidas, Puma, Asics
Athletic footwear brand manufacturers dominate an
otherwise fragmented landscape
Key players: sales ranking
Footwear revenue in 2020 (or latest available fiscal year) in million US$¹
Nike (U.S.) 23,305
Adidas (DE) 11,128
New Balance (U.S.)2,3 4,100
Asics (JP) 3 2,930
Puma (DE) 2,368
Clarks (UK) 1,771
Ecco (DK) 3 1,233
Under Armour (U.S.) 934
Geox (IT) 539
1: Converted from local currencies into US$ using the average exchange rate of 2017 (1 US$=0.886 EUR=0.776 GBP=112.166 JPY) 2: 2019
3: Total revenue (including apparel)
27 Sources: Nike, Adidas, Forbes, Puma, Asics, Clarks, Ecco, Under Armour, Geox
Nike’s net income almost halved from 2019 to 2020
Key players: Nike (1/4)
Nike Inc. traces its origins back to 1964 and started as a reseller of Nike net income in billion US$
Japanese sports shoes of the company today known as Asics. Starting in
the 1970s, it started marketing footwear under its own, now iconic,
Swoosh logo. A big growth driver over the years have been sponsoring
deals with of popular athletes, e.g., Michael Jordan, after which one
particularly successful line of sneakers, the Air Jordan is named. Apart 4.2
from the Nike brand, the company markets the brands Jordan, Hurley 4.0
and Converse. Nike’s global reach and knack at marketing have 3.8
translated into almost steady profit growth over the past decade, which
was interrupted in 2018 due to a one-time tax effect in the U.S. and in 3.3
2020 due to COVID-19 which saw net income almost half from 4 million
to 2.5 million.
Nike revenue shares in 2020 2.5
Asia Pacific
& Latin America 1.9
15% North
America
Greater 40%
China 19%
Europe,
Middle East
26% 2015 2016 2017 2018 2019 2020
& Africa
28 Sources: Nike
Nike could maintain a stable 27% share of the global
sneaker and athletic footwear market by 2025
Global market share forecast of Nike

Sports Footwear Sports Clothing Sports Accessories & Gear
27% 27% 27% 27% 27% 27% 27%
6% 6% 6% 6% 6% 6% 6%
2% 2% 2% 2% 2% 2% 2%
2019 2020 2021 2022 2023 2024 2025
29 Sources: Trefis
With net sales of approximately US$ 10.6 billion in
2021, nike.com is a growing presence in eCommerce
Nike.com eCommerce net sales incl. forecast for 2021 in million US$
14.9%
12,219
24.1%
10,639
64.3%
8,573
5,218
2019 2020 2021 2022
Note: Annual first party eCommerce net sales generated by nike.com after deduction of returns, allowances for damaged or missing goods and any discounts allowed; Forecasts are
the result of a Statista analysis based on revenue, traffic and market developments as well as store categories.
30 Sources: ecommerceDB.com 2022
47% of net sales via nike.com are generated in the
United States
Distribution of net sales in 2020
No. Country Share
1 United States 47%
2 United Kingdom 7%
3 South Korea 4%
4 France 4%
5 Canada 4%
6 Australia 4%
7 Japan 4%
8 Germany 3%
9 Netherlands 2%
10 Greater China 2%
- RoW 19%
31 Sources: ecommerceDB.com 2022

Adidas has seen a boost in footwear sales since
partnering up with Kanye West in 2014
Key players: Adidas
By sales, the Adidas group is the second-biggest footwear company in Adidas Group footwear production in million pairs
the world. It sells clothing, footwear and sports equipment under the
Adidas and Reebok brands and licenses these brands as well to
manufacturers of watches, cosmetics and eyewear.
The company was founded in 1949 after its founder, Adolf Dassler had a 448
falling out with his brother with whom he had been manufacturing
sports shoes since the 1920s. This brother happened to go on and 403 409
found rivaling Puma leading to the coincidence that two of the world’s 379
biggest sportswear companies are located in the same small Bavarian 360
town of Herzogenaurach.
301
Adidas revenue shares in 2020
Russia/CIS Others
Emerging Markets
2%
5% Asia-
Latin America 6% 3% Pacific
33%
North 24%
America
27% 2015 2016 2017 2018 2019 2020

Europe
32 Sources: Adidas
Puma managed to avoid a huge pull back in net sales
during the COVID-19 crisis
Key players: Puma
Puma is a multinational sportswear and athletic footwear manufacturer. Puma net sales worldwide in million US$1
It was founded in 1948 by Rudolf Dassler who had fallen out with his
brother Adolf who became the driving force behind Adidas. Today, it
ranks fifth among the biggest footwear companies in the world in terms
of revenue after Nike, Adidas, New Balance and ASICS. Puma has been
publicly listed since 1986 and is partially owned by French luxury 6,210
company Kering. A key tenet of Puma’s recent strategy has been a push 5,907
towards owned retail. Owned retail stores as well as online distribution
ensure the company a higher share of the final selling price as well as 5,246
tighter control of brand presentation.
4,668
Puma revenue shares in 2020
Americas Asia/Pacific
28.2%
33.9%
Europe,
37.9% Middle East,
Africa 2017 2018 2019 2020
1: Average exchange rate for 2017 used to convert local currencies into US$ (1 US$=0.886 EUR).
33 Sources: Puma
ASICS ranks among the biggest footwear companies
worldwide
Key players: ASICS
ASICS is a Japanese sportswear and footwear company whose name is ASICS revenue worldwide in million US$1
an acronym on the Latin saying “anima sana in corpore sano” or “healthy
soul in a healthy body”. It was founded as Onitsuka Co., Ltd. in 1949 in
Kobe, Japan.
Today, it ranks as the fourth-biggest footwear manufacturer worldwide. 3,568

In addition to its eponymous ASICS brand, it sells products under the 3,447 3,370
brands Onitsuka Tiger and Haglöfs. The COVID-19 pandemic caused the
decreasing worldwide revenue trend to intensify even further, dropping
2,930
from US$ 3,370 million to US$ 2,930 in the year of 2020. Nevertheless,
in Greater China and Oceania net sales increased in 2020.
ASICS revenue shares in 2020
Greater China
Oceania
11.9%
Europe 5.8% Southeast and South Asia
25.3% 2.5%
Other regions
8.2%
North America 18.9% 27.3%

Japan 2017 2018 2019 2020
1: Average exchange rate for 2017 used to convert local currencies into US$ (1 US=112.166 JPY).
34 Sources: ASICS
Adidas has been more heavily affected by COVID-19
than Nike, witnessing a bigger drop in sales
Key players: comparison of Nike, Adidas and Puma (1/3)
Net sales in billion US$¹,²

Nike Adidas Puma
+5.5% 6.2
5.2 5.9
4.7
4.1
3.8 26.7
24.7 22.4
3.4 24.0
20.8
19.1
16.4
36.4 39.1 37.4

32.4 34.4
27.8 30.6
2014 2015 2016 2017 2018 2019 2020
1: Total sales across all product ranges (including clothing and accessories) 2: Average exchange rate for 2017 used to convert local currencies into US$ (1 US$=0.886 EUR).
35 Sources: Nike, Adidas, Puma
Puma’s revenue is more reliant on equipment than
that of its direct competitors
Revenue shares in 2020

Sports Footwear Sports Clothing Sports Accessories & Gear
4% 5%
17%
31%
39%
38%
66%
56%
45%
Nike Adidas Puma

Owned retail has gained in importance for Nike,
Adidas and Puma alike
Revenue share of owned retail (stores and eCommerce)

Nike Adidas¹ Puma
41.0
35.0
33.0
32.0
30.2
26.4 27.1 26.4 27.0

25.0 25.4
24.3 24.3 24.3
23.2
21.7 21.4 21.9
20.9 20.8
19.1
17.3
2013 2014 2015 2016 2017 2018 2019 2020
1: Due to the restructuring of the division, Adidas did not report sales of their owned retail operations for 2017 and 2018 (223 of 2.811 stores of
all formats were closed and six percent of the division’s workforce were laid off in 2017).
TRENDS
38
Consumers can experience a brand through owned
retail
Trends: experientialisation
Ever since the first Nike Town opened in 1990 in Portland, OR, all the big In January 2017, Nike opened its
sports shoe brands have developed a dedicated retail strategy to not new store in Miami Beach that
only sell products indirectly to customers via wholesale but also operate tries to bridge the gap between
their own stores where they can offer a tightly curated brand the company’s physical and digital
experience. presences by offering special
events and services to members of
Owned retail stores offer brands a higher degree of control over the the Nike+ fitness platform. In the
presentation of their products on the one hand and on the other hand pictured Nike+ Running Trial Zone,
open a direct channel to the customer. In times of agile supply chains Photo: Nike for instance, customers can test
and quick turnaround times for collections, direct customer feedback shoes and get feedback on their
can greatly improve existing product lines or inform new designs. running routines by store
While the emphasis on owned retail has been a success story overall, employees.
company-operated retail stores are not immune to the challenges that
rising eCommerce sales pose to brick and mortar. Adidas and Puma had With The Base L.A., Adidas has
to close some of their stores in the past that were unprofitable or did opened an event space in Los
not fit the overall brand strategy any longer. As a reaction, all brands Angeles, CA that does not sell any
with owned retail stores have adopted experiential strategies to enrich wares directly but hosts sport
their customers’ journey with unique experiences built around their events, conferences or festivals.
brands. The big sports brands for example leverage their athletic appeal Pictured is a futsal event that
by offering spaces for actual sports tournaments or in-house consulting celebrated the FIFA soccer World
for recreational sportsmen by experts. cup that was due to start the next
Photo: Adidas day as well as the new laceless
X18.sports shoe.
39 Sources: Nike, Adidas

Mass customization lets consumers connect more
closely with brands
Trends: mass customization
Mass customization means the combination of industrial mass With Nike By You the sports brand
production with certain individuation features that allow consumers to offers its customers the possibility
participate in the final design of a product by choosing color to personalize the design of Nike
combinations and/or materials, usually from a modular range of options products. Online or in physical
or by adding bespoke slogans or initials. stores they can adjust color
schemes, add personal slogans or
In most implementations, customers configure their final product in a in the case of the pictured Air
store or via a web-interface or app over the internet. The product is then Vapormax ID the addition of a
Photo: Nike
(in cases of minimal modifications) completed on-location in the store or national flag on the tongue of the
(in the case of more complex production processes) manufactured on- sneaker and individually-colored
demand in a factory and then sent to the customer or the store for pick- swooshes.
up. Necessary pre-condition for mass customization is an agile
manufacturing process that can easily handle a plethora of possible
product configurations as well as facilities that are closer to the
customer in order to keep waiting times low. During the fall of 2017, Adidas
released the first products of its
The NIKEiD service has been available since 1999, when it started as an new SPEEDFACTORY in Ansbach.
online-only customization option in Nike’s own webshop. Since 2012, it The new facility allows the
is also available offline in so-called NikeiD (recently rebranded to Nike By company a speedier production of
Photo: Adidas
You) Studios where designers assist the customers in creating their functional running shoes that are
footwear. Adidas offers a similar experience with its Mi Adidas service customized for the specific
that is available through the company’s own stores and online shops as requirements of certain cities.
well as select partners like Zalando. Pictured is the pioneering
AM4LDN which was developed in
collaboration with fitness
influencers to specifically cater to
runners in London.
40 Sources: Nike, Adidas

Athleisure combines comfort with chic
Trends: athleisure
In late 2015, the Merriam-Webster dictionary added the portmanteau The San Francisco-based sneaker
athleisure, a composite of athletic and leisure confirming a long-lasting startup Allbirds has made a splash
trend towards comfortable everyday wear with a sporty touch. While especially in the tech scene of the
athleisure in apparel mostly refers to sweatpants and similar gym-wear Bay Area. The company seeks to
worn outside of sport, in footwear it means sneakers that are derived in make their products as
appearance from athletic performance footwear but are mainly used as environmentally sustainable as
comfortable fashion statements. possible by using natural fibers like
wool and eucalyptus tree fibers.
In one way, athleisure is the continuation of the long-term trend of Pictured here is the Wool Runner
casualization or dressing down in the public sphere with formal wear Photo: Allbirds
which was the first product
being seen less and less in the workplace and on social events. In launched by the company in 2014
addition, athletic or athletically inspired clothing and footwear can be and is still a mainstay of its lineup.
used by fitness-conscious consumers to signal their athletic prowess
and commitment. In fall 2017, casual footwear
The established sports brands (Nike, Adidas etc.) still dominate the company Vans released six
athleisure scene, but many other fashion and luxury brands have interpretations of classic Vans
jumped on the wagon in recent years. Even Karl Lagerfeld, who only a sneakers in collaboration with
few years ago quipped that people in jogging pants have abdicated designer Karl Lagerfeld. They
control over their lives, has embraced the trend and in October 2017 combine black luxe leather uppers
released a limited edition of sneakers in cooperation with Vans (Karl and white rubber platform soles
Lagerfeld x Vans). for a minimalist everyday shoe.
Photo: Vans Pictured here is the Lagerfeld
variant of the Old Skool Laceless.
41 Sources: Allbirds, Vans

Agenda

▪ Market drivers
▪ KPI comparison ▪ Author
▪ Consumer insights
▪ Key players ▪ Regional ranking
▪ Trends
42
SNEAKERS
43
Sneakers are an important part of the Footwear
market
Sneakers: market definition
▪ The market for Sneakers refers to so-called “athleisure” footwear, i.e., everyday footwear with an athletic
appearance where fashion aspects outweigh functional ones.
▪ Athletic Footwear, i.e., shoes specifically designed for sports purposes (e.g., soccer, tennis, basketball, etc.)
are excluded and can be found in the corresponding Athletic Footwear segment.
In scope Out of scope

▪ "Athleisure" footwear (everyday shoes with athletic design) ▪ Functional athletic footwear (e.g., for tennis, basketball, soccer,
running etc.)
▪ Work and safety shoes

In 2021, worldwide Sneakers sales amounted to
US$68.6 billion
Sneakers: segment overview (1/2)
Worldwide revenue in billion US$ Key takeaways

▪ The worldwide Sneakers revenue will increase at a CAGR1 of 8.9%
from 2012 to 2025, while Sneakers volume sales will grow annually by
7.8% in this period.
113.1
105.5 ▪ In the Sneakers segment, United States (US$60.5) and United
Kingdom (US$59) had the highest annual revenue per capita in 2021.
98.0
+8.9%1 86.7
69.6 68.6
65.1 63.5
59.0
53.5
48.0 US$68.6bn +8.9%
45.2 in 2021 CAGR1 2012–2025
40.9
37.2 Revenue
1.2bn pairs +7.8%

in 2021 CAGR1 2012–2025
Volume sales
2012 2014 2016 2018 2020 2022 2024
In the Sneakers segment, volume sales reached
1.2bn pairs in 2021
Sneakers: segment overview (2/2)
Worldwide volume sales in billion pairs
1.8
1.7
1.6
7.8%1 1.5
1.3
1.2 1.2
1.1 1.1
1.0
0.9
0.8
0.7
0.7
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025
Worldwide Sneakers sales will increase at a CAGR1 of
13.3% from 2021 to 2025
Sneakers: revenue and growth
113.1
+13.3%1
68.6
2021 2025
In 2021, Americans and the British spent the most on
Sneakers
Sneakers: worldwide comparison
Revenue per capita ranking in US$ in 2021 Revenue share in 2021
Africa Australia & Oceania

United States 60.5
3% 1%
United
59.0
Kingdom
Norway 53.2
Europe Americas
26%
Luxembourg 44.4 37%
Denmark 40.9
Austria 40.1
Sweden 39.9
Netherlands 39.8
Iceland 38.4
Switzerland 37.3 33%

Asia

Sneakers sales in Europe will increase at a CAGR1 of
7.5% from 2012 to 2025
Sneakers: KPI comparison – Europe (1/2)
Revenue in billion US$

2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 CAGR1
Footwear total 116.2 123.2 124.4 107.1 109.0 116.1 121.9 120.7 100.3 114.8 137.6 149.1 155.0 161.1 2.5%
Sneakers 10.7 11.8 12.7 12.4 13.7 15.2 17.0 17.2 15.2 17.9 21.8 24.1 25.7 27.2 7.5%
Share of total market

9.2 9.6 10.2 11.5 12.5 13.1 13.9 14.3 15.1 15.6 15.8 16.2 16.6 16.9 4.8%
(in %)
Revenue per capita in US$
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 CAGR1
Footwear total 140.2 148.2 149.1 127.9 129.8 137.9 144.3 142.6 118.3 135.2 162.0 175.5 182.5 189.8 2.4%
Sneakers 12.9 14.2 15.3 14.8 16.3 18.0 20.1 20.4 17.9 21.1 25.7 28.4 30.2 32.1 7.3%
1: CAGR: Compound Annual Growth Rate / average growth rate per year from 2012 to 2025
In Europe, the UK was the country with the highest
revenue in the Sneakers segment
Sneakers: KPI comparison – Europe (2/2)
Revenue ranking in billion US$ in 2021 Revenue per capita ranking in US$ in 2021
United Kingdom 4.0
Germany 2.7
Italy 1.7
France 1.4
Russia 1.1

Sneakers sales in the Americas will increase at a
CAGR1 of 7.3% from 2012 to 2025
Sneakers: KPI comparison – Americas (1/2)

2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 CAGR1
Footwear total 123.3 129.4 136.0 133.0 140.4 151.9 152.6 156.8 126.2 132.6 163.9 181.6 192.7 203.2 3.9%
Sneakers 15.2 16.9 18.7 20.5 22.4 24.0 25.1 26.7 23.5 25.6 30.8 33.9 35.9 37.9 7.3%

12.3 13.0 13.8 15.4 16.0 15.8 16.4 17.0 18.6 19.3 18.8 18.7 18.6 18.7 3.2%
(in %)
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 CAGR1
Footwear total 134.0 139.3 145.1 140.5 147.0 157.5 156.8 159.7 127.5 132.9 163.1 179.5 189.2 198.1 3.1%
Sneakers 16.5 18.2 20.0 21.6 23.5 24.9 25.8 27.2 23.7 25.7 30.6 33.5 35.3 37.0 6.4%
In the Americas, the U.S. was the country with the
highest revenue in the Sneakers segment
Sneakers: KPI comparison – Americas (2/2)
United States 20.1
Mexico 1.7
Canada 1.4
Brazil 1.1
Colombia 0.3

Sneakers sales in Asia will increase at a CAGR1 of
12.0% from 2012 to 2025
Sneakers: KPI comparison – Asia (1/2)

2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 CAGR1
Footwear total 94.1 97.2 103.2 104.5 110.7 117.2 129.3 137.7 128.1 125.8 163.4 185.5 198.7 212.3 6.5%
Sneakers 9.9 10.5 11.9 13.3 15.5 17.8 20.8 23.1 22.8 22.4 30.6 35.8 39.2 42.9 12.0%

10.5 10.8 11.5 12.8 14.0 15.2 16.1 16.8 17.8 17.8 18.7 19.3 19.8 20.2 5.2%
(in %)
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 CAGR1
Footwear total 22.9 23.4 24.6 24.7 25.9 27.2 29.7 31.4 29.0 28.2 36.4 41.0 43.6 46.3 5.5%
Sneakers 2.4 2.5 2.8 3.2 3.6 4.1 4.8 5.3 5.2 5.0 6.8 7.9 8.6 9.3 11.0%
In Asia, China was the country with the highest
Sneakers: KPI comparison – Asia (2/2)
China 13.4
Japan 3.4
India 1.4
South Korea 1.0
Saudi Arabia 0.5

Sneakers sales in Africa will increase at a CAGR1 of
10.5% from 2012 to 2025
Sneakers: KPI comparison – Africa (1/2)

2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 CAGR1
Footwear total 9.5 10.4 11.2 11.0 11.1 10.9 12.1 13.5 11.1 13.2 17.7 20.9 23.1 25.6 7.9%
Sneakers 1.1 1.2 1.4 1.4 1.4 1.4 1.6 1.9 1.5 1.9 2.6 3.1 3.5 3.9 10.5%

11.1 11.8 12.2 12.4 12.6 13.1 13.5 13.8 13.6 14.2 14.6 14.9 15.1 15.2 2.4%
(in %)
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 CAGR1
Footwear total 10.0 10.6 11.1 10.6 10.5 10.1 10.8 11.8 9.5 11.0 14.4 16.6 18.0 19.5 5.3%
Sneakers 1.1 1.2 1.4 1.3 1.3 1.3 1.5 1.6 1.3 1.6 2.1 2.5 2.7 3.0 7.9%
In Africa, Egypt was the country with the highest
Sneakers: KPI comparison – Africa (2/2)
Egypt 0.6
Nigeria 0.3
South Africa 0.1
Algeria 0.1
Morocco 0.1

Sneakers sales in Australia & Oceania will increase at a
CAGR1 of 8.8% from 2012 to 2025
Sneakers: KPI comparison – Australia & Oceania (1/2)

2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 CAGR1
Footwear total 4.5 4.5 4.5 3.9 4.1 4.5 4.6 4.5 3.8 5.0 5.7 6.2 6.6 6.9 3.4%
Sneakers 0.4 0.4 0.5 0.4 0.5 0.6 0.6 0.7 0.6 0.8 0.9 1.1 1.1 1.2 8.8%

9.2 9.8 10.2 11.0 12.0 13.0 14.0 14.6 14.9 16.5 16.5 16.9 17.4 17.9 5.2%
(in %)
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 CAGR1
Footwear total 124.8 123.8 122.0 104.8 107.6 115.6 118.2 114.6 93.9 124.0 139.2 149.2 155.5 162.1 2.0%
Sneakers 11.5 12.1 12.5 11.5 12.9 15.0 16.5 16.8 14.0 20.5 23.0 25.2 27.1 28.9 7.4%
In Australia & Oceania, Australia was the country with
the highest revenue in the Sneakers segment
Sneakers: KPI comparison – Australia & Oceania (2/2)
Australia 0.71
New Zealand 0.11
Papua New Guinea 0.02
Fiji <0.01

In China, the Sneakers segment will grow by 105.3%
from 2021 to 2025
Sneakers: top countries by region
Revenue in the top countries in billion US$1

Europe Americas Asia Africa Australia & Oceania
+43.5% +105.3%
28.9
27.4
20.1
13.4
+52.8%
6.1
4.0 +65.6% +50.3%
0.6 1.0 0.7 1.1
2021 2025 2021 2025 2021 2025 2021 2025 2021 2025
United Kingdom United States China Egypt Australia
1: Bar heights may vary due to rounded figures

ATHLETIC
FOOTWEAR
60
Athletic Footwear is an important part of the Footwear
market
Athletic Footwear: market definition
▪ The Athletic Footwear segment includes shoes specifically designed for sports purposes (e.g., soccer, tennis,
basketball etc.).
▪ The definition includes only functional sports shoes and excludes snow-ski footwear as well as skating boots.
▪ Most so-called "athleisure" footwear or sneakers, i.e., everyday footwear with an athletic appearance, are
excluded from this definition and can be found in the Sneakers segment.

▪ Functional athletic footwear (e.g., for tennis, basketball, soccer, ▪ "Athleisure" footwear (everyday shoes with athletic design)
running etc.)
▪ Work and safety shoes
▪ Ski boots

In 2021, worldwide Athletic Footwear sales amounted
to US$48.2 billion
Athletic Footwear: segment overview (1/2)

▪ The worldwide Athletic Footwear revenue will increase at a CAGR1 of
6.3% from 2012 to 2025, while Athletic Footwear volume sales will
grow annually by 6.2% in this period.
76.9
72.4 ▪ In the Athletic Footwear segment, United Kingdom (US$41.9) and
68.1 United States (US$40.7) had the highest annual revenue per capita in
2021.
+6.3%1 60.9
51.6
49.4 48.2
46.2 45.7
43.0
39.3 39.9
36.9
34.7 US$48.2bn +6.3%
in 2021 CAGR1 2012–2025
Revenue
0.4bn pairs +6.2%

in 2021 CAGR1 2012–2025
Volume sales
2012 2014 2016 2018 2020 2022 2024
In the Athletic Footwear segment, volume sales
reached 0.4bn pairs in 2021
Athletic Footwear: segment overview (2/2)
0.6
0.6
0.6
6.2%1 0.5
0.5
0.4
0.4 0.4 0.4
0.4
0.4
0.3
0.3
0.3
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025
Worldwide Athletic Footwear sales will increase at a
CAGR1 of 12.4% from 2021 to 2025
Athletic Footwear: revenue and growth
76.9
+12.4%1
48.2
2021 2025
In 2021, the British and Americans spent the most on
Athletic Footwear
Athletic Footwear: worldwide comparison
United Africa Australia & Oceania

41.9
Kingdom 2%
1%
United States 40.7
Norway 37.5 Europe Americas

26%
Luxembourg 31.1 36%
Denmark 28.8
Austria 28.4
Netherlands 28.2
Sweden 28.1
Iceland 27.1
Switzerland 26.0 34%

Asia

Athletic Footwear sales in Europe will increase at a
CAGR1 of 4.5% from 2012 to 2025
Athletic Footwear: KPI comparison – Europe (1/2)

2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 CAGR1
Footwear total 116.2 123.2 124.4 107.1 109.0 116.1 121.9 120.7 100.3 114.8 137.6 149.1 155.0 161.1 2.5%
Athletic Footwear 10.5 11.2 11.6 10.7 11.3 12.2 13.1 13.0 11.0 12.7 15.5 16.9 17.8 18.6 4.5%

9.0 9.1 9.3 10.0 10.4 10.5 10.8 10.8 11.0 11.1 11.2 11.4 11.5 11.5 1.9%
(in %)
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 CAGR1
Footwear total 140.2 148.2 149.1 127.9 129.8 137.9 144.3 142.6 118.3 135.2 162.0 175.5 182.5 189.8 2.4%
In Europe, the UK was the country with the highest
revenue in the Athletic Footwear segment
Athletic Footwear: KPI comparison – Europe (2/2)
United Kingdom 2.9
Germany 2.0
Italy 1.2
France 1.0
Russia 0.8

Athletic Footwear sales in the Americas will increase at
a CAGR1 of 4.6% from 2012 to 2025
Athletic Footwear: KPI comparison – Americas (1/2)

2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 CAGR1
Footwear total 123.3 129.4 136.0 133.0 140.4 151.9 152.6 156.8 126.2 132.6 163.9 181.6 192.7 203.2 3.9%

11.0 11.3 11.6 12.6 12.7 12.2 12.2 12.3 12.9 13.0 12.6 12.3 12.1 11.9 0.6%
(in %)
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 CAGR1
Footwear total 134.0 139.3 145.1 140.5 147.0 157.5 156.8 159.7 127.5 132.9 163.1 179.5 189.2 198.1 3.1%
highest revenue in the Athletic Footwear segment
Athletic Footwear: KPI comparison – Americas (2/2)
United States 13.6
Mexico 1.2
Canada 0.9
Brazil 0.7
Colombia 0.2

Athletic Footwear sales in Asia will increase at a CAGR1
of 9.8% from 2012 to 2025
Athletic Footwear: KPI comparison – Asia (1/2)

2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 CAGR1
Footwear total 94.1 97.2 103.2 104.5 110.7 117.2 129.3 137.7 128.1 125.8 163.4 185.5 198.7 212.3 6.5%

9.9 9.8 10.0 10.5 11.2 12.0 12.4 12.7 13.3 13.1 13.8 14.2 14.5 14.7 3.1%
(in %)
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 CAGR1
Footwear total 22.9 23.4 24.6 24.7 25.9 27.2 29.7 31.4 29.0 28.2 36.4 41.0 43.6 46.3 5.5%
Athletic Footwear: KPI comparison – Asia (2/2)
China 10.3
Japan 2.6
India 0.9
South Korea 0.6
Saudi Arabia 0.3

Athletic Footwear sales in Africa will increase at a
CAGR1 of 5.9% from 2012 to 2025
Athletic Footwear: KPI comparison – Africa (1/2)

2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 CAGR1
Footwear total 9.5 10.4 11.2 11.0 11.1 10.9 12.1 13.5 11.1 13.2 17.7 20.9 23.1 25.6 7.9%

10.7 10.9 10.7 10.2 9.7 9.7 9.8 9.8 9.0 8.9 9.0 8.8 8.6 8.4 -1.8%
(in %)
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 CAGR1
Footwear total 10.0 10.6 11.1 10.6 10.5 10.1 10.8 11.8 9.5 11.0 14.4 16.6 18.0 19.5 5.3%
Athletic Footwear: KPI comparison – Africa (2/2)
Egypt 0.3
Nigeria 0.2
South Africa 0.1
Algeria 0.1
Morocco 0.1

Athletic Footwear sales in Australia & Oceania will
increase at a CAGR1 of 5.1% from 2012 to 2025
Athletic Footwear: KPI comparison – Australia & Oceania (1/2)

2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 CAGR1
Footwear total 4.5 4.5 4.5 3.9 4.1 4.5 4.6 4.5 3.8 5.0 5.7 6.2 6.6 6.9 3.4%

8.3 8.3 8.2 8.2 8.5 9.0 9.5 9.6 9.3 10.0 10.0 10.0 10.1 10.2 1.6%
(in %)
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 CAGR1
Footwear total 124.8 123.8 122.0 104.8 107.6 115.6 118.2 114.6 93.9 124.0 139.2 149.2 155.5 162.1 2.0%
the highest revenue in the Athletic Footwear segment
Athletic Footwear: KPI comparison – Australia & Oceania (2/2)
Australia 0.43
New Zealand 0.07
Fiji <0.01

In China, the Athletic Footwear segment will grow by
106.9% from 2021 to 2025
Athletic Footwear: top countries by region

+106.9%
21.4
+35.4%
18.4
13.6
10.3
+46.6%
4.2
2.9 +40.4% +41.0%
0.3 0.5 0.4 0.6
2021 2025 2021 2025 2021 2025 2021 2025 2021 2025
United Kingdom United States China Egypt Australia

LEATHER
FOOTWEAR
77
Leather Footwear is an important part of the
Footwear market
Leather Footwear: market definition
▪ The market for Leather Footwear comprises town footwear, boots, sandals and clogs with leather uppers for
women, men and children.
▪ All shown sales values refer to the retail value and include sales taxes.

▪ Leather Footwear for men, women and children ▪ Work and safety shoes
▪ Boots ▪ "Athleisure" footwear (everyday shoes with athletic design)
▪ Sandals
▪ Clogs and similar shoes

In 2021, worldwide Leather Footwear sales amounted
to US$128.0 billion
Leather Footwear: segment overview (1/2)

▪ The worldwide Leather Footwear revenue will increase at a CAGR1 of
1.5% from 2012 to 2025, while Leather Footwear volume sales will
decrease annually by -1.8% in this period.
+1.5%1 175.8
169.7 ▪ In the Leather Footwear segment, Switzerland (US$158.3) and
163.5
Luxembourg (US$123.5) had the highest annual revenue per capita in
151.5 2021.
145.2 148.0 148.2 140.3 142.8 143.2
133.5 135.0
128.0
120.8
US$128.0bn +1.5%
in 2021 CAGR1 2012–2025
Revenue
1.8bn pairs -1.8%

in 2021 CAGR1 2012–2025
Volume sales
2012 2014 2016 2018 2020 2022 2024
In the Leather Footwear segment, volume sales
reached 1.8bn pairs in 2021
Leather Footwear: segment overview (2/2)
2.5 2.4 -1.8%1

2.4
2.3 2.3 2.3 2.2 2.2
2.0 2.0 2.0 2.0
1.8 1.8
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025
Worldwide Leather Footwear sales will increase at a
CAGR1 of 8.3% from 2021 to 2025
Leather Footwear: revenue and growth
175.8
+8.3%1
128.0
2021 2025
In 2021, the Swiss and Luxembourgers spent the
most on Leather Footwear
Leather Footwear: worldwide comparison

Switzerland 158.3
4% 2%
Luxembourg 123.5
Portugal 120.5
Asia
25% Europe
Austria 120.1 38%
Norway 109.5
Denmark 101.3
New Zealand 93.6
Slovenia 90.2
Spain 83.8
Iceland 82.7 31%

Americas

Leather Footwear sales in Europe will increase at a
CAGR1 of 0.6% from 2012 to 2025
Leather Footwear: KPI comparison – Europe (1/2)

2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 CAGR1
Footwear total 116.2 123.2 124.4 107.1 109.0 116.1 121.9 120.7 100.3 114.8 137.6 149.1 155.0 161.1 2.5%
Leather Footwear 59.1 61.0 60.0 49.9 49.1 51.2 52.8 51.6 43.6 48.5 56.7 60.4 62.0 63.7 0.6%

50.9 49.5 48.2 46.6 45.1 44.1 43.3 42.8 43.5 42.3 41.2 40.5 40.0 39.6 -1.9%
(in %)
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 CAGR1
Footwear total 140.2 148.2 149.1 127.9 129.8 137.9 144.3 142.6 118.3 135.2 162.0 175.5 182.5 189.8 2.4%
In Europe, Russia was the country with the highest
revenue in the Leather Footwear segment
Leather Footwear: KPI comparison – Europe (2/2)
Russia 7.1
Italy 6.3
Germany 4.8
United Kingdom 4.6
France 4.0

Leather Footwear sales in the Americas will decline at
a CAGR1 of 0.2% from 2012 to 2025
Leather Footwear: KPI comparison – Americas (1/2)

2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 CAGR1
Footwear total 123.3 129.4 136.0 133.0 140.4 151.9 152.6 156.8 126.2 132.6 163.9 181.6 192.7 203.2 3.9%
Leather Footwear 52.2 52.5 53.0 49.7 50.9 53.3 51.5 50.4 39.8 40.0 46.4 49.0 49.9 50.6 -0.2%

42.3 40.6 39.0 37.3 36.3 35.1 33.7 32.1 31.5 30.2 28.3 27.0 25.9 24.9 -4.0%
(in %)
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 CAGR1
Footwear total 134.0 139.3 145.1 140.5 147.0 157.5 156.8 159.7 127.5 132.9 163.1 179.5 189.2 198.1 3.1%
highest revenue in the Leather Footwear segment
Leather Footwear: KPI comparison – Americas (2/2)
United States 22.4
Brazil 10.4
Canada 2.8
Mexico 0.8
Argentina 0.7

Leather Footwear sales in Asia will increase at a
CAGR1 of 4.7% from 2012 to 2025
Leather Footwear: KPI comparison – Asia (1/2)

2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 CAGR1
Footwear total 94.1 97.2 103.2 104.5 110.7 117.2 129.3 137.7 128.1 125.8 163.4 185.5 198.7 212.3 6.5%

28.8 28.3 27.4 26.3 25.6 25.1 24.7 24.8 24.4 25.6 24.1 23.7 23.5 23.3 -1.6%
(in %)
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 CAGR1
Footwear total 22.9 23.4 24.6 24.7 25.9 27.2 29.7 31.4 29.0 28.2 36.4 41.0 43.6 46.3 5.5%
Leather Footwear: KPI comparison – Asia (2/2)
China 9.1
Japan 6.9
India 2.9
South Korea 2.7
Iran 2.6

Leather Footwear sales in Africa will increase at a
CAGR1 of 6.2% from 2012 to 2025
Leather Footwear: KPI comparison – Africa (1/2)

2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 CAGR1
Footwear total 9.5 10.4 11.2 11.0 11.1 10.9 12.1 13.5 11.1 13.2 17.7 20.9 23.1 25.6 7.9%

42.1 40.5 39.1 39.1 38.7 36.0 35.1 34.8 37.6 37.2 35.2 34.6 34.3 34.2 -1.6%
(in %)
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 CAGR1
Footwear total 10.0 10.6 11.1 10.6 10.5 10.1 10.8 11.8 9.5 11.0 14.4 16.6 18.0 19.5 5.3%
Leather Footwear: KPI comparison – Africa (2/2)
Egypt 1.9
Nigeria 1.1
Morocco 0.4
Algeria 0.2
South Africa 0.1

Leather Footwear sales in Australia & Oceania will
Leather Footwear: KPI comparison – Australia & Oceania (1/2)

2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 CAGR1
Footwear total 4.5 4.5 4.5 3.9 4.1 4.5 4.6 4.5 3.8 5.0 5.7 6.2 6.6 6.9 3.4%

60.8 59.6 58.1 57.2 56.5 54.8 53.2 51.9 52.6 49.2 48.7 47.8 47.0 46.2 -2.1%
(in %)
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 CAGR1
Footwear total 124.8 123.8 122.0 104.8 107.6 115.6 118.2 114.6 93.9 124.0 139.2 149.2 155.5 162.1 2.0%
the highest revenue in the Leather Footwear segment
Leather Footwear: KPI comparison – Australia & Oceania (2/2)
Australia 2.01
New Zealand 0.45
Fiji 0.01

In China, the Leather Footwear segment will grow by
46.7% from 2021 to 2025
Leather Footwear: top countries by region

-4.2%
22.4
21.4
+46.7%
13.3
+20.7%
8.6 9.1
7.1
+35.3% +27.7%
2.6 2.0 2.6

1.9
2021 2025 2021 2025 2021 2025 2021 2025 2021 2025
Russia United States China Egypt Australia

TEXTILE &
OTHER
FOOTWEAR
94
Textile & Other Footwear is an important part of the
Footwear market
Textile & Other Footwear: market definition
▪ The market for Textile & Other Footwear comprises models that are either not made of leather and/or
cannot be assigned to athletic footwear.
▪ Town footwear with textile, rubber or plastic uppers as well as rubber boots, flip flops and wooden clogs fall
into this category.

▪ Shoes with plastic, textile or rubber uppers ▪ Work and safety shoes
▪ Wooden clogs ▪ "Athleisure" footwear (everyday shoes with athletic design)
▪ Sandals and flip flops
▪ Rubber boots
▪ Indoor Footwear

In 2021, worldwide Textile & Other Footwear sales
amounted to US$146.5 billion
Textile & Other Footwear: segment overview (1/2)

▪ The worldwide Textile & Other Footwear revenue will increase at a
CAGR1 of 4.9% from 2012 to 2025, while Textile & Other Footwear
volume sales will grow annually by 0.1% in this period.
243.3
228.5 ▪ In the Textile & Other Footwear segment, Japan (US$123.8) and
United States (US$75.7) had the highest annual revenue per capita in
+4.9%1 213.7 2021.
189.2
168.8
163.1
146.7 155.1
143.7 146.5
139.0 138.0 139.4
130.5
US$146.5bn +4.9%
in 2021 CAGR1 2012–2025
Revenue
6.4bn pairs +0.1%

in 2021 CAGR1 2012–2025
Volume sales
2012 2014 2016 2018 2020 2022 2024
In the Textile & Other Footwear segment, volume
sales reached 6.4bn pairs in 2021
Textile & Other Footwear: segment overview (2/2)
0.1%1
8.1 8.2 8.3 8.2 8.1 8.1 8.2 8.2 8.2 8.2 8.2
7.8
6.6 6.4
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025
Worldwide Textile & Other Footwear sales will
Textile & Other Footwear: revenue and growth
243.3
+13.5%1
146.5
2021 2025
In 2021, Japanese and Americans spent the most on
Textile & Other Footwear
Textile & Other Footwear: worldwide comparison

Japan 123.8
4% 1%
United States 75.7
Singapore 75.1 Europe

24%
Asia
Luxembourg 70.9 37%
Austria 66.2
Slovakia 64.0
Poland 62.5
New Zealand 59.6
Iceland 58.8
Spain 53.6 34%

Americas

Textile & Other Footwear sales in Europe will increase
at a CAGR1 of 2.8% from 2012 to 2025
Textile & Other Footwear: KPI comparison – Europe (1/2)

2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 CAGR1
Footwear total 116.2 123.2 124.4 107.1 109.0 116.1 121.9 120.7 100.3 114.8 137.6 149.1 155.0 161.1 2.5%
Textile & Other

35.9 39.2 40.1 34.1 34.8 37.6 39.0 38.9 30.5 35.6 43.6 47.6 49.5 51.6 2.8%
Footwear
30.9 31.8 32.3 31.8 32.0 32.4 32.0 32.2 30.4 31.1 31.7 31.9 32.0 32.0 0.3%
(in %)
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 CAGR1
Footwear total 140.2 148.2 149.1 127.9 129.8 137.9 144.3 142.6 118.3 135.2 162.0 175.5 182.5 189.8 2.4%
Textile & Other

43.3 47.1 48.1 40.7 41.5 44.6 46.2 45.9 36.0 42.0 51.4 56.1 58.4 60.8 2.6%
Footwear
In Europe, Russia was the country with the highest
revenue in the Textile & Other Footwear segment
Textile & Other Footwear: KPI comparison – Europe (2/2)
Russia 6.7
Germany 4.0
Turkey 3.9
Italy 3.2
France 2.9

Textile & Other Footwear sales in the Americas will
Textile & Other Footwear: KPI comparison – Americas (1/2)

2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 CAGR1
Footwear total 123.3 129.4 136.0 133.0 140.4 151.9 152.6 156.8 126.2 132.6 163.9 181.6 192.7 203.2 3.9%
Textile & Other

42.4 45.4 48.5 46.1 49.2 56.1 57.4 60.4 46.7 49.7 66.1 76.4 83.6 90.5 6.0%
Footwear
34.4 35.1 35.6 34.7 35.1 36.9 37.6 38.5 37.0 37.5 40.3 42.1 43.4 44.6 2.0%
(in %)
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 CAGR1
Footwear total 134.0 139.3 145.1 140.5 147.0 157.5 156.8 159.7 127.5 132.9 163.1 179.5 189.2 198.1 3.1%
Textile & Other

46.1 48.9 51.7 48.7 51.5 58.2 59.0 61.5 47.1 49.8 65.8 75.5 82.1 88.3 5.1%
Footwear
In the Americas, the U.S. has the highest revenue in
the Textile & Other Footwear segment
Textile & Other Footwear: KPI comparison – Americas (2/2)
United States 25.2
Brazil 19.2
Argentina 1.4
Canada 1.0
Mexico 0.6

Textile & Other Footwear sales in Asia will increase at
a CAGR1 of 4.9% from 2012 to 2025
Textile & Other Footwear: KPI comparison – Asia (1/2)

2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 CAGR1
Footwear total 94.1 97.2 103.2 104.5 110.7 117.2 129.3 137.7 128.1 125.8 163.4 185.5 198.7 212.3 6.5%
Textile & Other

47.8 49.6 52.7 52.7 54.4 55.9 60.6 62.9 57.0 54.8 70.7 79.4 83.9 88.6 4.9%
Footwear
50.8 51.0 51.1 50.4 49.1 47.7 46.8 45.7 44.5 43.5 43.3 42.8 42.2 41.7 -1.5%
(in %)
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 CAGR1
Footwear total 22.9 23.4 24.6 24.7 25.9 27.2 29.7 31.4 29.0 28.2 36.4 41.0 43.6 46.3 5.5%
Textile & Other

11.7 12.0 12.6 12.5 12.7 13.0 13.9 14.3 12.9 12.3 15.8 17.6 18.4 19.3 4.0%
Footwear
Textile & Other Footwear: KPI comparison – Asia (2/2)
China 26.1
Japan 15.6
South Korea 2.3
Iran 2.2
Saudi Arabia 1.9

Textile & Other Footwear sales in Africa will increase at
a CAGR1 of 9.2% from 2012 to 2025
Textile & Other Footwear: KPI comparison – Africa (1/2)

2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 CAGR1
Footwear total 9.5 10.4 11.2 11.0 11.1 10.9 12.1 13.5 11.1 13.2 17.7 20.9 23.1 25.6 7.9%
Textile & Other

3.4 3.8 4.3 4.2 4.3 4.5 5.0 5.6 4.4 5.2 7.3 8.7 9.7 10.8 9.2%
Footwear
36.1 36.9 38.0 38.3 39.0 41.2 41.7 41.6 39.8 39.6 41.2 41.7 42.0 42.2 1.2%
(in %)
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 CAGR1
Footwear total 10.0 10.6 11.1 10.6 10.5 10.1 10.8 11.8 9.5 11.0 14.4 16.6 18.0 19.5 5.3%
Textile & Other

3.6 3.9 4.2 4.1 4.1 4.1 4.5 4.9 3.8 4.3 5.9 6.9 7.5 8.2 6.6%
Footwear
Textile & Other Footwear: KPI comparison – Africa (2/2)
Egypt 1.2
Nigeria 0.9
Ethiopia 0.4
South Africa 0.3
Morocco 0.3

Textile & Other Footwear sales in Australia & Oceania
will increase at a CAGR1 of 4.8% from 2012 to 2025
Textile & Other Footwear: KPI comparison – Australia & Oceania (1/2)

2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 CAGR1
Footwear total 4.5 4.5 4.5 3.9 4.1 4.5 4.6 4.5 3.8 5.0 5.7 6.2 6.6 6.9 3.4%
Textile & Other

1.0 1.0 1.1 0.9 0.9 1.0 1.1 1.1 0.9 1.2 1.4 1.6 1.7 1.8 4.8%
Footwear
21.7 22.3 23.6 23.6 23.0 23.1 23.3 23.9 23.2 24.3 24.9 25.2 25.5 25.7 1.3%
(in %)
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 CAGR1
Footwear total 124.8 123.8 122.0 104.8 107.6 115.6 118.2 114.6 93.9 124.0 139.2 149.2 155.5 162.1 2.0%
Textile & Other

27.1 27.7 28.8 24.7 24.7 26.8 27.6 27.3 21.8 30.1 34.6 37.6 39.6 41.7 3.4%
Footwear
In Australia & Oceania, Australia has the highest
Textile & Other Footwear: KPI comparison – Australia & Oceania (2/2)
Australia 0.92
New Zealand 0.29
Fiji 0.01
Papua New Guinea <0.01

In China, the Textile & Other Footwear segment will
grow by 70.5% from 2021 to 2025
Textile & Other Footwear: top countries by region

+70.5%
44.6
+44.7%
36.5
25.2 26.1
+22.8%
8.2
6.7 +50.4% +47.1%
1.2 1.8 0.9 1.4
2021 2025 2021 2025 2021 2025 2021 2025 2021 2025
Russia United States China Egypt Australia

Agenda

▪ Market drivers ▪ KPI comparison
▪ Author
▪ Consumer insights ▪ Regional ranking
▪ Key players
▪ Trends
111
About the Statista Consumer Market Outlook
200+ 150 13 50,000+

markets countries years (2012 - 2025) interactive statistics
The Consumer Market Outlook presents the key performance Home &
4
Accessories
Laundry Care
indicators sales, revenues and prices of the most important
consumer markets worldwide. Our specialized analysts’ market
calculations are based on data from validated sources. Alcoholic Drinks Hot Drinks
Household
▪ Revenues, volume sales, prices and forecasts Apparel
Appliances
▪ More than 200 product categories in up to 150 countries
Consumer Non-Alcoholic
▪ Covering the period 2012 to 2025 Electronics Drinks
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Food
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Footwear
Products
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Find out more on www.statista.com/outlook/consumer-markets

112
About the Statista Digital Market Outlook
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The Digital Market Outlook presents up-to-date figures on markets of the

digital economy. The comparable key figures are based on extensive analyses
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About the Statista Global Consumer Survey 2020
50+ 55 6,500+ 700,000+

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Marketing & Finance & insurance
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114
Author
Simon Lüdemann
Senior Analyst Consumer Goods
s.luedemann@statista.com
Simon Lüdemann studied Economics and International Economics with a focus

on the European Union at the University of Göttingen including a stay abroad in
Florence. He gained a comprehensive understanding of market structures
working as a market researcher and analyst. In the Consumer Market Outlook
he is mainly responsible for fashion and luxury.
www.statista.com

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Footwear Report 2022

Statista Consumer Market Outlook

01 Market Outlook 02 Segments 03 Appendix

4 Sources: Statista Consumer Market Outlook 2022

Sneakers Athletic Footwear Leather Footwear Textile & Other Footwear

5 Sources: Statista Consumer Market Outlook 2022

▪ The highest per-capita revenues were generated in Hong Kong with

6 Sources: Statista Consumer Market Outlook 2022

Worldwide revenue in billion US$

Worldwide revenue in billion US$

Sneakers Athletic Footwear Leather Footwear Textile & Other Footwear

8 Sources: Statista Consumer Market Outlook 2022

Per capita revenue in US$ in 2021

9 Sources: Statista Consumer Market Outlook 2022

Growth and per capita revenue in US$

2021 2025 2021 2025 2021 2025 2021 2025

United States United Kingdom Germany China

Demographic change affects all countries covered, as birth rates

12 Sources: Statista Consumer Market Outlook 2022

However, the market potential of emerging markets cannot be ignored

2005 2010 2015 2020 2025

Clothing and footwear share of global consumer spending¹

1.0% 1.0% 1.0% 1.0% 1.0% 1.0%

0-14 15-24 25-34 35-44 45-54 55+

Manufacturing labor costs per hour in US$

+45% +29% +50% +47% +60%

16 Sources: A.T. Kearney

Footwear production worldwide in million pairs

17 Sources: APICCAPS, Statista Analysis

Footwear buyers are looking for inexpensive prices, with about

19 Sources: Statista Global Consumer Survey 2022

Share of internet users who also buy premium or luxury items

Percentage of internet users paying particular attention to brands

Sales1 2020 US$23.3bn US$11.1bn US$2.4bn US$2.9bn

1: Companies’ sales in Footwear

Nike (U.S.) 23,305

Adidas (DE) 11,128

New Balance (U.S.)2,3 4,100

Asics (JP) 3 2,930

Puma (DE) 2,368

Clarks (UK) 1,771

Ecco (DK) 3 1,233

Under Armour (U.S.) 934

Geox (IT) 539

Global market share forecast of Nike

27% 27% 27% 27% 27% 27% 27%

2019 2020 2021 2022 2023 2024 2025

2019 2020 2021 2022

Distribution of net sales in 2020

No. Country Share

1 United States 47%

31 Sources: ecommerceDB.com 2022

27% 2015 2016 2017 2018 2019 2020

Puma revenue shares in 2020

Today, it ranks as the fourth-biggest footwear manufacturer worldwide. 3,568

ASICS revenue shares in 2020

North America 18.9% 27.3%

Net sales in billion US$¹,²

36.4 39.1 37.4

2014 2015 2016 2017 2018 2019 2020

Revenue shares in 2020

Nike Adidas Puma

36 Sources: Nike, Adidas, Puma