Professional Documents
Culture Documents
Pitch Deck
Updated March 2021
COMPANY OVERVIEW
BUSINESS OVERVIEW
REGULATORY FRAMEWORK
FUNDRAISING PLAN
APPENDIX
Executive Summary
VIDA’s goal is to do one simple thing very well: to make it easy for you to prove who you are. We leverage our expertise in
cybersecurity to build products that fundamentally change the User Experience of all digital platforms and products. We connect a
simple “Face ID” user experience with instant identity proofing against authoritative sources. We believe that simplicity and speed
will win over consumers trying to sign up for a new service, log back into an account, or conduct a transaction online. Our
security is there to ensure that our products are built to last, and ensure we protect the privacy and identity of our users.
VIDA is at the epicentre of monumental wave changes: South East Asia’s rapidly growing internet economy, the increasing
sophistication and proliferation of cyberattacks, and the accelerating digitization to address today’s needs for a low touch
economy.
VIDA aims to connect the dots between various digital ecosystems, as well as help bring offline environments online. We have
planned a series of use cases to help our users with some of the basic pain points in their everyday life: to enable frictionless
mobility, a secure and flexible work environment, and low touch leisure.
As we go to market amidst a world in transition and transformation, we remind ourselves of what is most important for a start-up’s
early success: the agility and dedication of a lean and experienced team.
Rather than building walled gardens, we believe in building bridges. Partnerships are the key to scaling and empowering
ecosystems, anchoring our growth in the resilience of a trusted network.
INDUSTRY OVERVIEW
COMPANY OVERVIEW
BUSINESS OVERVIEW
REGULATORY FRAMEWORK
FUNDRAISING PLAN
APPENDIX
SEA Internet Economy 20 YEAR HISTORICAL TRENDS
153B
$300B 15%
VIDA - Verified Identity for All
30% 24%
78B
$100B 45% 39%
62% 15%
$32B 38B 40B 32B
34B
19B 13B 14B
5B 3B 4B
2015 2019 2025
Others
Indonesia
VIDA - Verified Identity for All
654
387
267
2019
2015 – 2025
Southeast Asia Internet Economy, 2015 – 2025F, US$ bn CAGR
304
9% 18%
Malaysia Vietnam
8% 27%
VIDA - Verified Identity for All
Philippines Thailand
9% 15%
Singapore Indonesia
14% 29%
16% 24%
98
32%
44%
31
oney
E-M ation Offic
fi c e
Veri Entr
y
VIDA - Verified Identity for All
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Broadband
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Food
On
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Websit
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M
n
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Use Cases
es
Frequent Infrequent
Enrolment Update
1,287,319,647 448,568,000
VIDA - Verified Identity for All
Authentication eKYC
52,274,360,641 9,052,254,523
Authentication Done eKYC Done
Auth0, a customer identity platform, is acquired by Okta, Inc. (NASDAQ: Okta), a leading provider of
enterprise identity.
● Their last Series F in July 2020 raised a total of US$120mn with a valuation of US$1.92bn.
● Investors includes Salesforce Ventures, Besemeer Ventures, DTCP, Sapphire Ventures, Meritech Capital, World
Innovation Lab, Trinity Ventures, Telstra Ventures, and K9 Ventures.
INDUSTRY OVERVIEW
COMPANY OVERVIEW
BUSINESS OVERVIEW
REGULATORY FRAMEWORK
FUNDRAISING PLAN
APPENDIX
VIDA Manifesto
We live in an increasingly digital world. Yet our rules of engagement stem from a
time when society was analog, when people would meet face to face. As we
move deeper into the digital space, new challenges surrounding digital identity,
VIDA - Verified Identity for All
privacy, and cyber security require new solutions and technologies to enable
trust. Trust in the system. Trust in its safety. And trust in each other.
VIDA provides this trusted environment. It empowers individuals with the ability
to effortlessly control their most valuable information – their data and identity –
while protecting this private information with the highest standards of security.
We are creating a frictionless digital identity system. One that fulfills the needs
and expectations of our times, and is available anywhere, for everyone.
VIDA.
Verified Identity for All.
VIDA - Verified Identity for All
A Principled Digital Identity
VIDA - Verified Identity for All
Certificate
Authority
VIDA - Verified Identity for All
Liveness Detection
Multi-modal
Biometrics
Face Recognition
Trusted Execution
Consent Management Environment (TEE)
What we offer: VIDA Stack
Fraud Prevention
Identity Proofing and Consent 05 05 Ensuring transactions
Verification of customers identities integrity to prevent
during the registration process. 01 tampering, malware
intrusion and fraud
VIDA - Verified Identity for All
How It Works
Competitors Heat Map in Indonesia
Identity Credentials Contract Fraud
Access Management
Proofing & Consent Management Management Prevention
Dukcapil demog API, Federated digital identity Contract signing Multi-factor authentication Device attestation, app
KTP photo, KTP with under CA that open to any with USB token, including device, app, attestation, Point to point
NFC, video call KYC authorized relaying parties mobile signing and biometric and transaction encryption, distributed
cloud signing token private key
Dukcapil demog API, CA based identity for Mobile and server signing Predefined user id,
manual verification digital signature use with enough signing password, SMS OTP or
of KTP photo cases workflow for individual phone device biometric
VIDA - Verified Identity for All
AAL 3
Authentication using
a PKI* based system
and biometric data
VIDA - Verified Identity for All
AAL 2
Authentication using
a 2FA (biometric as a
factor optional)
AAL 1
Authentication
using a
password/PIN
Identity Assurance
Level (IAL)
IAL 1 IAL 2 IAL 3
No identity Verifies identity against Verifies identity digitally against
information collected govt-issued identity data govt-owned biometric data
Sati Rasuanto
Chief Commercial Officer
● 15+ years experience in project finance, investment,
development & public policy, startup acceleration/
entrepreneurship
● Co-founder & former Managing Director, Endeavor Indonesia
● Chief of Staff/Special staff for the Minister of Investment/
Chairman of Investment Coordinating Board of Indonesia
● Operation Officer/finance specialist - Infrastructure (Power &
Water sector), World Bank Group
● Association/awards: Kauffman Fellows, Yale World Fellows,
Equity/Atlantic Fellows
Key Management
Gajendran Kandasamy
Chief Operating Officer
Srinath Ventakaramani
VP of Engineering
INDUSTRY OVERVIEW
COMPANY OVERVIEW
BUSINESS OVERVIEW
REGULATORY FRAMEWORK
FUNDRAISING PLAN
APPENDIX
VIDA Main Product Offerings
VIDAverify uses face biometric VIDAsign enables applications to VIDAaccess offers the most
recognition and other user data to replace manual paper-based advanced secure-user
instantly verify the user’s identity signatures, allowing an identified authentication process available,
during online registration and signer to sign a document with more advanced security,
login. digitally and securely, simply by universal compatibility across
unlocking their phone. Android and iOS devices, and
excellent user experience.
EKYC Face Verification
VIDA eKYC verification eliminates any possibility VIDA Face Verification uses a combination of
of fake registration, application fraud, and identity facial attribution software and liveness detection
fraud. eKYC can integrate easily into your existing to determine with over 99.8% accuracy whether
SDK, API, and iFrame platforms. By comparing two facial images - the one in the reference
biometric and demographic data with the national database and the one looking into the camera -
database, VIDA eKYC verification provides a legal are of the same person. This completely
guarantee of the user’s identity. eliminates the need for passwords or
multiple-step user input.
Digital Signing USB Token Signing
The signer is identified using the electronic USB Token is a password protected devices where
certificate (eKYC) process, and the signature on the personal identity is stored in the digital
the document is governed by Public Key certificate form.
Infrastructure (PKI) protocol.
Multi Factor Authentication Access Management
VIDA MFA is an easy way to use multi-factor VIDA Access is a visitor and secure access
authentication to protects your company account control network with high-security standards
and access by using other sources of validations without compromising the user experience.
and provides higher security with a better user
experience which applies to many use cases.
VIDA - Verified Identity for All
VIDA’s Clients
Product Traction
● Started in December 2020. ● Started in January 2020, supporting ● Started in February 2020, supporting
VIDA - Verified Identity for All
VERIFY
SUITE
VIDA - Verified Identity for All
Beneficiary Verification
Provide the digital identity solution to
shape the G2P 4.0 to achieve a
simplified flow, speed up the process,
and reach the accurate target with a
more transparent direct process.
Use Case
● Verification of Beneficiary Identity
● Verify Seller Identity
How it Works
IDA verify beneficiary identity against
National ID Database and other data
such as Social Ministry
VIDApass with automatic thermal scan
VIDA - Verified Identity for All
Video Link
Priority Territories and Use Cases
P2
P2
Fintech & Corporate
Insurance
P1 oney
E-M ation Offic
fi c e
Veri Entr
y
VIDA - Verified Identity for All
Fina
g nce
ndin P
e e Le Invo Os and
Commerce lin Onli
n ices
On
to PX
Va istr
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cc ati
g
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er
in on
Offl ranc
e Lega
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m Insu l Co
P1 om ntra
c
Re
ts
Pa stra
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al
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Emp
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G2P
al ate
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Onb
th
oa
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ng ard t
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bo han
Hailin
livery
i
PX
On erc
Registratio
M
SIM Card
Telco,
De
Ride
On
g
& Logistics boardin Proof of ID
Driver
n
Use Cases
Frequent Infrequent
xx
PX = Incubation, Prototyping
How to decide what Identity Use Cases to Prioritize first?
Frequency
High
Patient Registration
Food Delivery Finance POs and Invoices
Offline to Online Ride Hailing
Social Commerce
E-Money Verification
Insurance
Online Lending
G2P
Legal Contracts
Low Driver Onboarding
Employee Onboarding
Merchant Onboarding
Prepaid SIM Card Rgistration
Level of
Low High
Assurance
VIDA is prioritizing both high level of assurance and high frequency of usage
High-Level GTM Strategy
Flagship product
Awareness / Engagement/
Education Consideration C
A
Inspiration/ Conversion/
Life Event Purchase/ Decision
D
Post-purchase
VIDA App Re-purchase
Experience
CONVERSION PURCHASE/ DECISION
Digital Ads and Organic Campaign
1. Video Marketing Promo
E 2. Blog Articles (Website)/ SEO
3. Social Media Content
Solution implementation for business - 4. PR Activity
Testimonial (Video/ Image/ Articles) 5. Email marketing
6. Influencer marketing
7. Event series
Timeline Adobe Sign Activities
Integrated timeline from product readiness - product launch - marketing launch - sales promo
campaign
ACTIVITY
Marketing launch
Sales launch
- Sales training
The information contained in these documents is confidential and may not be used, published or redistributed without the prior written consent of VIDA - PT. Indonesia Digital Identity
VIDA Revenue Model (Pricing)
INTEGRITY SUITE
Residency fee per device per user US$0.10/device/y
GPS anti-spoof
App Attestation ear
Device Attestation
VIDA - Verified Identity for All
Healthcare 10
Logistics 5
Retail 30
SMB 2
Tech Company 21
Telco 4
ISP
2021 Q1
Area of focus
Entry Strategy
Fintech
Area of focus Partnership with Microsoft
Insurance Entry Strategy
Biometric eKYC Intelligence Security
Healthcare sector SIM Card eKYC
Document Signing / Digital Association- Fully
Partnership with CA
Signatures integrated MFA with
Entry Strategy Brower Forum (e.g.
Microsoft Active Directory
Microsoft, Google) - SSL
Online Lending
Entry Strategy Certificates
e-Money Verification
Partnership with Adobe for
Vaccine Registration
Document signing solution
Health Certificates
SMB self service portal
VIDA’s 5-year growth strategy will focus on expanding to new verticals and
products, then new markets in 2022 onwards starting with Singapore
5
EXECUTIVE SUMMARY
INDUSTRY OVERVIEW
COMPANY OVERVIEW
BUSINESS OVERVIEW
REGULATORY FRAMEWORK
FUNDRAISING PLAN
APPENDIX
VIDA’s Areas of Compliance
Electronic
Transactions
VIDA - Verified Identity for All
Cybersecurity
VIDA Global Certification
Registered Registered
Authorized CA
Certified Regulatory Regulatory
Partner
Sandbox Sandbox
VIDA - Verified Identity for All
● All electronic transactions Multiple ASEAN countries have ASEAN countries are moving
must use a digital certificate enacted legislation for electronic towards acknowledging electronic
issued by Indonesian transactions. For example, contracts and transactions
Certificate Authority (CA) Singapore has passed Electronic
● Data localization Transactions Act with recognition
requirements have relaxed for of CA. Lao, Myanmar, Thailand,
private electronic providers Brunei and Vietnam also have
regulations on online transactions
To improve enforcement of Consumer ASEAN countries, such as, Movement towards an integrated
Protection Act, Indonesia created a Singapore and Malaysia have regulation for cross border
National Strategy consisting of: comprehensive protective regimes e-commerce transactions to
● Pillar I: Improving the for both offline and online minimize frauds
Effectiveness of Government Role transactions. Whereas, Lao PDR
● Pillar II: Consumer Empowerment and Cambodia and are just
● Pillar III: Improving Business beginning to address consumer
Compliance issues.
Notes:
1 Sectors are food and drugs, electricity and gas, e-commerce, financial services, housing, telecommunication services, electronics, telematics and motor vehicle transportation, and health
services
● The data privacy has been a ASEAN countries, such as, Majority of ASEAN countries are
part of various laws and Singapore, Malaysia and Philippines moving towards adopting
regulations on Electronic have comprehensive data international regulations, such as,
Transactions & Systems protection laws. Indonesia and OECD Privacy Principles, GDPR, and
since 2008 Thailand are currently drafting data ASEAN Privacy Framework.
protection laws
● Indonesia has recently
drafted a Bill on Protection of
Private Personal Data, which
will soon become an Act
● Cyber-related issues have been Apart from Singapore and Malaysia, At the regional level, an overarching
a part of Electronic few ASEAN countries have made governance or unifying framework to
Transaction laws and significant progress in address cybersecurity needs to be
regulations. However, it does cybersecurity regulations and established
not cover the detailed scope of significant investment in “soft” and
cyber threats. “hard” infrastructure to prevent
● Indonesia has recently drafted cyber attacks.
Cybersecurity Bill, expected to
be passed as an Act in near
future
Source: World Bank Report on Digital Economy in Southeast Asia, Literature search, Expert analysis
VIDA as a RegTech
1 Cost Reduction
Globally, large banks are spending as much as $500 million annually
and 10% of financial institutions at least $100 million annually on KYC
and customer due diligence programs
2
VIDA - Verified Identity for All
3 Regulatory Risk
Management
There are gaps and uncertainty when it comes to regulations too.
RegTech helps businesses to focus on their core solutions, while
managing the risks concerned with regulations
INDUSTRY OVERVIEW
COMPANY OVERVIEW
BUSINESS OVERVIEW
REGULATORY FRAMEWORK
FUNDRAISING PLAN
APPENDIX
Fundraising Roadmap
Jan 2019 Jan 2021 Sep 2020 March 2021 April 2021 Sep 2021
Projected
revenue Pre-rev US$ 1.6 mn US$ 6.7 mn
(run-rate @
closing)
Friends & Family Round Investors
No Investor Amount (US$)
1 Excel Year Assets Ltd 150,000
12 Maloekoe 500,000
TOTAL 2,555,000
7
EXECUTIVE SUMMARY
INDUSTRY OVERVIEW
COMPANY OVERVIEW
BUSINESS OVERVIEW
REGULATORY FRAMEWORK
FUNDRAISING PLAN
APPENDIX
VIDA Product Suites - VERIFY
General Availability Development phase
< 45 seconds
VIDA Product Suites - CERTIFICATE
General Availability Development phase
CERTIFICATE STORAGE
VIDA Product Suites - SIGN
General Availability Development phase
< 60 seconds
VIDA Product Suites - UNLOCK
General Availability Development phase
Visitor Management
VIDA - Verified Identity for All
● Employee, visitor
management
Attendance Management
● Attendance Rules
● Attendance Records
Biometric
VIDA - Verified Identity for All
Pass/PIN +
Auth Password-less Password PIN
Pass/PIN + Pass/PIN +
PKI based
with a PKI
Access SMS OTP Push Noti. based
Layer factor
factor
Hybrid
Paper-less Contract
Contract Local Remote (Local and
Lifecycle
Layer Agreements Signing Signing Remote)
Management
Signing
Hardware-less Identity in a
Trust CA - SSL
Identity in Identity in a
Smartphone
Layer Credentials Cloud USB eToken
(TEE)
Biometric
VIDA - Verified Identity for All
Pass/PIN +
Auth Password-less Password PIN
Pass/PIN + Pass/PIN +
PKI based
with a PKI
Access SMS OTP Push Noti. based
Layer factor
factor
Hybrid
Paper-less Contract
Contract Local Remote (Local and
Lifecycle
Layer Agreements Signing Signing Remote)
Management
Signing
Hardware-less Identity in a
Trust CA - SSL
Identity in Identity in a
Smartphone
Layer Credentials Cloud USB eToken
(TEE)
Biometric
VIDA - Verified Identity for All
Pass/PIN +
Auth Password-less Password PIN
Pass/PIN + Pass/PIN +
PKI based
with a PKI
Access SMS OTP Push Noti. based
Layer factor
factor
Hybrid
Paper-less Contract
Contract Local Remote (Local and
Lifecycle
Layer Agreements Signing Signing Remote)
Management
Signing
Hardware-less Identity in a
Trust CA - SSL
Identity in Identity in a
Smartphone
Layer Credentials Cloud USB eToken
(TEE)
Pass/PIN + Biometric
Auth Password-less Password PIN
Pass/PIN + Pass/PIN +
PKI based with a PKI
Access SMS OTP Push Noti.
Layer factor based factor
Hybrid
Paper-less Contract
Contract Local Remote (Local and
Lifecycle
Layer Agreements Signing Signing Remote)
Management
Signing
Hardware-less Identity in a
Trust CA - SSL
Identity in Identity in a
Smartphone
Layer Credentials Cloud USB eToken
(TEE)
Pass/PIN + Biometric
Auth Password-less Password PIN
Pass/PIN + Pass/PIN +
PKI based with a PKI
Access SMS OTP Push Noti.
Layer factor based factor
Hybrid
Paper-less Contract
Contract Local Remote (Local and
Lifecycle
Layer Agreements Signing Signing Remote)
Management
Signing
Hardware-less Identity in a
Trust CA - SSL
Identity in Identity in a
Smartphone
Layer Credentials Cloud USB eToken
(TEE)