History of HTC

HTC Corporation is a Taiwanese consumer electronics company headquartered in Xindian

District, New Taipei City, Taiwan. Founded in 1997, HTC began as an original design
manufacturer and original equipment manufacturer, designing and manufacturing devices such as
mobile phones and tablets.

Cher Wang (), H.T.Cho (), and Peter Chou () founded HTC in 1997.
Initially a manufacturer of notebook computers, HTC began designing some of the world's first
touch and wireless hand-held devices in 1998. The company is credited with creating the first
Android smartphone, the first Microsoft-powered Windows CE smartphone with Siemens Mobile
(2002) and the first Microsoft 3G phone (2005). Their first major product, one of the world's first
touch-screen smartphones, appeared in 2000. As an ODM for HP and Palm, HTC built the HP
iPAQ and the Palm Treo 650.

Since 2006, they have regularly introduced many critically acclaimed mobile devices under our
own brand, and our portfolio includes Smartphones and tablets powered by the Android or
Windows Phone operating systems.

In 2007 HTC acquired the mobile-device company Dopod International.

In October 2010, HTC launched the brand tagline "quietly brilliant", and the YOU campaign,
HTC's first global advertising campaign.

In June 2010, the company launched the HTC Evo 4G, the first 4G-capable phone in the United
States. In July 2010, HTC announced it would begin selling smartphones in China under its own
brand name in a partnership with China Mobile.[14] In 2010 HTC sold over 24.6 million handsets,
up 111% over 2009.

On 27 September 2013, HTC announced that it sold back its entire stake of Beats (24.84 percent)
to Beats Electronics. The company will close the deal in Q4 of 2013 and expects US$85 million
pretax profit.

History of 7up
By 1919, Grigg was working for a manufacturing company owned by Vess Jones. It was there
that Grigg invented and marketed his first soft drink, an orange-flavored drink called Whistle for
a firm owned by Vess Jones.

After a dispute with management, Charles Leiper Grigg quit his job (giving away Whistle) and
started working for the Warner Jenkinson Company, developing flavoring agents for soft drinks.
Grigg then invented his second soft drink called Howdy. When he eventually moved on from
Warner Jenkinson Co., he took his soft drink Howdy with him.

Together with financier Edmund G. Ridgway, Grigg went on to form the Howdy Company. So
far, Grigg had invented two orange-flavored soft drinks. But his soft drinks struggled against the
king of all orange pop drinks, Orange Crush. But he couldn't compete as Orange Crush grew to
dominate the market for orange sodas.

Charles Leiper Grigg decided to focus on lemon-lime flavors. By October of 1929, he had
invented a new drink called, "Bib-Label Lithiated Lemon-Lime Sodas." The name was quickly
changed to 7Up Lithiated Lemon Soda and then again changed to just plain 7Up in 1936.

Grigg died in 1940 at the age of 71 in St. Louis, Missouri, survived by his wife, Lucy E.
Alexander Grigg.

The original formulation contained lithium citrate, which was used in various patent medicines at
the times for improving moods. It has been used for many decades to treat manic-depression.

It was popular to go to lithium-containing springs such as Lithia Springs, Georgia or Ashland,

Oregon for this effect.

Lithium is one of the elements with an atomic number of seven, which some have proposed as a
theory for why 7UP has its name. Grigg never explained the name, but he did promote 7UP as
having effects on mood. Because it debuted at the time of the stock market crash of 1929 and the
onset of the Great Depression, this was a selling point.

Westinghouse took over 7UP in 1969. It then was sold to Philip Morris in 1978, a marriage of soft
drinks and tobacco. The investment firm Hicks & Haas bought it in 1986. 7UP merged with Dr.
Pepper in 1988. Now a combined company, it was bought by Cadbury Schweppes in 1995, a more
likely marriage of chocolates and soft drinks. That company spun off the Dr. Pepper Snapple
Group in 2008.

History of Pepsi

Carbonated soft drink Pepsi was first manufactured in 1890 by Caleb Davis Bradham in US. Since
then there had been a significant alteration that has been brought out in the product in order to cope
up with the changing external scenario. In 1898 it was named as Brad's Drink, which was changed
to Pepsi-Cola in 1903 and finally to Pepsi in 1961. It has a vital product line that includes Dr
Pepper, 7 Up, Irn Bru, Cola Turka, Big Cola, etc. One of the most influencing people associated
with Pepsi was Nickolas Dias who made vital contribution in defining the marketing strategy of
the product that finally made high end influence over the consumer behavior.

One of its prime competitors is 'Coca-Cola'. Heating up of this rivalry was first observed during
1970s that made Pepsi to conduct tests like 'Pepsi Challenge', which could also be stated as blind
taste test in order to retain its identity in the competition. In response coca-cola also changed its
strategy by launching modified version of their classic drink. Such activities had always been there
since then by both sides so that better share of consumer market could be attained without any
discrepancy.

Although coca-cola was way ahead in this race Pepsi, but the difference is shrinking on a
monotonous basis without any second opinion. This is due to the fact that Pepsi has now started
realizing consumer behavior in an improved manner. If we talk about consumer behavior, it has
always been tilted towards coca-cola at all points of time. One of the prime changes that had always
been there in this product is its tagline which had been continuously altered as it is one of the basic
entities that makes a deep impact over consumer behavior.

One of the milestones encountered in the history was when coca-cola announced that it has
changed its formula to render the better and improved product to its customer, which was termed
as Coke. This step was initiated for negating the initiation taken by Pepsi referred to as Pepsi
Challenge. In a survey conducted in 2008, market share of Pepsi Co in US was found to be about
30.8% as compared to that of 42.7% of Coca-Cola.
In most of the regions of US, coca-cola outperforms Pepsi, but the regions where reverse happen
include New York, Buffalo, etc. Consumer behavior in Asian region could be understood from the
fact that market share of Coca-Cola in this region was about 50% according to a survey conducted
in 2005. A major proportion of world's population was leaned towards coca-cola in earlier times,
but now a new side of the coin has been stumbled upon.

History of Coca-Cola

Coca-Cola Enterprises, established in 1986, is a young company by the standards of the Coca-Cola
system. Yet each of its franchises has a strong heritage in the traditions of Coca-Cola that is the
foundation for this Company. The Coca-Cola Company traces its beginning to 1886, when an
Atlanta pharmacist, Dr. John Pemberton, began to produce Coca-Cola syrup for sale in fountain
drinks. However the bottling business began in 1899 when two Chattanooga businessmen,
Benjamin F. Thomas and Joseph B. Whitehead, secured the exclusive rights to bottle and sell
Coca-Cola for most of the United States from The Coca-Cola Company.

The Coca-Cola bottling system continued to operate as independent, local businesses until the
early 1980s when bottling franchises began to consolidate. In 1986, The Coca-Cola Company
merged some of its company-owned operations with two large ownership groups that were for
sale, the John Lupton franchises and BCI Holding Corporation's bottling holdings, to form Coca-
Cola Enterprises Inc. The Company offered its stock to the public on November 21, 1986, at a
split-adjusted price of $5.50 a share. On an annual basis, total unit case sales were 880,000 in 1986.

In December 1991, a merger between Coca-Cola Enterprises and the Johnston Coca-Cola Bottling
Group, Inc. (Johnston) created a larger, stronger Company, again helping accelerate bottler
consolidation. As part of the merger, the senior management team of Johnston assumed
responsibility for managing the Company, and began a dramatic, successful restructuring in
1992.Unit case sales had climbed to 1.4 billion, and total revenues were $5 billion.

Coca-Cola has sold more than one billion servings every day. More than 10,450 beverages are
consumed every second. The company achieved earnings of $4,347,000,000 in 2003. It is present
on all seven continents and is recognized by 94% of the world population. How did Coca-Cola
grow from its humble roots as a home-brewed Georgia-based patent medicine to be the
international soft drink powerhouse that it is today? Coca-Cola used numerous technologies to
achieve its rise to the top of the soft drink industry, defining new technologies and establishing
paradigms that popped the status quo like a cap from a soda bottle. Through technology, Coca-
Cola perfected Coke as a beverage and spread it throughout the world. Even today, the US soft
drink industry is organized on this principle. "The Coca-Cola Company" is now the largest soft
drink company in the world. Every year 800,000,000 servings of just "Coca-Cola" are sold in the
U.S alone.

History of Hyundai

Hyundai Motor Company, a major company in the Hyundai Kia Automotive Group which is the
worlds fifth largest automaker as of the end of 2009, (In 2008, Hyundai ranked the eighth largest
auto maker, without including Kia.) and the world's fastest growing automaker.

Headquartered in Seoul, South Korea, Hyundai operates the world's largest integrated automobile
manufacturing facility in Ulsan, which is capable of producing 1.6 million units annually. The
company employs about 75,000 persons around the world, Hyundai vehicles are sold in 193
countries through some 6,000 dealerships and showrooms worldwide.

The Hyundai logo, a slanted, stylized 'H', symbolizes the company shaking hands with its
customer. Hyundai translates from the word "modernity", and is pronounced as "Hyon-dae" in
Korean.

Chung Ju-Yung founded the Hyundai Engineering and Construction Company in 1947. Hyundai
Motor Company was later established in 1967. The company's first model, the Cortina, was
released in cooperation with Ford Motor Company in 1968. When Hyundai wanted to develop
their own car, they hired George Turnbull, the former Managing Director of Austin Morris at
British Leyland. He in turn hired five other top British car engineers. They were Kenneth Barnett
body design, engineers John Simpson and Edward Chapman, John Crosthwaite as chassis engineer
and Peter Slater as chief development engineer. In 1975, the Pony, the first Korean car, was
released, with styling by Giorgio Giugiaro of Italian Design and power train technology provided
by Japan's Mitsubishi Motors. Exports began in the following year to Ecuador and soon thereafter
to the Benelux countries. In 1991, the company succeeded in developing its first proprietary
gasoline engine, the four-cylinder Alpha, and transmission, thus paving the way for technological
independence.

In 1983, Hyundai exported the Pony to Canada, but not to the United States because the Pony
didn't pass emissions standards there. Canadian sales greatly exceeded expectations, and it was at
one point the top-selling car on the Canadian market. The Pony afforded a much higher degree of
quality and refinement in the lowest price auto segment than the Eastern-bloc imports of the period
then available.

In 1986, Hyundai began to sell cars in the United States, and the Excel was nominated as "Best
Product #10" by Fortune magazine, largely because of its affordability. The company began to
produce models with its own technology in 1988, beginning with the midsize Sonata.

In 1998, Hyundai began to overhaul its image in an attempt to establish itself as a world-class
brand. Chung Ju Yung transferred leadership of Hyundai Motor to his son, Chung Mong Koo, in
1999. Hyundai's parent company, Hyundai Motor Group, invested heavily in the quality, design,
manufacturing, and long-term research of its vehicles. It added a 10-year or 100,000-mile (160,000
km) warranty to cars sold in the United States and launched an aggressive marketing campaign.

In 2004, Hyundai was ranked second in "initial quality" in a survey/study by J.D. Power and
Associates. Hyundai is now one of the top 100 most valuable brands worldwide. Since 2002,
Hyundai has also been one of the worldwide official sponsors of the FIFA World Cup.

Hyundai has invested in manufacturing plants in the North America, China, Czech Republic,
Pakistan, India, and Turkey as well as research and development centers in Europe, Asia, North
America, and the Pacific Rim. In 2004, Hyundai Motor Company had $57.2 billion in sales in
South Korea making it the country's second largest corporation. Worldwide sales in 2005 reached
2,533,695 units, an 11 percent increase over the previous year. Hyundai has set as its 2006 target
worldwide sales of 2.7 million units (excluding exports of CKD kits). In 2007 it reached 3,961,629
worldwide vehicle sales-surpassing Fiat, Chrysler, PSA/Peugeot, Nissan, and Honda.

Hyundai Motor Company's brand power continues to rise as it was ranked 72nd in the 2007 Best
Global Brands by Interbrand and BusinessWeek survey. Brand value estimated at $4.5 billion.
Public perception of the Hyundai brand has been transformed as a result of dramatic improvements
in the quality of Hyundai vehicles.
Hyundai is one of the leading groups of Companies founded in South Korea. It is the general
trading house of Korea, which provides various import and export services. There are several types
of products are included in its import and export services such as plants & machinery, automobiles,
steel and chemical products, general commodities etc. Firstly it was founded as the construction
company then the management of the company diversified its business activities in various
business areas. The corporation operates its business worldwide through 34 worldwide offices.
Through its global presence, it provides optimal solutions to the customer according their
requirements. It is helpful to enhance its financial capability in the industry. Hyundai Motor
Company is one of the divisions of the Hyundai Corporation, which is the fourth largest automaker
in the world. Hyundai Heavy Industries division is the largest shipbuilder in the world (Hyundai
Corporation, 2010).

History of Philips