1 FRAMING:

IDENTITY THE KEY QUESTION:

Analyse the scenario for banking industry in India keeping in mind its market size and growth rates.
Also identify the industry global driving forces and the current toxic assets that global banks are
carrying world over.

Map the major categories of bank in India on various key performance parameters. Position Axis
bank on this map and identify the critical success factor and performance rating of Axis bank relative
to the competition.

Perform an internal environment analysis for Axis bank on various parameters. Draw a value chain
and aggregated SWOT analysis and identify its core and distinctive competencies.

What are the future challenges you foresee for Axis bank and what strategies should the bank adopt
to meet these challenges?

FLIP& SKIMMING THROUGH THE CASE:

It is a 12 pages case with 5 annexures.

In this case they have provided the information regarding their earlier and current
strategies. There is no data provided about banking industry.

They have also done alliances and partnership.

The banks IT team process developed a process called SETU.

It was the first bank in the country to provide internet banking services.

The software development team launched a new process called i-trade.

AXIS bank has above 150 branches and 2000+ skilled and well trained workforce at all level,
including the front customer interface.

BEGINNING OF CASE:

In the beginning of the case they have given the history of bank with some past financial
data.
They have given the earlier and current strategies used by them.
And how they shifted their old strategy to new one.
ENDING OF CASE:

At the end they have talked about core competencies and capabilities of the bank.
And also about the governance and ethical structure.
And at the end of the case they have given their core values of the AXIS bank