Commercial What is Commercial Radio?

The process of Commercial Radio: Stations that play songs by current

famous musicians that have name
recognition.
Public enjoy listening to large, popular They use company advertisements
artists who have big media following. to make money.

So the stations play music from these

artists to gain high ratings.

When the stations have high ratings,

Commercial Radio needs to have a
large companies advertise through
good, strong relationship with large
them.
advertisers because they are the ones
who pay the most money towards the
The Commercial Radio then operates
stations funding.
from the money paid by the
advertisers.
Locations Capital FM has a variety of different stations
across the country, including in London,
Wales, Yorkshire and Scotland.
Genre
The main genre of Capital FM is contemporary chart music.
They are linked with Vodafone to present the Big Top 40,
playing the most listened to songs of the week. Capital also
plays songs that were in the top 10 from several months ago.
Schedule
Capital FM runs 24 hours
a day. The average
speech:music ratio is
around 60:40 during the
daytime.
 Rajar Listening Figures:

Audience The Capital network reaches to 8572(000s) people making Capital the 7th most
listened to radio station in the UK.

The average listening time for each person is 5.8 hours per week.

Demographics
Geo-demographics
Age and Gender:
Capital is broadcasted across the UK: London,
58% of listeners are females aged from 15 to 34 Wales, Yorkshire and Scotland.

Psychographics

Aspirers: Socio economic Groups

These are people who may be targeted for the station. They are
typically younger people and seek status whether this be through
their personal appearance or career path.
Explorers:
These people have energy and individualism. They are generally
a younger demographic (students) and may explore their
interests through music.
Group E: Students come into group E as they
are the lowest level of income earners.This
applies with 58% being between ages 15-34.
Groups B-D: People may listen on their way to
work in the car.
How does the content of capital attract the audience effectively?
Capital FMs content effectively attracts the audience
because it predominantly plays popular, upbeat music that is
popular with a younger audience(15-34). There is also an app
available to download for ease of access. The presenters are
also young, so can relate more
to the audience.
 Market Share

Out of all of the radio stations 7.5% of them are

owned by Capital FM. Also, 4.7% of all listeners
listened to Capital in the month of September.