PESTEL ANALYSIS

China - Vietnam - Spain

POLITICAL

One political party

Advantages/Disadvantages

Vietnam has had a colourful political history

Special unnerving powers with government
No recent serious threat to Vietnam powers
Bureaucracy

Confidence in politicians
Monarchy
ECONOMICAL

First economy
Largest industrial and manufactured country

Vietnam is rapidly rising power

Vietnam as a emerging market

Economical crisis and unemployment

Place of the spanish economy
Turism
 SOCIAL
Collectivistic
Traditional practises

Young population
Main language
90% literacy rate
Traditional cultural influences
Attraction towards western brands

Population in Spain
Territorial concentration
Different cultures
 TECHNOLOGY

Great development in different fields

Lack of independent innovation

One of the most dynamic countries in the world

Internet users
Indigenous innovation
Lack of knowledge

You cannot have cannons and butter

Top companies from Spain
 LEGAL

Weapons

No independent judiciary
Legal system evolving fast

Parliamentary monarchy
Divided powers
Slow justice
ENVIRONMENTAL

Damaged environment
Renewable energies

Environmental problems
No centralized wastewater, solid waste or hazardous treatment plants

Nowadays
In the past