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A growing market
May 2015
Lisbons Tourist Apartments A growing market | May 2015
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Lisbons Tourist Apartments A growing market | May 2015
Note: These are not all the nationalities of tourists visiting Lisbon
Source: INE
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Lisbons Tourist Apartments A growing market | May 2015
In terms of operational indicators, Occupancy Rate in Lisbon city in Evolution of Hotel Rooms Supply
2013 was 67%, which represents an annual increase of 2.3%. In
2014 this indicator reached 73%, which represents an Y-o-Y growth of 20.000
8.8%. The Average Daily Rate in 2013 was 74.65, 4% higher than in 17.500
2012 and in 2014 this value increased to 78.31, growing about 5%.
In result to this tendency, the RevPar also increased. The revenue per 15.000
available room in 2014 fixed on 57,94, which represents a 14.1% 12.500
growth when compared to 2013, showing the performance
Rooms
10.000
improvements of this market.
7.500
Overall, the performance of this industry is clearly increasing,
boosted by the high demand registered, which is also confirmed by 5.000
the relevant increase in all touristic indicators.
2.500
On the supply side, the increasing trend remains and the supply of
0
rooms increased about 40% in the last decade. In 2014, with about
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
500 rooms more in the Lisbon hotel market, the supply totalized
approximately 17,600 rooms. The majority of room supply is within 5 star 4 star 3 star 2 star
the 4-star category and is very concentrated in the CBD of Lisbon, like Source: INE
Avenida da Liberdade and Avenida da Repblica and its surroundings.
In the historic centre of Lisbon the supply is still reduced.
Occupancy ADR Average Daily Rate
In terms of pipeline, it is expected the development of more than 20 (Lisbon City 2014) (Lisbon City 2014)
new hotel units in Lisbon, totalizing an increase of more than 2,000
bedrooms between 2015 and 2017. This new supply is mainly in 4 and
5-star categories, some in the historic centre like Baixa, but the
majority in Avenidas-axis.
Existing in 2014
1,154 Pipeline Jupiter Hotel Lisboa
Hotel Vincci
2,685 Palace Lisboa Hotel
1,648
2015 Lux Lisboa Park
Eurostars Cais de Santarm
5,996 Turim Saldanha Hotel
Turim Terreiro do Pao Hotel
Hostel Pestana
765
4,055 725
74
66
345 Memmo Prncipe Real
161 1,017 341
2016 Turim Boulevard Hotel
452
Turim Marqus de Pombal
115 Hotel Real
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Lisbons Tourist Apartments A growing market | May 2015
Serviced Apartments
The serviced apartments supply in Lisbon is short, there are only about 400 apartments located mainly at Av. da Liberdade. The current offer
is more segmented to the corporate market, with typologies typically from T0 to T2, that provide the common hotel services. The serviced
apartments are usually classified as HA Hotel Apartments and according to the market research, are usually more expensive than the
Local Lodgings. The average daily rate per person is about 40 and the prices have slightly increased since the last year research.
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Lisbons Tourist Apartments A growing market | May 2015
Local Lodgings
Supply
2015 Average Asking Price, by Apartment Capacity
In JLL research is estimated that this type of accommodation has
around 3,500 to 4,000 apartments in the Lisbon market, being a large 250
part operated by individual/informal operators. This type of 207
200 187
accommodation is usually sought by foreigners that usually travel in
166
family or large groups, offering a more authentic stay than the 150 146
139
(/day)
133 143 137 121
123
traditional hotels and serviced apartments. According to our analysis, 100 105 114 111
86 81 96
the apartments are mainly T1 or T2, but it can differ between T0 and 83 74 84 73
T4. 50
100 89 100
From our sample, the areas with the highest prices are Chiado, 83
72
followed by Bairro Alto and Baixa, being Chiado and Baixa the zones 50
where we can find the apartments with higher capacity. The price is
influenced by the location as well as the quality and capacity of each -
apartment. While Chiado, with a high supply of premium apartments 2 persons 4 persons 6 persons
and with high capacity has a daily average price per person of 39, High season Medium season Low season
Castelo that has some lower quality categories and smaller
Note: Analysis based in a sample of 70 apartments during 2015.
dimension apartments, has a daily average price per person of 26. Source: Booking - JLL analysis
Comparatively to a review made last year, the prices have slightly
dropped, due to the pressure of the increasing supply, mainly of
apartments of individual operators. Tourist Apartments Supply
Demand
The demand of tourist apartments is mainly from foreign tourists that
come for leisure and city-breaks trips. This type of visitors come
mainly in groups of more than two persons, looking for a more
economic and authentic choice of accommodation. According to
interviews made to some operators, we estimate an annual
occupancy rate of about 60% in 2014. However, with the high level
of demand registered, this value is expected to increase during this
year.
Pipeline
It is expected the continuous growth of this market and lot of
refurbishment projects are appearing. International and national
investors or developers, are buying buildings in the Historic Centre of
Lisbon with a refurbishment purpose. Converting the asset to tourist Alcntara Avenidas Pq. Naes Castelo / Alfama
apartments allows a good profitability for investors, trend that is
Alm. Reis Baixa Santos / Estrela
increasingly taken into consideration by Golden Visa investors. Due
to the still informal process of asset management, it is difficult to Av. Liberdade Chiado S. Bento / P. Real
identify new projects in this market, but it is expected a new pace. Source: JLL analysis
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Lisbons Tourist Apartments A growing market | May 2015
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