Solapur University Solapur: Market Share of Bajaj Allianz Unit Link Insurance Plan" Ground of Insurance and Over View

Solapur university Solapur
1.1 INTRODUCTION
Over the last few decades the role of insurance sector has undergone a paradigm shift. It is
widely recognized as an important aspect of the source of security for the policyholder and
considered it as a short and long-term investment.
After zeroing down on my research area, I have collected information through primary and
secondary sources. I had a constant discussion with Mr. Ramesh V, Sales Manager throughout
my trading and took valuable suggestions from him.
The objective of this report is to study in Pandharpur city. For this survey was conducted through
structured Questionnaire.
In todays competitive business world every customer is significant for the leading
insurance sector like Bajaj Allianz Life insurance with competitive strategies, the customer
expectations are very high so it should be kept in mind and offer them best possible service.
The report deals with the conceptual back A study on customer awareness to enhance
market share of Bajaj Allianz Unit Link Insurance Plan ground of insurance and over view
of the company, the next part deals with research design of the study that is problem
identification, objectives and how the research was carried out. The outcome of the study shows
that the level of customer awareness towards Bajaj Allianz is good with the benefits and service
what they are giving and most of the people wants to go for investments where there is above
average risk and high return.
Company can start some good promotional activities to build its brand and to make
recognition by all the peoples in the market .The effective marketing channel with the personal
selling is an essential factor in influencing insurance companys growth
SVERIS College Of Engineering, Pandharpur (MBA 2017-2018) Page 1

INDUSTRY PROFILE:
By any yardstick, India with about 200million middle class households presents a huge untapped
potential for players in the insurance industry. Saturation of markets in many developed
economies has made the Indian market even more attractive for global insurance majors. The
low percentage and per capita penetration of insurance in India compared to other developed and
developing countries. With the per capita income in India expected to grow at over 6% for the
next 10 years and with improvement in awareness levels the demand for insurance is expected to
grow at an attractive rate in India .An independent consulting company .The monitor group has
estimated that the life insurance market will grow from Rs. 218 billion in 1998 to Rs. 1003
billion by 2008(a compound annual growth of 16.5%). The insurance sector in India has come a
full circle from being an open competitive market to nationalization and back to liberalized
market again. Tracing the development in the Indian insurance sector reveals the 360-degree turn
witnessed over a period of almost two centuries
Title of Study;
A study on customer awareness to enhance market share of Bajaj Allianz Unit Link
Insurance Plan in Pandharpur city.
1.2OBJECTIVES OF THE STUDY
1. To study the awareness level of Bajaj Allianz ULIPs with view to recommend measure to
improve market share.
2. To find vital communication media.
3. To know the factors that influence investors while taking investment decisions.
4. To find potential market for ULIPs.

1.3 Scope and Limitations of the study;
Scope
The research was undertaken to gather information from the respondent to know
exactly how many people aware of ULIPs in Pandharpur city and the study is
restricted within the city.
One of the fast growing city in Karnataka and represents huge market for scope
with more than 90 lakhs people.
Pandharpur is one of the commercial areas .
It is a place where the small and large industries are located .with the more
increase population and there style more people are conscious about the their
lives.
Limitations
Not single work is exception to the limitations every work has got its own limitations, so due to time
constraint my study confines only to Pandharpur city and it is not possible to make extensive study. It is
assumed that the sample selected represents entire population.

1.4 Research Methodology
Primary (Filed Survey)

Data source :
Secondary data (internal)
Area of Research : Pandharpur city
Research instrument : Questionnaires
Sample plan : Personal interview
Businessmans, jobholders,
Sample unit :
professionals etc.
Sampling method : Random sampling
Sample size : 100 customers

CHAPTER NO-2
INTRODUCTION TO INDUSTRY& COMPANY
2.1 INTRODUCTION TO THE INSURANCE INDUSTRY
potential for players in the insurance industry. Saturation of markets in many developed
economies has made the Indian market even more attractive for global insurance majors. The
low percentage and per capita penetration of insurance in India compared to other developed and
developing countries. With the per capita income in India expected to grow at over 6% for the
next 10 years and with improvement in awareness levels the demand for insurance is expected to
grow at an attractive rate in India .An independent consulting company .The monitor group has
estimated that the life insurance market will grow from Rs. 218 billion in 1998 to Rs. 1003
billion by 2008(a compound annual growth of 16.5%). The insurance sector in India has come a
full circle from being an open competitive market to nationalization and back to liberalized
market again. Tracing the development in the Indian insurance sector reveals the 360-degree turn
witnessed over a period of almost two centuries.

Some Insurance Companies Are
1) Birla Sun Life Insurance Company:
Birla Sun Life Insurance is the coming together of the Aditya Birla group and Sun Life
Financial of Canada to enter the Indian insurance sector. The Aditya Birla Group, a
multinational conglomerate has over 75 business units in India and overseas with
operations in Canada, USA, UK, Thailand, Malaysia, Egypt to name a few.
Foreign Partner:
Sun Life Assurance, Sun Life Financials primary insurance business, has excellent
ratings with the worlds top rating agencies. With assets under management as on
September 30,2000 totaling more than CDN billion, it ranks amongst the largest
international financial services organizations in the world. Today, the Sun Life Financial
Group of companies and partner are represented globally in Canada the united states the
Philippines Japan Indonesia India and Bermuda.
2) HDFC- Standard Life:
HDFC Standard Life Insurance Company is a joint venture between Indias largest
housing finance provider, HDFC and Europes largest mutual life assurance company
The Standard Life Assurance Company. HDFC Standard Life Insurance Company
Limited is the First Private Sector Life Insurance Company to be granted license. Aviva
is UKs largest and the worlds sixth largest insurance Group. It is one of the leading

providers of life and pensions products to Europe and has substantial businesses
elsewhere around the world. With a history dating back to 1696, Aviva has a 30 million-
customer base worldwide. It has more than 317 billion of assets under management.
Avivas Fund management operation is one of its key differentiators. Operating from
Mumbai, Aviva has an experienced team of fund managers and the range of fund options
includes Unitized With-Profits Fund and four Unit Linked funds: - Protector Fund,
Secure Fund, Balanced Fund and
Foreign Partner:
Standard Life, UK- founded in 1825, has been at the forefront of the UK insurance
industry for 175 years by combining sound financial judgment with integrity and
reliability. It is the Largest Mutual Life Company in Europe and has total assets of Rs 5,
50,000 crore. It is one of the very few insurance companies in the world to have received
AAA rating from two of the leading international credit rating agencies.
Monodys and standard & Poors standard life was recently voted company of the
Decade in UK by the independent Brokers called IFAs.
3) Life Insurance Corporation of India (LIC):
The Life Insurance Corporation Of India was established about 44 years ago with a view
to provide an insurance cover against various risks in life .A monolith then, the
corporation, enjoyed a monopoly status and became synonymous with life insurance .Its
main asset is its staff strength of 1.24 lakh employees and 2,048 branches and over 6 lakh
agency force .LIC has hundred divisional offices and has established extensive training
facilities at all levels. At the apex, is the Management Development Institute, seven Zonal
Training Centers and 35 sales Training Centers .At the industry level, along with the
government and the GIC, has helped establish the national insurance academy.

It presently transacts individual life insurance businesses, group insurance businesses,

social security schemes and pensions, grants housing loans through its subsidiary; and
markets savings and investment products through its mutual fund .Its pays off about Rs
6,000 crore annually to5.6million policyholders.
4) Om Kotak Mahindra Life Insurance:
Established in 1985 as Kotak Capital Management Finance promoted by Uday Kotak the
company has come a long way since its entry into corporate finance .It has dabbled in
leasing, autofinance, investment banking, consumer banking, and broking. The company
got its name Kotak Mahindra as Industrialists Harish Mahindra and Anand Mahindra
pickes a stake in the company. Kotak Mahindra is today one of Indias leading financial
institutions.
Old Mutual:
Old mutual plc is an international financial services group based in London with
expanding operations in life assurance, asset management, banking and general insurance
.Old mutual is listed on the London stock exchange (where it is included anon the FTSE
100 index) and also on the south African, Namibian Malawi stock exchange .It has 156
years of experience in the life insurance business
5) Max New York Life:
Max India:-

It is a multi business corporation that has business interests in telecom services ,bulk
pharmaceuticals ,electronic components and specialty products .It is also the service
oriented businesses of health care ,life insurance and information technology.
New York Life:
New York Life has grown to be a fortune 100 company and an expert in life insurance .It was the
first insurance company to offer cash dividends to policy holders .In 1894, New York Life
pioneered the then unheard of concept of insuring women at the same rate as men. Thereafter, it
continued to introduce a series of firsts a disability clause in 1920.unemployment insurance in
192 and complete customer care on the web in 1998. Today New York Life has over US billion
in assets under management and over 30,000 agents and employees worldwide. With over 3
million policyholders, New York Life Insurance is a leading provider of insurance in a host of
countries worldwide.
6) Aviva Life Insurance India: It is joint venture between Dabur, one of India s oldest and
largest groups of companies and Aviva. Aviva plc is UKs largest insurer .In accordance
with government regulations, Aviva holds a 26% stake in the new venture and Dabur
holds a 74%share.
2.2 Company Profile
Vision
To be the best insurance co. in India to buy from, work for and invest in.
Mission
As a responsible customer focused market leader, we will strive to understand the insurance
needs of the consumers and translate it into affordable products that deliver value for money.
Strategy

At Bajaj Allianz customer delight is our guiding is principle ensuring world class solutions by
offering world class by offering customized products with transparent is our philosophy
BAJAJ ALLIANZ
Jiyo befike
Type Private Limited

Industry Insurance Services
Founded 2001
Headquarters Pune, India
Area served Worldwide
Key people Tarun Chugh (MD & CEO) [1]
Products Life Insurance
Total assets INR 4,361,583[2]
Parent Bajaj Finserv, Allianz SE
Website www.bajajallianzlife.com

2.3Organizational Hierarchical Structure

CHAPTER NO-3
THEROTICAL BACKGROUND
3.1 Introduction
Over the last few decades the role of insurance sector has undergone a paradigm shift. It is
widely recognized as an important aspect of the source of security for the policyholder and
considered it as a short and long-term investment.
After zeroing down on my research area, I have collected information through primary and
secondary sources .I had a constant discussion with Mr. Ramesh V, Sales Manager throughout
my trading and took valuable suggestions from him.
The objective of this report is to study Customer Awareness, Perception and Attitude towards
Bajaj Allianz Life Insurance Company, at pandharpur. For this survey was conducted through
structured Questionnaire.
In todays competitive business world every customer is significant for the leading
insurance sector like Bajaj Allianz Life insurance with competitive strategies, the customer
expectations are very high so it should be kept in mind and offer them best possible service.
The report deals with the conceptual background of insurance and over view of the
company, the next part deals with research design of the study that is problem identification,
objectives and how the research was carried out.
The outcome of the study shows that the level of customer awareness towards Bajaj
Allianz is good with the benefits and service what they are giving and most of the people wants
to go for investments where there is above average risk and high return.

Company can start some good promotional activities to build its brand and to make
recognition by all the peoples in the market .
The effective marketing channel with the personal selling is an essential factor in
influencing insurance companys growth
3.2INDUSTRY PROFILE:
potential for players in the insurance industry.
Saturation of markets in many developed economies has made the Indian market even more
attractive for global insurance majors.
The low percentage and per capita penetration of insurance in India compared to other developed
and developing countries.
With the per capita income in India expected to grow at over 6% for the next 10 years and with
improvement in awareness levels the demand for insurance is expected to grow at an attractive
rate in India .An independent consulting company .
The monitor group has estimated that the life insurance market will grow from Rs. 218 billion in
1998 to Rs. 1003 billion by 2008(a compound annual growth of 16.5%).
The insurance sector in India has come a full circle from being an open competitive market to
nationalization and back to liberalized market again.

Tracing the development in the Indian insurance sector reveals the 360-degree turn witnessed
over a period of almost two centuries.
The business of the insurance is to:
Collect the share or contribution

Pay out compensations (called claims) both those who suffer.
Bring together persons with common insurance interests (sharing the same risks)
In India insurance is classified primarily as life and non-life or general. Life insurance includes
all risks related to the lives of human beings and general insurance covers the rest.
General insurance has three classifications; Fire, Marine, Miscellaneous. Personal accident and
sickness insurance, which are related to human beings is classified as non life in India, but is
classified as life in many other countries.
The business of the insurance is nothing but one of sharing. It spreads loose of an individual over
the group of individuals who are exposed to similar risks.
People who suffer loss get relief because their loss is made good. People who do not suffer loss
are relieved because they were spared the loss.

The Insurance sector in India governed by Insurance Act, 1938, the Life Insurance Corporation
Act, 1956 and General Insurance Business (Nationalization) Act, 1972, Insurance Regulatory
and Development Authority (IRDA) Act, 1999 and other related acts.
CHAPTER NO-4
DATA ANALYSIS
AND
INTERPRETATION

1.What is your ratio of saving of the total income?
a) More then 60% b) 60% - 50%
c) 50% - 25% d) Less then 25%
> 60% 9%
60%-50% 13%
50%-25% 31%
<25% 47%
Total 100

SAVINGS
47%
50%
40%
31%
CUSTOMER 30%
RESPONSE Series1
20% 13%
9%
10%
0%
> 60% 60%-50% 50%-25% <25%
Interpretation:
From the above graph it is clear that 9% of people saving more than 60%, 13% of people
saving less than 60%, 31% of people saving less than 50%, 47% of people saving less than 25%.
2.Your saving consist of.
a) Post office b) Bank F . D
c) Shares d) Land / Building
e) Life insurance f) Gold
g) Mutual fund h) All the above

Post Office 10%
Bank FD 20%
Shares 8%
Land & Building 13%
Life Insurance 23%
Gold 5%
Mutual Fund 8%
All the above 13%
Total 100
SAVING CONSIST
25% 23%
20%
20%
13% 13%
CUSTOMER15%
RESPONSE 10%
10% 8% 8% Series1
5%
5%
0%
Post Office Shares Life Mutual
Insurance Fund
Interpretation:

From the above graph it is clear that, 10% of people saving in post office, 20% of people savings
in Bank FD, 8% of people savings in shares, 13% of people saving consist land and building, 23% of
people savings in Life Insurance, 5% of people saving consist in gold,8% of people saving in Mutual
Fund, 13% of people saving consist all the above option.
3. What factor consist while making the policy.
a) Returns b) Safety
c) Liquidity d) Risk cover
e) All the above
Returns 20%
Safety 29%
Liquidity 8%
Risk cover 19%
All the above 24%
Total 100

FACTOR CONSIST WHILE MAKING POLICY

Series1
29%
30%
24%
25% 20% 19%
20%
CUSTOMER
RESPONSE15%
8%
10%
5%
0%
Returns safety Liquidity Risk All the
cover above
Interpretation:
From the above graph it is clear that 20% of people wants returns, 29% of people wants safety,8%
of people wants liquidity, 19% of people wants risk cover, 24% of people wants all the above option.
4. Have you invested money in life insurance?
a) Yes b) No
Yes 75%

No 25%
Total 100
MONEY INVESTED IN LIFE INSURANCE
75%
80%
60%
CUSTOMER
RESPONSE 40% 25% Series1
20%
0%
Yes No
Interpretation:
From the above graph it is clear that 75% respondents invested their money in life insurance, 25%
respondents are not invested.
5. Are you aware of ULIP
a) Yes b) No (If no, skip to q no 11)

Yes 55%
No 45%
Total 100
AWARENESS OF ULIP
45%
Yes
55%
No
Interpretation:
Above graph 55% of respondents are aware of ULIP,45% of respondents are not aware of ULIP.
6. In which company you have invested your money?

a) LIC b) Bajaj Allianz
c) ICICI d) Others .
LIC 42%
BAJAJ ALLIANZ 17%
ICICI 8%
OTHERS 9%
BLANK 24%
TOTAL 100%
PEOPLE INVESTED THEIR MONEY IN

DIFFERENT COMPANIES
24%
42%
9%
LIC
8% BAJAJ ALLIANZ
ICICI
17% OTHERS
BLANK

Interpretation:
Above graph shows 42% respondents invested their money in LIC, 17% in Bajaj Allianz,8% in ICICI
prudential, 9% in others and 24% of respondents are not responded well.
7. How do you come to know ULIP?
a) Friends b) Agents
c) Newspapers/Magazines d) Banks
e) Others .
Friends 17%
Agents 18%
Newspaper/magazines 15%

Banks 8%
Others 7%
Blank 35%
Total 100%
HOW PEOPLE KNOW THE ULIP'S
17%
Friends
Agents
35%
Newspaper/magzines
Banks
18% Others
Blank
7%
15%
8%
Interpretation:
The above graph shows that 17% of respondents know the ULIPS through friends,18% of respondents
through Agents,15% of respondents through News paper and Magazines, 8% of respondents know
through banks, 7% of respondents know through others and 35% of respondents are not respondents well.

8. Which plan you have taken?
a) Endowment b) Money Back
c) Term Plan d) ULIP
e) All the above
Endowment 17%
Money Back 29%
Term Plan 16%
ULIP 8%
All the above 4%

BLANK 27%
Total 100%
RESPONDENT TAKEN DIFFERENT PLANS
29%
30% 27%
25%
20% 17% 16%
CUSTOMER
RESPONSE 15% Series1
8%
10%
4%
5%
0%
Endowment Term Plan All the
above
Interpretation:

The above graph shows that 17% of respondents have taken Endowment policy,29% of
respondents have taken money back policy,16% of respondents have taken term plan,8% of respondents
have taken ULIP,4% of respondents have taken others, 27% of respondents not taken.
9. Why you have chosen ULIP?
a) Higher Returns b) Liquidity
c) Life cover d) All the above
Higher returns 4%
Life cover 1%
Liquidity 2%
All the above 2%
Blank 91%
Total 100%

FACTOR CONSIST WHILE CHOOSING ULIP PLAN
100%
80%
CUSTOMER 60%
RESPONSE 91%
Series1
40%
20%
4% 1% 2% 2%
0%
Higher Life Liquidity All the Blank
returns cover above
Interpretation:
The above graph shows that 4% respondents wants Higher returns,1% liquidity, 2% life cover,
2% all the above and 91% of respondents are not responded well.
10. What is the premium you are paying per annum?
a) 10000 b) 10000-25000
c) 25000-50000 d) 50000-100000

A 38%
B 17%
C 11%
D 3%
BLANK 31%
PREMIUM PAYING PER ANNUM
38%
40%
31%
30%
CUSTOMER
17%
RESPONSE20% Series1
11%
10%
3%
0%
A B C D BLANK

Interpretation:
The above graph shows that the 38% of respondents paying premium per annum less than 10,000, 17%
respondents paying per annum between 10,000- 25,000, 11% respondents paying per annum between
25,000-50,000, 3% respondents paying per annum between 50,000-100,000, blank is 31%.
1. What will influence your Financial Planning?
a) Discussion with Family Member
b) Tax Consultant/ C. A
c) Insurance consultant /Agents
d) Finance Magazines.
e) Web site of insurance or Finance company.
f) Any other Specify .

Discussion with FM 47%
Tax consultant/CA 22%
IC /Agents 7%
Finance Magazine 14%
Websites 1%
Others 9%
Total 100%
FACTOR INFLUANCING FINANCIAL PLANNNING
1%
9%
14%
47%
22%
7%
Discussion with FM
Tax consultant/CA
IC /Agents
Finance Magizine
Websits
Others
Interpretation:
The above graph factors influencing financial planning 47% influencing discussion with family
members, 22% tax consultant/CA, 7% Insurance Consultant/ Agents,14% through finance magazines, 1%
through web sites of insurance/ Finance Company,9%through others.

12.In future are you interested investing money on ULIP?
a) Yes b) No
A 52%

B 48%
IN FUTURE PEOPLE WANT TO INVEST THEIR

MONEY ON ULIPs
52%
52%
CUSTOMER50%
48% Series1
RESPONCE
48%
46%
A B
Interpretation:
The above graph 52% respondents are interested investing money on ULIPs in future, 48% respondents
are not interested to invest money in ULIPs.

13. If no why?
a) No Interest.
b) Lack of Advertisement.
c) Busy schedule.
d)Others .
A 23%
B 6%
C 8%
D 12%
BLANK 51%

IN FUTURE PEOPLE DONT WANT TO INVEST

THEIR MONEY
A
23% B
C
51% 6%
D
8% BLANK
12%
Interpretation:
The above graph 23% of respondents are no interested, 6% lack of advertisement, 8% busy schedule,
12% of respondent says others and 51% of respondents are not responded well.

CHAPTER NO-5
FINDINGS AND SUGGESTIONS

FINDINGS:
Through all this survey and analyzing what we found is that
In the survey it was found that 47% of the respondents are saving less than 25% income
this indicates that nearly half of respondent in hubli city are coming under middle class.
As our research we found that 55% of people are aware of ULIPs and 45% of
respondent are not aware of ULIPs so company has to give more advertisement about
the ULIPs .
Through Friends 17% of people are come to know about the ULIPs ,through Agents
18%, 15% through Newspaper / Magazine , 8% through Banks, Others 7% of
respondent are come to know 35% of people are not aware of ULIPs so compare to all
agents are playing important role & company has to increase more number of agents.
52% of respondent are interested to invest money in ULIPs and 48% of respondent
are not interested to invest money in ULIPs so 52% is a potential customer so
company can utilize that opportunity.
42% of respondent are invested their money in LIC, 17% in Bajaj Allianz, 8% in ICICI
Prudential , 9% in others and 24% of people not at invested.
23% of respondent are not interested to invest their money in ULIPs , 6% lack of
advertisement, 8% busy schedule,12% of respondents said others and blank 51%.

SUGGESTIONS
The Bajaj Allianz Life Insurance Company should concentrate heavily on attractive
Advertisements and various Promotional Strategies like, giving Pamphlets, put the hoardings and
banners at important locations of the pandharpur where the movement of the people is very high,
Should be used to bring out the Awareness.
People should be educated by giving seminar in Business Conferences, installing stalls in

Business Exhibitions. And Company should conduct seminars in Educational Institutions to
provide information about company and its products.
Company has to create a sense of security among the customers. Because most of the people
fear about security in Private life Insurance. So Company has to explain and highlight about
IRDA, which will give support to the Private life Insurance.
Whenever company launches a new products company can conduct some functions for
existing policyholders, which ensures direct interaction with exiting costumers. And create the
policyholder clubs that gives sense of belongingness.
CONCLUSION

From the over all project and market survey it is clear that Bajaj Allianz Life Insurance Co .Ltd is doing
well but most of the people are not aware of ULIPs .
But in the present threading competition they should do more then the present efforts in the following
fields.
1. Advertising campaign.
2. Trade promotion activity.
QUESTIONNARIE
Dear sir/ madam,

I am pleased to introduce myself as a MBA student as a part of my

curriculum, I am conducting a study on A study on customer awareness to enhance market
share of Bajaj Allianz Unit Link Insurance Plan In Pandharpur.
So, I hereby request you kindly spare your valuable time to fill this questionnaire, which
will help me in my project work.
(Please mark for the relevant box)
1.What is your ratio of saving of the total income?
a) More then 60% b) 60% - 50%
c) 50% - 25% d) Less then 25%
2.Your saving consist of.
a) Post office b) Bank F . D
c) Shares d) Land / Building
e) Life insurance f) Gold

g) Mutual fund h)All the above
3. What factor consist while making the policy.
a) Returns b) Safety
c) Liquidity d) Risk cover
e) All the above
4. Have you invested money in life insurance?
a) Yes b) No
5. Are you aware of ULIP
a) Yes b) No If no, skip goto Q no 11)
6. In which company you have invested your money?
a) LIC b) Bajaj Allianz [
c) ICICI d) Others .

7. How do you come to know ULIP?
a) Friends b) Agents
c) Newspapers/Magazines d) Banks
e) Others .
8. Which plan you have taken?
a) Endowment b) Money Back
c) Term Plan d) ULIP
e) Any others, Specify .
9. Why you have chosen ULIP?
a) Higher Returns b) Liquidity

c) Life cover d)All the above
10. What is the premium you are paying per annum?
a) 10000 b) 10000-25000
c) 25000-50000 d) 50000-100000
11. What will influence your Financial Planning?
a) Discussion with Family Member
b) Tax Consultant/ C. A
c) Insurance consultant /Agents
d) Finance Magazines.
e) Web site of insurance or Finance company.
f) Any other Specify .

12.In future are you interested investing money on ULIP?
a) Yes b) No
13. If no why?
a) No Interest.
b) Lack of Advertisement.
c) Busy schedule.
d) Others .

Please provide the below mentioned information:
Name : .
Address : .
Contact No : .
Age : .
Gender : .
Income : .
Occupation : .
THANKING YOU FOR SPARRING YOUR VALUABLE TIME AND ESTEEMED CO-
OPERATION.

BIBLIOGRAPHY
Marketing Research : Hawkins & Tull.
Websites : www.google.com
www.bajajallianz.co.in

Materials : Journals & Magazines
Newspaper : Economic Times.
Business Line.

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Solapur university Solapur

SVERIS College Of Engineering, Pandharpur (MBA 2017-2018) Page 1

1.2OBJECTIVES OF THE STUDY

improve market share.

2. To find vital communication media.

4. To find potential market for ULIPs.

SVERIS College Of Engineering, Pandharpur (MBA 2017-2018) Page 2

1.3 Scope and Limitations of the study;

restricted within the city.

with more than 90 lakhs people.

Pandharpur is one of the commercial areas .

assumed that the sample selected represents entire population.

SVERIS College Of Engineering, Pandharpur (MBA 2017-2018) Page 3

1.4 Research Methodology

Primary (Filed Survey)

Area of Research : Pandharpur city

Research instrument : Questionnaires

Sample plan : Personal interview

Sampling method : Random sampling

Sample size : 100 customers

SVERIS College Of Engineering, Pandharpur (MBA 2017-2018) Page 4

INTRODUCTION TO INDUSTRY& COMPANY

2.1 INTRODUCTION TO THE INSURANCE INDUSTRY

witnessed over a period of almost two centuries.

SVERIS College Of Engineering, Pandharpur (MBA 2017-2018) Page 5

Some Insurance Companies Are

1) Birla Sun Life Insurance Company:

2) HDFC- Standard Life:

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3) Life Insurance Corporation of India (LIC):

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It presently transacts individual life insurance businesses, group insurance businesses,

4) Om Kotak Mahindra Life Insurance:

5) Max New York Life:

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New York Life:

2.2 Company Profile

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Type Private Limited

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2.3Organizational Hierarchical Structure

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potential for players in the insurance industry.

attractive for global insurance majors.

and developing countries.

rate in India .An independent consulting company .

1998 to Rs. 1003 billion by 2008(a compound annual growth of 16.5%).

nationalization and back to liberalized market again.

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over a period of almost two centuries.

The business of the insurance is to:

Collect the share or contribution

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1.What is your ratio of saving of the total income?

a) More then 60% b) 60% - 50%

c) 50% - 25% d) Less then 25%

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2.Your saving consist of.

a) Post office b) Bank F . D

c) Shares d) Land / Building