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    John Osborne
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    This document provides guidance for planning a successful environmental campaign. It recommends figuring out the specific cause and goals, becoming well-informed on the science, creating platforms like a website and social media, deciding on target audiences and slogans, employing creative strategies using different media and visuals, planning logistics, addressing funding needs, avoiding conflict, anticipating responses, and seeking recognition if possible. The key steps are to plan thoroughly, tell a compelling story backed by science, think globally but act locally, and then engage once planning is complete.

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    What is needed for a successful environmental campaign

    Original Title

    Planning a Campaign

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    This document provides guidance for planning a successful environmental campaign. It recommends figuring out the specific cause and goals, becoming well-informed on the science, creating platforms like a website and social media, deciding on target audiences and slogans, employing creative strategies using different media and visuals, planning logistics, addressing funding needs, avoiding conflict, anticipating responses, and seeking recognition if possible. The key steps are to plan thoroughly, tell a compelling story backed by science, think globally but act locally, and then engage once planning is complete.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    66 views1 page

    Planning A Campaign

    Uploaded by

    John Osborne
    This document provides guidance for planning a successful environmental campaign. It recommends figuring out the specific cause and goals, becoming well-informed on the science, creating platforms like a website and social media, deciding on target audiences and slogans, employing creative strategies using different media and visuals, planning logistics, addressing funding needs, avoiding conflict, anticipating responses, and seeking recognition if possible. The key steps are to plan thoroughly, tell a compelling story backed by science, think globally but act locally, and then engage once planning is complete.

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    of 1

    2BGU APES

    APES ENVIRONMENTAL CAMPAIGNING

    PLANNING A SUCCESSFUL ENVIRONMENTAL CAMPAIGN

    1. Figure out exactly what it is you want to be doing. Your cause. Your goal(s). Your expectations.
    2. Become informed with good, solid, indisputable science.
    i) Fashion a coherent, compelling 'story'
    ii) Support your 'story' with THREE key arguments
    iii) Ensure your 'story' fits the 'Think Globally; Act Locally' paradigm
    3. Decide and create your platform(s)
    i) Web page
    ii) Social Media
    iii) Newspaper and other written media
    4. Decide your target audience(s)
    5. Decide upon a slogan or catch phrase that will symbolise and identify the campaign
    6. Now decide upon the strategies:
    i) Be creative
    ii) Do something interesting/different/new which will be memorable
    iii) Exploit all forms of media and platforms
    iv) Employ really good visuals - simple, straightforward, easy messaging
    7. Decide upon date(s), time(s) and places(s)
    8. Is funding necessary? How will funding be achieved?
    9. Do not be conflictive or polarising
    10. Anticipate responses, even rejection
    11. Can you go 'beyond'??? Awards? Recognition? Public media?

    AND WHEN ALL IS WELL PLANNED .......... THEN......

    ENGAGE!

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