JANUARY 7, 2023

ENGLISH VI
SECOND QUARTER-WEEK 7-DAY 3

Sections
7:30-8:20 INDUSTRIOUS
8:20-9:10 LOVE
9:40-10:30 KIND

I. Learning Objectives:
A. Content standard
The learner demonstrates understanding of various verbal elements in
orally communicating information

B. Performance Standards
The learner orally communicates information, opinions, and ideas
effectively to different audiences using a variety of literary activities

C. MELC/Objective
Infer the target audience- EN6VC-IIa-3.7, EN6VC-IIb-3.7, EN6VC-IIc-
3.7

II. Learning Content

A. Topic: Inferring the target audience
B. Materials: Powerpoint presentation
C. Reference: https://www.youtube.com/watch?v=kTU1q7JBhbo
https://www.youtube.com/watch?
v=jMhBQEnFvxw"Audience." Accessed June 13, 2017. .
https://en.wikipedia.org/wiki/Audience.
"Target audience." Accessed June 13, 2017.
https://en.wikipedia.org/wiki/Target_audience
C. Subject Integration:
IWCLA-Infer target audience-ENG 5
D. Value Integration: Be a wise consumer

III. Procedure
A. Preliminary Activities:
1. Checking of Attendance
3. Reading Activity
FRY Words
 English Phrases
1. online materials
2. learning resources
3. made available online
4. common examples of online materials
5. various sources of information

B. Recall
o What are the different types of visual media?
o What are the purposes of visual media?

IV. Lesson Proper

A .Motivation
These lines are used in advertising. Can you guess the
product/company being endorsed using these tag lines?
1. “Kids Can Tell!”
2. Complete from A to Z
3. Finger lickin’ good
4. You’re not you when you’re hungry
5. You’re in good hand
 What do you think are the reasons why they used these lines?
 To whom are they conveying the lines?

B. Presentation
Watch the commercial video.

C. Discussion
An audience is a group of people who participate in a show or
encounter a work of art, literature (in which they are called "readers"),
theatre, music (in which they are called "listeners"), video games (in which
they are called "players"), or academics in any medium. Audience members
participate in different ways in different kinds of art; some events invite overt
audience participation and others allowing only modest clapping and criticism
and reception.
Media audience studies have become a recognized part of the
curriculum. Audience theory offers scholarly insight into audiences in general.
These insights shape our knowledge of just how audiences affect and are
affected by different forms of art.
The biggest art form is the mass media. Films, video games, radio
shows, software (and hardware), and other formats are affected by the
audience and its reviews and recommendations.
A target audience is the intended audience or readership of a
publication,
advertisement, or other message. In marketing and advertising, it is a
particular group of consumers within the predetermined target market,
identified as the targets or recipients for a particular advertisement or
message.
Businesses that have a wide target market will focus on a specific
target audience for certain messages to send, such as The Body Shops
Mother’s Day advertisements, which were aimed at the children and spouses
of women, rather than the whole market which would have included the
women themselves.

D. Controlled Activity
a. Guided Activity
Your teacher will show you short video clips. With your
groupmates, study and find out who could be the target audience of
each clip. Be ready to report your findings.

b. Independent Practice
Study each picture and write down the target viewer of the
following commercials

E. Generalization
 What is target audience?

V. Evaluation
Read and answer the following questions.
1. Who is most likely the target audience for a novel or short story about the old
West and cowboys?
A. young girls who love romance
B. individuals who are interested in high -tech toys
C. people who love horses and who wear western wear
D. an English teacher who loves Shakespeare's sonnets
2. A speech written by a parent, complaining about the grading procedure in her
child's school would most likely be targeting whom?
A. other students in her child's class
B. the school cafeteria manager
C. the local governing body (supervisors/commissioners)
D. the local school board
3. The reader of any written text is considered the ___________.
A. purpose
B. audience
C. format
D. formality/style
4. What is a target audience?
A. Anyone who might buy a particular product.
B. A specific group of people that an advertisement is trying to
convince to buy or do something.
5. What audience does Nike try to target?
A. Teachers
B. Parents
C. Athletes
D. Gamers

VI. Assignment
Watch a television commercial at home or find an ad in a newspaper or
magazine. Then, write one paragraph describing the ad, making an inference about
who the target audience is, and explaining why they think this

VII. Remarks

INDUSTRIOUS LOVE KIND

5X 5X 5X
4X 4X 4X
3X 3X 3X
2X 2X 2X
1X 1X 1X
 0X 0X 0X

VIII. Reflection

INDUSTRIOUS LOVE KIND

A. Number of learners who earned 80%
in the evaluation
B. Number of learners who require
additional activities for remediation
who scored below 80%
C. Did the remedial lessons work?
Number of learners who have caught
up with the lesson
D. Number of learners who continue to
require remediation
E. Which of my teaching strategies
worked well? Why did these work?