This document provides guidance on answering a past exam question about market research results being useful to a business called Garfred. It outlines a two-level marking scheme for the question worth a total of 8 marks. Level 1 earns 1-4 marks for a basic explanation. Level 2 earns 5-8 marks for a more developed explanation that discusses the market research results in detail and how they were useful to Garfred.
This document provides guidance on answering a past exam question about market research results being useful to a business called Garfred. It outlines a two-level marking scheme for the question worth a total of 8 marks. Level 1 earns 1-4 marks for a basic explanation. Level 2 earns 5-8 marks for a more developed explanation that discusses the market research results in detail and how they were useful to Garfred.
This document provides guidance on answering a past exam question about market research results being useful to a business called Garfred. It outlines a two-level marking scheme for the question worth a total of 8 marks. Level 1 earns 1-4 marks for a basic explanation. Level 2 earns 5-8 marks for a more developed explanation that discusses the market research results in detail and how they were useful to Garfred.
1. Identify the marking scheme for the following question: Explain why the market research results were particularly useful to Garfred.. Total is 8 marks, identify two levels: