Live Project on

Colgate Palmolive
Plax.
 Table of Content
1. Chapter-INTRODUCTION
Introduction to Project
Objective
Research Methodology

2. Sector Analysis

Study of Market Structure

Analysis of Market Share With Major Key Players
Growth Analysis &Its contribution in GDP
 Submitted by-:
Smruti
Deeksha
Vijay
Aakash
C o l g a t e Aditi
P a l m o l i v e Arpan
Plax
 CHAPTER 1 -INTRODUCTION
1.1-Introduction

A growing body of evidence suggests; the maintenance of healthy gums and tooth is
important not only to the overall health of the mouth but may be integral to the overall
health of the body.
While scientific research is ongoing and its not yet conclusive as to exact nature of the
relationship between oral and overall health, then there are several theories as to how
serious gum diseases might impact various systematic diseases.

This project aims at finding the awareness about the product among the consumers ,
strategies of the particular company in making awareness to the consumer, consumer
perception towards the particular product and also to know about the various existing
market share holders in this product line.
For this we will be using various techniques to find answers to these questionnaires
through various explorative and descriptive research methodologies.
1.2 OBJECTIVE-:
To study the growth of this sector.
To study the contribution of this sector in the economy.
To study business strategy of company.
To study consumers perception towards the product.
1.3 RESEARCH METHODOLOGY-:
1.3.1 Research design follows:-research method used here is both descriptive as
well as explorative.
1.3.2 Data Collection Technique:-The data that we used here is both primary as well as
secondary.
Primary technique of data collection-: is that data which is first hand data directly
collected from the first hand users by communication or by interviewing.
Here the major source used for primary data collection is questionnaire.
Secondary technique of data collection-: is that data that is already available to us and
is been analyzed by someone else.
Here major source of secondary data collection is companys website, different
magazines, newspaper etc.

1.3.3 Sampling Design:-

Area of study is Pune City (near ISB&M).
No. of samples is approximately 100 customers.

1.3.4- Data Analyzing:-

Data Analyzing will be done by various tools and techniques like Excel, Google drive &
other different applications.
 CHAPTER NO. 2
SECTOR ANALYSIS
2.1 Structure of the sector:
Colgate-Palmolive, is a multinational consumer firm which focuses on the
production, distribution, and provision of household products. Colgates products
are marketed in over 200 countries and territories throughout the world. Colgate
was founded in 1806 by William Colgate. The company was incorporated in
1923.
Colgate operates in two product segments:
1. Oral, personal, and home care, which includes oral hygiene products,
soaps, and detergents.
2. Pet nutrition, which includes veterinary products for dogs and cats.
Fig. 2.1- Colgate Palmolive last 5 year revenue:

Sales Turnover (in Rs. Crore)

Mar'12 Mar'12, 2787.26

Mar'13 Mar'13, 3191.53

Mar'14 Mar'14, 3720.28

Mar'15 Mar'15, 4031.46

Mar'16 Mar'16, 4174.81

0 500 1000 1500 2000 2500 3000 3500 4000 4500

Sales Turnover (in Rs. Crore)

Source:
Interpretation:
2.2 Major Player and Market Share: - major competitors of Colgate
Palmolive are:-
a) HUL: HINDUSTAN UNILEVER LIMITED: - Hindustan Unilever Limited (HUL) is an Indian
consumer goods company based in Mumbai, Maharashtra. It is owned by Anglo-Dutch
company Unilever which owns a 67% controlling share in HUL as of March 2015 and is the
holding company of HUL.[2] HUL's products include foods, beverages, cleaning agents,
personal care products and water purifiers.

HUL products Close Up & Pepsodent are the major market holders.

b) Dabur :- Dabur India Ltd. is India's largest Ayurvedic medicine & related products
manufacturer. Dabur was founded in 1884 by SK Burman, a physician in West Bengal, to
produce and dispense Ayurvedic medicines.

c) P&G-: Procter & Gamble Co., also known as P&G, is an American multinational consumer
goods company headquartered in downtown Cincinnati, Ohio, United States, founded by
William Procter and James Gamble, both from the United Kingdom.[2] Its products include
cleaning agents, and personal care products. Prior to the sale of Pringles to the Kellogg
Company, its product line also included foods and beverage.

P&Gs product Oral B is also a major competitor of Colgate Palmolive.

Total assets

P&G Colgate
14% 12%

Dabur
33% HUL
41%

Colgate HUL Dabur P&G

Source:-moneycontrol.com
2.3 Growth Analysis of Colgate Palmolive & Its contribution to GDP

Due to the vast potential size of Indian dental market India is among one of the
largest country for marketing the dental products. India is capable of creating
tremendous demand for better health due to the huge size of Indian population
and a sustained economic growth. Taking into consideration over 1,25,000 dental
practitioners, 20,000 fresh graduates annually entering the workforce which is
expected to swell to 225000 shortly, and with 290 dental colleges in India which
is the largest number in the world, the market for dental equipment and material is
estimated to be around US$ 38 million annually, an increase of 25 30% (Indian
Dental Association). The Indian health care market is considered to be among the
worlds top ten markets. In India, Oral healthcare is an important aspect of the
overall health of an individual. Indian dental care services market, constituted by
dentists and dental ancillary services, was estimated to be US $ 739 million in
2010 and is expected to reach US $ 1302.5 by 2015 at a CAGR of 12 percent.
With increased awareness, and rise in disposable incomes, the dental care market
in India is gaining importance at a much faster rate. Frost & Sullivan observes a
shift, where one does not just visit the dentist, when one has serious dental
problems. It has also been observed that there is an increasing demand for
cosmetic dentistry like whitening, tooth reshaping, chipped teeth, etc. by this we
can say that the awareness level of individuals is increasing and they are
becoming more conscious about their look. The size of the Market The Indian
Healthcare market is at about US$ 60 billion. The industry is expected to grow to
US$79 billion in 2012. The Indian healthcare market is one of the largest services
sectors contributing 2% to the country's GDP. It has grown by more than 50%
since 2005 and is expected to quadruple to $150bn by 2011. To Identify Various
Parameters Leading to the Growth of Dental Care Products in Indian Market. The
private healthcare providers also account for the largest share of Indias health
expenditure. The public spending on urban and rural healthcare is 23% and 30%
respectively. Private agencies account of nearly 75% of urban and 66% of rural
healthcare funding (ida.org.in). The large domestic market complemented by the
inflow of medical tourists that has increased almost 20-fold from 10,000 in 2000
to about 1,80,0002,00,000 in 2006. There are four types of Indian healthcare
facilities: private clinics, government hospitals, teaching institutions and
laboratories. Private sector corporate entities like the Apollo Hospitals,
Wockhardt Hospitals and Fortis Healthcare, Max Healthcare have aggressive
expansion plans. The government has invested large sums in healthcare as part of
an on-going effort to provide better healthcare facilities. India is among the top
five countries that offer health services to poor in public sector. Substantial
amounts of varying subsidies for provision of healthcare to the economically poor
are being provided by the government. Additionally, to set up new dental practice
in the service sector, the subsidies range between 15% and 25% subject to a limit
of US $ 20,000. Financial assistance from nationalised banks is provided at 9% to
10% interest for such new dental practices. The subsidies are primarily made as
the poor could not afford healthcare services. The share in total private
consumption expected to increase by 10% (ida.org.in).
The Dental Industry at Present:- The total market for the Dental equipment and
materials in India is estimated to be around US$ 50 million annually (ida.org.in.)
The potential size of Indias dental market is vast and it is expected that India will
shortly become one of the largest single country markets for overseas dental
device and materials exporters which is increasing by 25 30 % annually
(ida.org.in). About 90% of Indias annual requirement of dental equipment,
instruments and materials demand is met mainly by imports primarily from
Germany, USA, Italy, Japan and recently from China, as India has less number of
manufacturers and is largely dependent on imports. As regards the possibility of
importing dental equipment and materials to India, the leading categories
constitute consumable items, implants, X-Rays, dental units and imaging systems.
Another area that is experiencing steady growth is that of instruments of all types,
with a major increase in dental laboratory equipment and materials, dental drills,
scalers and hand pieces. The growing awareness about cross-infections and
government controls has brought dental professionals to invest more in
sterilization equipment/devices. Indias market for dental products is extremely
dynamic, with a current estimated growth rate of between 25 to 30% (ida.org.in).