PRITCHARDS FACEBOOK COMMERCIAL

RUNTIME: 0:30

Image Image Image

Description/Drawing: Description/Drawing: Description/Drawing:

Shot of Costa Rica Fair Trade Farmer Takes a Ice cream gets passed along
lick of a coffee bean ice to the right of the shot
cream cone.

Camera Shots/Movement Camera Shots/Movement Camera Shots/Movement

Instructions: Instructions Instructions

CAMERA: Zooming In CAMERA: STILL CAMERA: STILL

WS CU ECU

CUT TO: (Fair Trade CUT TO: (Close up of Ice CUT TO: (Close up of ice
Farmer) Cream) cream in farm)

Audio: Audio Audio

MUSIC: (Fade In) Home MUSIC: Song continues VO: Our coffee bean ice
by Edward Sharp and the cream starts in the heart of
Magnetic Zeros Costa Rica
MUSIC: Volume lowers
Image Image Image
Description/Drawing: Description/Drawing: Description/Drawing:

Ice cream gets passed from Farmer passes Ice cream Ice cream get passed to a
the left side of the shot, to the right of the shot customer over the Pritchards
farmer holds it counter, Pritchards logo is
visible in background.

Camera Shots/Movement Camera Camera Shots/Movement

Instructions Shots/Movement Instructions
CAMERA: STILL Instructions
CAMERA: STILL
ECU CAMERA: STILL
MS
CUT TO: (farmer passing MS
Ice Cream)
CUT TO: (Customer
getting the ice cream)

Audio Audio Audio

VO: The cream used for MUSIC: Volume Up MUSIC: Begins to fade out
our coffee bean ice cream
comes from Minneapolis
farms.