Highlands Coffee

Director’s Treatment

boonchastudio.com 02 / 2022
 Highlands Coffee

- Fast-paced video
- Panning camera movement
VIBRANT & CINEMATIC LOOK - Zooming in-out shots
- Smooth transition between scenarios
NOT COMMERCIAL LOOK - Clean visual but not too commercial looking

CLICK TO PLAY CLICK TO PLAY

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 Highlands Coffee

Unique camera movements, smooth transition between frames => bringing the fun, catchy and vibrant vibe to our film.

Cam Pans, Cam Zooms, Low Angle Movement, Match-Cut techniques will be applied.

There will be comedic touch within our film, in a subtle way: this is portrayed through our Music, Lyrics, and Visual Cues in our Camera
Treatment.

Real locations such as busy street, home, office will be set up to illustrate the authenticity of the environment.

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 Highlands Coffee

Storyboard &
Camera movements

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 STORYBOARD Highlands Coffee

#1A STREET STREET STREET STREET

VISUALS:
We see the camera pan from the sky to the rear of the car.

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 STORYBOARD Highlands Coffee

#1B CAR CAR #1C CAR #1D STREET

VISUALS: VISUALS: VISUALS:

Camera moves into the car where we see the sister using her iPad, the grandma is knitting and Camera pans to the right to reveal the Camera whips and reveals a young man
young boy is listening to music. Dad and goes out of the window on his electric bike nearby who is
happily drinking Phin Sua Da in the
middle of the traffic jam.

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 STORYBOARD Highlands Coffee

#2 STREET STREET BEDROOM #3 BEDROOM

VISUALS: VISUALS:
Cut wide of the same action then the FPV drone flies in fast toward the Biker and up to the sky. Cut to reveal an angry mom
From the sky, we transition to the a top-view of a GenZ Girl’s bedroom. making her entrance into the
bedroom

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 STORYBOARD Highlands Coffee

#4 BEDROOM BEDROOM BEDROOM #5 BEDROOM #6A OFFICE

VISUALS: VISUALS: VISUALS:

Camera pans from the messy floor where we could see random stuffs all over and reveals the girl sitting on floor: 1 hand She puts the cup aside and casually We match cut and transition into
holding the phone and 1 hand holding her Caramel Phin Freeze. lies down to the ground. an office folder.

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 STORYBOARD Highlands Coffee

#6B OFFICE #7 OFFICE #8 OFFICE OFFICE

VISUALS: VISUALS: VISUALS:

The camera pulls out and reveals that we Camera zooms past the shoulder of an Cut to the close up of him sleeping, camera begins to pull back.
are at an office. office worker.
We could see an Office Guy sleeping in
a pile of documents.

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 STORYBOARD Highlands Coffee

#9 OFFICE #10A OFFICE #10B OFFICE #11 STREET

VISUALS: VISUALS: VISUALS:

Camera pulls back and transition inside a From the coffee surface, camera comes up revealing the Office Guy now awake and drinking a Match cut to The Biker doing the same
coffee phin cup nearby. cup of coffee Phin Di Hanh Nhan. action.

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 STORYBOARD Highlands Coffee

#12 STREET #13A BEDROOM #13B BEDROOM

VISUALS: VISUALS:
Cut wide and the camera pulls out into a We transition through the air vent that connected to the bedroom of the Girl.
air vent nearby We see the girl continues to indulge on her cup of Caramel Phin Freeze

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 STORYBOARD Highlands Coffee

#14 BEDROOM #15 BEDROOM #16 BEDROOM

VISUALS: VISUALS:
FAST CUT of the girl putting on her jacket, and getting ready. LENS SWITCH technique where The girl
looks confidently into the camera..

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 STORYBOARD Highlands Coffee

#17 OFFICE OFFICE OFFICE OFFICE

VISUALS:
FAST CUT and various shot of people working at the office productively.

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 STORYBOARD Highlands Coffee

#18 STREET STREET

VISUALS:
Various close up shot of traffic moving on the street.

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 STORYBOARD Highlands Coffee

#19 BEDROOM #20A OFFICE #20B OFFICE #21 OFFICE #22 OFFICE

VISUALS: VISUALS: VISUALS: VISUALS:

Camera spins 180 degree from the Bed Room to the Office where we see the We see a hand reaching in picking Cut wider, he looks at the camera Cut to ENDFRAME.
Caramel Phin Freeze match cut to the Phin Di Hạnh Nhân up Phin Di Hạnh nhân. confidently. We see 3 cups of Highlands Coffee
on a office table nearby.

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 Highlands Coffee

Music

boonchastudio.com 02 / 2022
 Overall direction & genre
Overview

● Simple Lyrics & Rapping + Rhythmic Beats / Percussion Drum

● Don’t overdo with too many instruments even when music builds up.
● Don’t want typical commercial music

Opening scene

● Completely different genre from the rest of our track

● Establish a typical Saigon traffic.
● Suddenly music gets mixed up (like cassette tape getting tangled). Then Rapping beat begins to
drop.

Click to play music demo

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 Highlands Coffee

Thank you!

boonchastudio.com 02 / 2022