Animal Allies Sponsorship Program

Animal Allies Consulting

San Jose Animal Care Center
November 30, 2017
Larissa Sun, Christy Pierce, Nikki Zozula, Connor Ohira, Richard Daly

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 500 El Camino Real
Santa Clara, CA 95053
October 19, 2017

San Jose Animal Care Center

2750 Monterey Road
San Jose, CA 95111

Dear Ms. St Gregory:

Thank you so much for the opportunity to work with the San Jose Animal Care Center. Our
group is excited to help support the organization with its long-term needs, especially after
visiting the shelter and falling in love with all of the animals.

As students from Santa Clara University, we chose to form Animal Allies Consulting to help
make a contribution. We understand that the San Jose Animal Care Center does not receive
sufficient funding to support the number of animals it fosters, and the extensive services
the organization provides.

To meet the need for an increase in exposure and funding, our team is confident in
delivering the organization long-term solutions and are passionate in helping support the
animals in our local community. We plan to create long-term connections in the community
by seeking sponsorships with local companies who are willing to support the shelter.

Creating long-term connections in the community helps meet the Care Centers biggest
needs and we appreciate the opportunity to partner with you, and welcome a partnership.
Our team is excited about the opportunity to promote the mission of the organization.

Sincerely,
Animal Allies Consulting
Richard Daly, Connor Ohira, Christy Pierce, Larissa Sun, Nikki Zozula

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Table of Contents

Executive
Summary........4
Objective One: Raise Funds to Purchase Long-Term Assets...............5
Objective Two: Establish Long-Term Connections with Local Businesses....5

Introduction....6

Rationale.........7
City Animal Shelters Need Help!.............7

Deliverables.....8
Certificate...8
Public Outreach........8

Delivery Schedule..................9
Phase 1....................9
Phase 2....................9
Phase 3................9
Phase 4...........9
Phase 5.......................9
Phase 6.....9
Key Responsibilities.............10

Cost Analysis...........11

Project Success Metrics.........12

Staffing...........13

Appendixes........15
Resumes.......16
Correspondence.............21
Certificate.......23
Letter to Businesses........24
Letterhead and Logo........26
Works Cited.26

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Executive Summary

In the United States, nearly 7 million animals are taken into shelters annually when
residents lose or willingly surrender their pets. Many are left at great personal cost to
owners, who for many reasons are no longer able to provide for them.

Five fellow Leavey School of Business students founded Animal Allies Consulting in
October 2017 to help the local city shelter. Upon investigation, we came to realize that the
San Jose Animal Care Center is significantly underfunded by the city and heavily relies on
donations to continue its operations. Our mission is to assist the San Jose Animal Care
Center by creating long term relationships with local businesses and schools. Through
these relationships, the animal shelter will gain increased support and funding .

Objective: Establish Pipelines with community

We will approach local businesses to encourage them to support and donate to the
animal shelter. Community businesses will be able to donate directly through the San Jose
Animal Care Center website. Alternatively, they will be offered the option to host a
fundraiser, through which they can donate a percentage of the proceeds to the shelter.

The fundraisers will provide the additional benefit of raising community awareness.
By promoting our fundraisers to Washington Elementary School and Buchser Middle
School, we aim to inspire the younger generations to volunteer at the animal shelter.

Through our efforts, we will be creating a positive impact on the entire community.
Businesses that decide to donate will receive a certificate to display their support of the
shelter to customers. This will not only improve the public images of the local businesses
within the community, but also spread more awareness to local consumers.

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Introduction to Problem/Need

What is the San Jose Animal Care Center?

The San Jose Animal Care Center (SJACC) is a
government-owned animal shelter that supports many of its
neighboring cities, such as Milpitas, Los Gatos, Cupertino, and
Saratoga. It was created by the City of San Jose in 2001 when
the Humane Society of Silicon Valley notified the city that it
could no longer continue providing shelter to for Santa Clara
County. Fostering about 1,000-1,500 animals at one time, the
SJACC has now become the largest animal shelter on the West
Coast that cares for its animals all under one roof.

What does the San Jose Animal Care Center do?

Creating a welcoming environment for all animals that need a home is what the
SJACC strives to do. Animal bites/diseases, road accidents, and overpopulation are all
reasons why it is so important that stray animals are not left homeless. To protect and
foster these animals, the SJACC rescues, provides shelter, and offers various services for
animals in need. Some of the services they provide include vaccinations, spaying and
neutering, surgeries, and physical examinations.

How can the animal shelter be improved?

The animal shelter is committed to making animal services and adoptions affordable
to the entire community. Being a government owned organization, the shelter does not
receive proper funds from taxes to support the wide variety of services it offers. In order to
keep the cost of animal services and adoptions affordable, the shelter relies on community
donations that go directly into daily operating costs. By prioritizing the daily functions of
the animal shelter, the SJACC does not often spend money on items that would improve the
overall quality and awareness of the shelter. We hope to establish sponsorships for the
SJACC to provide money that can be used outside of general donations to purchase
long-term assets. These assets will enhance the quality and functionality of the shelter as
well as spread awareness about the amazing things that the SJACC is doing for the
community.

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 All animals deserve the chance to find a good home.
-San Jose Animal Care Center

Rationale
City Animal Shelters Need Help!
City animal shelters are often a low priority among urgent city needs. The SJACC
provides many other services other than rescue and adoption, which require a significant
amount of capital. One of their major current needs is a topiary to be placed on the
sidewalk in front of the shelter to serve as an identifiable marker and draw people into the
care center.

Project Detail
In order to create community support for the care center, Santa Clara Animal Allies
will approach local businesses and ask if they would be willing to sponsor the San Jose
Animal Care Center through either donations or fundraiser hosting. Santa Clara Animal
Allies will utilize its combined networks as SCU students to promote each fundraiser via
social media, word of mouth, and flyers. A byproduct of hosting fundraisers will be
increased public awareness. The spreading of awareness will lead to an increase in private
donations, adoption rates and volunteer interest.

Risk Management
By reaching out to small local businesses, Santa Clara Animal Allies will be able to
speak directly to owners and decision makers. This approach will allow us the freedom of
not having to work with large corporations, which have long turn-around periods. Each
business profit margin will be smaller, leaving them with less money to donate. The risk of
collecting smaller donations will be hedged by the establishment of multiple long-term
pipelines. Local businesses will be incentivized to donate because their consumer
perception will be improved through their philanthropy.

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Deliverables

Certificate
A certificate will be given to participating
business for customers to acknowledge their support.
This certificate can be used to place on their window,
wall, or bulletin board to give the business an
incentive to contribute to the community, and a way
for customers to know that they have donated to a
good cause. The certificate will read We support San
Jose Animal Shelter in large letters with the
organizations logo on it and a small statement on the
bottom of the page. The certificate will also create
awareness for the San Jose Animal Care Center, since
people will read and pass the certificate on a daily basis. A copy of the certificate is shown
to the right.

Public Outreach
Animal Allies Consulting Team reached out to many restaurants, in order to find
businesses that were willing to participate. A general letter was created, that described our
project and ideas, and we then tailored it for each businesses. Each of us brainstormed
local, community- based businesses that we believed would be willing to help. Many
businesses were not able to sponsor the shelter long-term, so we had to change the
wording and proposals within the letter. Ultimately, we provided options for businesses,
allowing them to either donate a small, flat fee for 6 months, or host one or more
fundraisers.

Video
Animal Allies Consulting Team created a video about the San Jose Animal Care
Shelter to show potential sponsors. The video is 1 minute and 40 seconds, short enough to
not take up too much time, but long enough for businesses to understand the objectives of
the SJACC. The video includes facts about the shelter, with clips of the SJACC and rescued
animals in the background.

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Delivery Schedule

Time Table:

PHASE ACTIVITES
Phase 1 Discussed an issue within the SJACC that needs attention
(10/2-10/6) Finalized a strategy and course of action to solve the issue
and got it approved by our SJACC representative

Phase 2 Donation/Introduction letters sent out to organizations in

(10/9-10/13) the community through email and in-person visits

Phase 3 Further discussed our proposal to companies that showed

(10/16-10/20) interest in sponsoring the SJACC

Phase 4 Created the award design that will be given to companies

(10/23-10/27) that decide to sponsor the animal shelter

Phase 5 Finalized the donating companies and methods of

(11/6-11/17) donation (one time donation, fundraising event, 6-month
donating plan)

Phase 6 Executed any fundraising events that were set up with

(11/27-12/02) organizations
Showed organization representatives how to donate
online and received proof of donation
Gathered contact information from organizations so the
SJACC can reach out to them for future sponsorships
Give out the award we created to donating organizations

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Key Responsibilities

Larissa Primary contact with the SJACC representative;

(Team Manager) Ensure that the phases in the project are met on time

Connor Keep track of projected funds in order to reach our goal

(Finance) amount of $600

Richard Primary contact for donors/sponsors;

(Outreach) Accountable for sponsor relations

Nikki Responsible for award design to be given to sponsoring

(Creative) organizations

Christy Write an introduction/donation letter to send to potential

(Writer) sponsors

ALL Personally reach out to potential donating companies

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Cost Analysis

This project is extremely cost-efficient by gaining monthly sponsorships, donations,

and low-cost fundraisers for the SJACC. With multiple companies involved, Animal Allies
Consulting will raise a substantial amount of money for the SJACC. The goal is not simply to
raise money, but to provide funds for the SJACC to buy a topiary that will draw people in,
and reptile lamps that will keep rooms of animals warm.

The only direct costs this project will require are the certificates that will be
distributed to the partnering companies and wages for the consultants. As a small token of
our gratitude, these charitable companies will receive a certificate to remind them of the
impact theyre making. The consulting rates are $11.10 per hour, which is the minimum
wage in Santa Clara County. Total costs for the project will amount to $566.00.

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Project Success Metrics

The metrics used to measure success for this proposal are based on funds raised.
We set a baseline amount of $600 to ensure that the SJACC would have a sufficient amount
of money to buy the items on the proposed budget, and that has been met and exceeded
with the help of many generous companies.

The target for participating companies was two, and that baseline has been met and
exceeded. Annies Vietnamese Sandwiches, Wicked Chicken, and Ono Poke Bowl have
generously provided donations amounting to a total of $480. There are also two
fundraisers with The Sub Hub and Mission City Creamery set up. The Sub Hub fundraiser is
expected to gross around $100 and the Mission City Creamery fundraiser is projected to
gross around $200. These projections are based on previous fundraisers. Along with the
money, a proposed budget will also be included to show where to allocate the money. The
main priority now becomes holding these companies accountable for their donations.

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Staffing

Larissa Sun - Team Manager

Larissa Sun is currently a Junior at Santa Clara University studying Finance

with a Retail Studies Minor. In her most recent internship at a startup
company called eShares, she learned a lot about cap table management and
developed professional communication skills by communicating with high
level executives from other startups.

As the project manager, Larissa was in charge of delegating responsibilities

to the group, setting deadlines to reach the project goals, and making sure
that the team was staying on track. She also was the main point of
communication between the animal shelters representative and the rest of
the team.

Richard Daly- Head of Public Outreach

Richard Daly will graduate this June with a Finance degree from Santa Clara
University. His past experience includes work as an investment analyst
intern at the commercial real estate brokerage firm Marcus and Millichap.
During his time there, he developed the ability to effectively communicate
with clients in order to help meet their needs.

Richard was tasked with establishing and maintaining pipelines with local
businesses. He then set up various fundraisers and directed the businesses
on how to donate proceeds to the shelter.

Connor Ohira - Financial Analyst

Connor is a junior finance major at Santa Clara University. Previously he has

worked in the Fraud and Loss Mitigation department at Bank of Hawaii
which helped him to develop valuable financial skills. Currently he works at
eShares Inc., where he has learned the importance of having organized and
accurate financial reports.

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 Connor was responsible for all of the financial projections, cost analysis,
and raised fund allocation for the project. He then created graphics to
illustrate the numbers.

Nikki Zozula - Creative Director

Nikki is currently a Junior fulfilling a Marketing degree at Santa Clara

University. Her most recent job experience was working with the Graduate
Program at Santa Clara University, where she learned valuable professional
communication skills with callers, visitors, and students, directing them to
the resources they needed. She also developed skills using operation
systems and computer applications.

As creative director, Nikki is responsible for designing and developing the

logo and certificate. She also helps cultivate ideas for sponsorships and
reaching out to organizations for contributions.

Christy Pierce - Writer

Christy Pierce is currently a Senior at Santa Clara University studying

Business Management. In her past experience working at a mortgage
company called American Financial Network, she developed professional
communication skills by communicating with clients and learned how to
organize information from various company systems and databases.

Christy was responsible for writing a cover letter to send to potential

organization sponsors and a proposal to the organization. She also was
tasked with revising the written proposal and establishing and maintaining
pipelines with local businesses to set up fundraisers.

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Appendixes

Resumes...16
Larissa Sun.....16
Richard Daly........17
Connor Ohira........18
Nicole Zozula..19
Christy Pierce.20

Correspondence....21

Certificate...23

Letter to Businesses...24

Letterhead and Logo25

Works Cited......26

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Appendix: Resumes

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 Nicole Zozula
1127 Tourmaline St., 92109, San Diego, Ca.| 846 Bellomy st., Santa Clara, Ca.| C:6199330227| nzozula@scu.edu

EDUCATION AND COURSEWORK

2011- 2015 La Jolla High School La Jolla, Ca., United States
2015 - Present Santa Clara University- Santa Clara, Ca., United States (Marketing major)

WORK HISTORY
Receptionist at Santa Clara University Graduate Program Office- Santa Clara, Ca.
June 2017- September 2017
Answer phone calls and direct callers to appropriate resources
Help staff with special projects
Assist staff with paperwork
Assists guests who visit the office
Bon Apetite Catering- Santa Clara, Ca.
August 2017- Present
Help set up events
Help prepare food
Work concession stands/ take orders at events
Temporary Payables Clerk at McCarthy & Holthus, Inc.- San Diego, Ca.
July 2015 September 2015
Prepared and edited excel worksheets
Helped throughout office
Created tables and pivot tables for data
Child Care- San Diego, Ca.
2012- Present
Babysit children throughout La Jolla
Nanny a family every week for 5 months (May 2017- September 2017)

ADDITIONAL SKILLS
CPR certified
Ability to use word
Ability to use powerpoint
Ability to use excel
Limited ability to use photoshop
COMMUNITY SERVICE
Volunteer at San Diego Humane Society (6 hours/month)
Work with dogs one-on-one
Volunteer at Homeless Shelter (6 hours)
Work at soup kitchen: Help prepare and serve food to homeless
Participant in Meals on Wheels (4 hours)
Deliver meals to handicapped, poor, and elderlies in San Diego
Volunteer at Ronald McDonald House at Radys Childrens Hospital (5 hours)
Help prepare and serve food to patients and families
Volunteer at San Diego Humane Society (6 hours/month)
Work with dogs one-on-one
Converse with customers and visitors
Relay for Life (4 hours)
A run associated with The American Cancer Society to raise money for cancer research
Take Steps For Crohns and Colitis Walk (5 hours)
Walk which raised money for Crohns and Colitis research
Volunteer at Taste of La Jolla (2 years/3 hours each)
Help local restaurants serve food to raise money for La Jolla High School Scholarships
Volunteer Work with Kappa Alpha Theta Chapter- Santa Clara University (4 hours)

ACCOMPLISHMENTS/ EXTRA CURRICULAR

High School Junior Class Secretary

High School Sophomore Class Vice President
Associated Student Body (2 years)
Seminar Program
Member of Kappa Alpha Theta- Santa Clara chapter

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Appendix: Correspondence

*Our Head of Outreach and Team Manager exchanged phone calls and emails.

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21
Appendix: Certificate

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Appendix: Letter to Businesses

Dear ________

We are Santa Clara University Leavey School of Business students who were assigned a
community consulting project. To make a lasting difference in the community, we are
finding local businesses who would be willing to help support the San Jose Animal Care
Shelter. This collaboration would help increase awareness for your company and motivate
your customers to support a business that supports the community.

Our passion for animals led us to form a partnership with the SJACC, the largest animal
shelter on the west coast. Since the Care Center is a government-run organization, the
amount of money they receive is unable to cover all of the costs required to care for the
countless animals it fosters. The vast majority of the money used for the care center comes
from generous donations. Establishing a long-term connection with the shelter would help
meet its biggest needs.

We are asking if you would be willing to support the San Jose Animal Care Center by
donating a fixed monthly donation for 6 months or hosting fundraising events at least once
a year. Our team will also be providing a certificate that you can proudly hang and present
as a small token of appreciation from both us and the shelter.

We hope that you will consider developing a relationship with the San Jose Animal Care
Center, and our team has high hopes that we will make a difference through this process.
Please let us know by October 20th if you will be willing to help support the Animal
Care Center.

Sincerely,

Larissa Sun, Christy Pierce, Richard Daly, Nikki Zozula, and Connor Ohira

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Appendix: Letterhead and Logo

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Appendix: Works Cited

Animal Care & Services. San Jose Animals, www.sanjoseanimals.com/.

Pirnay, James. Causes of Stray Animals and

Consequences.Http://Www.animalwelfareintergroup.eu/, 26 Apr. 2017.

Pet Statistics
https://www.aspca.org/animal-homelessness/shelter-intake-and-surrender/pet-statistics

Animal Statistics Table

http://www.sanjoseanimals.com/ArchiveCenter/ViewFile/Item/2821

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