CONTENTS

SOCIAL RESPONSIBILITY
CSR
BOTTOM LINE
CSR BENEFITS BOTTOM LINE
CSR INITIATIVES AND EXAMPLES
CONCLUSION

Social responsibilityis an ethical framework which suggests

that an entity, be it an organization or individual, has an
obligation to act for the benefit of society at large.

Duty of every citizen

Maintain balance between the economy and ecosystem

EVERYDAY EXAMPLES OF SOCIAL RESPONSIBILITY

Type of
Organisation

Examples of socially responsible

activities

Movie Theatres /
Multiplexes / Malls

-Screening of social message films

-Special shows for underprivileged groups
-Offering table space for NGOs
-Adopting a nearby garden / open space and
maintaining it

Petrol Pumps

-Promoting accident awareness,

pedestrian safety
-Checking and offering fuel efficiency tips

Shops
e.g.: Chemists

-Awareness posters of symptoms of

different diseases
-Collecting & donating old medicines to
charitable hospitals
-Offering discounted medicines for poor
patients

A companys sense of responsibility towards the community and

environment (both ecological and social) in which it operates is
CORPORATE SOCIAL RESPONSIBILITY.

THE TRIPLE BOTTOM LINE

WHAT IS BOTTOM LINE

PEOPLE, PLANET AND PROFIT are known as the triple

bottom line.

PEOPLE

PLANET

PROFIT

PEOPLE

People refers to fair labour practices, the community and region where
the business operates.

Includes stakeholders, employees, local community

NGOs
Companies

Industry &
trade
associations
Govt. bodies

Media

Citizens,
Investors
shareholders

Researchers,
students

Space diagram showing different stakeholders

CSR BENEFITS PEOPLE

Promotes medical services

Provides good living standard

Promotes education

Relief in natural calamities

Rural development initiative

Blood donation and health check-up camp etc.

PLANET

Planet refers to sustainable environmental practices

CSR BENEFITS PLANET

Afforestation ,social forestry ,check dams ,parks etc.

Minimises the carbon footprint

Eliminating waste by recycling or innovative actions

Animal care

Promotes sustainable sources of energy

Profitis the economic value created by the organization after deducting the
cost of all inputs, including the cost of the capital

CSR INCREASES PROFIT

Provides better facilities to stakeholders

More people wish to work in that firm

Firm will get more talented employees

Work ability will increase

Thus net profit increases

Investing slight part of its net profit in turn increases its overall profit

CSR INITIATIVES AND EXAMPLES

INFOSYS TECHNOLOGIES LIMITED

Infosys promoted, in 1996, the Infosys Foundation as a not-for-profit trust to which it
contributes up to 1% PAT every year. Additionally, the Education and Research
Department (E&R) at Infosys also works with employee volunteers on community
development projects

LARSEN & TOUBRO LIMITED

L&T promotes Construction Vocational Training in India by establishing a Construction
Skills Training Institute (CSTI) at Manapakkam, Chennai and many other parts which
imparts free of cost basic training in farm work, carpentry, masonry, plumbing and
sanitary, etc.

THANK YOU