Table of Contents

Title page ---------------------------------------------------------------------------------- i

Approval Form ---------------------------------------------------------------------------- ii
Executive Summary ----------------------------------------------------------------------- iii
Acknowledgement ----------------------------------------------------------------------- v
Dedication ---------------------------------------------------------------------------------- vi
Table of Contents ------------------------------------------------------------------------- vii
List of Tables ------------------------------------------------------------------------------ ix
List of Figures ----------------------------------------------------------------------------- x
List of Schedules -------------------------------------------------------------------------- xi
List of Notes ----------------------------------------------------------------------------- xii
List of Plates ------------------------------------------------------------------------------- xiii

CHAPTER
1 INTRODUCTION --------------------------------------------------------- 1

2 MARKET FEASIBILITY
2.1 Product description -------------------------------------- 2
2.2 Target market -------------------------------------------- 3
2.3 Demand-supply analysis -------------------------------- 4
2.4 Price study ------------------------------------------------ 7
2.5 Factors affecting the market --------------------------- 8
2.6 Marketing plan ------------------------------------------- 10

3 TECHNICAL FEASIBILITY
3.1 Production Process -------------------------------------- 14
3.2 Service Process ------------------------------------------ 16
3.3 Location --------------------------------------------------- 17
3.4 Store Layout ---------------------------------------------- 20
3.5 Perspective View ----------------------------------------- 20
3.6 Equipment & Supplies ---------------------------------- 26
3.7 Utilities ---------------------------------------------------- 30
3.8 Rent ------------------------------------------------------- 30
3.9 Manpower Requirement -------------------------------- 31
3.10 Operation Cost ------------------------------------------ 31
3.11 Waste Disposal ------------------------------------------ 32

4 ORGANIZATIONAL FEASIBILITY
4.1 Form of Ownership -------------------------------------- 33
4.2 Legal Requirements ------------------------------------- 33
4.3 Organizational Chart ------------------------------------ 34
4.4 Human Resource Management ----------------------- 35
4.5 Management Style -------------------------------------- 37
4.6 Pre-operating Activities --------------------------------- 39

5 FINANCIAL FEASIBILITY
5.1 Major Assumptions -------------------------------------- 42
5.2 Total Project Cost ---------------------------------------- 43
5.3 Sources of Financing ------------------------------------ 43
5.4 Projected Income Statement -------------------------- 44
5.5 Projected Balance Sheet ------------------------------- 46
5.6 Financial Analysis --------------------------------------- 48
5.7 Net Present Value Analysis ---------------------------- 50
5.8 Schedule -------------------------------------------------- 51
5.9 Note ------------------------------------------------------- 54
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 6 SOCIO-ECONOMIC FEASIBILITY

6.1 Social Contribution ----------------------------------------- 58

6.2 Economic Contribution ------------------------------------ 58

BIBLIOGRAPHY
Internet -------------------------------------------------------------------------- 60
Book ------------------------------------------------------------------------------ 60
APPENDICES
Business Permit ------------------------------------------------------------------ 61
Mayors Permit ------------------------------------------------------------------- 61
Sanitary Permit ------------------------------------------------------------------ 62
DTI Permit ------------------------------------------------------------------------ 63
BIR Permit ------------------------------------------------------------------------ 65
Sample Questionnaire ---------------------------------------------------------- 69
PROPONENTS VITAE ---------------------------------------------------------------------- 71

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 List of Tables

Table Title Pages

2.1 Respondents Profile 4

2.2 Possible Competitors 7
2.3 Price of the Product 11
2.4 Allocations 11
2.5 Operating Expense 11
3.1 Portioning of the Product 15
3.2 Raw Materials per Production 15
3.3 Production Schedule 16
3.4 Operation Schedule 17
3.5 Equipment and Utensils 26
3.6a Office Supplies 26
3.6b Cleaning Supplies 27
3.6c Production Supplies 28
3.6d Service Supplies 29
3.7 Utilities 30
3.8 Manpower Requirement 31
3.9 Operation Cost 31
4.1 Legal Requirements 33
4.2 Pre-operating Activities 39

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 List of Figures

Table Title Pages

2.1 Sample Product 10

2.2 Distribution Channel 11
2.3 Sample Tarpaulin 12
2.4 Sample Flyers and Menu 13
3.1 Production Process 14
3.2 Service Process 16
3.3a Map of Pangasinan 18
3.3b Map of Dagupan City 18
3.3c Vicinity Map 19
3.3d Location of the Business 19
4.1 Organizational Chart 34
4.2 Job Analysis (Manager) 35
4.3 Job Analysis (Service Crew) 36
4.4 Gantt Chart 40

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 List of Schedules

Table Title Pages

1 Equipment 51
2 Organizational Cost 51
3 Advertising Cost 51
4 Food Inventory 51
5 Office Supplies 52
6 Cleaning Supplies 52
7 Production Supplies 52
8 Service Supplies 53
9 Salaries Expense 53
10 Utilities 53

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 List of Notes

Table Title Pages

1 Sales 54
2 Cost of Goods Sold 54
3 Salaries Expense 55
4 Utilities Expense 55
5.a Office Supplies 55
5.b Cleaning Supplies 56
5.c Production Supplies 56
6 Organizational Cost 56
7 Advertising Expense 57
8 Equipment 57

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 List of Plates

Table Title Pages

2.1 Perspective View 20

2.2 Right Side View 21
2.3 Front View 22
2.4 Floor Plan 23
2.5 Electrical, Lightning and Power Layout 24
2.6 Electrical Symbols 25

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