Samuel

Matthew
Shadyn

Monday Tuesday Wednesd Thursday Friday Saturday Sunday

ay

Week 1 Make social Competitio Sponsor Cast actors Interact Film TV

media n for posts on for TV with advert and
accounts for adventure social media advert twitter record radio
campaign. we activities. accounts. accounts advert
will be using Send in a who tweet
twitter and film of you keywords
facebook doing like phone
because we something or Iphone
believe they adventurou
have the s with your
same friends.
demographic
we are
targeting

Week 2 30 second TV Sign Radio advert Billboards Advert first

advert plays contract for plays in every and posters appears on
in breaks synergy second break are launched TV on ITV 1
from 8am to with NCS between 7am in chinatown inbetween X
6pm. On 11:30am. and 10am. and Factor.
channels: Again piccadilly
Channel 4, between 3pm circus in
ITV, Channel and London
5, E4. we 6pm.Stations
would use we would pay
these stations to air it
as the first 3 would be:
channels Radio X,
listed have a Radio Rock
great age and Capital as
range and E4 these are
has a young stations a
age range. teen audience
might listen
to.
Week 3 Leave your Nationwide Leave your Printed Cut down All other
phone at campaign phone at advert in TV version of TV showings
home for NCS home Choice,new! advert(15 of the
challenge advertises challenge and Stylist seconds) advert are
called Look for 17 year ends at 00.00. magazines plays in the now the cut
Up starts. olds to do People who about paying advert version
Many young NCS and took the attention to breaks on such as on
people use drop their challenge are your channel 4, E4.
social media phones. asked to post surroundings channel 5
so at the end This is done on Instagram therefore and ITV from
of the on social and Twitter staying safe 7-10 on a
challenge the medias using and engaged saturday
#LookUp tag such as #LookUp to in real life. night. This is
will be used Facebook, share their TV Choice is a primetime
to post about Instagram experience the 4th slot on 3 of
it. Youtube and without their biggest the main
channels Youtube as phone as magazine, channels.
Zoella and most teens these are the new! is the Many people
ThatcherJoe around 17 platforms 24th biggest will be
 are signed to use these that has a and Stylist is watching
make a video regularly. hashtag the 18th shows on
each about The NCS feature. biggest. They those
doing the campaign People will are all channels at
challenge. will show easily be able magazines that point so
The use of that Look to search the that are in many people
these Up is in hashtag and different will the
youtubers partnership look at all the sectors(TV,C advert. A
will expand with them. posts elebrity great age
the containing news, range will be
campaign's that hashtag. fashion and able to see
reach to beauty) so the advert.
younger allow reach
teenagers. to a wider
audience.
Week 4 TV ads play Radio ads in Competition
between between winners from
10-12 at Capital FM the NCS no
night on fox shows phone
when between challenge will
Family Guy 1pm - 6pm. receive 100
and voucher to
American spend on
Dad are on. outdoor
adverts will equipment.
be shown
on tv
channels
like FOX
and more
mainstrea
m channels
like ITV so
the
message is
getting
across to a
large
audience.
Week 5 Advert plays Hold activity Play Awards
on the radio day in highlights evening for
from 7am - association from the those who
10am. Advert with NCS for activity day attended
plays on TV young people between the activity
from 10am- aged 13-21. shows on day, with
5pm every 10am-6pm Channel 4 certificates
second break from 10am- being
on Channel 4. 4pm handed out
for
everyone.
7pm-10pm
Week 6 Youtube TV advert Instagram Poll results TV advert Campaign
video of now shown and twitter that detail shown at is closed.
channels at 12.00 pm polls are the impact normal TV and
Zoella and -3pm as it created so of the saturday Radio
ThatcherJoe is a cheaper that people campaign time but is adverts
taking the slot. Shown can report if are posted also shown stop being
challenge are on ITV and they have on between 3- broadcast.
realised. It is E4 as it will stopped Facebook,I 5pm on the Youtube
realised in target using their nstagram major video of
the last week older(ITV) phone as and channels(ITV main
of paid and much on a Twitter. ,Channel 4, advert,NCS
advertisemen younger(E4 daily basis Comments, Channel 5). videos
ts as it will ) people. due to a from what As it was the featuring
generate result of the people last day of LookUp
awareness Look Up have adverts, and the
with young challenge. commente more slots advert
teenagers for Comments d on the were added promoting
the next are also polls,about so that the Look Up
couple weeks encouraged the people who challenge
after the as well on the positive saw the are kept up
print and posts on impact that campaign on so that the
broadcast Twitter and not using the last day campaign
media has Instagram. their could be may
been pulled phones as increased. influence
from much has This is to people
publications, had on increase the after it has
billboards people's amount of shut down.
and TV lives are influence the
channels.. also posted campaign has
on those after it has
social shut
medias down.The
with the channels
poll chosen to air
results. the advert on
the last day
are the
biggest in the
UK so would
help to reach
the biggest
audience
possible.