Look up

A non product advertisement.

What is our advert?

● Look Up
● Our advert is an awareness advert for people who use their phone too
much.
● We believe that society in a whole need to look up from their phones and
appreciate life for what it is.
 Budget

● One time charge - £119.93 for

phone
● £2,151.60 per day
Production Schedule

● Three weeks
● First week: Pre-production
● Second week: Filming
● Third week: Editing
Audience

● 14-25
● England
● Social Media Users
● Experiencers(youngest)
● Achievers, strivers(status quo)
● No specific sex demographic
Style of advert

● Our advert is a non product advertisement.

● It also includes shock tactics and negative
reinforcement.
Advert inspirations - (Comparisons to
existing adverts)
● STA Travel Australia

Second Cut:

● Drive Safe ads

ASA and BCAP codes
Thankyou for Listening
Questions