ANEES AHMAD

L1F19BBAM0199

Q#1

ANSWER:-

United bank limited

 United Bank was established in 1959.

 First branch was establish at Karachi.
 Union bank was merged as united bank.
 Now it has more then 1300 branches (pak).
 UBL has 15 overseas branches.
 UBL has good track record of fifty six years.
 UBL has assets of over Rs.300 billion.

VISION & MISSION

VISION:

 World class bank

 Dedicated to excellence
 Surpass the expectations of customers and
 Stakeholders.

MISSION:

 Security to capitals of company and individuals.

 Optimize people, processes and technology to deliver
 The best possible financial solution.
 Become the most sought after investment.

GOALS

 To open maximum business account.

 Give awareness to people about their services.
 Establish new program to increase of
 Maximize their profit.
 Develop a trust between customer and bank.
 Develop a good relation between bank and
 Employ.
COMPETITORS

Being a financial institution. The UBL is facing the

Competition of many commercial banks

 >National Bank of Pakistan.

 Habib Bank Limited.
 >BOP Bank Limited.
 Allied Bank of Pakistan.
 Muslim Commercial Bank Limited.

CUSTOMERS

Target market of UBL depends upon account

Type.

 Business class.
 Salaried person.
 Individuals.

RECOMMENDATION

The Bank was established since 1959 and has

completed almost 50 years of its life successfully.

Human resource development needs a lot of

input.

Staff retirement benefits should be introduced

Fast communication and transportation facilities

should be provide to sales and marketing staff.

Physical infrastructure is to be improved.

Q#2

The four fouced startegics for Pakges mall are :-

 Must focus on Digital Marketing

 Develop application for their own Customers
 Give special discounts to their regular customers
 Make availability for all brands
  Focus on cutomer

Q3#
ZONG PAKISTAN
ZongVision
 Become an indispensable (absolutely necessary) digital life
partner.

Mission
To lead the future innovatively through:
 Customer Centricity (central importance)
 Boundary less Team

Product and services

Prepaid Packages
 ZONG 65
 12 Aanay package
 50 paisal call (8 Aanay)
 ZONG super free number
 Break time offer
 Aik second package
 Unlimited SMS package
 ZONG Mobile Internet
 ZONG unlimited
 ZONG Free
 ZONG internet USB
 Zong Daily Mini 3G, 4G Package
 Zong Daily Basic 3G. 4G Package
 Zong Daily Premium 3G, 4G Package
 Zong Weekly 3G Packages Zong Weekly 4G LTE Package
 Zong Monthly 3G Packages – Zong Monthly 4G LTE Packages:
 Zong Monthly Premium 1-GB 3G, 4G Package
 ZONG Internet Sim
MARKETING MIX
Product
ZONG offers:
Postpaid packages
Prepaid packages
Other Services and Offers
Price
ZONG is using price penetration because all the packages (postpaid and
prepaid) are very
Low priced and other value added services are also very low in cost. Some
of them are free of
Cost like:
Missed call alert
Conference cal
Subscription of SMS packages
Promotion
ZONG is promoting its products and services in many ways like:
Print Print media
Billboards
TV ads
Mobile promotions
Internet
Place
ZONG is reaching to its customers in the following manners:
Franchises
Customer service centers
Retailers
Through Student Entrepreneurs

BUSINESS STRUCTURE
Zong
Marketing
Zong campaign has taken a fresh, bold and humorous approach to
marketing.
Its advertisements reveal both the culture of country and feelings of
customers.
Within each area the sales and marketing force are divided among various
customer
|roups to meet their specific needs.
Telecom
Zong has implemented GSM and EDGE (Enhanced Data rates for GSM
Evolution)
Technologies to provide data transmission technology for high-speed
transfer of large
Amount of information (voice & data services) across mobile networks.

RECOMMENDATIONS
Zong shoud be increasing their network coverage and foot prints in every
corner of
The country to capture the market.
Zong should adopt the strategies of market penetration market
development and
Related diversification, but the most effective strategy would be market
penetration.
Zong should hire the skilled management.
Zong should not waste their opportunities and get more help as possible.
Give quality service, try to co-brand with famous IT based company like
Microsoft.
In future, company has to collaborate with banks in order to customer
refill their
Credits and pay their bills.
The company can go for Kiosk marketing at places like airports, shopping
malls and
Centers. This marketing technique will promote brand image.