Times of India Project

A PROJECT REPORT ON
CONSUMER PERCEPTION REGARDING NEWS PAPER & MAGAZINE

AT TIMES OF INDIA, CHANDIGARH
Submitted to : KURUKSHETRA UNIVERSITY, KURUKSHETRA In the partial fulfillment for
the degree of
Master of Business Administration (MBA) (Session: 2010-12)

Submitted to: Mr. Pankaj Arora Astt. Professor MBA Deptt. GGSITMS, YNR Submitted By
POONAM MBA( FINAL )
GURU GOBIND SINGH INSTITUTE OF TECHNOLOGY & MANAGEMENT STUDIES, YAMUNA NAGAR
Poonam, MBA-III, 2011
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DECLARATION
I, Poonam, a bonafide student of MBA, Guru Gobind Singh Institute of Technology &
Management Studies, Yamuna Nagar hereby declare that the material embodied in this
project entitled CONSUMER PERCEPTION REGARDING NEWS PAPER & MAGAZINE is an
organized and original piece of work conducted by me and same has not been
submitted in any other university or Institution for the award of any degree or
diploma in any discipline.
Poonam
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ACKNOWLEDGEMENT
Gratitude Is Not A Thing Of Expression; It Is More A Matter Of Feeling. I take

this opportunity to express my profound debts of gratitude and obligations, to
honorable Director, Dr. P.P. Singh, Guru Gobind Singh Institute of Technology &
Management Studies, Yamuna Nagar, for his most valuable help at all stages of my
work. His learned advice and guidance always kindled inspiration in the face of
difficulties encountered in the course of this project work. I am also thankful to
my mentor Mr. Pankaj Arora, (Assistant Professor) of MBA Department. Guru Gobind
Singh Institute of Technology & Management Studies, Yamuna Nagar, for allowing me
to work on this project works and for her kind help always.
I am also thankful to the respondents, all my friends for their kind and valuable
guidance, whom I consulted for my present work.
(POONAM)
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TABLE OF CONTENTS PART - A
Chapter 1 CORPORATE PROFILE 1.1 Industry Review 1.2 Introduction to Print Media 1.3
News Print Media 1.4 News Paper Chapter 2 COMPANY PROFILE 2.1 About Company 2.2
Product at a Glance 2.3 Mission and Vision 2.4 Swot Analysis Chapter 3 FINANCIAL
STATEMENT ANALYSIS 3.1 Ratio Analysis 3.2 Comparative Balance Sheet 3.3 Profit &
Loss Account
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ACKNOWLEDGEMENT
I express my sincerest gratitude to Mr. Vishal Sharma for his encouragement,

support and cooperation extended to me during my stay at Times of India,
Chandigarh.
I would like to express my gratitude to Mr. Vishal Sharma for answering all the
queries and to provide me with invaluable insight and guidance for my project,
making it a great learning experience.
I am thankful to all the employees at Times of India, Chandigarh. For providing me

all the information and help I required for the completion of this project.
I would also like to extend my sincere gratitude to Mr. Pankaj Arora for providing
us the opportunity to do summer internship in his esteemed organisation.
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Executive summary
Companies often make investment in shares, debentures, bonds, mutual funds, etc.
The sum of all such investments outstanding at the end of the balance sheet date is
captured in this data field. There is one exception. Investments made by investment
companies that are engaged entirely, or essentially, in the business of purchase
and sale of securities for making profits from these are not included in this data
field. Investments of such companies are treated as stock in trade and not
investments. Investments by all other companies are included in this data field.
The investments could be in equity shares, preference shares, debt instruments,
mutual funds, or other investments such as in immovable properties, capital of
partnership firms, etc. They could be for long-term or short-term purposes. The
total value of all such investments is captured in this data field. Total
investments (this data field) are reported net of dimunition of the value of
investments. However, their break-up, in terms of equity shares, debt instruments,
mutual funds, etc is reported on a gross basis. This is the manner in which
information is usually disclosed by companies in their Annual Reports. Book value
and market of quoted investments are captured separately. Other desegregations of
investments are by trade and non-trade nature of the investments and the value of
marketable securities. The capture of such information is of course, subject to
disclosures by the companies in their audited Annual Reports.
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Industry Overview: Print Media in India
Indian print media is one of the largest print media in the world. The history of
it started in 1780, with the publication of the Bengal Gazette from Calcutta.
History
James Augustus Hickey is considered as the "father of Indian press" as he started
the first Indian newspaper from Calcutta, the Calcutta General Advertise or the
Bengal Gazette in January, 1780. In 1789, the first newspaper from Bombay, the
Bombay Herald appeared, followed by the Bombay Courier next year (this newspaper
was later amalgamated with the Times of India in 1861). The first newspaper in an
Indian language was the Samachar Darpan in Bengali, The first issue of this daily
was published from the Serampore Mission Press on May 23, 1818. In the same year,
Ganga Kishore Bhattacharya started publishing another newspaper in Bengali, the
Bengal Gazetti. On July 1, 1822 the first Gujarati newspaper the Bombay Samachar
was published from Bombay, which is still extant. The first Hindi newspaper, the
Samachar Sudha Varshan began in 1854. Since then, the prominent Indian languages in
which papers have grown over the years are Hindi, Marathi, Malayalam, Tamil,
Telugu, Urdu and Bengali. The Indian language papers have taken over the English
press as per the latest NRS survey of newspapers. The main reasons being the
marketing strategy followed by the regional papers, beginning with Eenadu, a telegu
daily started by Ramoji Rao. The second reason being the growing literacy
rate.Increase in the literacy rate has direct positive effect on the rise of
circulation of the regional papers. The people are first educated in their mother
tongue as per their state in which they live for e.g. students in Maharashtra are
compulsory taught Marathi language and hence they are educated in their state
language and the first thing a literate person does is read papers and gain
knowledge and hence higher the literacy rate in a state the sales of the dominating
regional paper in that state rise. The next reason being localization of news.
Indian regional papers have several editions for a particular State for complete
localization of news for the reader to connect with the paper.
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Malayala Manorama has about 10 editions in Kerala itself and six others outside
Kerala. Thus regional papers aim at providing localized news for their readers.
Even Advertisers saw the huge potential of the regional paper market, partly due to
their own research and more due to the efforts of the regional papers to make the
advertisers aware of the huge market.
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INTRODUCTION TO PRINT MEDIA
Print media, as you know is one of them. Print media is one of the oldest and basic
forms of mass communication. It includes newspapers, weeklies, magazines, monthlies
and other forms of printed journals. A basic understanding of the print media is
essential in the study of mass communication. The contribution of print media in
providing information and transfer of knowledge is remarkable. Even after the
advent of electronic media, the print media has not lost its charm or relevance.
Print media has the advantage of making a longer impact on the minds of the reader,
with more in-depth reporting and analysis.
OBJECTIVES
After studying this lesson, we will be able to do the following : identify the
different forms of print media; discuss the history of early printing; describe the
evolution of newspapers in India; differentiate between print and electronic
journalism.
NEWSPAPERS
Print media generally refers to newspapers. Newspapers collect, edit and print news
reports and articles. There are newspapers published in the evening also. They are
called eveningers.
HISTORY OF PRINTING
Have you seen a palm leaf? There was a time when people used to write on palm
leaves. This was before the discovery of paper. Some of the old manuscripts written
on palm leaves are preserved in our National Manuscript Library in Delhi.
THE FIRST NEWSPAPER

Which was the first newspaper published in the world? It is very difficult to point
out a single newspaper as the first one. During the Maurya period,
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NEWSPAPER PRINTING IN INDIA
Do you know the old name of Kolkata City? It is Calcutta. Did you know that
Calcutta was once the capital city of India? From 1774 to 1922 Calcutta was the
Capital of India. Calcutta has also many other firsts in the history of India. The
first Railway Company was started here.The first Metro Rail was also in this City.
The first Post and Telegraph office and the first western style bank were also
opened in Calcutta. Our Supreme Court also began functioning from that city. All of
you must have heard about Nobel Prizes. Calcutta city gave the country five Nobel
Laureates, Rabindranath Tagore, Sir C. V Raman, Mother Theresa, Ronald Rose and
Amartya Sen. You will find it interesting to note that Calcutta has one more
first . It was from Calcutta that the first newspaper was published from India. It
was a Britisher who started the first newspaper in our country. On January 29, 1780
James Augustus Hickey launched the Bengal Gazette. It has another title Calcutta
Advertiser. It was popularly known as Hickeys Gazette. The first issue of the
paper had two pages and later it was increased to four pages. Its size was 35 cms
x 24 cms. The British East India Company did not consider freedom of the press as
good for society. They tried to suppress publication of newspapers. Hickey was a
very bold editor. He continued his criticism of British authorities .He published
reports attacking the East India Company officials. The British authorities
arrested Hickey many times. Finally, they confiscated his paper and press in 1782
and stopped its publication. Hickey was asked to leave the country. He was sent
back to England. Copies of the Bengal Gazette are still kept in the National
Library in Kolkata and the British Museum in London. Confiscation of a newspaper is
a rare action taken by the authorities if that paper publishes some news report or
article that they think is highly objectionable. Through confiscation, the
government transfers the press and other materials of the publication to the
treasury Thereby, the office of the paper is sealed and the publication stopped.
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CULTURAL AWAKENING AND FREEDOM MOVEMENT
Towards the end of the 19th century, many social reformers began actively
campaigning for radical changes in Indian society. The reformation of Hinduism, the
move for abolition of sati and efforts to encourage widow remarriage were some of
the major reforms. Inspired by these great leaders, many newspapers were started in
different parts of the country. All this led to a boom in the newspaper industry in
India. Some of the leading English newspapers were also launched during this time.
The Times of India (1861) was started as a paper supporting the British. Many of
you might have heard about The Jungle Book. The author of The Jungle Book ,
Rudyard Kipling, started The Pioneer in 1866 from Allahabad. The Amrita Bazar
Patrika(1868), The Statesman (1875), The Hindu (1887) and The Tribune( 1880)
were also started during this period. The Hindustan Times was started later, in
1923. In the regional languages, some papers that were launched during that period
continue even now as leading papers like Malayala Manorama (1888). When Mahatma
Gandhi returned to India, he gave a great impetus to the freedom movement. He was
also a great editor. He took over Young India, the weekly started by the Home
Rule Party in 1918. Gandhiji also launched another weekly, called the Navjeevan,
in Gujarati. Later, Gandhiji started the Harijan under the editorship of Mahadev
Desai. Gandhiji insisted that his papers will not carry any advertisements. But all
his publications had wide circulation among readers.
ADVENT OF MODERN TECHNOLOGY

Have you ever wondered how the pages of a newspaper are printed ? From the days of
wooden block printing, newspapers have undergone a sea change. Technological
revolution has modernised the print media. For a long time, these were produced by
hand composing. Later, these were replaced by monotype and linotype. In this
process, a machine operated by a key board was used to compose letters. This has
also become obsolete now. Typesetting in computers, offset printing and laser
printing have taken over. Desktop publishing has become quite common now.
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SIZE OF NEWSPAPERS
You may have noticed the fact that all newspapers are not of the same size; some
are big, some small and some are very small. Newspapers are classified into three
categories according to their size. They are broadsheets, tabloids and Berliners or
Midis. Morning newspapers are generally broadsheets. They are big in size. In
India, all major newspapers are broadsheets. Examples include The Times of India
and Hindustan Times.Tabloids are only half the size of broadsheets. In India
most of the evening papers are tabloids. Examples are Mid-day and Metro
Now.Presently some of the new morning papers have also adopted the tabloid format.
INTERNET PAPERS AND EDITIONS

Have you seen an internet cafe? Nowadays internet cafes are as common as STD /ISD
booths. If you have not visited an internet caf, please go and see what is
happening there. Internet is a computer based worldwide interlink network. It has
no country barriers. So a person sitting in India can access an internet site in
USA through the computer network. This has made revolutionary changes in
communication the world over. Recently almost all newspapers have internet
editions. For example, the Hindustan Times or Indian Express or Times of India can
be read on the internet through their net editions. Each paper has a dotcom name
for their site, like www.hindustantimes.com or www.times of india.com. While you
have to pay for buying a newspaper, the internet edition of that newspaper is free
of charge and is accessible if you have a computer and internet connection.
OTHER FORMS OF PRINT MEDIA

Filmfare, Champak, Grihasobha, Chandamama, India Today, The Week, Outlook . Are
these names familiar to you ? They are also part of the print media. But they are
not newspapers. They are called magazines. Can you tell the difference between
newspapers and magazines ? Like newspapers, magazines and weeklies are other forms
of print media. They are published at regular intervals. How do you differentiate
beween them? A weekly is published once a week and a monthly once a month. A
fortnightly is published once in two weeks. A biweekly is published twice every
week. A tri-monthly is one which is published every three months. These are also
known as quarterlies. Then there are certain publications that come out only once a
year which are called annuals. India Today is a weekly, while Champak is a
fortnightly. Grihasobha and Vanitha are monthlies.
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DIFFERENCES BETWEEN PRINT MEDIA AND ELECTRONIC MEDIA
After the advent of printing nearly six centuries ago, the print media was the only
form of mass communication. Then came the electronic medium. Though both print and
electronic media deal with mass communication, there are certain basic differences.
Print Media Electronic Media 1. Literacy is a basic Even an illiterate person can
requirement for the print watch a news bulletin and grasp media. Only a literate
its contents though the written matter person can read it. on the screen cannot be
read. 2. Print media works There is no deadline for the electronic according to a
deadline. media. News can be updated Usually a morning paper anytime. carries news
received upto the midnight of the previous day. 3. In print media readers have
Viewers cannot go back and recheck the choice to go back and what they have seen.
recheck. What they have read. 4. Print media provides more Less scope for such long
indepth scope for indepth analysis of analysis events. 5. Print media does not
provide Live discussions are possible. scope for a live discussion. 6. Language is
more literary Language used is spoken and more and flowery and reader viewer
-friendly. 7. Frequent update of news Even a minute-to-minute update is is not
possible. possible.
LARGEST CIRCULATED DAILIES

India has a live and active print media. India is known for its vastness of area,
diversity of culture and multiplicity of languages which are spoken and written.
India has 28 states and seven union territories .Most of them have their own
language. When India became Independent in 1947, there were only 3533 newspapers
and periodicals. Among them 330 were newspapers and 3203 were other publications.
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Indian Newspaper Industry: Some Facts
The total number of registered newspapers, as on 31s' March, 2006: 62,483 The
number of new newspapers registered during 2005-06: 2,074 Percentage of growth of
total registered publications over the previous year; 3,43% The largest number of
newspapers & periodicals registered in any Indian language (Hindi): 24,927 The
second largest Dumber of newspapers & periodicals registered in any language
(English): 9,064 The state with the largest number of registered newspapers (Uttar
Pradesh):9,885 The state with the second largest number of registered newspapers
(Delhi) 8,545 The number of newspapers that submitted Annual Statements 8,512 The
total circulation of newspapers : 18,07,38,611 The largest number of newspapers &
periodicals that submitted Annual Statements in any Indian language (Hindi): 4,131
The second largest number of newspapers & periodicals that submitted Annual
Statements in any language (English) ; 864 The largest circulated Ananda Bazar
Patrika Bengali, Kolkata. 12,34,122 The second largest circulated Daily: The
Hindu , English, Chennai (Printed from 12 different Printing Press): 11,68,042 The
third largest circulated daily: Hindustan Times, English, Delhi: 11,36,644 The
largest circulated multi-edition Daily The Times of India, English(six
editions):25,42,075 The second largest circulated multi-edition Daily: Dainik
Jagran,
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Hindi,(fifteen editions):21,11,316 The largest circulated periodical: The Hindu,
English, Weekly, Chennai (Printed f rom 12 different Printing Press) :11,02,783
Metrics
Newspapers in India are measured on two parameters, circulation and readership.
Circulation is certified by the Audit Bureau of Circulations which is an industry
body. It audits the paidfor circulation of the member newspaper companies.
Indian English Newspaper

Newspaper is the oldest and the most conventional method of giving news on a wide
array of topics to the people at their doorstep. The newspaper industry at the
global arena has come a long way from presenting news in black and white to
adopting the most innovative of methods, including colored background and text,
unique paper materials, etc to depict all kinds of news for readers. The Indian
newspaper industry has the record of giving the most number of newspapers to the
readers, both at the national as well as at the regional levels. One of the oldest
newspapers of India, The Statesman was founded in 18189 and still continues to
maintain the same status that it used to command. It has been almost two centuries
now since the inception of the oldest newspaper in the country. During this period,
the Indian newspaper industry has achieved tremendous ground of success for various
newspapers that are circulated throughout the country. The most unique fact of the
Indian newspaper industry is that newspapers in various regional languages, Hindi,
and English are published and circulated throughout the country. The Indian English
Newspaper Sector is the most published and circulated lot in the Indian newspaper
industry. With the newspaper industry as a viable platform for the proliferation of
advertising and marketing of public relations, there has been witnessed an
Impressive explosion of newspapers at all levels. A typical Indian English
newspaper serves as an ideal banner
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for companies who would look forward to advertise their products or services
keeping in mind the strength of the readers nationwide. Since a newspaper is the
first thing that most of the citizens of the country go through early in the
morning, it stands at an advantage of making its stand in full view of the massive
number of readers. The more the readers or viewers of the advertisements, the more
impact that the advertisements have made in the minds of the people.An Indian
English newspaper being the most read newspaper in the country, most of the
companies highlighting their services and products for the citizens, targets these
newspapers for the showcase of their services. Newspapers act as the ideal method
of public relations due to its strength as the best way of communication. Pitch on
Net is an online advertising portal that highlights various forms of advertisements
and marketing services. Its website
http:/Iwww.pitchonnet,conhi provides complete details on various modes of

advertising and marketing, including newspaper as a powerful tool: As per Indian
Readership Survey 2011, of the top 24 most read English. dailies, only six
registered a gain in readership. Mint, HT Media's business daily, grew the most,
posting a 15.67% growth in readership. This, is however, not counting Metro Now,
which grew its readership by 103%, but has since been discontinued as a daily by
its joint promoters Bennett, Coleman & Co. Ltd and HT Media Ltd. DNA, which grew
11.37%, comes second. The New Indian Express, lost 14.19% of its readers, followed
by The Indian Express, which lost 11.370 /0. Here's the complete picture:
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English Newspapers
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Company profile
The Times of India (TOI) is an English-language daily newspaper in India. It has

the largest circulation among all English-language newspapers in the world, across
all formats (broadsheet, tabloid, compact, Berliner and online). It is owned and
managed by Bennett, Coleman & Co. Ltd. which is owned by the Sahu Jain family. In
the year 2008, the newspaper reported that (with a circulation of over 3.14
million) it was certified by the Audit Bureau of Circulations (India) as the
world's largest selling Englishlanguage daily newspaper, placing as the 8th largest
selling newspaper in any language in the world. According to the Indian Readership
Survey (IRS) 2010, the Times of India is the most widely read English newspaper in
India with a readership of 70.35 lakhs (7.035 million). This ranks the Times of
India as the top English newspaper in India by readership. According to ComScore,
Indiatimes (and not TOI online) is the world's most-visited newspaper website with
159 million page views in May 2009, ahead of the New York Times, The Sun,
Washington Post, Daily Mail and USA Today websites[citation needed.
History
The Times Of India was founded on 3 November 1838 as 'The Bombay Times and Journal
of Commerce' In Mumbai, during the British Raj. Published every Saturday and
Wednesday, The Bombay Times and Journal of Commerce was launched as a semi-weekly
edition. It contained news from Britain and the world, as well as the Indian
Subcontinent. The daily editions of the paper were started from 1850 and in 1861,
the Bombay Times was renamed
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The Times of India. In the 19th century this newspaper company employed more than
800 people and had a sizable circulation in India and Europe. It was after India's
Independence that the ownership of the paper passed on to the then famous
industrial family of Dalmiyas and later it was taken over by Sahu Shanti Prasad
Jain of the Kunal Jain group from Bijnore, UP. India's press in the 1840s was a
motley collection of small-circulation daily or weekly sheets printed on rickety
presses. Few extended beyond their small communities and seldom tried to unite the
many castes, tribes, and regional subcultures of India. The Anglo-Indian papers
promoted purely British interests. Robert Knight (18251892) was the principal
founder and the first editor of the Times. The son of a London bank clerk from the
lower-middle-class, Knight proved a skilled writer and passionate reformer. Knight
helped create a vibrant national newspaper industry in British India. When the
Sepoy Mutiny erupted, Knight was acting editor of the Bombay Times and Standard. He
broke with the rest of the English language press (which focused on Indian savagery
and treachery) and instead blamed the violence on the lack of discipline and poor
leadership in the army. That angered the Anglo community, but attracted the Times's
Indian shareholders, who made him the permanent editor. Knight blasted the
mismanagement and greed of the Raj, attacking annexation policies that appropriated
native lands and arbitrarily imposed taxes on previously exempt land titles,
ridiculing income taxes, and exposing school systems that disregarded Indian
customs and needs. Knight led the paper to national prominence. In 1860, he bought
out the Indian shareholders and merged with the rival Bombay Standard, and started
India's first news agency. It wired Times dispatches to papers across the country
and became the Indian agent for Reuters news service. In 1861, he changed the name
from the Bombay Times and Standard to the Times of India. Knight fought for a press
free of prior restraint or intimidation, frequently resisting the attempts by
governments, business interests, and cultural spokesmen. The Times of India is
published by the media group Bennett, Coleman & Co. Ltd. This company, along with
its other group companies, known as The Times Group, also publishes The Economic
Times, Mumbai Mirror, Pune Mirror, Bangalore Mirror, Ahmedabad Mirror, the
Navbharat Times (a Hindi-language daily broadsheet), the Maharashtra Times (a
Marathi-language daily broadsheet).
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In late 2006, Times Group acquired Vijayanand Printers Limited (VPL). VPL used to
publish two Kannada newspapers Vijay Karnataka and Usha Kiran and an English daily
Vijay Times. Vijay Karnataka was the leader in the Kannada newspaper segment then.
In January 2007, the Kannada edition was launched in Bangalore and in April 2008
the Chennai edition was launched. Their main rivals in India are The Hindu and
Hindustan Times, which hold second and third position by circulation.
The Times of India has its markets in

Mumbai Delhi Chennai Kolkata Bangalore Hyderabad Ahmedabad Pune Chandigarh Lucknow
Nagpur Jaipur Goa Soon its Bhopal market will be operational.
The Times of India is printed from the following places:

Ahmedabad Allahabad Bangalore Bhopal Bhubaneswar Chandigarh Chennai Poonam, MBA-
III, 2011 21
Coimbatore Delhi Goa Gurgaon Hubli Hyderabad Jaipur Kanpur Kolkata Lucknow Mumbai
Madurai Mysore Nagpur Noida Patna Rajkot Ranchi Surat Thane Thiruvananthapuram
Vadodara Varanasi
The total average circulation for 2010 was 3,433,000 copies.
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Persons Associated with Times of India
Indu Jain, Current Chairperson Samir Jain, Vice-Chairman & Publisher Ronit
Malhotra, MD Ronit Malhotra, CEO Jug Suraiya (associate editor, columnist, "Jugular
Vein," cartoonist, "Dubyaman II") Swaminathan Aiyar (columnist, "Swaminomics") R.
K. Laxman ("You Said It" editorial cartoon, featuring the famous Common Man)
Rukmini Subramanian, Senior Writer Bachi Karkaria, columnist, "Erratica" Vinay
Pandey, Editor-Online Vinita Nangia, Editor-Times Life Shobha De, columnist Jaideep
Bose, Editorial Director Arindam Sen Gupta, Executive Editor Dileep Padgaonkar,
Former Editor, currently Consulting Editor and columnist M J Akbar, Columnist, "The
Siege Within" and former Editorial Team Gurcharan Das, Columnist Gautam Adhikari,
former Executive Editor, Editorial Consultant Russi Karanjia, assistant editor
during the 1930s Trivadi, columnist and humorist well known for his editorials,
humor pieces, and satirical poems. Chetan Bhagat, Columnist, Sunday TOI Kaushal
Thakkar, Sr. Product Manager, Response Ascent
Supplements
The Times of India comes with several city-specific supplements, such as Delhi
Times, Bombay Times, Hyderabad Times, Lucknow Times, Nagpur Times, Bangalore Times,
Pune Times, Ahmadabad Times and Chennai Times, The Times of South Mumbai.
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Other Regular Supplements:
Times Wellness (Saturdays) Education Times Times Ascent (Wednesdays) ZIG WHEELS
Times Life (Sundays) Wee Wonder Rouge Whats Hot Address
The Brands of Bennett, Coleman & Co. Ltd
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26
27
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The Times of India: At a Glance
The June 26, 2010 front page of the Mumbai edition of The Times of India
Type
Daily newspaper
Format
Broadsheet
Owner
Bennett, Coleman & Co. Ltd.
Publisher
The Times Group
Editor-in-chief
Jaideep Bose
Associate editor
Jug Suraiya
Founded
3 November 1838
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Political alignment
Conservative
Language
English
Times House Headquarters 7 Bahadur Shah Zafar Marg, New Delhi, Delhi 110002
Circulation
3,146,000 Daily
Sister newspapers
The Economic Times
OCLC number
23379369
Official website
Timesofindia.com
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Figure 1.3.1showing different branches of BCCL
31
Main Businesses: Its main business and major brands The Times of India- first
morning compact daily.
Subsidiaries: Its subsidiary companies are-TPT, TIML Golden Square, Times

Syndication
service, TIL & ENT, TGB and WWM etc.
The Times Group (BCCL): BCCL: is the largest media services conglomerate in India.
It reaches out from: 11 publishing centers, 15 printing centers, 55 sales offices,
Over 7000 employees,5 dailies including two of the largest in the country with
approx 4.3 million copies circulated daily, 2 lead magazines, 29 niche magazines,
Reaching 2468 cities and towns, 32 Radio Stations,
MISSION
Create & build brands with differentiated content to capture relevant audiences
and market the value of these to advertisers to help them sell and strengthen their
brands.
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Figure 1.3.3 The Mantra of Company
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1.3.2 SWOT ANALYSIS Table 1.3.2 showing SWOT of The Times of IndiaINTERNAL
FACTORS STRENGTHS
Oldest newspaper (1838). Big Brand, good reputation in the minds of customer.
1st rank in circulation in India & 8th in world. Invitational prices.
Launches good campaign. Daily English newspaper with rich supplements. Good
support from Times group companies. World class printing machine-
WEAKNESSES
Late & repeated news Less information about stock market Grammar and
vocabulary mistakes. Pictures of nude girls Late circulation in small cities Lake
in covering useful news for competitive students
Geoman, Goss
110,000 copies per hour
OPPORTUNITY
Literacy rate increases day by day. People focus more on education etc.
English is international language. Everyone wants to learn it.
THREATS
People are getting knowledge form Internet,
career, T.V., Radio etc. Day by day readership of The Hindustan (2 position) and
The Hindu (3 position) increases very fast.
Life style being hi-fi. EXTERNAL FACTORS
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CURRENT RATIO Current ratio may be defined as the relationship between current
assets and current liabilities.
Current Ratio = Current Assets/Current Liabilities Years March 2008 March 2009
March 2010 Current Assets (A) 11115.99 15642.79 23551.85 Current Liabilities (B)
21396.16 25227.88 38228.64 Current Ratio (A/B) 0.51 0.62 0.61
0.62
0.61
0.8 o i 0.6 t a R t 0.4 n e r r 0.2 u C 0
0.51
2008
2009 Years
2010
Interpretation:The liquidity position of Standard Chartered Bank has improved over

the period of time. However, the rule of thumb for this ratio is 2:1,
organizations current ratio is more than 2 from last two years. It shows strong
liquidity position of organization become stronger
35
DEBT EQUITY RATIO This ratio indicates the extent to which debt is covered by
shareholders funds. It reflects the relative position of the equity holders and
the lenders and indicates the companys policy on the mix of capital funds. The
debt to equity ratio is calculated as follows: Debt equity ratio= external equity\
internal equity
Years 2008 2009 2010
Debt 99818.78 165083.17 230510.19
Equity 12899.97 22555.99 24663.26
Debt/Equity 7.98 7.45 9.50
10 8 y t i u 6 q E / t 4 b e D 2 0 2008 2009 Years 2010
Interpretation: Generally, debt-equity ratio of 2:1 is considered safe. If the

debt-equity ratio is more than that, it shows a rather risky financial position
from the long-term point o view. High debtequity ratio is a danger sign for the
long-term lenders.
36
FUNDED DEBT TO TOTAL CAPITALIZATION RATIO The ratio establishes a link between the
long term fund raised from outsiders and total long term fund available in the fund
.
Funded debt to total capitalization ratio= Funded debt\ Total capital Years Funded
debt Total capital Funded debt to total capitalization ratio March 2008 March 2009
March 2010 335444960 385219136 512560263 464444672 610779052 759192907 72.22%
63.37% 67.51%
Funded debt to total capitalization ratio 75.00% Funded debt 70.00% to total 65.00%
capitalizatio 60.00% n ratio 55.00% 2008 2009 year 2010
Interpretation: The lesser the ratio, the reliance on outsiders the better it will
be if this ratio is up to 50% or 55%, this ratio may be to tolerable and not beyond
in this case we can say that the Insurance Company is more depended on outsider
funds.
37
38
OPERATING PROFIT PER SHARE
Operating Profit Operating Profit per share = No. of equity shares
Years
Operating Profit (Rs. in Crore)
No. of equity share (In Lacs) 7367.16 8898.24 8992.67
Operating Profit per share 36.37 36.75 42.19
2008 2009 2010
2679.78 3269.94 3793.56
43 e r a42 h41 s r 40 e p39 t i f 38 o r 37 P g36 n i 35 t a r 34 e p33 O 2008 2009

years 2010
Interpretation: The main objective of this ratio is to find out the difference
between operating profit and reported profit. So that expenses after the operating
profit should be reduced and company declares higher dividend to its shareholders.
39
DIVIDEND PER SHARE (D.P.S.) Profits remaining after payment of tax and preference
dividend are available to equity share holders. D.P.S. is the dividend distributed
to equity shareholders dividend by the number of equity share. Dividend paid to
equity share holders D.P.S. = No. of equity shares
Years
Dividend Paid to equity shareholders (Rs. in Crore)
No. of equity shares (In Lacs) 7367.16 8898.24 8992.67
D.P.S.
2008 2009 2010
632.96 759.33 901.17
8.50 8.50 10.00
10 9.5 . S . P . D 9 8.5 8 7.5 2008 2009 Years 2010
Interpretation: This ratio indicates that company declare higher dividend to its
shareholders and very second year increases the dividend per share. It shows the
higher profit earning capacity of the company.
40
SOLVENCY RATIO Solvency ratio indicates the relationship between the total
liabilities to outsiders to total assets. Solvency Ratio= Total liability to
outsiders\ Total assets Years Total liability to outsiders Total assets Solvency
Ratio
March 2008 1547594341 March 2009 2289429626 March 2010 3199948482
1676594053 92.30% 2513889542 91.07% 3446581126 92.8%
Solvency Ratio 93.00% Solvency 92.00% Ratio 91.00% 90.00% 2008 2009 year 2010
Interpretation: Lower the ratio of total liability to total assets, more

satisfactory or stable is the solvency position of company, but in Insurance
Company case this rule is not applicable because the Insurance Company is depend on
outside funds. In this the solvency ratio is near 92%.
41
RETURN ON EQUITY CAPITAL RATIO This ratio is more meaning full to the equity
shareholder who are interested to know profits earns by the company and those
profit which can be made available to pay dividend to them. Return on equity
ratio=Net profit after interest & tax - preference dividend / Equity. Share capital
Years
Net profit after interest & Equity share capital tax preference dividend
Return
on
equity ratio
March 2008 March 2009 March 2010
20082981 25400712 31102165
73677580 88983450 89934370
27.22% 28.54% 34.58%
Return on equity ratio 40.00 % 30.00 % 20.00 % 10.00 % 0.00 %
Return on equit y rati o
200 8
200 9 yea r
201 0
Interpretation: Generally, higher the ratio is better. In Standard Chartered Bank

the return on equity capital is increased every year.
42
Comparative Balance Sheet March 2010 Sources of funds Owner's fund 899.34 --350.00
23,413.92 Loans funds --2,30,510.19 2,55,173.45 Uses of funds Fixed Assets 6,298.56
--2,375.14 3,923.42 189.66 91,257.84 Net current assets 23,551.85 38,228.64
-14,676.78 --80,694.15 Notes: ----1,99,771.41 8992.67 March 2009
(Rs. Crore) March 2008
Equity share capital Share application money Preference share capital Reserves &
surplus Secured loans Unsecured loans Total
889.83 --350.00 21,316.16 --1,65,083.17 1,87,639.16
736.75 0.02 350.00 11,813.20 --99,818.78 1,12,718.75
Gross Block Less: revaluation reserve Less: accumulated depreciation Net Block
Capital work-in-progress Investments
5,968.57 --1,987.85 3,980.71 147.94 71,547.39
5,525.65 --1,487.61 4,038.04 96.30 50,487.35
Current asses, loans & advances Less: current liabilities & provisions Total net
current assets Miscellaneous expenses not written Total Book value of unquoted
investments Market value of quoted investments Contingent liabilities Number of
equity share outstanding (Lacs)
15,642.79 25,227.88 -9,585.09 66,090.96 ----1,34,920.99 8898.24
11,115.99 21,396.16 -10,280.17 44,341.52 ----1,07.311.46 7367.16
43
Profit Loss Account March 2010 Income Operating income 28,457.13 Expenses Material
consumed Manufacturing expenses Personnel expenses Selling expenses Administrative
expenses Expenses capitalised Cost of sales Operating profit Other recurring income
Adjusted PBDIT Financial expenses Depreciation Other write offs Adjusted PBT Tax
Charges Adjusted PAT Non recurring items Other non cash adjustments Reported net
profit Earnings before appropriation Equity dividend Preference dividend Dividend
tax Retained earnings ----1,616.75 1,741.63 4,946.69 --8,305.07 3,793.56 309.17
4,102.73 16,358.50 544.78 --3,557.95 984.25 2,995.00 115.22 --3,110.22 3,403.66
901.17 --153.10 2,349.39 ----1,082.29 840.98 2,727.18 --4,650.45 3,269.94 466.02
3,735.96 9,597.45 623.79 --3,112.17 556.53 2,532.95 7.12 --2,540.07 2,728.30 759.33
--106.50 1,862.46 17,517.83 March 2009
(Rs. Crore) March 2008
11,838.10
----737.41 601.71 1,248.31 --2,587.43 2,679.78 448.46 3,128.25 6,570.89 590.36

--2,537.88 522.00 2,007.28 -2.08 --2,005.20 2,058.29 632.96 --90.10 1,335.22
44
TABLE OF CONTENTS
PART-B
CHAPTER - 1
INTRODUCTIONS
CHAPTER - 2
LITERATURE REVIEW
CHAPTER - 3
INDUSTRY PROFILE
CHAPTER - 4
COMPANY PROFILE
CHAPTER - 5
OBJECTIVES AND RESEARCH METHODOLOGY
CHAPTER - 6
PRESENTATION, ANALYSIS AND INTERPRETATION OF DATA
CHAPTER - 7
DISCUSSION AND FINDINGS
CHAPTER - 8
CONCLUSION AND RECOMMENDATIONS
BIBLIOGRAPHY
ANNEXURE: QUESTIONNAIRE
45
PROJECT INTRODUCTION
The Times of India (TOI) is one of the leading newspapers in India. It is the
largest circulated English newspaper in India. It represents the growing influence
of Indian middleclass and the value of English education in the country. The Chief
Manager of advertising at The Times of India was evaluating effectiveness of its
campaign in building The Times of India as a national brand. Most of the
advertising in the past has been functional in nature. It has concentrated on
promoting Times of India as a brand with functional elements like largest
circulated English newspaper; most up market newspaper; the newspaper with a grip
on future and other relevant functional attributes which are common for a
newspaper. Recently they have shifted to emotional platform where the newspaper is
being projected as something that chronicles the aspirations of Indians. It
reflects struggle, turbulence, success and failure in an Indians life. He was
wondering whether such an advertising campaign will help in changing the outlook of
people towards the newspaper. He needs to evaluate the rationale and come up with
answers to few of the questions.
46
ESTABLISH IN1834
The Times of India has not been able to compete with The Hindustan Times in Delhi
in spite of its best efforts. It is extremely frustrated due to this and it is
desperately trying to increase its circulation. In order to do this it has fallen
to lowest possible standards and is employing shockingly indecent means. It has
gone berserk. It has no consideration for the rules, regulations and laws of the
nation. It simply does not bother about them. It is indulging in criminal
activities. It daily fills its supplement 'Delhi Times' with photographs of almost
naked women. If a woman's private part and nipples are covered, that is sufficient
clothing for her in the opinion of TOI. It thinks that it increases its circulation
whereas the reality is entirely different from this. In any society about 99
percent people are households who live in families and who do not like it. Only one
percent people may be sexually dissatisfied and pervert who might have a liking for
such obscene matter. When a normal household needs erotic material, he buys a
yellow book and uses it in his private or he watches a blue film in the privacy of
his bed room. People want to keep their sex life separate from their public life.
Nobody wants a mindless mixture of the two. Even an illiterate person understands
this but not TOI. Life in India is already difficult and the people are busy in
making the two ends meet. They do not have time or energy to oppose. A few people
protest but TOI doesn't listen or reply to their protests. TOI thinks that the
people like its ugly reporting whereas the fact is that they are tolerating it as
they do not have any alternative. The Times of India is about 150 years old
newspaper. It has seen best of the times. Isn't it a pity that in these 150 years
it could not develop enough maturity so that it could understand that the purpose
of any publication especially of the stature of TOI is to teach good moral values
to the society and inculcate better virtues of life in its countrymen rather than
blindly running after money? It could have set an example for others to follow, it
could have been a model publication which people admired and appreciated. Alas, it
is all out to spoil and damage the moral fabric of our society and country! Rich
and influential people and organizations in India are normally above the law
otherwise the publication of Times of India by now would have been stopped and its
publishers and editors would have been behind bars, given the way TOI is openly
violating the laws of this nation.
47
HISTORY OF TIMES OF INDIA
1838: The first edition appears on November 3, 1838, known as The Bombay Times and
Journal of Commerce. The newspaper is published twice a week under Editor J.E.
Brennan. It is basically a city paper reflecting the interest of Bombay's business
community. 1846-1857: The newspaper changes hands and George Bust, LL.D, F.R.S.,
becomes the editor of the Times from 1840-57. [ 1850: Shareholders decide to
increase the share capital and the paper is converted into a daily. 1859: Bombay
Standard and Chronicle of Western India merges into The Bombay Times and Journal of
Commerce to form Bombay Times & Standard. 1861: Editor Robert Knight amalgamates
The Bombay Times & Standard and Bombay Telegraph & Courier to form The Times of
India and gives it a national character. 1880: The Times of India Weekly Edition is
launched. This was later called The Times of India Illustrated Weekly and finally
as The Illustrated Weekly of India in 1923. 1890: Editor Henry Curwen buys The
Times of India in partnership with Charles Kane. 1892: Following the death of Henry
Curwen, Thomas Jewell Bennett becomes the editor and enters into a partnership with
F.M. Coleman to form a joint stock company - Bennett, Coleman & Co. Ltd. (BCCL).
1907: In the newspaper's first price war under editor Stanley Reed, the price is
cut from 4 annas to 1 Anna, and circulation rises 5 times. 1946: For the first
time, the paper transfers to Indian ownership. Ram Krishna Dalmia buys out Bennett,
Coleman & Co. Ltd for Rs. 2 crores. 1948: Sahu Jain Group becomes the owners of the
company after Dalmia sells the firm to recover 2.5 crores he needs to pay back to
an insurance company. Sahu Shanti Prasad Jain, son-in-law of Ram Kishan Dalmia,
becomes the first chairman of the group.
48
1950: Delhi edition is launched with K. Gopalswami as the first Indian editor.
1952: Film fare launched and started by J.C Jain, the first Indian to be the GM of
TOI.[10] 1959: Famine is launched. 1960: Sahu Ramesh Chandra Jain joins BCCL 1961:
The Economic Times is launched. 1982: Samir Jain joins BCCL. 1984: Times of India,
Bombay set up modernised newsroom (including new look classified pages) 1985: Times
of India, Delhi set up modernised newsroom (including new look classified pages)
1985: Nandita Jain joins BCCL and started Saturday Times (in colour) 1986: Vineet
Jain join BCCL after came back to Delhi (finishing his education). 1986: Times of
India and Navbharat times, Patna edition started. 1987: Printing of the Times of
India from Kandivili Press. 1990: The Times School of Marketing is established as
an in-house training school to feed the group 1991: BBC features The Times of India
among the world's six great newspapers. 1993: BCCL starts production of television
software. 1996: The Times of India crosses 1 million marks in circulation. 1998:
BCCL enters into music market with Times Music. 1999: India times web portal
launched; BCCL enters music retailing business with Planet M.
49
2000: The Times of India crosses the 2 million mark in circulation. 2000:
Timesofmoney - JV with Citibank. 2001: Radio Mirchi - Nationwide Private FM
Broadcasting. 2001: 360 Degrees - Event Management Arm launched. 2002: Times
Outdoor - Outdoor Advertising & Billboard Marketing. 2003: Times Classifieds -
Classifieds site catering to web audiences, the group publications and also
publications from other countries like Sri Lanka. 2004: Launch of the Times Private
Treaties - The Innovative Branding Solution from The Times Group stable. Launch of
the Jobs portal Times Jobs. Television Business launched with the launch of a
lifestyle and entertainment channel called z00m. 2005: Launch of a Matrimonial
website TimesMatri 2006: Launch of a television News Channel called Times Now in
collaboration with Reuters. Radio Mirchi holding company ENIL (Entertainment
Network India Limited) lists on the Indian stock markets. It is the first Times
Group Company to List on the bourses. Launch of a Property services Portal Magic
Bricks TimesMatri is rebranded as Simply Marry A new holding company by the name of
TBSL is created. This company controls the brands Times Jobs Simply Marry (earlier
called TimesMatri) and Magic Bricks Times of Money launches Remit2Home, to cater to
Global Remittance Market
50
2007: Launch of The Times of India - Kannada Launch of Bangalore Mirror Launch of
Ahmedabad Mirror Planet M Retail taken over by Videocon Group 2008: Launch of
SimplyMarryZine.com Launch of The Times of India, Chennai Edition. Launch of Pune
Mirror Acquisition of Virgin Radio (now known as Absolute Radio) in the UK Launch
of Times of India - Goa, along with Goa Mirror. However the Goa edition has
relatively less coverage of happenings in Goa. 2009: Launch of ET Now - A business
news channel 2010 Launch of The Times of India, Coimbatore Edition Launch of Vijay
next Canada Weekly magazine
India as a Nation of Newspaper Readers

There are 300 newspapers in India. The Times of India is the largest English
newspaper in India and second largest English broadsheet newspaper in the world.
There are more than 8 million readers who pick up TOI everyday in India. This
represents a growth of almost 30% to the previous year and defies the gleaming
outlook towards newspaper industry due to advent of television in India. It is the
reigning king in most of the cities in India. The Times of India offers the largest
reach among newspapers in socio economic categories most coveted by advertisers-
sec A and sec B and eight of every ten readers belong to sec B class. It is ranked
as the six best newspapers of the world. Just ten years ago this newspaper was sold
only 845000 copies and today its circulation has gone well above three million
copies a day. The company has followed a world warII strategy called pincer
movement strategy. It is based on twin thrust of editorial value additions and
audacious pricing. More readers chose times of India because it gives them more for
less.
51
Times of India-The Newspaper Product
The Times of India as a newspaper offers a buffet of contents spread over a diverse
range of interesting. From hard, political analysis to soft trend related news
reports, to spiritual and metaphysical stories. News in developed and interpreted
with a more local focus and an equally strong global context there is a strong
emphasis on encapsulating news in lucid info graphs and illustrations. Cartoons and
caricatures are used to create humor and cheer them for the day ahead. News stories
are kept short and crisp to save the readers time. A typical paper runs into
anywhere between 24 and 32 pages and carries daily city centric life style and
other supplements such as Delhi Times, Bombay Times, Kolkata Times and related
supplements like Education Times (Education), Ascent (Careers) and Times Property
(Real Estate). The supplements recognize the readers widening scope of interests.
Across the main newspaper and the supplements, there is a strong emphasis on local
content. Individual editions reflect the local character of their geographic region
while being true to the brand philosophy to the core. In May 2002, TOI came out
with a slicker launch in International standards. In 1992, with an invitational
price offer, the cover price was halved and the content in the newspaper was
dramatically increased. Primed up local coverage, additional pages for sports,
business and entertainment with color, graphics, and cartoons became the key
elements of Times of India new editions. In June 2003, The TOI offered its Hindi
newspaper Navbharat Times (NT) with the English newspaper at a special price of Rs
75 per month. It was a great scheme as existing readers of Navbharat Times got an
opportunity to read the English newspaper for only a small amount. Moreover, people
could buy a package for their family. Both the newspapers have different editorial
feel and frequently varying viewpoints. So the reader got a chance to have
different perspective of exposure. In less than 30 days, The TOI-NT combo could
move 200,000 orders. In July 2003, TOI offered its second combo offer TOI with
Economic Times at the same attractive price of Rs 75 and the response was
overwhelming. In early 2003, TOI in Delhi became the first newspaper to go full
colour. This was in line with companys urge to innovate and the readers
sensitivity to style and penetration. TOI embraced technology in earnest in the
whole value chain. From receipts of advertising to production of the newspaper, the
company makes extensive use of technology; allowing the newspaper to interact with
customers and advertisers on real time basis, coordinate the scheduling and page
making functions and print and volume smoothly on a sustained basis.
52
The advertising campaigns can be classified as a set of unified and well planned
programs in which the finger is on the pulse of the audience. The advertising
campaign of TOI tries to touch every Indians life. They have moved from
functional, circulation based advertising claims to establish an emotional chord
with readers. They have used a set of emotions from hard realty to humor; from
slice of life creative to those celebrate a day in an average Indians life. The
common thread has been a distinct true to India style, which has led to
appreciations from readers and a host of awards in various advertising functions.
The campaigns represent the period in which we live. The 50 years of freedom
campaign launched in 1997 subtly brought out the various facets of life in India.
The advertisements have highlighted the Indian-ness in all the campaigns and
reflected how TOI is a part of this great journey of Indian-ness Now they need to
move ahead and develop a campaign which can highlight their success and also build
similar brand values across all the newspapers and supplements.
53
ABOUT TIMES OF INDIA GROUP
The Times Group is the largest media conglomerate in India. It is headed by
brothers Samir and Vineet Jain. The company has eleven publishing centres fifteen
printing centres, fiftyfive sales offices, Over 7000 employees, five dailies
including two of the largest in the country with approx 4.3 million, copies
circulated daily, two lead magazines, twenty-nine niche magazines reaching 2468
cities and towns, thirty-two Radio Stations two Television News Channels, one
Television Life Style Channel and turnover in excess of USD 1 billion.
Brands
Its major brands include: The Times of India, World's largest English-language
broadsheet daily newspaper in terms of circulation. The Economic Times, India's
largest financial daily, and the world's second largest in terms of circulation
after The Wall Street Journal Maharashtra Times, Marathi daily Navbharat Times,
Hindi Daily in Delhi and Mumbai Sandhya Times, Hindi Daily Evening Tabloid in Delhi
Mumbai Mirror India's largest circulated compact newspaper Kolkata Mirror Ahmadabad
Mirror Pune Mirror Bangalore Mirror, Bangalore's first morning compact daily Times
Private Treaties, Partnering Ideas. Accelerating Growth. Vijaya Karnataka, India's
largest Kannada daily. ZigWheels, India's largest Automobile magazine. The Times of
India competes with HT Media, the media conglomerate that owns of Englishlanguage
newspaper Hindustan Times and the Hindi daily Hindustan. Those two alone had a
daily readership of 12.7 million according to their website.
54
Subsidiaries
The Times Group subsidiary companies include:
ENIL & TIML

Times Innovative Media Limited & Entertainment Network India Limited that together
control Radio Mirchi National network of Private FM stations 360 Degrees Events
Times Outdoors Outdoors Mirchi Movies Limited Filmed Entertainment. Producers of
BEING CYRUS, VELLITHERAI, MANJADIKURU
TIL
Times Internet Limited which has India times portal
Times of Money
Times of Money which has Remit2India - Personalized Remittance service from Times
of Money. A flagship brand of Times of Money, Remit2India facilitates money
transfers to India for NonResident Indians from around the world. It has fast
achieved the distinction of being Indias largest Remittance service provider with
the widest delivery network. Window2India - An exclusive service for Non-Resident
Indians! An amalgamation of products, services and information, Window2India is a
comprehensive destination for Non-Resident Indians to shop, gift and stay up-to-
date. Value-added services on the website include gifting opportunities for
families back in India. Remit2Home - Keeping with the success of Remit2India, Times
of Money launched Remit2Home, a leading global money transfer service provider.
Envisioned to
55
become the largest global market player in over 80 countries, Remit2Home offers
specialized web-based Remittance and financial services. Times Card - Indias first
entertainment credit card service. Tailored to match a fanciful lifestyle, the
Times Card couples luxury and convenience into an unmatchable combination.
Exclusive Times Card offers include personalized invitations to high profile events
like Femina Miss India, Film fare Awards, blockbuster movie premiers, live concert
performances and celebrity parties. DirecPay DirecPay is among the largest
payment gateway solutions service providers in India. It is a revolutionary bank-
neutral payment processor for online merchants in India. DirecPay acts as a one-
stop payment gateway solution for merchants who conduct online transactions or e-
commerce. It enables them to go beyond the method of accepting payments through
cash, cheques and demand drafts with ease. Merchants can accept online payments
through various pay modes including Credit Card, Debit Card, Internet Banking and
Mobile Payments.
Times Global Broadcasting Limited

This was a Joint Venture with Reuters. No longer has a joint venture as Reuters
exited. Times Now A general interest news Channel Smart Hire A Consulting Division
- Recruitments ET Now A business news channel Zoom A 24x7 Bolly wood entertainment
and gossip channel Movies Now A 24x7 Hollywood Movies channel in High Definition
(India's first and only)
Times Business Solutions

TBSL, corporate website of TBSL. Times Jobs, a jobs portal Tec gig, a professional
networking site for Technology Peoples. Simply Marry, a matrimonial portal Magic
Bricks, a real estate portal Yo list, free classifieds portal Ads2Book, online
classifieds booking system for print publications Peer Power, a Senior-Level
professional networking portal Poonam, MBA-III, 2011 56
World Wide Media
World Wide Media - A magazine joint venture between BCCL and BBC magazines Film
fare Film fare Awards Femina Femina Miss India Top Gear Magazine India Hello BBC
Good Homes Femina Hindi Grazia BBC KNOWLEDGE
VPL
VPL, Bangalore Publisher of Vijay Karnataka
Times Private Treaties

Times Private Treaties is a barter program in which Advertisement space is bartered
for equity stakes in new and established companies. This has been an extremely
controversial trend started by the Times Group, as it breaches the sanctity of
media. Times treaties is known for acquiring large stakes at inflated valuations in
return for advertising space (and articles which appear as news items In 2010,
Times Private Treaties was re launched as 'Brand Capital', which, according to the
company, reflects its value proposition better.
TIML Radio Limited

On 30 May 2008, SMG sold The British Virgin Radio to TIML Radio Limited for 53.2
million with 15 million set aside for rebranding. On 28 September 2008, The
British Virgin Radio Station rebranded as Absolute Radio, including the sister
radio stations Absolute Extreme and Absolute Classic Rock. On 4 December 2009 The
Absolute Radio Stations reorganized to Absolute Radio, Absolute Radio extra (UK
Only), Absolute 80s (Replacing
57
Absolute Extreme radio station on DAB digital radio), Absolute Radio 90s and
Absolute Classic Rock. This company is a direct subsidiary of BCCL (not through
TIML or ENIL).
Times Syndication Service

The syndication division of The Times of India Group, grants reprint rights for
text, images, cartoons/illustrations, audio/video and microfilms drawn primarily
from Times Group publications. Times Syndication Service
58
The Times Group
Corporate directors Indu Jain Samir Jain Vineet Jain Sahu Jain Sahu Ramesh
Chandra Jain Sahu Shanti Prasad Jain
Brand Newspapers, magazines and websites The Times of India The Economic Times
Maharashtra Times Navbharat Times Mumbai Mirror Pune Mirror Kolkata Mirror
Bangalore Mirror The Times of India - Kannada Times Private Treaties ET
Chandigarh The Illustrated Weekly of India Parag (magazine) Vijay Times
Vijaya Karnataka ZigWheels
Times Global Broadcasting Times Now ET Now Zoom Movies Now Lead India
Times Internet India times portal Times of Money
Times Infotainment & Entertainment Network India Radio Mirchi 360 Degrees Times
Outdoors Mirchi Movies Limited
Times Business TBSL Times Jobs Simply Marry Magic Bricks Yolist Ads2Book
Peer Power
World Wide Media Film fare Film fare Awards Film fare Awards South Femina
Femina Miss India Top Gear India Hello BBC Good Homes Femina Hindi Grazia
What to Wear
TIML Radio Limited Absolute Radio Absolute Classic Rock Absolute 80s Absolute
Radio 90s
59
Background(Magazines)
The Times of India is a leading English-language broadsheet daily Magazine in
India. It is owned and managed by Bennett, Coleman & Co. Ltd. which is owned by the
Sahu Jain family. Magazines in India are measured on two parameters, circulation
and leadership. The magazine has the widest circulation among all English-language
broadsheets in the world. In 2010, the magazine reported that (with a circulation
of over 3.14 million copies) it was certified by the Audit Bureau of Circulations
as the world's largest selling English broadsheet magazine and making them as the
8th largest selling magazine in any language in the World. According to Indian
Readership Survey (IRS) 2010-R2, it has gained readership by 13.3 million ranking
them as the Top English Magazine in India by readership. Regional Supplements: The
Times of India comes with several city-specific supplements, such as Delhi Times,
Calcutta Times, Bombay Times, Hyderabad Times, Kanpur Times, Lucknow Times, Nagpur
Times, Bangalore Times, Pune Times, Ahmedabad Times and Chennai Times, The Times of
South Mumbai, The Times of Doon, Meerut Plus, Haridwar Plus, Bhopal Plus.
1. Need or Purpose Identification

Times of India as a magazine, as per our understanding, serves following purposes:
1. Source of generic news i.e. political, social, scientific trivia etc. 2. Source
of financial news (3 dedicated pages for business and finance). 3. Source of
entertainment by means of its page 3 content including Bollywood / Hollywood
related news, cartoons, horoscope, puzzles like Sudoku etc. 4. Source of
promotions/ advertisement. 5. Source of social networking through its classified
and matrimonial section
Source of opinion formulated by experts through editorials and special reports.
60
LITERATURE REVIEW
Every research which is conducted in today's era has been inspired by some of
researcher which are conducted before. I am also influenced to do, so I selected
this topic for research.
According to Samrat Zaveri, CEO of Trend smith, "Research shows that the Indian
jewellery sector is in the transition phase with consumers' desire for possession
of jewellery for its aesthetic appeal and not as a form of investment." According
to Singh (2001) in his study entitled Consumer Behavior and Jewellery products, an
analysis stress that consumer attitude is an important factor for the purchasing
behavior towards jewellery.
In October 2002, Trend smith conducted a survey to understand the shifting needs,
motivations and aspirations of consumers in the jewellery market, and to identify
new trends and opportunities. The research study arrived at the following
conclusions:
The younger generation was looking at trendy, contemporary jewellery and clearly
avoiding heavy, traditional gold jewellery.
The Indian consumer was willing to experiment with new designs.

The jewellery industry is going through a period of transition with more players
scaling up operations, increasing their global footprints through outsourcing and /
or venturing into the new growth area that of the domestic retail business. The
launch of numerous diamond jewellery brands in India in the last few years and
their successes indicate a marked shift in consumer preferences from gold ornaments
to diamond jewellery.
Source: Mr. Mehul Choksi (Chairman & CEO, Gitanjli Group) At International Diamond
Conference- Mines to Market.
61
The TVC, which has been designed by Lowe India, showcases the various emotions that
are associated with jewellery. For instance, when a woman buys jewellery, she feels
joyful or when one sees the jewellery in the showroom, there is an element of
wonder. Tanishq, through the TVC, seeks to develop an emotional connect with the
consumer. Source: Gayatridevi N (Ex-Research Associate, The ICFAI Knowledge center,
Hyderabad), The ICFAI Journal of Brand Management, March 2006.
Introduce four key brand perception measures (Relevance, Confidence, and

Differentiation & Growth) and show how these correlate with use intention. It is
observed that these results can be linked to other position, value and process
metrics to provide actionable insights leading to enhanced purpose intention.
Source: Sean Corcoran and Shigeo Okazaki and Map, March 2005, Issue 459, pp 44-48.
Proposes a set of strategic options for green brand positioning, based either on
functional brand attribute or emotional benefits and aims to test the suggested
positioning strategies one against another. Result achieved through a green
positioning strategy which combined functional attributes with emotional benefits.
Source: Patrick Hartmann, Vanessa Apoalaza Ibanez and F.Javior Marketing
intelligence and planning, vol 23, 2005, pp 9-29. Forcada Saing,
The paper looks at the role of brand credibility (Trustworthiness and Expertise) on
brand choice and consideration across multiple product characteristics that vary
with potential uncertainty about attributes, information acquisition costs and
perceived risk of consumption. Amongst other finding, it is suggested that
trustworthiness has a greater impact on consumer choice than expertise. Source:
Tulin Erdan and Joffre Swait, Journal of consumer research, vol 31, June 2004, pp
191-198.
62
RESEARCH METHODOLOGY
Research is an original contribution to the existing stock of knowledge making for

its advancement search of knowledge through objective & systematic method of
finding solution to the problem of research. Every project requires genuine
research. Success of any project & getting genuine results from that depends upon
the research method used by the research.
DEFINITION
A careful investigation or inquiry specially through search for new facts in any
branch of knowledge. The faction that provide base to the research are : Desire to
get a research degree along with its consequential benefits. Desire to face
challenge in solving the unsolved problem. Desire to get intellectual joy of doing
some creative work. Desire to be of service to the society. Desire to get
respectability.
Objectives of Research
To study the different promotional schemes used by newspaper agencies. To study the
impact of promotion schemes on students. To know the behavior of students regarding
newspapers. To study the awareness level of students related to newspaper
promotional schemes. To give suggestions to newspaper agencies regarding their
promotional schemes.
SAMPLING DESIGN
A sample design is a definite plan for obtaining a sample from a given population.
There are many sample design from which a researcher can choose. Researchers must
prepare /select a sample design which should be reliable and appropriate for his
research only.
63
Sampling Unit The first step in developing any sample design is to clearly define
the set of objectives technically called universe to be studied. The universe of my
study includes Times of India, Indian Express, Hindustan Times, The Tribune and
Economics times. Sample Size This refers to the organizations surveyed. As large
samples are more reliable and my area of research was mobile companies to get the
response of their employees, therefore: Sample Size Type Of Question Instrument
Used Area covered Type Of Universe : : : : : 100 Close-ended & Open-ended
Questionnaire, Personal Interviews Yamuna Nagar, Mohali, Chandigarh, Delhi Finite
Sampling Technique
This refers to procedure by which the organizations have been chosen. This is :
Non-Random Sampling: Convenience Sampling Judgment Sampling
Scope of Study
The fundamental to the success of any formal research is sound research design.
Descriptive Research Design is used in my research. The scope of the research is to
study the Effectiveness of Promotional Schemes launched by different newspapers for
targeting students.
Area Of Study
Area of my research is Mohali, Chandigarh, Delhi and Yamuna Nagar.
DATA COLLECTION
The task of data collection begins after a research problem is being defined and
research design chalked out.
64
Data types a) Primary Sources b) Secondary Sources a) Primary Sources : The primary
data are those which are collects fresh and for the first time, and thus happen to
be original in character. b) Secondary Sources : The secondary data are those which
have already been collected by someone and which have already been passed through
the statistical process.
Collection Of Data For Research:

PRIMARY SOURCE Personal Interviews, Questionnaires, Observation
SECONDARY SOURCE Books, Journals, Magazines, Newspaper, Reports, Internet. In

order to collect the information for the research study I used the questionnaire
which had both open-ended and close-ended questions. The questionnaire was filled
by the researcher herself because most of the workers were not able to go through
the questionnaire. The questions were explained to them in Hindi and the replies
were sought. So filling-up of the questionnaire was followed with the brief
interview with the worker. Personal observations are also obtained by visiting work
place, canteen, workmen shelters and various department of the industries.
65
RESULTS AND DISCUSSIONS
After the data collection, various parameters have been used for the purpose of
data analysis & the information collected has been presented in different tables &
on the basis of these tables analysis & interpretation has been made & the same has
been presented in the form of Bar Diagrams, graphs & Pie-Diagrams.
66
LIMITATIONS OF THE STUDY
Inspites of the hurdles was a good time for learning experience and exposure to
atmosphere and culture but there are certain limitations that every researcher have
to face during the research period. I had find 1. The study has been completed
during a short span while carrying my own studies. So it was not possible to study
the problems well in details. 2. 3. Respondents were not serious about filling the
questionnaire. Respondents were lacking in education about questionnaire because of
which they took time 4. 5. It is also very hard to pursue an employee to share his
feelings about their company. To contact senior officers was also difficult as they
were always busy. So we had to wait for them.
6.
Some respondents did not responded and some did not filled the questionnaire
completely but, finally I should say that I thoroughly enjoyed the project work.
67
DATA ANALYSIS & INTERPRETAITONS
1.
Do you read newspaper ?
Option Yes No
Respondents (%) 100% 0
Reading of Newspaper
0% Yes No 100%
Interpretation : From above Graph it is clear that all the respondent which are
surveyed are reading newspaper.
68
2.
Which newspaper do you read ?
Option Times of India Hindustan times The economic times The Indian express The
Tribune
Respondents (%) 45% 25% 10% 15% 5%
Which newspaper do you read ?

50% 45% 40% 35% 30% 25% 20% 15% 10% 5% 0% 45%
Respondents
25% 15% 10% 5%
Times of India
Hindustan times
The economic times
The Indian express
The Tribune
Interpretation : The above graph shows that 45% of the respondents read Times of
India, 25% of them read Hindustan times, 10% read the Economics Times, 15% read The
Indian express and rest of 5% read the tribune.
69
3.
From how long you are reading this newspaper ?
Time period TOI 6 months 6 mths 2 yrs 2 yrs Above 5 yrs.

*TIO : Times Of India
Newspaper (%) HT 20 50 25 5
TIE : The Indian Express
TIE 25 45 20 10
Others 20 50 25 5
15 65 10 10
HT : Hindustan Times
70% 60% 50% 40% 30% 20% 10% 0% TOI HT TIE Others 6 months 6 mths 2 yrs 2 yrs
Above 5 yrs.
Interpretation : The above graph depicts that maximum number of respondents who
read Times of India i.e. from last 6 months to 2 years, maximum number of
respondents who read Hindustan times i.e. from last 6 months to 2 years, maximum
number of respondents who read The Indian Express i.e. from last 6 months to 2
years and maximum number of respondents read other newspapers i.e. from last 6
months to 2 years, so we can conclude that maximum number of readers are reading
their newspaper from last 6 months to 2 years.
70
4.
How do you come to know about the newspaper ?
Knowledge of newspaper TOI Teacher Advertisement Magazines Neighbour Family Friends

Internet
Newspaper (%) HT 10 15 5 10 25 25 15 Others 20 10 10 10 10 20 20
10 10 10 5 25 30 10
35 30 25 20 15 10 5 0 TOI HT Others Teacher Advertisement Magazines Neighbour

Family Friends Internet
Interpretation : The above graph shows that maximum number of respondents who read
Times of India come to know from Teachers, maximum number of respondents who read
Hindustan times come to know from advertisement and friends, maximum number of
respondents who read The Indian Express comes to know from friends, internet.
71
5.
Reasons for shift from one paper to another ?
Reasons for shift TOI Content Promotion Price Emotional Believe

Newspaper (%) HT 50 30 10 05 15 Others 50 30 10 0
50 30 10 10 10
60 50 40 30 20 10 0 TOI HT Others Content Promotion Price Emotional Believe
Interpretation : The above graph reveals that maximum number of respondents who
read Times of India jump to another due to its contents, maximum number of
respondents who read Hindustan times jumps to other due to contents and maximum
number of respondents who read other newspaper jump to any other due to contents.
Of newspaper.
72
6
Do you want to switch to another paper in future ?
Option Yes No
Respondents (%) 10 90
Switch to another paper in future
10%
Yes No
90%
Interpretation : From above Graph it is clear that 10% of respondents want to shift
to another paper in future and rest 90%dont want to do so.
73
7.
Why you are purchasing this newspaper ?
Reasons for purchasing the newspaper TOI 45 10 15 10 5 15

Newspaper (%) HT 50 15 10 5 5 15 Others 45 15 10 5 10 15
promotion schemes Other influenced Contents Availability Language learn Knowledge

Reason for purchasing newspaper

60 50
Respondents
promotion schemes Other influenced Contents Availability Language learn Knowledge
40 30 20 10 0 TOI HT Others
Interpretation : The above graph shows that maximum number of respondents are
pertaining the particular newspaper due to its sales promotional schemes.
74
8.
From where you getting this newspaper ?
From where you get this newspaper TOI 25 30 20 25

Newspaper (%) HT 30 30 15 25 Others 35 25 30 10
Self purchase School/ College Borrow Family

From where you get the newspaper

40 35
Respondents
30 25 20 15 10 5 0 TOI HT Others
Self purchase School/ College Borrow Family
Interpretation : The above graph shows that maximum number of respondents are
getting their newspaper TOI and HT from their self purchase and minimum of the
respondents get other newspaper from family members.
75
9.
Are you aware about promotional schemes ?
Option Yes No
Are you aware about promotional schemes
15%
Yes No
85%
Interpretation : The above graph reveals that 85% of respondents are have knowledge
about the promotional schemes launched by the newspaper and 15% of the respondents
did not have knowledge about it.
76
10.
How do you come to know about promotional scheme ?
From where you get this newspaper TOI 30 30 10 20 10 HT : Hindustan Times
Newspaper (%) HT 35 25 10 15 15 Others 30 30 10 20 10 -
Magazines Internet Hoardings Friends Pamphlets Any other

How do you come to know about promotional scheme ?

40 35 30 25 20 15 10 5 0 TOI HT Others
Magazines Internet Hoardings Friends Pamphlets Any other
Interpretation :
The above graph shows that maximum number of respondents are who read TOI, HT,
others comes to know from Magazines, and minimum from the Pamphlets.
Respondents
77
11. The absence of sales promotional schemes will you continues with this newspaper
?
Option Yes No
10% Yes No 90%
Interpretation : The above graph shows that if there are no sales promotions
schemes on the newspaper then no more persons are going to continue with these
papers in future.
78
12.
Promotional schemes are encourage you to buy this paper or hardly matter
Option Yes No
Encouragement of buy a newspaper
10% Yes No 90%
Interpretation : The above graph reveals that very less times promotional schemes
encourages them to purchase a newspaper.
79
13.
Do you get promotional scheme by newspaper
Option Yes No
Getting promotional scheme by newspaper
Yes 50% 50% No
Interpretation : According to above graph it is clear that 50% of respondents are

in favour that they get promotional schemes by newspaper and 50% of respondents are
not in favour of this.
80
14.
Which promotional tools put more impact in case of newspaper ?
Promotional tool Gifts Advertisement Broachers Pamphlets
Respondents (%) 50% 15% 25% 10%
Which promotional tools put more impact in case of newspaper ?

60% 50% 40% 30% 20% 10% 0%
G
Respondents
50% 25% 15% 10%
en t
Ad ve rti se m
oa ch er
Interpretation : The above graph shows that 50% of respondents get the impact due
to gifts, 15% of respondents get the impact due to advertisement in paper, 25% of
respondents get the impact due to broachers and 10% of respondents get the impact
due to pamphlets.
81
Pa m
Br
ph le ts
ift s
s
15.
Have you get anything extra by using this newspaper ?
Option Yes No
Have you get anything extra by using this newspaper
0% Yes No 100%
Interpretation : According to above graph it is clear that 100% of respondents are

did not getting anything extra by using this newspaper ?
82
16.
Have you get participated any program by newspaper ?
Promotional tool Movie Quiz Trip
Respondents (%) 45 10 45
Have you get participated any program by newspaper ?

50
Respondents
40 30 20 10 0 Movie Quiz Trip
Interpretation : The above graph reveals that 45% of respondents get participated
in Movie and trip pgrogrammes run by newspaper and only 10% of them participated in
quiz competitions.
83
17.
Do you got any gift from promotional program ?
Option Yes No
Do you got any gift from promotional program
20% Yes No 80%
Interpretation : According to above graph it is clear that 80% of respondents get

any gift from promotional program but 20% of respondents did not get any gift from
promotional program.
84
18.
Do you participated in any contest organized by newspaper ?
Option Yes No
Do you participated in any contest organized by newspaper
15% Yes No 85%
Interpretation : The above graph shows that 15% of respondents participated in any
contest organized by newspaper but 85% of respondents did not participated in any
contest organized by newspaper.
85
SUGGESTIONS
Newspaper companies have to do proper segmentations of students before sale
promotions. To hand le the queries very carefully Proper analysis of the behaviour
of students must be done. Students are the most potential market for TOI, so
TOI Should give-
1. 2.
Promotional schemes to organization, classes or schools so new
generation become habitual to TOI Only. More career news on regular basis (twice
or thrice a week) on TOI
newspaper or start two supplements on career per week. Give presentation on

importance of TOI over other newspaper to these readers(specially students)
because
1.
2.
63% educated respondents (students 66%) are reading Punjabi
newspaper. 32% respondents have neutral attitude. Approx 50% respondents think
extra cost of TOI, over being
3.
subscribed newspaper, is important for them. To penetrate into the market for
various reasons (based on finding and inferences.)
1.
Make it compulsory for Vendorwala to put banner outside their
home with toll free phone number and vendorwalas mobile number and one lead line
number.
2.
3.
Give toll free number on every copy of Times of India one specific
location. Give some copies (fix 100, 200) to persons are coming in big clubs to
make habituate to TOI.
4. 5.
Start SMS alert on mobile of short news. For register mobile number
make some arrangement in TOI website. Improve distribution channel in interior

areas of Chandigarh.
86
As new generation like to take information from internet so improve e-paper, make
reader friendly, and make it easy to assess. Tell disadvantage of going online
like-eye problem, Cost of electricity, Computer, Internet. Tell cost calculation of
going online and start subscriptions. Do not use abbreviation like SC (Supreme
Court) Reduce semi-nude images of models. Improve Grammar mistakes in TOI. Start
giving more news on stock market. Avoid repetition of news. During survey we found
some strengths of TOI like1. 2. 3. 4. Non-TOI have good attitude towards TOI. They
think TOI provide quality of information. TOI will add value to their life.
Provide information effectively They rely on information given by TOI.
5.
TOI should high light these strengths in market to make them regular TOI reader.
TOI should survey like the Divya Bhaskar is doing they should give the
questionnaire in
their paper .Divya Bhaskar is doing this survey every six months and find out the
results of it and they will make the changes according to the consumers
preferences. We had attached that questionnaire.
87
CONCLUSION
Today is competitive environment information came from every place. Media play a
very privation role to print media which seems the money maker industry. Newspaper
are compete each other to increase their circulation and circulation is cause to
generate money. Now they are targeting the profitable system which is students if
students us edited to by a
newspaper then he become the lay of that very paper. And industry got his life time
customer and for targeting these segments they are trying to use promotional
schemes, which are laurel students to buy that very paper. They use magazines,
journals free samples, gifts etc. to reach the consumer or to aware the customer.
About the paper separate department for running these promotional schemes all
schemes are running under one department. Non-TOI reader has a problem with
understanding language. New generation like to take news from T.V, RADIO and
INTERNET or any electronic media. Educated people like to read Punjabi newspaper.
In Punjabi peoples mind, money is very important for them. During survey we found
some strengths of TOI like1. 2. 3. 4. Non-TOI have good attitude towards TOI. They
think TOI provide quality of information. TOI will add value to their life.
Provide information effectively
88
BIBLIOGRAPHY
Books : Kothari C.R., Business Research Methodology ; New Age International

Publishers, Ansari Road, Daryaganj, New Delhi. Donald R. Cooper and Pamela S.
Schindler, Business Research Methodology ; Tata McGraw Hill Publishing Company
Limited, New Delhi. Balagopal T.A.S. Export Management ; Tata McGraw Hill
Publishing Company Limited, New Delhi. Desia Vasant, Development banks & Financial
intermediaries.
Websites : www.google.co.in www.hindustantimes.in www.thetribune.com

www.indianexpress.com
89
PROMOTIONS SCHEMES LAUNCH BY NEWSPAPER FOR
NAME OF STUDENT CLASS ADDRESS : : : . .
.
Q1.Do you read newspaper? Yes No Q2.Which newspaper u read? Times of India..
Hindustan Times.. The Indian express. Any other (please specified) Q3.From
how long you are reading this newspaper? 6month or less 2 to 5 years 6 to 2 years
Above 5 years
Q4.How do you come to know about this paper? Teacher. Advertisement

Magazines Nab our.. Family. Friends.. Internet.. Family.
90
Q5.you are regular reader of this newspaper? If regular user Contents Promotion
Price Emotional Believe If shift from other contents Promotion Price Emotional
Believe
Q6.You wants to shift in near future? Yes Q7.why you are purchasing this newspaper?
Due to sales promotions schemes Influenced by other Contents. Availability.
Language learn Knowledge Q8.From where you are getting newspaper? Self purchase.
School\college library Borrow from other Family No
91
Q9Are you aware about promotion schemes launch by newspaper? Yes. No. If
yes name that scheme Q10.How do you come to know about the promotion
schemes? Magazine Internet Hooding Friends Pamphlets Any other please specified
Q11.The absence of sales promotion schemes will you continue with this paper?
Yes No.. Q12.Promotion schemes are encourage you to buy this paper or hardly
matter? Encourage Hardly matter Q8.Your level of awareness regarding promotion?
See.. Remember Recall.. Any part of it
92
Q9.Do you get any promotional schemes by newspaper? Yes.(what..)
No. Q10.Which promotional tool put more impact in case of newspaper?
Gifts.. Advertisement. Broachers.. Pamphlet. Q11.Are you getting any
thing extra by using this newspaper? Yes No Q12.Have you get participated any
program by newspaper ? Movie .. Trip Q13.Do you got any gift from
promotional program? Yes. No. Q14Do you participate any contest organized
by newspaper? Yes No Q15.Promotional schemes are encourage you to
buy paper or it hardly matter? Encourage. Hardly matter. Quiz
93
Bibliography
Websites 1. http://timesofindia.indiatimes.com/ 2. http://rni.nic.in/ 3.
http://www.wan-ifra.org/ 4. http://prayatna.typepad.com/publishing/ 5.
http://www.ptinews.com/ 6. http://www.indiatimes.com/ 7.
http://www.newswatch.in/newblog/4185/ 8. http://128.97.165.103/article.asp?
parentid=40806 9. http://www.hindu.com/af/india60/stories/2011081550100300.htm 10.
http://www.indiannewspapersociety.org/history1.htm 11. http://www.auditbureau.org/
12. http://www.aaaindia.org/ 13. http://www.hindu.com/nic/nrs.htm 14.
http://www.financialexpress.com/news/india-the-second-largest-newspaper-
marketarter-china/318261/ 15. http://www.articlebase.com 16.
http://en.wikipedia.org/wiki/mainpage/ 17.
http://www.pib.nic.in/archieve/factsheet/fs2000/i&b.html
94

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A PROJECT REPORT ON

CONSUMER PERCEPTION REGARDING NEWS PAPER & MAGAZINE

Master of Business Administration (MBA) (Session: 2010-12)

Poonam, MBA-III, 2011

Poonam, MBA-III, 2011

Gratitude Is Not A Thing Of Expression; It Is More A Matter Of Feeling. I take

Poonam, MBA-III, 2011

Poonam, MBA-III, 2011

I express my sincerest gratitude to Mr. Vishal Sharma for his encouragement,

I am thankful to all the employees at Times of India, Chandigarh. For providing me

Poonam, MBA-III, 2011

Poonam, MBA-III, 2011

Poonam, MBA-III, 2011

Poonam, MBA-III, 2011

THE FIRST NEWSPAPER

Poonam, MBA-III, 2011

Poonam, MBA-III, 2011

ADVENT OF MODERN TECHNOLOGY

Poonam, MBA-III, 2011

INTERNET PAPERS AND EDITIONS

OTHER FORMS OF PRINT MEDIA

Poonam, MBA-III, 2011

LARGEST CIRCULATED DAILIES

Poonam, MBA-III, 2011

Poonam, MBA-III, 2011

Indian English Newspaper

Poonam, MBA-III, 2011

http:/Iwww.pitchonnet,conhi provides complete details on various modes of

Poonam, MBA-III, 2011

Poonam, MBA-III, 2011

The Times of India (TOI) is an English-language daily newspaper in India. It has

Poonam, MBA-III, 2011

Poonam, MBA-III, 2011

The Times of India has its markets in

The Times of India is printed from the following places:

The total average circulation for 2010 was 3,433,000 copies.

Poonam, MBA-III, 2011

Poonam, MBA-III, 2011

The Brands of Bennett, Coleman & Co. Ltd

Poonam, MBA-III, 2011

Bennett, Coleman & Co. Ltd.

The Times Group

Poonam, MBA-III, 2011

The Economic Times

Poonam, MBA-III, 2011

Poonam, MBA-III, 2011

Subsidiaries: Its subsidiary companies are-TPT, TIML Golden Square, Times

Poonam, MBA-III, 2011

Poonam, MBA-III, 2011

110,000 copies per hour

Life style being hi-fi. EXTERNAL FACTORS

Poonam, MBA-III, 2011

0.8 o i 0.6 t a R t 0.4 n e r r 0.2 u C 0

Interpretation:The liquidity position of Standard Chartered Bank has improved over

Poonam, MBA-III, 2011

Years 2008 2009 2010

Debt 99818.78 165083.17 230510.19

Equity 12899.97 22555.99 24663.26

Debt/Equity 7.98 7.45 9.50

10 8 y t i u 6 q E / t 4 b e D 2 0 2008 2009 Years 2010

Interpretation: Generally, debt-equity ratio of 2:1 is considered safe. If the

Poonam, MBA-III, 2011

Poonam, MBA-III, 2011