Fire and brimstone

Incumbent
Ruthless in your actions, be kind in your tone
Start building confidence at your core level
Daunted
Do not necessarily fall on the same side of the spectrum
Bliss point theory – food industry definition (optimal level of salty and
sweet in a food that keeps you wanting more of it)- even we are getting
full, we are not satisfied but we want it more and more.
Cannot be completely mouldable and malleable in our actions.