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    Erich Stamminger, President and CEO of adidas Brand, presented adidas' brand strategy update at the 2007 Investor Day. Adidas is focused on being the innovation leader in the industry by creating products, marketing, and partnerships that engage consumers personally. Financially, adidas is growing in all regions of the world year-to-date in 2007. Key strategic initiatives include sponsoring major sporting events like the UEFA Champions League, Roland Garros, the Rugby World Cup, and the Beijing 2008 Olympic Games to support its mission of being the leading sports brand in the world.

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    estructura de la compañia de adidas

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    Erich Stamminger, President and CEO of adidas Brand, presented adidas' brand strategy update at the 2007 Investor Day. Adidas is focused on being the innovation leader in the industry by creating products, marketing, and partnerships that engage consumers personally. Financially, adidas is growing in all regions of the world year-to-date in 2007. Key strategic initiatives include sponsoring major sporting events like the UEFA Champions League, Roland Garros, the Rugby World Cup, and the Beijing 2008 Olympic Games to support its mission of being the leading sports brand in the world.

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    © All Rights Reserved
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    18 views70 pages

    0822 Id Adidas

    Uploaded by

    julio teran
    Erich Stamminger, President and CEO of adidas Brand, presented adidas' brand strategy update at the 2007 Investor Day. Adidas is focused on being the innovation leader in the industry by creating products, marketing, and partnerships that engage consumers personally. Financially, adidas is growing in all regions of the world year-to-date in 2007. Key strategic initiatives include sponsoring major sporting events like the UEFA Champions League, Roland Garros, the Rugby World Cup, and the Beijing 2008 Olympic Games to support its mission of being the leading sports brand in the world.

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    of 70

    INVESTOR DAY 2007

    adidas Brand Strategy Update


    Erich Stamminger
    President and CEO of adidas Brand
    Investor Day 2007

    HIGHLIGHTS

    adidas IS THE INDUSTRY'S INNOVATION LEADER, CREATING


    PRODUCTS, MARKETING PROGRAMS AND PARTNERSHIPS THAT
    ENGAGE CONSUMERS PERSONALLY AND MOTIVATE THEM TO
    BRAND LOYALTY

    adidas Strategic Initiatives 2008 And Beyond 2


    Investor Day 2007

    FINANCIAL HIGHLIGHTS YTD 2007

    GROWING IN ALL REGIONS:


    EUROPE +6%, NORTH AMERICA +2%, ASIA +14%, LATIN AMERICA +36%

    adidas Strategic Initiatives 2008 And Beyond 3


    Investor Day 2007

    UEFA CHAMPIONS LEAGUE


    TM

    adidas Strategic Initiatives 2008 And Beyond 4


    Investor Day 2007

    ROLAND GARROS

    adidas Strategic Initiatives 2008 And Beyond 5


    Investor Day 2007

    MICHIGAN AND TEXAS A&M

    adidas Strategic Initiatives 2008 And Beyond 6


    Investor Day 2007

    RUGBY WORLD CUP


    TM

    adidas Strategic Initiatives 2008 And Beyond 7


    Investor Day 2007

    FIFA WOMEN´S WORLD CUP CHINA


    TM

    adidas Strategic Initiatives 2008 And Beyond 8


    Investor Day 2007

    EURO 2008 AND BEIJING OLYMPICS


    TM TM

    adidas Strategic Initiatives 2008 And Beyond 9


    Investor Day 2007

    BEIJING 2008 OLYMPIC GAMES


    TM

    adidas Strategic Initiatives 2008 And Beyond 10


    Investor Day 2007

    MISSION

    TO BE THE LEADING SPORTS BRAND IN THE WORLD

    adidas Strategic Initiatives 2008 And Beyond 11


    Investor Day 2007

    BRAND ATTITUDE

    IMPOSSIBLE IS NOTHING

    adidas Strategic Initiatives 2008 And Beyond 12


    Investor Day 2007

    IMPOSSIBLE IS NOTHING CAMPAIGN

    adidas Strategic Initiatives 2008 And Beyond 13


    Investor Day 2007

    PERFORMANCE

    SUPPORTING AND EQUIPPING EVERY ATHLETE


    TO ACHIEVE THEIR VERY BEST

    adidas Strategic Initiatives 2008 And Beyond 14


    Investor Day 2007

    adidas BRAND STRUCTURE

    SPORT PERFORMANCE SPORT STYLE

    TWO DIVISIONS - ONE SHARED GOAL: INDUSTRY LEADERSHIP

    adidas Strategic Initiatives 2008 And Beyond 15


    Investor Day 2007

    INNOVATION & PERSONALIZATION

    TO LEAD THE INDUSTRY IN INNOVATION

    adidas Strategic Initiatives 2008 And Beyond 16


    Investor Day 2007

    GLOBAL CATEGORY PRIORITIES

    adidas Strategic Initiatives 2008 And Beyond 17


    Investor Day 2007

    GLOBAL CATEGORY PRIORITIES – RUNNING

    HIGH PERFORMANCE ATHLETE

    INFLUENCER

    ATHLETE RUNNING
    FOR SPORT

    adidas Strategic Initiatives 2008 And Beyond 18


    Investor Day 2007

    GLOBAL CATEGORY PRIORITIES – RUNNING FAMILIES

    HIGH PERFORMANCE ATHLETE

    INFLUENCER

    ATHLETE RUNNING
    FOR SPORT

    adidas Strategic Initiatives 2008 And Beyond 19


    Investor Day 2007

    GLOBAL CATEGORY PRIORITIES – RUNNING FORMOTION

    adidas Strategic Initiatives 2008 And Beyond 20


    Investor Day 2007

    GLOBAL CATEGORY PRIORITIES – RUNNING AWARDS

    RUNNER'S WORLD US RUNNING NETWORK US RUNNER'S WORLD


    BEST UPDATE 2007 – BEST MOTION UK BEST UPDATE 2007 –
    SUPERNOVA CUSHION 6 STABILIZING SHOE – ADISTAR CUSHION 6
    ADISTAR CONTROL 4

    adidas Strategic Initiatives 2008 And Beyond 21


    Investor Day 2007

    GLOBAL CATEGORY PRIORITIES – RUNNING BOUNCE

    adidas Strategic Initiatives 2008 And Beyond 22


    Investor Day 2007

    GLOBAL CATEGORY PRIORITIES – RUNNING BOUNCE

    adidas Strategic Initiatives 2008 And Beyond 23


    Investor Day 2007

    GLOBAL CATEGORY PRIORITIES – RUNNING FAMILIES

    HIGH PERFORMANCE ATHLETE

    INFLUENCER

    ATHLETE RUNNING
    FOR SPORT

    adidas Strategic Initiatives 2008 And Beyond 24


    Investor Day 2007

    GLOBAL CATEGORY PRIORITIES – FOOTBALL

    adidas Strategic Initiatives 2008 And Beyond 25


    Investor Day 2007

    GLOBAL CATEGORY PRIORITIES – FOOTBALL

    FOOTBALL SALES +20% VS.


    NON-EVENT YEAR 2005

    ALL CATEGORIES AND REGIONS


    ARE GROWING DOUBLE-DIGIT

    EXPECTING TO GROW OUR CORE


    FOOTBALL BUSINESS (EXCL. EVENT
    RELATED SALES) IN 2007 VS. 06

    adidas Strategic Initiatives 2008 And Beyond 26


    Investor Day 2007

    GLOBAL CATEGORY PRIORITIES – FOOTBALL

    adidas Strategic Initiatives 2008 And Beyond 27


    Investor Day 2007

    GLOBAL CATEGORY PRIORITIES – FOOTBALL

    adidas Strategic Initiatives 2008 And Beyond 28


    Investor Day 2007

    GLOBAL CATEGORY PRIORITIES – FOOTBALL EURO 2008


    TM

    adidas Strategic Initiatives 2008 And Beyond 29


    Investor Day 2007

    GLOBAL CATEGORY PRIORITIES – FOOTBALL EURO 2008


    TM

    adidas Strategic Initiatives 2008 And Beyond 30


    Investor Day 2007

    GLOBAL CATEGORY PRIORITIES – FOOTBALL

    adidas Strategic Initiatives 2008 And Beyond 31


    Investor Day 2007

    GLOBAL CATEGORY PRIORITIES – FOOTBALL

    adidas Strategic Initiatives 2008 And Beyond 32


    Investor Day 2007

    GLOBAL CATEGORY PRIORITIES – FOOTBALL

    adidas Strategic Initiatives 2008 And Beyond 33


    Investor Day 2007

    GLOBAL CATEGORY PRIORITIES – BASKETBALL

    adidas Strategic Initiatives 2008 And Beyond 34


    Investor Day 2007

    GLOBAL CATEGORY PRIORITIES – BASKETBALL

    adidas Strategic Initiatives 2008 And Beyond 35


    Investor Day 2007

    GLOBAL CATEGORY PRIORITIES – BASKETBALL

    adidas Strategic Initiatives 2008 And Beyond 36


    Investor Day 2007

    GLOBAL CATEGORY PRIORITIES – BASKETBALL

    SALES OF LICENSED NBA PRODUCTS +30% YTD 2007

    adidas Strategic Initiatives 2008 And Beyond 37


    Investor Day 2007

    GLOBAL CATEGORY PRIORITIES – BASKETBALL

    adidas Strategic Initiatives 2008 And Beyond 38


    Investor Day 2007

    GLOBAL CATEGORY PRIORITIES – BASKETBALL

    adidas Strategic Initiatives 2008 And Beyond 39


    Investor Day 2007

    GLOBAL CATEGORY PRIORITIES – BASKETBALL

    adidas Strategic Initiatives 2008 And Beyond 40


    Investor Day 2007

    GLOBAL CATEGORY PRIORITIES – BASKETBALL

    adidas Strategic Initiatives 2008 And Beyond 41


    Investor Day 2007

    GLOBAL CATEGORY PRIORITIES – TRAINING

    adidas Strategic Initiatives 2008 And Beyond 42


    Investor Day 2007

    GLOBAL CATEGORY PRIORITIES – TRAINING

    YTD SALES +15% IN THE TRAINING CATEGORY

    adidas Strategic Initiatives 2008 And Beyond 43


    Investor Day 2007

    GLOBAL CATEGORY PRIORITIES – MEN´S TRAINING

    adidas Strategic Initiatives 2008 And Beyond 44


    Investor Day 2007

    GLOBAL CATEGORY PRIORITIES – WOMEN´S TRAINING

    TO DRIVE GLOBAL LEADERSHIP THROUGH THE FUSION


    OF PERFORMANCE AND STYLE

    adidas Strategic Initiatives 2008 And Beyond 45


    Investor Day 2007

    GLOBAL CATEGORY PRIORITIES – WOMEN´S TRAINING

    adidas Strategic Initiatives 2008 And Beyond 46


    Investor Day 2007

    GLOBAL CATEGORY PRIORITIES – WOMEN´S TRAINING

    adidas Strategic Initiatives 2008 And Beyond 47


    Investor Day 2007

    GLOBAL CATEGORY PRIORITIES – TRAINING

    adidas Strategic Initiatives 2008 And Beyond 48


    Investor Day 2007

    GLOBAL CATEGORY PRIORITIES – ORIGINALS

    adidas Strategic Initiatives 2008 And Beyond 49


    Investor Day 2007

    GLOBAL CATEGORY PRIORITIES – ORIGINALS

    OVER 20% OF adidas BRAND SALES

    adidas Strategic Initiatives 2008 And Beyond 50


    Investor Day 2007

    GLOBAL CATEGORY PRIORITIES – ORIGINALS

    METRO

    URBAN COASTAL

    adidas Strategic Initiatives 2008 And Beyond 51


    Investor Day 2007

    GLOBAL CATEGORY PRIORITIES – ORIGINALS

    METRO

    URBAN COASTAL

    adidas Strategic Initiatives 2008 And Beyond 52


    Investor Day 2007

    GLOBAL CATEGORY PRIORITIES – ORIGINALS

    METRO

    URBAN COASTAL

    adidas Strategic Initiatives 2008 And Beyond 53


    Investor Day 2007

    GLOBAL CATEGORY PRIORITIES – ORIGINALS

    METRO

    URBAN COASTAL

    adidas Strategic Initiatives 2008 And Beyond 54


    Investor Day 2007

    GLOBAL CATEGORY PRIORITIES – ORIGINALS

    adiGrün Tournament

    adidas Strategic Initiatives 2008 And Beyond 55


    Investor Day 2007

    GLOBAL CATEGORY PRIORITIES – ORIGINALS

    adidas Strategic Initiatives 2008 And Beyond 56


    Investor Day 2007

    GLOBAL CATEGORY PRIORITIES – ORIGINALS

    adidas Strategic Initiatives 2008 And Beyond 57


    Investor Day 2007

    GLOBAL CATEGORY PRIORITIES – ORIGINALS

    adidas Strategic Initiatives 2008 And Beyond 58


    Investor Day 2007

    Y-3

    adidas Strategic Initiatives 2008 And Beyond 59


    Investor Day 2007

    Y-3

    Phasma 90

    Hacienda

    adidas Strategic Initiatives 2008 And Beyond 60


    Investor Day 2007

    GLOBAL CATEGORY PRIORITIES – ORIGINALS

    adidas Strategic Initiatives 2008 And Beyond 61


    Investor Day 2007

    OWN RETAIL

    YTD 2007 SALES UP NEARLY 30%


    900 STORES WORLDWIDE

    144 CONCESSION
    CORNERS

    474 CONCEPT
    STORES

    282 FACTORY
    OUTLETS

    adidas Strategic Initiatives 2008 And Beyond 62


    Investor Day 2007

    OWN RETAIL

    BEIJING METRO STORE

    adidas Strategic Initiatives 2008 And Beyond 63


    Investor Day 2007

    OWN RETAIL

    PARIS NEW YORK

    adidas Strategic Initiatives 2008 And Beyond 64


    Investor Day 2007

    OWN RETAIL

    adidas Strategic Initiatives 2008 And Beyond 65


    Investor Day 2007

    OWN RETAIL

    4000 adidas MONO-BRANDED STORES IN CHINA BY THE END OF 2007

    adidas Strategic Initiatives 2008 And Beyond 66


    Investor Day 2007

    OWN RETAIL

    adidas Strategic Initiatives 2008 And Beyond 67


    Investor Day 2007

    OWN RETAIL

    adidas Strategic Initiatives 2008 And Beyond 68


    Investor Day 2007

    adidas BRAND GOALS

    • SALES TO GROW IN 2007 AT MID-SINGLE DIGIT RATE – AND


    EVEN HIGHER GROWTH RATES IN 2008
    • LEVERAGE LEADING POSITION IN WESTERN EUROPE AND
    EMERGING MARKETS
    • BECOME THE NUMBER 1 BRAND IN CHINA IN 2008 AND
    WIN MARKET LEADERSHIP IN ASIA BY 2008 AS WELL
    • CONTINUE OUR GROWTH PATH IN 2008, UTILIZING OUR
    BEST MARKETING PLATFORMS EVER
    • ACHIEVE DOUBLE-DIGIT GROWTH IN ALL MAJOR
    MARKETS IN LATIN AMERICA
    • CONTINUE TO IMPROVE PROFITABILITY, WITH BOTTOM
    LINE OUTGROWING TOP LINE

    adidas Strategic Initiatives 2008 And Beyond 69


    Questions & Answers

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