UAL Awarding Body

CREATIVE MEDIA PRODUCTION AND

TECHNOLOGY
LEVEL 3 EXTENDED DIPLOMA

Unit 10 LO1: Engaging with an audience in creative media

production

Date Issued: Monday 8th January 2018

Final LO1 Deadline: Monday 15th January (8.45am)
Marking teachers: Sarah Wilson, Adam Jones, James Ashford, Chris Leinster
Lead internal Verifier: Sarah Wilson
External Verifier: UAL Senior External Moderator for subject
Unit 10: Engaging with an audience in creative
media production

Unit 10 requires you to develop a more in-depth knowledge and

sophisticated understanding of a specific creative media production
activity and the means by which the audience for that activity might
be reached and addressed. The unit provides an opportunity for you to
demonstrate an understanding of audiences for your chosen area of
activity, and the importance collaboration and communication with
those audiences during engagement with complex problem solving
tasks.

LO1: You will need to research and analyse the

characteristics of the audience for your chosen
creative media production activity.

In order to understand a variety of target

audiences you will need to research THREE
different categories and then develop and
produce a production that all 3 would like and
benefit from. You will need to investigate and
evaluate a range of research techniques such the
use of primary and secondary sources.

You will need to use this research information to develop

and present ideas for your production. This information will need to be
pitched in an effective, persuasive and creative manner in front of
people from all 3 categories.

Your categories are:

Male AND female between the ages of:

• 10-18
• 30-40
• 50-60
Unit 10: Assessment criteria