Metacritic

1. How many subscribers does the site have: Can’t say for sure.
2. Who owns the sites: CBS Media
3. How do they make their money: CBS ownership and advertising - I know you said you couldn’t
see ads on the site, Hope, but I’m looking at the page now and it seems to be littered with ads.

Strengths: Accurate review consensus based on a better scoring system than RT. A dedicated
fanbases. Only users elite reviews to create a sense of accurate review consensus.
Weaknesses: Comparatively small - their strength is their weakness: dedicated fanbase may move
elsewhere if another site took over.
Opportunities: Partnership through ownership (CBS) and other sites like IMDb could cause some
growth.
Threats: Possible bias towards partnered film studio. If there is a bias and people found out, it could
lead to feeling of betrayal.

Rotten Tomatoes:

1. How many subscribers does the site have: N/A

2. Who owns the sites: Warner Bros. (30%) NBC/Universal (70%)
3. How do they make their money: Warner/NBC ownership and advertising

Strengths: Gigantic aggravate site, and it’s a small competition (RT and MC) so they can hoover up
much of the without a fight. Allows many bloggers and sites to be official critics.
Weaknesses: Fickle fanbase who often visit their site to poke holes in RT’s logic. Poor review
scoring system. Strength=weakness: they allow many sites to be official which leads to major studio
bias.
Opportunities: RT is allowed to swell due to high-concept review logo (“FRESH” “ROTTEN” etc.),
being the main player in a small pond and being known by many film goers as THE review site.
Threats: Has become the face of the “enemy film critic,” with many Hollywood players and
filmmakers to disregard them. Could cause an exodus if

IMDb:

1. How many subscribers does the site have: Couldn’t find total figures.
2. Who owns the sites: Amazon
3. How do they make their money: Taken from an interview with IMDB owner, Col Needham:

Question: How does IMDb make money today?

Needham: Our fist revenue is from advertising. Second is our subscription site called
IMDbPro, aimed at people who work in the entertainment industry. We also license IMDb
content to third parties. Last but not least, we have our publicity photos section, where
people in the industry pay to upload their own photos or production companies can upload
movie posters or behind-the-scenes photographs that might help promote their films.

Strengths: IMDb is often the only place to go, due to its vast amount of data and being the oldest
website.
Weaknesses: Their layout is slightly maze like and a little difficult to navigate. Lack of community
space and the user experience is not prioritised.
Opportunities: Partnership with Amazon and global use allows them to remain the main player on
the internet.
Threats: In danger of implosion due to loss of user experience and competition from other sites.

Reddit:

1. How many subscribers does the site have: 853,824

2. Who owns the sites: Advance Publications
3. How do they make their money: Sponsored posts/advertising

Strengths: Huge user base with the most current and liked content on the internet with dedicated
movie subreddits run by users.
Weaknesses: Many conversations are lost due to so much conversation happening and doesn’t allow
photos/videos, except from external sources.
Opportunities: Increased accessibility, an ever growing fanbase and potential to live up to slogan,
“The front page of the internet.”
Threats: Conversations often unmoderated, causes lots of one sided arguments. Since Reddit
focuses on everything, their movie subreddit fanbase could go to another site if there is somewhere
available and friendly.

Box Office Mojo:

1. How many subscribers does the site have:

2. Who owns the sites: Amzon, via IMDb
3. How do they make their money: Amazon ownership/advertising

Strengths: Very detail driven, with lots of informations for films going back decades. The major
source for box office news.
Weaknesses: Poor layout, possibly overly detailed for the uninitiated. A small but dedicated
fanbase.
Opportunities: Partnership with IMDb could ensure their survival despite poor figures.
Threats: Partnership with IMDb may cause IMDb to fold the site into their larger site and place
behind a paywall.

Facebook:

1. How many subscribers does the site have: 2.07 billion users
2. Who owns the sites: Mark Zuckerberg (28.2%) Accel Partners (10%) Dustin Moskovits (7.6%)
Digital Sky Technologies (5.4%) Eduardo Saverin (4%) Sean Parker (4%) Peter Thiel (2.5%) and
about a million other people who own between 1.5-0.22%
http://whoownsfacebook.com/
3. How do they make their money: Advertising and users spending money on stupid games.

Strengths: With over 2.07b users, it’s the largest site in terms of social media. Mostly unchanged
navigation allowing ease of use.
Weaknesses: Groups are often segregated and can maybe cut oneself off from being social.
Opportunities: Facebook COULD go into the territory we’re entering, but I think their style is
mostly unchanging. So any opportunities are hypothetical.
Threats: Other than segregating groups, social media sites such as Reddit and more topic focused
social media sites (like ours or Stardust could steal some of their user base looking for something
more focused.
Slash Film (or /Film)

1. How many subscribers does the site have: Can’t say for sure.
2. Who owns the sites: Peter Sciretta
3. How do they make their money: Advertising and otherwise, I don’t know. Not a lot of details
about this one.

Strengths: Good journalistic style that straddles news and informal. Good features such as trailer
reviews etc.
Weaknesses: Relatively small, mostly enjoyed by film buffs and no one else.
Opportunities: They have a strong presence on social media, so there’s room for growth there.
Threats: There are plenty of other sites online similar to this one and there may be not enough there
to distinguish them from their competitors.