Presentation Feedback / Witness Statement

Unit title: 18. Audio Visual Advertising Media

Assessment LO4.
criteria covered by Be able to present audio-visual advertisement ideas to a client for
the activity: feedback

Candidate Scarlet Goodwin, Jack Binns, Evie Wood

name(s):
Date 6/12/17

Full description of The group confidently pitched their advertisement. Each taking
the activities responsibility for particular sections.
being carried out
by the candidate: The advert idea is a campaign for a local pizzeria. In this pitch the group
explained the target audience and showed sections of pre-production
to further develop and clarify the idea.

The budget outlined the costing of the advertisement campaign if it

was “real” and the storyboard and accompanying shooting script
clarified the idea and provided detail on how the shots would be used.

Finally, the group outlined a rough production schedule, identifying key

deadlines that would need to be met. BCAP codes were also explained
and how the group could avoid potential issues. The groups pitch was
excellent and very clear.
Questions / None required.
Feedback