Brand Preference on Perspective of Dairy Milk Product

A Project Work Report

Submitted By:
Ashok Pokhrel
Atlantic International College
Roll No: 15030017
P.U. Reg. No:-2014-2-03-0342

Submitted To:
Office of Controller of Examination
Pokhara University
Lekhnath, Kaski

In partial fulfillment of the requirement for the Bachelor of Business Administration

(BBA)
Samakhusi, Kathmandu
September, 2017
 DECLARATION

I hereby declare that this summer project report entitled “Brand Preference on
Perspective of Dairy Milk” which is submitted by me to office of the dean, faculty of
management, Pokhara University in partial fulfillment of the requirement of BBA degree
of Pokhara University, comprises only my original work.

Signature:………………………..

Ashok Pokhrel

September, 2017
 Acknowledgement

In the course of action of this project of this project, we have been helped by a number of
people whose assistance and guidance have made this project work possible. I hope that
this project will serve as a useful reference material for all students and those who are
interested in the monetary and credit policy project.

I would like to express my heartfelt gratitude to my instructor Mr. dhurba subedi for his
encouragement and co-operation. Sincere thanks goes to the management team of the
college Mr. Prakash Kr. Gautam and Er. Shankar Nath Adhikari. It gives us immense
pleasure to acknowledge our deep sense of gratitude that we owe to our college Atlantic
International College for giving us an opportunity to explore our abilities via this project
work.

We are also very thankful and grateful towards our seniors, colleagues and authorities of
Atlantic International College for their continuous support, encouragement and valuable
suggestions for the completion of this project as well as for their generosity and co-
operation.

Last but not the least, we would like to express our sincere thanks to all our family,
friends, and well-wishers for their immense support and best wishes throughout the
project.
 LIST OF ABBREVIATION

DDC : Dairy Development Corporation

P.U : Pokhara University

Regd. no: Registration Number

Estd. Established

S.No: Serial number

Rs. Rupees

B.S. Bikram Sambhat

MR: Mister

Mrs. Miss

Tel: Telephone number

E-mail Electronic mail

A.M Anti meridian

P.M Prime meridian

P. No. Page number

 Table of contents

Declaration

Supervisor recommendation

Acknowledgement

List of abbreviation

Chapter-I

1.1 Background ………….…………………………………………………………….1

1.1.1 Brand preference………………………………………………………………..1
1.1.2 History of dairy organization in Nepal…………………………… ……….2

1.1.3 Vision of the organization..…………………………………………………..3

1.1.4 Objective……………………………………………………………………….4

Literature review…………………………………………………………4

1.1.5 Limitation of the study………………………………………………………..6

1.2 Research methodology…………………………………………………….6

1.3 Research methodology…………………………………………………………..6

1.4 .1 Research design……………………………………………………..7

1.4.2 Source of data……………………………………………………………..7

1.4.3 Tool used……………………………………………………………….7

1.4.3 Chapter organization…………………………………………………7

Chapter II : Data presentation and analysis

2.1 Demographic factor………………………………………………………10-13

2.2: Response on questionnaire presented………………………………………

2.3 Major finding…………………………………………………………………

Chapter III

3.1 Summary………………………………………………………………15-32
3.2
conclusion………………………………………………………………………..33-34
3.3 Recommendation………………………………………………………………..35

References

Appendices