SAP HYBRIS SUMMIT 2016

SAP Hybris Billing

Implementation
Best Practices
Heidi Zhao
SAP HYBRIS BILLING SOLUTION OVERVIEW

COMMERCE BILLING MARKETING SERVICE SALES

SAP HYBRIS BILLING

Business Model Subscription Usage Metering & Billing, Partner Revenue

Design & Pricing Order Transaction Pricing Receivables, Share
Simulation Management Collections
Billing and Commerce Together
Consistent Customer Experience across Channels and Touch Points

MARKET MARKETING DIGITAL INTERNET CONTACT CALL

WEB MOBILE POS EMAIL SOCIAL
PLACE CHANNELS GOODS OF THINGS CENTER CENTER

Subscribe to New
Subscribe Use Services Pay Bill Offer Call Care

Search Online Receive Services Receive Bill Receive Offer Tweet

CUSTOMER JOURNEY

BILLING BACK-OFFICE

Capture Order Rate & Charge Handle Payment Observe Customer Build Personalized Service
& Create Contract Services & Receivable Data Offer Disruption

Activate Services Create & Send Bill Post & Recognize Simulate New Capture Order Resolve Inquiries
for All Services Revenues Pricing & Change Contract

Single View of Customers’ Journey and Value across Services

SAP hybris Billing – Transition path

SD SAP hybris Billing with FSB SAP hybris Billing

à SAP hybris Billing with FSB à SAP hybris Billing with SSB/FSB or SAP hybris Billing with CI

§ End-to-end
Growth in Transaction volume

Collective Insight
process
Vol growth § Business Trans-
and more
products sold Complete
formation
as services transfor-
mation to
§ Exponential
a services Growth in sub-
Combining company scription Services
products and
Usage services Leveraging stream-
Complex lined processing
products
and services
of CI and FI-CA FI-CA
Products and Contract
Product Services accounting
Sale
Changing Cus-
tomer Demand FI-AR
Accounts
Emphasis on Product and service delivery Digital Transformation receivable

PRODUCTS & SAP HYBRIS BILLING – SOLUTION PRODUCT AS A

SERVICES SALES AND BILLING SERVICE
DEPLOYMENT OPTION
Possible Deployment Options (single or dual)

Dual Invoices Convergence Convergence

(No Convergence) at Invoice (CI) At (FICA)

Convergent Convergent Convergent

Charging Charging Charging

Sales &
Sales & Convergent Sales &
Convergent Distribution Convergent
Distribution Invoicing Distribution
Invoicing Billing Invoicing
Billing Billing

Invoices Invoices Converged Invoices Invoices

Invoices

Accounts Accounts Accounts Accounts

Receivables Receivables Receivables Receivables
FI - CA FI - AR FI - CA FI - CA
Possible Deployment Options (single or dual)

Convergence Convergence w/BRIM Flexible Solution Billing

At (FIAR) or (FICA) at SD Invoicing (SSB) FBS (FSB) no BRIM

Convergent
Convergent CRM
Charging
Charging 3rd Party Biller

Sales & Sales &

Sales & Convergent
Convergent Distribution Distribution
Distribution Invoicing
Invoicing Billing Legacy Biller 1 Billing
Billing

Legacy Biller 2
Invoices Invoices Converged Converged
Invoices Invoice

Accounts Accounts Accounts Accounts

Excel
Receivables Receivables Receivables Receivables
FI - CA FI - AR FI - AR FI - AR
SAP Hybris billing rapid deployment solutions

§ Get a defined result

§ Buy complete services separately or in
combination with other services
§ Know in advance project scope, timeline and
resources required
§ Leverage delivery options for controlling risk
and expand skills sources

Breaking down a large project into a series of smaller,

individual, modular services making it quicker to implement
and easier to manage.
CUSTOMER
SUCCESSES
WITH SAP
HYBRIS BILLING
 Option 1

Recent
Hybris Billing
GO-LIVES
 Adobe’s Cloud Platform Adobe Hybris Billing current implementation

Adobe Hybris Billing next phase scope

CONTENT DATA

Creative Cloud Document Cloud Marketing Cloud

Community Marketplace Partners Developers

© 2016 Adobe Systems Incorporated. All Rights Reserved.

10
 Impacts of New Monetization Models

Agility Flexibility Scalability

for Subscriptions for Multi-sided for High Volumes
& Usage-Based Partner Revenue of Billings and
Business Models Sharing Settlements
© 2016 Adobe Systems Incorporated. All Rights Reserved.
 Accurate, detailed & easy to understand
invoice
ü Summary, details and supplemental details
ü Invoice matches the quote/contract
© 2016 Adobe Systems Incorporated. All Rights Reserved.
12
[y]BILLING AGILE IMPLEMENTATION AT
12/12/14- Go-live
7/1/14 Project Start

Workshops Phase I Phase II

Final
Prep Business Blueprint Realization Go-Live Run
Prep
Working
Software Project Backlog
Rank Eff.
16 4
Phase II

Would
15 5
14 1
13 8 Sprint
12 2

Could
11 7 Sprint
10 3
4 Prep. Sprint
Business Priority

09
Phase I : Adobe Analytics / PS Should
08 2
07 2 E2E T Final
06 4 Sprint Support
UAT Prep.
Checkpoint

Checkpoint

Checkpoint
Business Process Agility

05 3
Setting the scene

04 3 Sprint
Must

03 6

organization ready
Workshop

02 4 Sprint

Getting the
01 5

RDS yBilling
Demo

Evaluate
(FI-CA flavor)
RDS - BRIM
Project Prep.

Process WS
& Sol.Archit.

Evaluation
& Release

Time

Sign-Off
Baseline

Planing

Go Live
Build

Demo

Demo

Demo

Demo

Demo
 Implementation Architecture – Adobe Phase 1
Targeted processes:
• Marketing Cloud Selling, Billing & Invoicing
Customer
• Order management
• Reporting & Analytics
SFDC Analytics SAP ECC-CA & AR
Billing Types:
Sales Adobe Revenue • Flat fee\Usage upfront
Operations Product Operations • Overusage paid in arrears

Customer Output:
• Consolidated invoice
Adobe IT solutions • Usage reporting

Existing Systems:
• Salesforce
• Adobe Analytics
Hybris Billing - CM Hybris Billing - CC Hybris Billing - CI
• SAP ECC

Usage Rating & Billing & New Systems:

Mediation Charging Invoicing
• Hybris Billing (SAP CM, CC, CI & CA)
• SAP HANA

SAP HANA
Implementation highlights:
Management & Operational Reporting Go-live Dec 2014
Implementation 6 months
Usage Recs 5m \ mth
Provider Contracts 20k+
*As of 02/01/2016

© 2016 Adobe Systems Incorporated. All Rights Reserved.

14
 Hybris Billing Implementations

Start End
…THE JOURNEY BEGINS
Sep ‘11 Nov ‘11

Phase I Jan ‘12 Nov ‘12

Phase II Jan ‘13 Aug ‘14

Partner Phase III Jul ‘13 Dec ‘13
Payment Customer
Phase IV Jan ‘15 TBD
Billing Software Phase V Mar ‘15 Jun ‘15
Managed Tactical Software
Print Solution for
Services Acquisition - Metered Software
Metered
Subscription
1st Customer
deployment
Mar ‘16 Ongoing
deployments
and additional
functionality

© 2015 Lexmark International, Inc. All rights reserved. 16

 Lessons Learned

Process Resource Technical

standardization changes
must be done skills are
before and not unique for can not be
during the each made in
project module silos

Staff for data Train the

Design with support staff
conversion system
to new during the
performance project and
modules in mind not after

© 2015 Lexmark International, Inc. All rights reserved. 17

T-Systems Runs Better for B2B

OBJECTIVE
Replacement of old cost and
maintenance intensive Siebel CRM.
CRM is the central link for all business
relevant processes ensure reliable and
traceable billing for new and existing
15%
TCO Reduction
3,500
Business Users
services

SOLUTION
SAP for Customer Sales
and Service and SAP hybris Billing
BENEFITS
Guided selling for complex B2B solution
packages, improved customer
experience, increased visibility &
correctness in Billing process
The speed at which the team developed solu-
tions was impressive. Thanks to the scrum me-
thodology, we managed in just a year to replace
a software system that had become one of the
biggest CRM installations in Europe.
Peter Detsch, T-Systems International GmbH
Thi
s
im

Retirement of old TC billing infrastructure

application landscpae before - after
§ significantly reduced IT-landscape for TC billing
Driver
§ daily processing of 10-20 million communication data records

T-Systems International GmbH

T-SYSTEMS – A FIRST INTEGRATION [y]BILLING - [y]COMMERCE
TARGET SOLUTION ARCHITECTURE

B2SB Order Phase 1 B2SB Order Phase 2 B2SB Order Phase 3 B2B Phase 4 Partner Phase 5
Enrichment & SSC Product & Price
Product Configuration by Hybris SSC Product & Price SSC Product & Price SSC Product & Price
Translation Configuration
Configuration Configuration Configuration
Price by Hybris
Order By E-Mail Create Provider Order Create Provider Order Create Provider Order
Order By E-Mail
Change & Termination Order Change & Termination Order Change & Termination Order

Revenue Mgnt Financials &

Partner
Provider Order Provider Contract Technical Order Invoicing & Contract Hierarchical
Settlement
Accounting Controlling

Master Agreement Product & Price

Product Catalog Org Data Business Partner IPC Contract Account Org Data Business Partner Contract Account

Technical Order Management SAP CM

Partner
Guiding & Rating Commissions
Convergent
Fulfilment Order Status Change Service Usage Recording
Mediation
Contract Account
This
ima
ge

Facts
PERFORMANCE OF SAP CC / CI / RMCA
Volumes 10-20 million Transactions per day
§ Even while T-Systems is running the largest RMCA implementation in Europe, we had no problems
with this component
§ Result of internal satisfaction survey: excellent - “implementation clearly exceeds expectations”

MOST IMPORTANT LESSONS LEARNED

§ It proved to be a clear advantage to define and approve mid- and long term business requirements
before starting the first project phase (e.g. configurable product versus configurable solution)
§ An early selection of the best SAP catalogue modeling and configuration options (ERP, CRM,
Depending Components, IPC, SSC) before the definition of product catalogue starts saves time and
budget as well as the approval of the final architecture (B2C; B2SmallB; B2B; e-Shop) before
realization.
§ Use the chance of process-change, -optimization and -standardization
§ Make sure there is enough training budget

T-Systems International GmbH February 2016 21

Q&A
THANK YOU!