Media Kit

Personalize the Internet for today’s cross-device consumers

Contact Us
sales@drawbridge.com
 Challenges
Today there are close to six billion digital devices operating globally, with
consumers using several throughout the day. This device proliferation has led
to identity fragmentation as consumers browse, play, research,
shop, and socialize across devices. Today’s brands and enterprises have
become convinced that deterministic data is the only way to make sense of
consumers across devices. However, these walled-garden environments
come with potentially limited scale, and restrict marketers’ power otherwise
derived from customer relationship data.

@
@
Solutions

Drawbridge uses probabilistic technology to solve for cross-device

identity with both scale and precision. The Drawbridge Connected Consumer
Graph® includes more than one billion consumers across more than five billion
digital touchpoints to date, with 97.3% precision. This enables brands
to have seamless conversations with consumers across devices, leading to better
customer experiences, and a more personalized Internet.

Drawbridge Inc. | www.drawbridge.com

Copyright © Drawbridge, 2016
Technology
Drawbridge has built the largest independent cross-device identity solution. We bridge data
from personal computing devices, mobile devices, and emerging devices to reach more than one
billion consumers across more than five billion digital touchpoints. The Drawbridge Connected
Consumer Graph is constructed using machine-learning algorithms that observe and process vast
amounts of data.

DATA ACQUISITION STRATEGY IN THE AD ECOSYSTEM

BIG DATA INTO ACTIONABLE DATA

4+ TRILLION 60+ BILLION

Observations processed weekly Data and ad requests per day

1.2+ BILLION
Cookie syncs per day

360+ MILLION 60+ BILLION

Mobile devices observed per day Unique IP addresses and geo-
location coordinates observed daily

Drawbridge Inc. | www.drawbridge.com

Copyright © Drawbridge, 2016
How Drawbridge Works
CONSUMER INTERACTION DATA PROCESS

John checks his messages Each app John uses sends

and the news on his out ad requests to mobile ad
smartphone while having exchanges. These ad requests
breakfast. include information such as
operating system, time of day,
IP address, make and model,
etc.

On his commute, John tries Drawbridge observes ad

to beat his score in his requests with disconnected
favorite game on his tablet. identifiers across apps,
browsers, and devices, and
begins correlating that data.

Between meetings, John Drawbridge uses these

checks sports scores on his cross-device data points to
phone and looks up hotels for probabilistically match mobile
his next trip on his computer. device IDs to desktop cookies;
creating a bridge between
devices.

John experiences Drawbridge compiles

personalized content the paired devices and
across his devices. associates them with
individuals. Marketers can
now seamlessly connect
with consumers no matter
what device they’re on.

Drawbridge Inc. | www.drawbridge.com

Copyright © Drawbridge, 2016
A Full-Stack Cross-Device
Programmatic Platform

Attribution
Cross-Device Insights

Reach Location Data

Cross-Device Targeting Engine, Pricing and
Optimization Engine, Bidder 3rd Party DMPs

1st Party DMPs

Data CRM Data

Cross-Device DMP
Your Custom Data

Identity
Cross-Device Graph

Identity: The Drawbridge Connected Consumer Graph includes more than 1.2
billion consumers connected across more than five billion digital touchpoints to
date, with precision verified at 97.3%. This cross-device identity framework forms
the base of the entire Drawbridge platform.

Data: Drawbridge enables marketers to enhance their understanding of consumers

for cross-device marketing purposes – extending desktop data across mobile
devices and vice versa. This holistic consumer view is achieved by layering first- or
third-party audience segments, location attributes, CRM data, and other custom
attributes with the Connected Consumer Graph.

Reach: Drawbridge has built a proprietary cross-device targeting, pricing, and

optimization engine, as well as a cross-device bidder to maximize consumer reach
across devices.

Attribution: Drawbridge provides brands with a complete, 360-degree view of

their audiences, giving marketers the ability to measure cross-device influence and
attribute consumer actions online and offline.

Drawbridge Inc. | www.drawbridge.com

Copyright © Drawbridge, 2016
Ways to Engage
Managed Media
Work with our team to execute cross-device campaigns on an I/O basis
optimized to hit and exceed your KPIs.

SaaS (Managed or Self-Service)

Manage cross-device campaigns in real-time using the fully transparent
Drawbridge Cross-Device Platform as a SaaS model.

License (Insights or Graph)

Leverage the Drawbridge Connected Consumer Graph for targeting,
attribution, audience extension, site personalization, and fraud detection.

Cross-Device Consumer Reach

180M 320M
Latin
APAC
300M America
350M 18M
North
America EMEA AUS/NZ

Drawbridge Inc. | www.drawbridge.com

Copyright © Drawbridge, 2016
Cross-Device Insights
The Drawbridge Cross-Device Insights suite gives marketers a complete view of the consumers
they are reaching. These reports help marketers optimize their campaign spend, not just on a
single platform, but across their entire digital reach.

PATH TO CONVERSION REACH AND FREQUENCY

Highlight the consumer journey Measure cross-device reach, frequency,
across devices from first impression to and overlaps
conversion

MULTI-TOUCH ATTRIBUTION CROSS-DEVICE ATTRIBUTION

Understand cross-device attribution Understand view-through and click-
along the path to purchase through conversions across devices

AUDIENCE INSIGHTS PERFORMANCE METRICS

Identify profiles of users who see and Up-to-the-hour cross-device
interact with ads performance metrics

Drawbridge Inc. | www.drawbridge.com

Copyright © Drawbridge, 2016
Cross-Device Strategies
Drawbridge enables brands to reach consumers across devices in innovative ways. Drawbridge
layers marketers’ own first-party customer data, Drawbridge cross-device data, and third-party
partner data to drive efficient marketing campaigns across smartphones, tablets, desktops, and
connected TVs.

CROSS-DEVICE RETARGETING LOCATION EXTENSION

SEQUENTIAL MESSAGING CONNECTED TV AMPLIFICATION

GLOBAL FREQUENCY CAPPING TV COMPANIONING

LIMIT
6 ADS

1 3 2
SERVED SERVED SERVED

FIRST-PARTY DATA EXTENSION DEVICE, CONSUMER, OR HOUSEHOLD TARGETING

Drawbridge Inc. | www.drawbridge.com

Copyright © Drawbridge, 2016
Partner Ecosystem

Drawbridge Inc. | www.drawbridge.com

Copyright © Drawbridge, 2016
About Us
Drawbridge is the leading anonymized cross-device identity company
building technology that fundamentally changes the way brands connect
with people. The Drawbridge Connected Consumer Graph includes
more than one billion consumers across more than five billion digital
touchpoints, and was found by Nielsen to be up to 97.3% precise.

Brands can work with Drawbridge in three ways: by licensing the

Drawbridge Connected Consumer Graph for cross-device data
applications; managing cross-device ad campaigns in real-time using the
Drawbridge Cross-Device Platform; or working with Drawbridge to execute
cross-device campaigns.

The company is headquartered in Silicon Valley, is backed by Sequoia

Capital, Kleiner Perkins Caufield Byers, and Northgate Capital, and was
named the fastest growing marketing and advertising company and sixth
overall on the 2015 Inc. 5000 list.

Featured In

Drawbridge Inc. | www.drawbridge.com

Copyright © Drawbridge, 2016
Cross-Device Leadership
1B+ Consumers
Globally 5B+ Digital
Touchpoints Precision

93% of US 94% of US
80% of US Consumers Devices Devices

10K+ Top 3 Buyer We Win

Custom
Audience
Segments

On Largest Mobile Exchanges (Savvy

Mobile App/Web Bidder w/ Cross- Head-to-Head: We Outperform
Device Targeting/Attribution) Others (Customer Feedback)

Full Funnel Full Stack Full Visibility

Cross-Device: Reach/Frequency,
2-3x Better Against Mid- to Cross-Device: Performance, Path to Puchase,
Lower-Funnel Metrics DMP, DSP, Attribution, Reporting Attribution

Drawbridge Inc. | www.drawbridge.com

Copyright © Drawbridge, 2016
Contact Us

Headquarters Regional Offices

San Mateo, California Los Angeles Detroit
2121 South El Camino Real Austin Atlanta
7th Floor Dallas New York
San Mateo, CA 94403 Chicago London

General Inquiries
info@drawbridge.com
1-855-379-2734

Contact Us
sales@drawbridge.com
Drawbridge Inc. | www.drawbridge.com
Copyright © Drawbridge, 2016