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    The document discusses marketing, branding, and the fashion industry in Vietnam. It analyzes the growing advertising industry in Vietnam, with the digital ad market booming. Vietnam has seen a rise in consumer passion for fashion brands. Both foreign and domestic fashion brands operate in Vietnam, with Vietnamese brands working to compete against international companies. The city of Ho Chi Minh City in particular is seen as an ideal market for high-end fashion brands.

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    The document discusses marketing, branding, and the fashion industry in Vietnam. It analyzes the growing advertising industry in Vietnam, with the digital ad market booming. Vietnam has seen a rise in consumer passion for fashion brands. Both foreign and domestic fashion brands operate in Vietnam, with Vietnamese brands working to compete against international companies. The city of Ho Chi Minh City in particular is seen as an ideal market for high-end fashion brands.

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    6 views1 page

    Client References

    Uploaded by

    Trung
    The document discusses marketing, branding, and the fashion industry in Vietnam. It analyzes the growing advertising industry in Vietnam, with the digital ad market booming. Vietnam has seen a rise in consumer passion for fashion brands. Both foreign and domestic fashion brands operate in Vietnam, with Vietnamese brands working to compete against international companies. The city of Ho Chi Minh City in particular is seen as an ideal market for high-end fashion brands.

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    Brands Vietnam n.d, “Welcome to the Agency World in Vietnam!

    (Phần 1)”, Brands Vietnam,


    viewed 18 August 2015, <http://www.brandsvietnam.com/2865-Welcome-to-the-Agency-
    World-in-Vietnam-phan-1>

    Chairnman Media 2014, “Top 20 List of Advertising Agencies in Vietnam”, Chairman Migo
    Media, viewed 18 August 2015, <http://chairmanmigo.com/advertising-agencies-in-vietnam/>

    Euromonitor International 2011, “FOCUS: Vietnam consumers find their passion for fashion”,
    Just-style, viewed 18 August 2015, <http://www.just-style.com/analysis/vietnamese-
    consumers-find-their-passion-for-fashion_id111654.aspx>

    Masso Group 2014, “Vietnam 2014 trends in marketing and branding”, Masso Group, viewed
    18 August 2015, <http://massogroup.com/knowledge/insights/8439-vietnam-2014-trends-in-
    marketing-and-branding.html>

    Tot, B 2014, “TEXTILE & APPAREL INDUSTRY REPORT”, FPT Securities, viewed 18
    August 2014,
    <http://fpts.com.vn/FileStore2/File/2014/07/01/Textile%20and%20Apparel%20Industry%20R
    eport%20(latest).pdf>

    Vietnamnet 2013, “Digital ad market booming in Vietnam”, Vietnamnet News, 12 March,


    viewed 18 August 2015, <http://english.vietnamnet.vn/fms/business/90538/digital-ad-market-
    booming-in-vietnam.html>

    Vietnamnet 2015, “Vietnamese fashion brands battle against foreign companies”,


    Vietnamnet News, 16 June, viewed 18 August 2015,
    <http://english.vietnamnet.vn/fms/business/133094/vietnamese-fashion-brands-battle-
    against-foreign-companies.html>

    Vietnamplus 2014, “HCM City: ideal market for high-end fashion brands”, Vietnamplus, 11
    April, viewed 18 August 2015, <http://en.vietnamplus.vn/Home/HCM-City-ideal-market-for-
    highend-fashion-brands/20144/48704.vnplus>

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