A.

The company’s Background

MM Mega Market Vietnam Company, a member of the Thai BJC/TCC

Group, inaugurated the first Modern Wholesale Center in 2002 in City.
Ho Chi Minh.

After more than 20 years of operation and development, MM Mega

Market Vietnam has expanded into 21 Wholesale and Supermarket
centers nationwide, along with 5 Goods Supply Stations, 2 Transit
Warehouses with more than 4,000 Employees and 2000 Product Supply
Partners.

MM Mega Market Vietnam (MMVN) develops a strategy towards

building a Modern Supply Chain, helping to connect directly from Farms
and Local Manufacturers with diverse Distribution Channels, ensuring
the Origin of Goods with over 90% of products made in Vietnam.

As a Leading Partner, MMVN provides Tailored Solutions for

Professional Customer Groups, meeting increasingly high Quality
requirements with a diverse range of goods and Competitive Pricing
Policy.

Currently, MM Mega Market is a Goods Supply Partner to hundreds of

thousands of Professional Customers, including High-end Hotels,
Restaurants, Industrial Catering, Factory Canteens, Offices... across the
country.

History of formation and development of Mega Market Vietnam

- 2002: Mega Market officially appeared in Vietnam

- 2016: Thai Charoen Group (TCC) - Mega Market's parent company

officially received the transfer of the hypermarket chain from Metro
for 655 million Euro
- 2017: TCC changed its brand name, from Metro Cash & Carry
Vietnam Co., Ltd. to MM Mega Market Vietnam Co., Ltd. (MM Mega
Market Vietnam) August
- 2019: Mega Market officially signed a Memorandum of
Understanding on cooperation with the Ministry of Industry and Trade
in supporting the export of Vietnamese goods to foreign markets.
The core values that Mega Market aims for
- Responsible business: Mega Market always ensures customer
satisfaction through diverse products with quality, competitive prices
and excellent service through many different sales channels. In
 addition, Mega Market also actively cooperates and contributes to the
development of the community and locality.
- Sustainable development: Mega Market constantly expands diverse
sales channels and develops its own branded products, thereby
cooperating and cooperating with agricultural cooperatives to
contribute to building The community as well as the locality is
growing stronger and stronger. –
- Technology and innovation: Mega Market always optimizes costs
while improving operational productivity to fully provide necessary
products to customers. In addition, Mega Market also personalizes
customers' experiences through converting its business model to
digital.
- Focusing on people: Mega Market believes it will turn core values into
reality. In addition, it builds a more professional working environment
while encouraging the development of personal capabilities. Motivate
employees by recognizing and rewarding individuals with good
performance.

Products at Mega Market

Vegetable, meat, sea food, Butter - Milk – Eggs, Fresh bread, Cake -
Candy – Cereal, Processed foods, Frozen foods, Alcohol and soft
drinks, electronic and office equipment, Household items and
decorative items…
Mega Market is a bridge to promote Vietnamese - Thai trade
 - For a long time, Vietnam and Thailand have been strategic partners
and have had long-term economic cooperation for 45 years since the
establishment of diplomatic relations in 1976. In the most recent
decade, investment capital flows directly into Vietnam each year
increases by an average of 13%. In fact, Thailand is the 9th largest
investment partner among 132 countries and territories investing in
Vietnam with 588 FDI projects, total registered capital reaching 12.5
billion USD.
- In terms of trade activities, Vietnam is Thailand's second largest
trading partner. Accordingly, Thailand is Vietnam's largest trading
partner in ASEAN. Moreover, the total trade turnover of Vietnam -
Thailand in the period 2-15 - 2020 has an average growth of 7.3% per
year. By 2020, despite being affected by the COVID-19 pandemic,
trade exchange between the two countries still reached 16 billion USD
(accounting for 30% of the total trade value of Vietnam and ASEAN
countries).
- In recent years, the leading Thai wholesaler/retailer in Vietnam has
had many practical activities to promote Vietnamese products to the
Thai market as well as create a bridge to bring Thai businesses to learn
about Vietnamese products. agricultural products in the Vietnamese
market. In 2019, MM Mega Market had a collaboration with the City
Department of Industry and Trade. Ho Chi Minh organized
"Vietnamese Goods Week in Thailand" at Big C Center (BangKok,
Thailand) to create a bridge for Vietnamese businesses to promote
products, expand markets and understand consumer needs.
consumption and purchasing power of goods distribution businesses in
Thailand. Furthermore, since 2018, MM Mega Market has started
exporting Vietnamese agricultural products to distribute in the system
of 1,000 large and small supermarkets Big C (Thailand) with output
increasing sharply each year.

B. The Company’s target customer

- MM Mega Market's target customers are HORECA customer groups
(customers from the hotel, restaurant and bar industry) and other
professional customer groups.
 Besides, because it is a convenience supermarket, it will focus more
on the following customer groups:
- Married women: These are housewives who are often responsible for
shopping and cooking for the whole family every day. They
understand the fluctuations of goods on the market every time they go
shopping, so now most women will choose supermarkets to buy the
most necessary items because there are no price increases here but the
source Origin is guaranteed. Furthermore, they often need to learn
about new products that are beneficial to their health and brands are
implementing gift giving programs, discounts... so businesses often
prioritize reaching customers.

- Working people: Usually busy people who go to work all day and
don't have time to go to the market because it's already dark when they
get off work. Therefore, the supermarket is the place that will solve all
problems for them, allowing them to buy fresh, quality food and
utensils after work without having to move too much. They will often
 buy many types of items at once to stock up for several days or a
whole week to save time and effort.

- Young people: mega market is not only a place for mothers and
grandmothers, but also has a large number of young people (mostly
students) who come here every day to have fun and shop because just
like For working people, supermarkets are always an extremely
convenient place to buy all the things necessary for life, from food to
household appliances...