Actual ability to attract customers

Introduce:
- The retail market in Vietnam has experienced significant growth in recent years.
However, since the beginning of 2020, due to the impact of theCovid-19
pandemic, the retail market has undergone changes to adapt to the new
shopping habits of consumers. Major retailers have invested in technology and
shifted from traditional retail channels to online sales channels.
- In order to achieve positive growth in this context, we must mention the
appropriate strategies of management agencies and the efforts of MM Mega
Market to turn challenges into opportunities. The development and success of
MM Mega Market have helped the brand climb to the third position in the top 10
most reputable retail companies in 2020 and become a corporation with a strong
presence in the food supply chain through various wholesale, retail, and online
channels.
Body:

After changing its name from Metro Cash & Carry Vietnam to MM Mega Market Vietnam, the
new brand has implemented a number of strategies to create a breakthrough in layout and
product diversification to attract customers. Some of these strategies include:

- Revamping Store Layout: MM Mega Market has introduced a new approach to store
layout, focusing on creating a visually appealing and customer-friendly shopping
environment. This includes optimizing aisle placements, improving product visibility,
and enhancing the overall store design.

- Strong investment in developing a safe food supply chain.

MM Mega Market has been strongly

implementing the use of QR code
labeling on food products. This is a
significant step towards protecting
customers' fundamental rights in using
safe and high-quality food and providing
convenience for customers to actively
check the products.

- Collaborate with local and international brands

- Regularly Updating Product Assortment
- Promote local specialties: MM Mega Market emphasizes and promotes local
Vietnamese specialties, introducing special regional products only available in
Vietnam

These strategies have helped MM Mega Market create a breakthrough in product display
and diversification, providing a pleasant and dynamic shopping experience for its customers.
In 2020, the whole world started in a completely different situation, and Vietnam was no
exception. The Covid-19 pandemic disrupted all plans and expectations for a new decade.
However, behind the turbulence of the disease, they gained new experiences and a more
flexible mindset.

During the COVID-19 pandemic, MM Mega Market Vietnam has implemented several
campaigns to cope with the current situation and support the community

1. Digital transformation and e-commerce: MM Mega Market quickly deployed a digital

transformation strategy in its operations and developed its e-commerce segment.
This was done to meet the demand for online shopping and reduce direct contact.
2. Ensuring food supply and price stability: MM Mega Market prioritized ensuring an
adequate supply of food for the public during the pandemic. This campaign involved
maintaining inventory and efficient goods processing to ensure the stability of goods
in the stores.

MM Mega Market Vietnam sells goods on trucks to support farmers

3. Creating a safe shopping environment: MM Mega Market implemented necessary

measures to ensure a safe shopping environment for customers and employees.
This included implementing hygiene practices, temperature checks, and enforcing
social distancing regulations.

MM Mega Market Join hands to prevent Covid-19 pandemic

 Make sure customers have their body temperature checked before
entering the store and wash their hands

4. Community support: MM Mega Market contributed financially and with goods to

support the community, especially those significantly affected by the pandemic. This
could involve providing funds for laid-off workers, contributing to the construction of
temporary healthcare facilities, or supplying food and necessities to those in need.

Donating 3,000 essential supplies to Binh Chanh Field Hospital

 MM Mega Market represents parent group BJC to donate 1 million USD to Vietnam
COVID-19 Vaccine Fund

Conclusion:

MM Mega Market is honored to receive a certificate of merit from the People's

Committee of Ho Chi Minh City for outstanding achievements in COVID-19
epidemic prevention.

On November 12, 2021, MM Mega Market was honored to be rewarded

by the People's Committee of Ho Chi Minh City for its outstanding
achievements in COVID-19 epidemic prevention.